National Foods began in 1970 as a spice company in Pakistan and has since expanded to become a multinational food company with subsidiaries in Dubai, Canada, and the UK. It produces a wide variety of products including masalas, pickles, frozen meals, ketchup, jams, rice, snacks, and desserts. National Foods pursues aggressive marketing strategies through advertising, sales promotion, and a retail network of over 50,000 shops across Pakistan. While it competes with major brands like Shan Foods and Mehran Foods, National Foods has gained an edge in most areas of the food industry in Pakistan and internationally.
Visited National Foods Ltd to make a report for Mangement course. where we met Abdul Munam who gave us every possible ans which we needed. I must say as we studied NFL, there are running a wonderfull corporation, they know their responsibility not only to make revenue but also social and moral responsibility.
Visited National Foods Ltd to make a report for Mangement course. where we met Abdul Munam who gave us every possible ans which we needed. I must say as we studied NFL, there are running a wonderfull corporation, they know their responsibility not only to make revenue but also social and moral responsibility.
The objective was to visit any well reputable, large scale organization and Analyze the HRM functions on these lines; Recruitment, Selection, Training, Appraisal, and Compensation. For the purpose, we have chosen National Foods.
A detailed analysis of Pakistan Food Industry and Pakistan Spice Industry is done using facts and figures. Along with the second part pf the project details about the strategic position of Shan Foods a Pakistani based company. Different strategies are also recommended by considering their current strategic position in Pakistan Spice Industry.
The objective was to visit any well reputable, large scale organization and Analyze the HRM functions on these lines; Recruitment, Selection, Training, Appraisal, and Compensation. For the purpose, we have chosen National Foods.
A detailed analysis of Pakistan Food Industry and Pakistan Spice Industry is done using facts and figures. Along with the second part pf the project details about the strategic position of Shan Foods a Pakistani based company. Different strategies are also recommended by considering their current strategic position in Pakistan Spice Industry.
Gourmet Foods Final Report - Marketing - 2017FaHaD .H. NooR
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom
Gourmet Foods have expanded their business operations and also produces its own branded soft drinks, beverages, mineral water as well as milk and dairy products (under the subsidiary Gourmet Dairies).
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
Shezan Marketing Report - Final Project - 2017 - UCPFaHaD .H. NooR
My Email >> fhdhssn40@gmail.com
Contents:
Introduction
Situational Analysis
BCG Matrix
SWOT Analysis
Market Segmentation
Targeting
Positioning Strategy
Differentiation
Current Marketing Mix
Revised Marketing Mix
Recommendation & Conclusion
Shezan International Limited is a Pakistani beverage corporation and manufacturer.
Since its inception in 1964, Shezan a company owned by Shahnawaz Group has produced various products including soft drinks, juices, ketchups, and jams. The company is also the single largest grower of mangoes in Pakistan, and employs roughly 1,000 persons.[1] The company is best known for its trademark product, 'Shezan Mango', a mango juice drink popular in Pakistan.
Shezan remains amongst Pakistans largest food processing units, having developed and installed the capacity to meet the country's local as well as export needs.
In 1971, Shahnawaz Group purchased all the shares of Alliance Industrial Development Corporation with the permission of the Government of Pakistan. In 1980–81, a separate unit was installed in Karachi, which now caters for Karachi, Sindh and export demand. A bottle filling plant was set in 1983 in Lahore, Punjab. An independent Tetra Brik plant was commissioned in 1987. In 1990, it was decided to install a juice factory at Hattar, Khyber Pakhtunkhwa, Pakistan.[3]
Shezan International's head office is located in Lahore, Pakistan. In Canada, Target Foods is the authorized distributor for all Shezan products and in England, Citi TRADERS UK Ltd and IS TRADERS LTD are the authorized importer and distributors. They carry all the import and distribution of juices, jams, pickles, chutneys, sauces, syrups and squashes.
Negotiation definition, skills required for negotiation, key points, types of negotiation, distributive and integrative negotiation, process of negotiation.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
2. National Foods began its journey in 1970 as a Spice company with a revolutionary product that popularized
the concept of having clean, healthy food. National foods’ initiatives since then is to make hygienic food,
reduce time spent in the kitchens, foster health and contribute towards a positive and a more rewarding
lifestyle. National Foods Limited has successfully established itself as a multinational food company with an
independent subsidiary, National Foods DMCC in Dubai in 2013, catering to the Middle Eastern market. The
structure was further expanded with 2 more subsidiaries in Canada and United Kingdom catering to the North
American and European markets respectively.
ABOUT US:
3. INDUSTRY:
The food industry in Pakistan’s is considered a large industry.
The industry produces cooking oils, hydrogenated vegetable
oils, sugar, flour, dairy products such as milk, butter, yogurt,
cheese and ice-cream, biscuits, breads and confectionery,
fruit juices and fruit juice drinks, carbonated beverages,
snack foods based on rice, potatoes, corn and pulses,
processed chicken, jams, jellies, squashes, sauces, pickles
masala, and some cereals, canned fruits. The fish, meat, fruit
and vegetable sectors are also there but need further
development as the existing infra structure is not that
supportive.
Masala sector in Pakistan is a huge business with potential
for development. With an annual growth of 25%, it offers
great opportunities for local and international investors.
