National Foods is Pakistan's leading food company with over 250 products across 12 categories. It was founded in 1970 and has since expanded internationally. The company aims to provide consumers with convenient, healthy food products while maintaining traditional Pakistani flavors. National Foods focuses on innovation, quality, and customer satisfaction. It promotes its brands through various marketing campaigns including television commercials, digital recipes, and culinary travel shows. While it faces competition, National Foods maintains its leadership position across Pakistan and internationally through its wide product range and focus on its core values.
This document provides an overview of the marketing strategies and operations of National Foods Limited (NFL), a leading Pakistani food company. It discusses NFL's history, vision, product lines, marketing strategies, marketing mix, external and internal environment analysis using SWOT and BCG matrices, main competitor analysis, and advertising campaigns. The document aims to analyze NFL's business and identify opportunities to strengthen its competitive position in the Pakistani market.
The document is a marketing report submitted by a group of students to their professor. It includes the following sections:
1. An introduction and vision statement for National Foods, a food company aiming to reach Rs. 50 billion by 2020.
2. Details about the group submitting the report and an outline of the report's contents.
3. A company profile providing background on National Foods, including its product range, market coverage, and focus on developing products aligned with changing lifestyles.
4. Sections on planning strategy and goals, product development, SWOT analysis, product mix, brand identity, selection of brand, promotional strategies, distribution, and analysis/critical review.
Visited National Foods Ltd to make a report for Mangement course. where we met Abdul Munam who gave us every possible ans which we needed. I must say as we studied NFL, there are running a wonderfull corporation, they know their responsibility not only to make revenue but also social and moral responsibility.
National Foods is a Pakistani food company that produces over 110 products across 13 categories. It was founded in McCormick, USA. The company uses various analytical frameworks like PESTEL analysis, Porter's Five Forces, and SWOT analysis to evaluate its macroenvironment, microenvironment, and competitive position. National Foods targets various consumer segments in Pakistan and abroad based on age. It employs integrated marketing strategies including advertising, personal selling, sales promotion, and public relations.
National Foods Limited is a major Pakistani food company founded in 1970 that started as a spice company and now provides food products to 33 countries. It is led by CEO Abrar Hassan and has a diverse product line including sauces, snacks, spices, and more. National Foods employs marketing strategies like promotions, diversification, and relationship building. It aims to expand internationally as a key opportunity while new competitors pose the main threat.
National Foods is analyzing the marketing mix of its Crystal Jelly product line. The 4Ps are discussed: product varieties and qualities, competitive pricing, widespread placement in stores, and promotions through various media. Some criticisms of the product are also outlined related to food dyes and environmental impacts. Suggestions are made to improve sales through better product positioning, increased advertising, special discount offers, and school activities/sampling to target kids.
Shaan Foods is a leading Pakistani manufacturer and exporter of packaged spices. The document provides an analysis of Shaan Foods including its history, products, target market, competitors like National Foods, and marketing strategies. It also includes a SWOT analysis, identifying strengths such as a variety of product lines and weaknesses like limited marketing campaigns. The analysis shows Shaan Foods has opportunities for international expansion while facing threats from competitors with stronger local distribution.
This document provides an overview of the marketing strategies and operations of National Foods Limited (NFL), a leading Pakistani food company. It discusses NFL's history, vision, product lines, marketing strategies, marketing mix, external and internal environment analysis using SWOT and BCG matrices, main competitor analysis, and advertising campaigns. The document aims to analyze NFL's business and identify opportunities to strengthen its competitive position in the Pakistani market.
The document is a marketing report submitted by a group of students to their professor. It includes the following sections:
1. An introduction and vision statement for National Foods, a food company aiming to reach Rs. 50 billion by 2020.
2. Details about the group submitting the report and an outline of the report's contents.
3. A company profile providing background on National Foods, including its product range, market coverage, and focus on developing products aligned with changing lifestyles.
4. Sections on planning strategy and goals, product development, SWOT analysis, product mix, brand identity, selection of brand, promotional strategies, distribution, and analysis/critical review.
