This document presents a marketing plan for Refresh Drinks BD Ltd., which manufactures fruit juices and drinks. The company aims to increase its market share, product line, and profits while better satisfying customers and creating brand awareness. Its target segments are kids, teens, youth, working people, and the travel industry. Competitors include Shezan, Nestle, RC, Pran, and AFBL. Strengths include updated technology, quality products, and reasonable prices. Weaknesses include being new to the industry and having a small distribution network. The marketing mix discusses products, competitive pricing, promotion through various media, and distribution channels.

1. PRESENTATIONON
MARKETING PLAN
Submitted By – MD Hasan Sajjid
ID- 14101011
Submitted To- Mrs. Robaka Shamsher

2. REFRESH DRINKS
BD LTD.

3. Fruit juice & fruit drinks.
 Unique position with its advanced
technology to manufacture a Juice that has
many different flavours, for customer
satisfaction.
 An environment-friendly.
 Headquarter in Mumbai and branches in
major Metros.
Fruit juice & fruit drinks.
Naturally Refreshing
Many different flavours for customer
satisfaction.
 Head Office in Chittagong and branches in
major Cities.
ABOUT REFRESH DRINKS
BD LTD.

5. Flavors
1.Orange 6.Watermelon
2.Mango 7.Grapes
3.Pineapple 8.Guava
4.Apple 9.Mix Fruit
5.Banana

6. Our Objectives
To increase 25% market share
To increase the length of product line
To increase profits
To satisfy the customers better
To Create brand awareness

7. Target Segment
• Primary Market
– Kids –Fruit Juice
– Teens – More experimental
– Youth – Experimental and more buying
power
– Working People

8. Target Segment
• Secondary Market
– Travel Industry
– Airlines, Railways and Local Transport
Systems
– Movie Theatres, Malls.
– School, Colleges
– Hotels, Restaurants, Bars etc.

9. Our Competitors
• Shezan
• Nestle
• Rc
• Pran
• AFBL
• Sundrops

10. SWOT

11. STRENGTHS
• Updated technology plant
• Quality product
• Higher experienced staff
• Medical insurance of employees
• Bangladeshi made
• Targeted to low and middle class people.
• Reasonable price
• Expiry date above 6 months

12. WEAKNESS
• New in juice industry
• Small distribution network
• Strong competitor
• No market share
• Limited experience of customers

13. OPPURTUNITIES
• Increase the distribution network.
• Acquiring the newer technology &
techniques.
• Market is very big & attractive.
• Take-over of the distributor

14. Threats
• Political instability
• New entrance
• So many strong competitors
• Retaining consumers.
• Development of plant
• To face strong competitors like

15. Marketing Mix
• Product
• Price
• Promotion
• Place

16. PRODUCT
• Product Variety
• Quality
• Design
• Features
• Packaging
• Sizes

17. Price
• As a new comer our pricing strategy
is to introduce our products in the
market at lower prices so as to
create huge demand in the market.

18. Pricing
• The cost of fruits TK.3
• Electricity TK.2
• Factory Overhead TK.3
• Miscellaneous TK.2
• Retailer Margin TK.2
• Profit TK.3
• Total Price TK.15

19. Place
• Distribution Channel
• Fruits such as Orange, Apple, Pineapple etc
would be purchased from Abroad.
• Mango would be purchased from Rajshahi.
• Retail & wholesale network of Bangladesh
• Product location availability
• Modes of transportation

20. Promotion
Our objective is to create brand
awareness through Informative
Advertising.
Use of Print Media, Face book, YouTube
Advertisement ,Billboard, Sponsoring in
Public Spots, Sample Distribution,
Organizing Events, TV Commercial etc.

21. Distributors Review
• MANUFACTURER
• DISTRIBUTOR
• RETAILER
• CONSUMER