- The document discusses the evaluation of a media product created by the author for their class. It analyzes how the product used or challenged conventions of the gangster genre. It discusses the representation of social groups in the product and who the target audience would be. - The author describes the process of creating the product, including multiple filming attempts and learning editing skills. Challenges included unstable camera work and technical issues. - Overall, the author learned about the time and effort required to film and edit a video product, and how to improve aspects like camera work, angles, and title sequences.

1. Evaluation
By Alicem Meter

2. In what ways does your media product use, develop or challenge
forms and conventions of real media products?
• My genre is gangster and the conventions or the norms in Gangster movies is
usually involves a lot of violence and the props are usually guns or knifes and in my
opening I used a gun as a prop.
• My opening is also like many other gangster movies where its good versus evil and
one character trying to explain himself.

3. Question one Continued…
• I analysed the opening of RockNRolla, Gangster NO.1 and Lawless which really
helped me with my opening because I didn’t want my opening to be like any of
them. Lawless takes 7 minutes to get to the title and the opening for the first 3
minutes shows the scenery then it gets into action I wanted to get straight into the
action. RockNRolla is mainly animated and there isn’t any actual acting going on.
• In Gangster NO.1 there isn’t many acting as well but you can hear dialogue and
they cut away to a black background to show credits.
• I used universals opening in the my opening sequence this is because they are one
of the movie production companies I analysed that would produce gangster
movies.

4. How does your media product represents particular social
groups?
• My characters was represented as four teenagers who are involved in gangs. It’s a
negative representation but it’s the social norm as how teenagers are represented
in the media as gang members. This is a stereotype created by media and shows
teenagers as thugs that are always up to trouble and I try and represent this in my
opening as the main character is someone who is misunderstood and for that
reason he is in trouble.

5. • I tried to create the next Jason Statham as my character is like him from the
Mechaninc because he is betrayed by the people he works for because they create
a massive lie to be the reality and my character is a misunderstood person trying
to get back at the people which got him to snitch.
• The main character was dressed with a black hoody and jeans which is normal for
a teenager and the black hoody is typical to the way normal gangsters get dressed.

6. What kind of institutions might produce your media product and
why?
• Universal would produce my media product this is because they are a really
diverse group that produces all sorts of movies. Universal distribute all sorts of
movies such as Ride Along a comedy, 47 Ronin an action move and 2 guns which is
a gangster movie. This shows that they would distribute my movie because they
produce all sorts of movies.
• I used universals opening as I lost my logo picture I think it got deleted by accident
this is why I had to use universal.

7. Who would the audience for your media product be?
• My movie would be an age rating 15+ as it has a bit of violence and some strong
language.
The people who answered my survey showed that it was mainly male but about 35%
would still be females.
From my audience research I found out that the actors and the storyline make a movie
attractive.
15
•strong violence
•frequent strong language (eg 'f***').
•portrayals of sexual activity
•strong verbal references to sex
•sexual nudity
•brief scenes of sexual violence or verbal references to sexual violence
•discriminatory language or behaviour
•drug taking

8. The audience for my media product could be anyone over 15 years old.

9. How did you attract/address your audience?
• The storyline of my media product really appealed to people. This is because as I
found out from my audience research most of the people watch gangster movies
and they said that the storyline and the actors really attracted them to a movie so I
used the storyline to attract them.
• People in my audience research were most enjoyed heist and hood as a sub genre
within gangster movies so I decided to make mine a hood opening which attracted
the audience to the product.

10. • I showed my media product to some people through youtube and nobody
commented on the clip because the people I showed it to were next to me.
• They generally liked the opening they wanted more dialogue between the two
characters and some people didn’t like the close up of the gun as it was badly
executed.

11. What have you learnt about technologies from the process of
constructing your product?
• I used Final Cut Pro to edit my media product.
• I filmed Four times to get to my end product the first time I filmed I used a Cannon
and there was reflections on cars showing other actors and the cameraman so I
had to re-film.
• The second time I re-filmed my actors were really bad at understanding any
instructions and so it took me one and a half hours to film one scene which meant
that by the time we got to the other scenes everyone was tired and so it wasn’t
really good.
• The third time we got a camera from the school and I didn’t open it so when I
went home I found out that the camera’s battery was on red which meant that we
had to film on an iPhone 5s so they quality was really bad.
• The fourth time I filmed the camera was missing its SD card so I had to use my own
camcorder which I had luckily charged overnight and then I edited the product on
Final Cut Pro.

12. • Editing wasn’t really hard but to get everything running smoothly took a long time
so editing really takes up a lot of time.
• Before media I wouldn’t have known how long it took to film and edit a two
minute clip so it is understandable that it takes movies a year to release after
filming.

13. • I really enjoyed filming the scenes where it shows both phones and the other
person receives the text because its showing something that is happening at the
same time.
• If I was to re-film my product I would use two cameras as that would make things
more efficient and I could do two shots really easily and there wouldn’t be a
reason of filming the same scene twice.

14. Looking back at your Prelim task, what have you learnt in the
progression from that to the final product?
The hardest part of my prelim task was holding the camera stable because I was using my phone
and getting the 180 degree rule right was hard as well because when I first attempted I got it
wrong.
I was happy with my preliminary task because I got the match on action right but when my
friend dropped I couldn’t position him well and I had to film a reaction shot because of my
mistake which is why I wasn’t totally pleased with my preliminary task.

15. • First of all the quality is better and the camera work is much more stable because I
used a tripod and I used a proper camera.
• The images are clearer and more stable also now the angles are better in my
prelim I have left a lot of space on top of characters heads.
• The titles and the music when they enter and exist the screen is really important
and also if the credits go away really quickly it makes everything looks really
rushed so timing matters a lot.