Visited National Foods Ltd to make a report for Mangement course. where we met Abdul Munam who gave us every possible ans which we needed. I must say as we studied NFL, there are running a wonderfull corporation, they know their responsibility not only to make revenue but also social and moral responsibility.
National Foods is a Pakistani food company that produces over 110 products across 13 categories. It was founded in McCormick, USA. The company uses various analytical frameworks like PESTEL analysis, Porter's Five Forces, and SWOT analysis to evaluate its macroenvironment, microenvironment, and competitive position. National Foods targets various consumer segments in Pakistan and abroad based on age. It employs integrated marketing strategies including advertising, personal selling, sales promotion, and public relations.
National Foods Limited is a major Pakistani food company founded in 1970 that started as a spice company and now provides food products to 33 countries. It is led by CEO Abrar Hassan and has a diverse product line including sauces, snacks, spices, and more. National Foods employs marketing strategies like promotions, diversification, and relationship building. It aims to expand internationally as a key opportunity while new competitors pose the main threat.
National Foods is analyzing the marketing mix of its Crystal Jelly product line. The 4Ps are discussed: product varieties and qualities, competitive pricing, widespread placement in stores, and promotions through various media. Some criticisms of the product are also outlined related to food dyes and environmental impacts. Suggestions are made to improve sales through better product positioning, increased advertising, special discount offers, and school activities/sampling to target kids.
Shaan Foods is a leading Pakistani manufacturer and exporter of packaged spices. The document provides an analysis of Shaan Foods including its history, products, target market, competitors like National Foods, and marketing strategies. It also includes a SWOT analysis, identifying strengths such as a variety of product lines and weaknesses like limited marketing campaigns. The analysis shows Shaan Foods has opportunities for international expansion while facing threats from competitors with stronger local distribution.
National Foods began in 1970 as a spice company in Pakistan and has since expanded to become a multinational food company with subsidiaries in Dubai, Canada, and the UK. It produces a wide variety of products including masalas, pickles, frozen meals, ketchup, jams, rice, snacks, and desserts. National Foods pursues aggressive marketing strategies through advertising, sales promotion, and a retail network of over 50,000 shops across Pakistan. While it competes with major brands like Shan Foods and Mehran Foods, National Foods has gained an edge in most areas of the food industry in Pakistan and internationally.
The objective was to visit any well reputable, large scale organization and Analyze the HRM functions on these lines; Recruitment, Selection, Training, Appraisal, and Compensation. For the purpose, we have chosen National Foods.
National Foods Limited was established in 1970 and is a pioneer in branded and packaged spices in Pakistan. It has 3 manufacturing units and central warehousing across major Pakistani cities. National Foods has a 47% market share in masala and is the largest masala producer in Pakistan. It offers a variety of products including spices, sauces, snacks, desserts and more. The company aims to become a 50 billion rupee food company by 2020 through new product launches and expanding into international markets.
A detailed analysis of Pakistan Food Industry and Pakistan Spice Industry is done using facts and figures. Along with the second part pf the project details about the strategic position of Shan Foods a Pakistani based company. Different strategies are also recommended by considering their current strategic position in Pakistan Spice Industry.
Continental Biscuits Limited (CBL) is a leading biscuit manufacturer in Pakistan established in 1984. It has a 30% market share and 5000 employees. CBL's vision is to become Pakistan's most preferred biscuit company through strong local and global brands, quality manufacturing, motivated employees, and shareholder returns. Its brands include Tuck, Prince, Candi, Tiger, Bakeri Classic, Gala, Zeera Plus, and Wheatable. CBL faces competition from EBM (Peak Freans), Ismail Industries, and Asian Food Industries. To become the market leader, CBL needs to innovate rather than imitate competitors and create a stronger customer perception.
National foods, Financial Management ReportMuhammad qayum
- National Foods Limited is a Pakistani company that began in 1970 as a spice company and has since expanded into various food products. It has a vision to become a Rs. 50 billion company by 2020.
