Nestle is the world's leading nutrition, health and wellness company founded in 1866. It employs around 250,000 people worldwide and has operations in almost every country. Nestle has strong brands, a global presence, innovation capacity, environmental stewardship, and passionate employees. Internally, Nestle ensures employee satisfaction to directly impact product quality, dependability, and productivity. Externally, Nestle manages suppliers, customers, marketing intermediaries, labor relations, competitors, and various environmental factors to be successful in different markets.

3. Group
members
AASIF ALI
MASHAL
FAISAL
ZUBAIR HUSNAIN
FATIMA

4.  Nestle is the world's leading nutrition, health
and wellness company today
 It was founded in 1866 by Henri Nestlé.
 It has employed around 250,000people and has
factories or operations in almost every country
in the world .
 Nestle is the world's leading nutrition, health
and wellness company today.

5. Being the world's leading bottled water
company is based on a firm economic
model:
 strong brands
 global presence
 innovation capacity
 environmental stewardship
 passionate people

7. 9/22/2014

8. 9/22/2014 IJAZ

9.  In Nestle Internal environment ensures
 Employees are on side with the goals of an organization.
 They have direct impact on product quality,
dependability and overall productivity.
 They are internal market, which impact every department
within an organization
Internal Environment

10.  A satisfied internal market will be better
able to satisfy external market. Nestle under
the supervision of top management runs the
departments of finance, operations,
accounting, sales and marketing, research
and development to achieve

16. Suppliers provide the resources like labor and
material resources to produce goods and services.
They add to customer overall value delivery
system. Labor supplies include handling of
•Quantity of labor
•Quality of labor
•Labor strikes
•Labor relations Material supplies deals with the
Suppliers

17.  Quality of material
 Price of material
 Stability of material inputs
 Delivery delays
Nestle efficiently handles the quality, quantity, price and
stability of both material and labor supplies. Management maps
out the strategies for labor strikes, supply shortages and delays
to avoid increasing the cost of production, which can badly
affect sales in short run and customer satisfaction

18. Nestle deals with the reseller customers
who buy the product Pure Life to resell at a
reasonable profit.
Customers

19.  It includes the firms that help the company to
promote, sell and distribute its goods to final buyers.
 The physical distribution firms determine the ways
to store and ship goods to reach their destination.
 Marketing service agencies including marketing
research firms, advertising agencies and media firm
share also hired to target and promote product to
right market.
 Financial intermediaries like banks
Marketing Intermediaries

20.  At Nestlé have a well-established Employee
relations policy that provides the frame of
reference for collective relationships with trade
unions and employee representatives.
 Nestlé has built a culture based on the values of
trust, mutual respect and dialogue.
 Nestlé management and employees work daily to
create and maintain positive individual and
collective relationships, and are expected to do so
as a core part of their job.
Labour relations

21.  Limiting working time
 Minimum notice period
 Working conditions
 Total Rewards Policy
 Delivering a living wage Collective bargaining
and freedom of association
 Fostering positive relations with Trade Unions
 Zero tolerance for discrimination
 Grievances about labour practices
Labour relations

22. Nestle is having hard time in Pakistan.
 First it was Aquafina by Pepsi that
snatched its market share of mineral water
then it was Olper’s by Engro Foods siding
the Nestle Milk Pak and becoming the
market leader of the category.
 And this time it’s also a launch by Engro
Foods that is giving competition to Nestle.
Competitors of nestle

23. PESTLE analysis is a powerful tools to visualize
your external surroundings, which enables you to
understand the external factors such as
 Political,
 Economic,
 Social,
 Technological,
 Legal & environmental affecting
EXTERNAL (PESTLE)

24. Today people are more health conscious so Nestle
products by identifying this need of the people
they are also producing health conscious products
with more elements of pure & quality,
which create the market for Nestle & trend of its
products in the market.
Social Forces & Cultural Health Consciousness

25. About the environmental concerns of Nestle products are
the symbol of good health & nutrition no matter which
product is under consideration.
Nestle also consider a lot about the environmental factors
because they are very much socially responsible towards
nature & humans.
Environmental concerns

26. Quality of work life is very safer & environment
friendly company of the world as every MNC is
maintaining the same standards abroad with a
slight cultural changes.
Work life quality

27. Nestle focusing on diversification because in present era it is
not possible for any organization to exist in market for long
run by providing just one product. So Nestle are
diversifying according to changing demand of customers
and trends.
Technological forces New Products

28. Nestle wants to diversify its portfolio
with the change or need of market
needs.
1) Product innovation
2) Productivity improvement through
automation
3) Spending on R&D

29. QUESTIONS