Masalas are used in almost every food in Pakistan and is
bought by almost every household. The materials for masala
are easily available so transportation costs are not a problem.
4. VISION AND MISSION:
To be a Rs. 50 billion food company in the convenience food segment by launching products and services in
the domestic and international markets that enhance lifestyle and create values for our customers through
management excellence at all levels.
5. Following are the core values of the company :
PASSION:
We act with intense positive energy and are not afraid to take
risks. We challenge ourselves
continuously, we’re good at what we do, and we take pride in
who we are.
PEOPLE-CENTRIC:
We put our people first. We treat them with respect and
actively contribute towards their development.
CUSTOMER FOCUS:
We see the world through the eyes of our customers. We do
everything possible that makes them
happy.
LEADERSHIP:
We are part of the solution, never the problem. We act like
owners and have a positive influence on others.
CORE VALUES:
6. TEAMWORK:
Our roles are defined, not our responsibilities. We believe in
going the extra mile to accomplish our
goals. We coach and support each other to ensure everyone
wins. We have a “WE versus I” mindset.
ETHICS:
We don’t run our business at the cost of human or ethical
values.
EXCELLENCE IN EXECUTION:
We say. We do. We deliver. We talk with our actions. We
strive for nothing but the best. Execution is the
key to winning!
ACCOUNTABILITY:
We see. We act. We take full responsibility for our actions
and results. We don’t blame others for our
mistakes; we analyze them and correct them.
CORE VALUES:
7. PRODUCTS:
National Foods success is attributed to its ability to respond to changing needs of
consumer, our technological advancement and its innovative products line and mix make
us unique. With wide array of brands, National Foods focus on alternatives for different
household to maintain kitchen habits of millions of consumers who now have advantage
to prepare healthy and delicious in a limited time with a lot of convenience. There are
varieties of products such as:
RECIPE MASALA
CHAT MASALA
PICKLES
FROZEN MEALS
KETCHUP
JAMS
RICE
FRUITILY
SALTS
CHUTNEYS & SAUCES
GINGER & GARLIC PASTE
GOLDEN FRIES ONIONS
DESERT
8. Marketing:
National Foods are pursuing aggressive marketing strategies by engaging
heavily in advertising and sales promotion.
9. RETAILER NETWORK:
National Foods sells its product through a network of about 50,000 shops all
over Pakistan which carry it products.
Marketing:
SELLING & DISTRIBUTION:
The Company has been building the finest Selling and distribution network
in Pakistan which has taken an exemplary shape over the years. Having a
retail network of more than 80,000 outlets in over 350 towns with over 600
Distributors across Pakistan has been corner stone in NFL history
DISTRIBUTION:
They do not own any distribution channels and pursue outsourcing. Their
target market is whole Pakistan so they ensure presence of National Foods
masala on almost every retail outlet all over Pakistan. They have
warehouses located at Karachi, Lahore, Multan, Gujranwala and
Rawalpindi.
10. COMPARISION OF NATIONAL FOODS WITH ITS
COMPETITORS:
Although National Foods has to compete with other top brand in food industry, Such as
Shan Foods, Shangrila, Mitchells, Shezan, Mehran. However Shan is dominant and
leading Brand in Karachi but National Food has taken edge across the Pakistan and at
international level national foods maintain its status quo of almost every aspects of food
categories.
MEHRAN FOODS:
Mehran spice and food industries are one of the famous and leading
companies for their manufacturing, marketing and export quality of food
products. Mehran products contain traditional touch of flavors and prefer
all over the world, with their fresh new looks. It got awarded in the year
2010 and 2011 as Exports Brand Icon Award.
11. SHAN FOODS:
Shan Foods (Pvt) Ltd. It is one of those rapidly growing food companies
which extend their presence in over 50 countries. Shan food having extra
ordinary positions energy, obtain and edge in different technologies with
passion for good performance between leading brands. Shan food tends to
place their brand and products internationally by getting winning awards
and certificate.
SHANGRILA:
When Shangrila began its journey about 25 years ago, no one knows and
nobody even dream that one day Shangrila will stand as leading brand
among all national food brands. Shangrila got awaited in food safety
management system, in Quality, Halal Authority,consumer satisfaction and
Associations too.
COMPARISION OF NATIONAL FOODS WITH ITS
COMPETITORS:
12. Economic factors:
Foods Industry, too, has been badly hit by the ever-rising cost of
inputs, including electricity tariffs that are now the highest in the
world. As a consequence, industries in Pakistan are suffering. The
government has promised to deal with this shortage of electricity
problem in the near future, only then
it can be assured that the high electricity tariffs will be reduced.
Currently recession has been observed in almost every economy of
the world and hence impacting all
the industries with a number a problems.
• The high prices and inflation has also affected the industry with
people actually not using readymade masala or else using it on
special; occasions.
• The industry players look forward to achieve economies of scope
by having a portfolio of products.
• The technology being used helps them in using the same facility
for different products and product variants.
13. CONCLUSION:
National Foods considers the market need and offer quality products to meet demand of population. It
has created awareness in rural areas as well, which gives it more customers than Shan. The aims of the
company are high and strategies adopted from competitors and internal sources are implemented well.
National foods vision of 2020 is to achieve Rs. 50 billion of turnover in the convenience food segment by
aggressively expanding its existing product portfolio. National foods should increase its market share in
Karachi because Shan is leader in Karachi.