- The company has various brands including recipe mixes, pickles, ketchup, fruit drinks, and salt. According to reports, ketchups and recipe mixes have seen significant sales growth in recent years due to marketing campaigns. Fruit drinks and salt have also performed well.
- Financial forecasts predict that sales will increase by 21% in 2016 compared to 2015. Expenses are also expected to rise but gross profit is forecast to increase. The income statement projects a continued rise in operating profit and earnings per share.
This document provides a summary of a marketing analysis project presented by four students at Superior University Lahore on Engro Foods. It includes an introduction, table of contents, acknowledgements, history and background of Engro Foods, their vision, mission and core values. It also summarizes Engro's diversified business portfolio, their brands, business segments targeted, sales setup, departments, production process, and concludes with interviews conducted and references. The document analyzes Engro Foods' market performance and strategies.
Shan Foods is a rapidly growing food company present in over 50 countries. It started 25 years ago from a single small room and has grown to become one of the largest exporters of premium quality packaged spices, recipe mixes, pickles, and desserts. Shan Foods is dedicated to ensuring consistent products through well-equipped production techniques and works with quality suppliers to diligently select the best quality spices.
This document summarizes the inventory management and supply chain processes of Shan Foods Pvt Ltd, a leading spice manufacturer in Pakistan. Shan Foods manages inventories of both finished goods and packaging materials using separate MRP systems. They have in-house warehouses located in major cities and over 150 vendors to ensure availability. Shan Foods implements just-in-time inventory management and material requirements planning to reduce costs and fulfill customer demand efficiently using forecasting and production scheduling. Their inventory management system tracks key metrics to optimize inventory levels and minimize related costs.
This document presents the final report on retaining high potential employees at National Foods. It includes an introduction that outlines the importance of employee retention and defines high potential employees. It also states the problem statement, objectives, and scope of the study. The literature review discusses how employee retention reduces costs and increases productivity. It finds high potentials stay for different reasons than other employees. The methodology section explains the primary and secondary research conducted, including interviews and an employee satisfaction survey. The report aims to identify reasons for staying or leaving and ways to improve retention of high potentials to help National Foods achieve its growth goals.
National Foods aims to become a 50 billion rupee food company by 2020 with new products and services in domestic and international markets. It became a vendor for McCormick in 1988 and was converted to a public company traded on Pakistani stock exchanges. The company has a broad product line and market coverage with manufacturing competence, marketing skills, research and development, and a reputable brand name. It sees opportunities in expanding abroad and related businesses while threats include new entrants, substitutes, and import quotas.
Presentation about Shan spices(Matti UR Rehman)Matti Rehman
Shan Foods began in 1981 as a small home-based business producing spice mixes in Pakistan. It is now a global food brand with production facilities in multiple countries and distribution in over 50 countries. The company was founded by Sikander Sultan and has grown significantly under his leadership to become a market leader in Pakistan and a major exporter of spices and food products internationally. Shan Foods prides itself on using high quality ingredients and preservation techniques to deliver consistently great tasting products to consumers worldwide.
The document discusses two major food companies in Pakistan - Shan Foods and National Foods. It provides an overview of their history, vision, core values, and product lines. Shan Foods was founded in 1981 and has since expanded globally, while National Foods was established earlier in 1970 and has a broader range of products, including spices, rice, pickles, salts, jams, desserts, and more. Both companies aim to provide high quality, innovative food products to delight consumers, while upholding their values of ethics, community, and customer satisfaction.
This document provides an overview of Nestle MilkPak, a subsidiary of Nestle Pakistan. It discusses the history of Nestle and Henri Nestle, the founder. It then focuses on Nestle MilkPak, describing its history in Pakistan, product offerings, and SWOT analysis. The document also examines MilkPak's marketing strategy, operations including supply chain and milk collection, and human resource management. It aims to understand how to make a project on Nestle MilkPak for general audiences.
