It is a valuable presentation for those who want to know about shezan's supply chain management,

2. Presentation
Supply Chain
Management
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3. Group Members
Hafiz Muhammad Nauman-04
Afzal Gill-12
Hafiz Ali Raza Khan-18
Madiha Arshad-13
Azeem Abbas-07
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4. Introduction
Shezan International Limited is a Private Limited
Company, with the main objective to set up an industrial
undertaking for manufacturing of juices, squashes,
sherbets, jams, pickles and preserves from fruits and
vegetables. Shezan International Limited was
conceived as a joint venture by the Shah Nawaz Group
of Pakistan and Alliance Industrial Development
Corporation of U.S.A. Today Shezan is the largest food
processing unit having developed and installed the
capacity to meet the country's local as well as export
needs.
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5. Mission statement
 “Our mission is to provide the highest quality fruit and
vegetable related juices and products to retail and food
services customers. We will accomplish this by
maintaining a tradition of pride in our products, growth
through innovation, integrity in the management of our
business and commitment to team management and
quality improvement process.”
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6. Vision
 “To be known as leader of quality products in the region.
Dedication to quality is a way of life at our company. In
its activities the company will pursue goals aimed at the
achievement of profitable business .these results will be
derived from the dedicated efforts of each employee in
conjunction with supportive participation from
management at all levels of the company. To pay its role
in the economic development of the country and to
enhance quality of life of its people”
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7. Competitive strategy
 Shezan has the highest production capacity as
compared to its competitors. Shezan is very strong
name and can afford to have super production
facilities.Shezan international is using cost leadership
strategy in which all of the efforts are made to minimize
the costs and to provide the masses with your low cost
product. Shezan with this strategy is quite successful in
the market and is able to cope up with the competition
quite effectively and efficiently.
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8. Raw material
 Fresh tomato's
 Water
 Soybean oil
 Food starch-modified
 Sugar
 Whole eggs
 Salt
 Vinegar
 Phosphoric Acid less than 2%
 Lemon concentrate
 Natural flavor
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9. Supply Chain
 Supply chain management encompasses the planning
and management of all activities involved in sourcing
and procurement, conversion, and all logistics
management activities. Importantly, it also includes
coordination and collaboration with channel
partners, which can be suppliers, intermediaries, third
party service providers, and customers. Supply chain
comprises of all the activities necessary for making and
delivering the product to consumers. A basic model
of supply chain can be seen in the following diagram.
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10. Cycle View of Supply Chain Process
Figure 1-3
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11. Why Focus on Supply Chain
Management?
 Improve return on investment
Reduce Costs! Increase Efficiency!
Net profit = Net profit x Net sales
Total assets Net sales Total assets
 Improve product availability
Adapted from Levy and Weitz
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13. Zone of Strategic Fit
Figure 2-5
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14. Push vs Pull System
 What instigates the movement of the work in the system?
 In Push systems, work release is based on downstream
demand forecasts
 Keeps inventory to meet actual demand
 Acts proactively
 In Pull systems, work release is based on actual demand or
the actual status of the downstream customers
 May cause long delivery lead times
 Acts reactively
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15. Efficient & Responsiveness
 Efficient
 Responsiveness
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16. Drivers of Supply Chain Performance
Efficiency Responsiveness
Supply chain structure
Inventory Transportation Facilities Information
Drivers
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17. Transportations
 Company have more than hundered vehicles to convey their
finished goods to retailers and distributors.
 Transportation mode is good due to high quality
infrastructure.
 All distributors are responsible for transportation.
 For international delivery company used container from
manufacturing unit to Karachi port
 For local delivery company used trucks and containers.
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18. Facilities
 Direct distribution.
Company used direct distribution
METRO
HYPERSTAR
AL-FATEH
SHEZAN BAKERS
Indirect distribution.
Distributors are responsible for other retailers
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19. Information systems
 The use of information systems has become
increasingly important in today's world. Companies need
to have the best set of information systems and
professional to fully benefit from it. A good information
system can provide company with a competitive
advantage. Shezan currently uses software like
excel, SPSS and some features of oracle software in
their research and development. Apart from this they
have a computerized system for their inventory control
and production handling.
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20. Information and Merchandise Flows
Buyer
Vendor
Customer
Stores
Distribution
center
Sales info
- - - - Merchandise flow Information flow
Source: Levy and Weitz
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21. Information Flow
Source: Levy and Weitz
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22. Conclusion
 Supply chain of shezan company is very good because
they have hundred of vehicles for delivery their product
 They have efficient supply chain strategy.
 They produced tomato's on their own forms. So the
quality of ketchup is very high
 They have very fast information system so due to good
information system they could manage their inventory of
raw material very good manners
 According to our analysis shezan have a very good and
efficient supply chain.
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23. Institute of Administrative
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