S.M. Ali Zaidi presented on the Pakistani spice market. India is the largest producer of spices in the world, producing over 1 million tonnes annually. Shan Foods dominates the branded spice market in Pakistan, holding a 50% market share, followed by National Foods at 35%. The total curry-based spice market in Pakistan is estimated at Rs. 10-15 billion, with 60% coming from loose, unbranded spices. Punjab and Sindh each account for 45% of the regional spice market share in Pakistan. Shan Foods saw increases in sales (35%) and profits (175%) from 2012 to 2011, while trade debts decreased by 30% and fixed assets by 5%.
Mitchell's Fruit Farms Limited is a leading producer of fruit products in Pakistan. The presentation provides an analysis of Mitchell's business including its products, leadership, competitors, market share, internal and external factors, financial performance, and strategies. Key recommendations include using market penetration strategies to maintain market position, introducing smaller product packs to meet changing customer needs, improving customer satisfaction through quality and discounts, enhancing technology, and adopting decentralized decision-making.
Shan Foods was established in 1981 and began exporting food products after a few years. It deals in recipe mixes, spices, dessert mixes, rice, pickles and salts. Shan Foods aims to be a global leader in food products and a socially responsible company. It seeks to continuously develop high quality products that meet customer and market demands. Shan Foods has a presence in 60 countries and a 50% market share in Pakistan's recipe mixes category. It has experienced significant growth over the last decade and aims to further improve quality standards and certifications.
K&NS is a Pakistani poultry company founded in 1964 by Khalil Sattar to address protein deficiency in Pakistan. It started with a small chicken farm and has since grown into an integrated poultry operation involved in breeding, hatching, feed milling, growing, processing and production of chicken products. K&NS is a leading poultry brand in Pakistan and has expanded internationally. It focuses on food safety and quality through standards like HACCP and is committed to providing healthy and affordable halal food options while playing a role in corporate social responsibility.
This document provides an overview and analysis of Nestle company and its products in Pakistan. It begins with introductions and outlines Nestle's vision, mission, goals and objectives. It then provides a history of Nestle, describes its organizational hierarchy, and lists its main strategic business units related to milk products, beverages, prepared dishes, and chocolates. The document performs a marketing analysis and discusses Nestle's market positioning. It includes a questionnaire and highlights of Nestle's products. It then analyzes the marketing mix strategies for four key Nestle products: mineral water, Milkpak, noodles, and chocolates/juices. It also includes a BCG matrix and comparisons of Nestle's market growth and
The document discusses Triple-Em, a Pakistani company that produces high quality potato chips and other snack foods. It outlines Triple-Em's mission to meet international quality standards while catering to local tastes. The company uses advanced facilities and strict quality control to process and package its products hygienically. Popular Triple-Em brands include Super Crisp potato chips and a range of extruded snacks targeted toward children.
National Foods began in 1970 as a spice company in Pakistan and has since expanded to become a multinational food company with subsidiaries in Dubai, Canada, and the UK. It produces a wide variety of products including masalas, pickles, frozen meals, ketchup, jams, rice, snacks, and desserts. National Foods pursues aggressive marketing strategies through advertising, sales promotion, and a retail network of over 50,000 shops across Pakistan. While it competes with major brands like Shan Foods and Mehran Foods, National Foods has gained an edge in most areas of the food industry in Pakistan and internationally.
The objective was to visit any well reputable, large scale organization and Analyze the HRM functions on these lines; Recruitment, Selection, Training, Appraisal, and Compensation. For the purpose, we have chosen National Foods.
National Foods Limited was established in 1970 and is a pioneer in branded and packaged spices in Pakistan. It has 3 manufacturing units and central warehousing across major Pakistani cities. National Foods has a 47% market share in masala and is the largest masala producer in Pakistan. It offers a variety of products including spices, sauces, snacks, desserts and more. The company aims to become a 50 billion rupee food company by 2020 through new product launches and expanding into international markets.
A detailed analysis of Pakistan Food Industry and Pakistan Spice Industry is done using facts and figures. Along with the second part pf the project details about the strategic position of Shan Foods a Pakistani based company. Different strategies are also recommended by considering their current strategic position in Pakistan Spice Industry.
Continental Biscuits Limited (CBL) is a leading biscuit manufacturer in Pakistan established in 1984. It has a 30% market share and 5000 employees. CBL's vision is to become Pakistan's most preferred biscuit company through strong local and global brands, quality manufacturing, motivated employees, and shareholder returns. Its brands include Tuck, Prince, Candi, Tiger, Bakeri Classic, Gala, Zeera Plus, and Wheatable. CBL faces competition from EBM (Peak Freans), Ismail Industries, and Asian Food Industries. To become the market leader, CBL needs to innovate rather than imitate competitors and create a stronger customer perception.
National foods, Financial Management ReportMuhammad qayum
- National Foods Limited is a Pakistani company that began in 1970 as a spice company and has since expanded into various food products. It has a vision to become a Rs. 50 billion company by 2020.
- The company has various brands including recipe mixes, pickles, ketchup, fruit drinks, and salt. According to reports, ketchups and recipe mixes have seen significant sales growth in recent years due to marketing campaigns. Fruit drinks and salt have also performed well.
- Financial forecasts predict that sales will increase by 21% in 2016 compared to 2015. Expenses are also expected to rise but gross profit is forecast to increase. The income statement projects a continued rise in operating profit and earnings per share.
This document provides a summary of a marketing analysis project presented by four students at Superior University Lahore on Engro Foods. It includes an introduction, table of contents, acknowledgements, history and background of Engro Foods, their vision, mission and core values. It also summarizes Engro's diversified business portfolio, their brands, business segments targeted, sales setup, departments, production process, and concludes with interviews conducted and references. The document analyzes Engro Foods' market performance and strategies.
Shan Foods is a rapidly growing food company present in over 50 countries. It started 25 years ago from a single small room and has grown to become one of the largest exporters of premium quality packaged spices, recipe mixes, pickles, and desserts. Shan Foods is dedicated to ensuring consistent products through well-equipped production techniques and works with quality suppliers to diligently select the best quality spices.
This document summarizes the inventory management and supply chain processes of Shan Foods Pvt Ltd, a leading spice manufacturer in Pakistan. Shan Foods manages inventories of both finished goods and packaging materials using separate MRP systems. They have in-house warehouses located in major cities and over 150 vendors to ensure availability. Shan Foods implements just-in-time inventory management and material requirements planning to reduce costs and fulfill customer demand efficiently using forecasting and production scheduling. Their inventory management system tracks key metrics to optimize inventory levels and minimize related costs.
This document presents the final report on retaining high potential employees at National Foods. It includes an introduction that outlines the importance of employee retention and defines high potential employees. It also states the problem statement, objectives, and scope of the study. The literature review discusses how employee retention reduces costs and increases productivity. It finds high potentials stay for different reasons than other employees. The methodology section explains the primary and secondary research conducted, including interviews and an employee satisfaction survey. The report aims to identify reasons for staying or leaving and ways to improve retention of high potentials to help National Foods achieve its growth goals.
National Foods aims to become a 50 billion rupee food company by 2020 with new products and services in domestic and international markets. It became a vendor for McCormick in 1988 and was converted to a public company traded on Pakistani stock exchanges. The company has a broad product line and market coverage with manufacturing competence, marketing skills, research and development, and a reputable brand name. It sees opportunities in expanding abroad and related businesses while threats include new entrants, substitutes, and import quotas.
Presentation about Shan spices(Matti UR Rehman)Matti Rehman
Shan Foods began in 1981 as a small home-based business producing spice mixes in Pakistan. It is now a global food brand with production facilities in multiple countries and distribution in over 50 countries. The company was founded by Sikander Sultan and has grown significantly under his leadership to become a market leader in Pakistan and a major exporter of spices and food products internationally. Shan Foods prides itself on using high quality ingredients and preservation techniques to deliver consistently great tasting products to consumers worldwide.
The document discusses two major food companies in Pakistan - Shan Foods and National Foods. It provides an overview of their history, vision, core values, and product lines. Shan Foods was founded in 1981 and has since expanded globally, while National Foods was established earlier in 1970 and has a broader range of products, including spices, rice, pickles, salts, jams, desserts, and more. Both companies aim to provide high quality, innovative food products to delight consumers, while upholding their values of ethics, community, and customer satisfaction.
This document provides an overview of Nestle MilkPak, a subsidiary of Nestle Pakistan. It discusses the history of Nestle and Henri Nestle, the founder. It then focuses on Nestle MilkPak, describing its history in Pakistan, product offerings, and SWOT analysis. The document also examines MilkPak's marketing strategy, operations including supply chain and milk collection, and human resource management. It aims to understand how to make a project on Nestle MilkPak for general audiences.
S.M. Ali Zaidi presented on the Pakistani spice market. India is the largest producer of spices in the world, producing over 1 million tonnes annually. Shan Foods dominates the branded spice market in Pakistan, holding a 50% market share, followed by National Foods at 35%. The total curry-based spice market in Pakistan is estimated at Rs. 10-15 billion, with 60% coming from loose, unbranded spices. Punjab and Sindh each account for 45% of the regional spice market share in Pakistan. Shan Foods saw increases in sales (35%) and profits (175%) from 2012 to 2011, while trade debts decreased by 30% and fixed assets by 5%.
Mitchell's Fruit Farms Limited is a leading producer of fruit products in Pakistan. The presentation provides an analysis of Mitchell's business including its products, leadership, competitors, market share, internal and external factors, financial performance, and strategies. Key recommendations include using market penetration strategies to maintain market position, introducing smaller product packs to meet changing customer needs, improving customer satisfaction through quality and discounts, enhancing technology, and adopting decentralized decision-making.
Shan Foods was established in 1981 and began exporting food products after a few years. It deals in recipe mixes, spices, dessert mixes, rice, pickles and salts. Shan Foods aims to be a global leader in food products and a socially responsible company. It seeks to continuously develop high quality products that meet customer and market demands. Shan Foods has a presence in 60 countries and a 50% market share in Pakistan's recipe mixes category. It has experienced significant growth over the last decade and aims to further improve quality standards and certifications.
K&NS is a Pakistani poultry company founded in 1964 by Khalil Sattar to address protein deficiency in Pakistan. It started with a small chicken farm and has since grown into an integrated poultry operation involved in breeding, hatching, feed milling, growing, processing and production of chicken products. K&NS is a leading poultry brand in Pakistan and has expanded internationally. It focuses on food safety and quality through standards like HACCP and is committed to providing healthy and affordable halal food options while playing a role in corporate social responsibility.
This document provides an overview and analysis of Nestle company and its products in Pakistan. It begins with introductions and outlines Nestle's vision, mission, goals and objectives. It then provides a history of Nestle, describes its organizational hierarchy, and lists its main strategic business units related to milk products, beverages, prepared dishes, and chocolates. The document performs a marketing analysis and discusses Nestle's market positioning. It includes a questionnaire and highlights of Nestle's products. It then analyzes the marketing mix strategies for four key Nestle products: mineral water, Milkpak, noodles, and chocolates/juices. It also includes a BCG matrix and comparisons of Nestle's market growth and
The document discusses Triple-Em, a Pakistani company that produces high quality potato chips and other snack foods. It outlines Triple-Em's mission to meet international quality standards while catering to local tastes. The company uses advanced facilities and strict quality control to process and package its products hygienically. Popular Triple-Em brands include Super Crisp potato chips and a range of extruded snacks targeted toward children.
This document provides an overview report on Nestle Pakistan. It includes sections on Nestle Pakistan's mission and vision, history, brands, competitors analysis, SWOT analysis, and success factors. The report was submitted by Mohammad Arsalan Younas for their TS-(2A) discipline. It contains 18 pages covering topics such as Nestle's quality policy, history of evolution, MD's message, and conclusion on recommendations to further enhance Nestle's performance.
The document provides information on segmentation, targeting, and positioning strategies for various food and beverage brands in India. It discusses STP strategies for packaged foods, chocolates, biscuits, chips, instant noodles, and ready-to-eat products from brands like Cadbury, Nestle, Britannia, ITC, Amul, Parle, MTR, Frito Lay, and Knorr. The segmentation is based on factors like geography, demographics, benefits sought. The targets include various age groups and customer personas. The positioning focuses on health, taste, and occasions.
Kfc project superior university lahoreArslan Akram
1) This document provides an analysis of KFC's operations in Pakistan. It discusses KFC's history, vision, mission, objectives, values, products, SWOT analysis, and marketing strategy.
2) KFC has segmented the Pakistani market based on demographics, behavior, and geography. The analysis recommends that KFC introduce new menu items, offer discount packages, expand its store network, and invest in promotional campaigns.
3) In conclusion, KFC is a major employer in Pakistan and contributes significantly to the local economy and tax revenue. However, the analysis suggests areas where KFC can improve its products and marketing to further grow its market share.
Assignment on market segmentation of kfc in bangladeshShahrina17
This document provides an overview of KFC's marketing segmentation strategies. It discusses how KFC segments the market based on demographics like age, income, and social class. Geographic segmentation focuses on major cities in Bangladesh. Psychographic segmentation looks at lifestyle and personality. Behavioral segmentation examines occasions, benefits sought, and customer loyalty. The conclusion recommends that KFC should offer home delivery to capture more customers. Overall, the document analyzes KFC's segmentation approaches and provides a high-level view of their target markets in Bangladesh.
This document provides an overview of Panera Bread, including its management, history, competitors, performance, opportunities, threats, strengths, weaknesses, and strategic proposal. Panera Bread is a North American fast-casual chain restaurant serving bakery goods, salads, sandwiches and more. Recently, Panera Bread has made changes to its upper management and menu by removing artificial ingredients. It aims to improve customer experience through remodeling all of its over 1,900 locations within 5 years, with a total capital expenditure of $744 million. The remodels focus on addressing long wait times and providing a more pleasant dining environment.
This document provides details about the human resources practices at Coca-Cola Beverages Pakistan Limited (CCBPL). It begins with an introduction to CCBPL's business model and management structure, which involves dividing Pakistan into two regions. It then describes CCBPL's five departments including human resources, finance, industrial relations, sales and marketing, and production. The document focuses on the human resources management functions at Coca-Cola such as job analysis, planning and forecasting, recruitment, selection, compensation and benefits, performance appraisal, and learning and development. It provides an overview of CCBPL's recruitment sources and processes, as well as their selection tools and processes. In conclusion, it emphasizes Coca-Cola's
National Foods began in 1970 as a small spice company in Pakistan and has since expanded its product portfolio to include 12 major categories such as pickles, jams, juices, pastes, sauces, ketchups, masala mixes, salt, desserts, biryanis, curries, barbeques and ready-to-eat kababs. It analyzes its product lines using the BCG matrix and Ansoff matrix to identify stars, cash cows, question marks and dogs. National Foods has also expanded into international markets like Australia and plans further diversification into ready-to-drink and ready-to-eat product lines. It aims to continue innovating and improving products while focusing on
This document summarizes information about Nestle Maggi noodles. It introduces Nestle as a multinational food company founded in 1866 in Switzerland. Maggi noodles is one of Nestle's instant noodle brands popular in several countries including India. The document discusses Maggi's STPD analysis, competition in India from other brands like Knorr and local manufacturers, and Nestle's competitive strategies to establish Maggi as the leader in the Indian instant noodles market through new product introductions and marketing campaigns positioning it as a tasty and healthy snack.
Delicious Bread is launching a new flavored bread product in Islamabad called "Delicious Bread". The summary includes:
1. Delicious Bread conducted market research and developed a marketing plan to target middle and upper middle income consumers in Islamabad with their new flavored bread product.
2. Their product will be available in 3 flavors - chocolate, strawberry, and mango. They have developed packaging, logos, and promotional strategies to introduce their new product.
3. Delicious Bread plans to use market penetration pricing and promotional strategies like advertisements, brochures, and banners to introduce their product and gain market share in Islamabad.
Nestle Milk pak, Production Operational ManagementMutahir Bilal
This document appears to be a report submitted by students to their professor on the topic of production operations management at Nestle Milkpak. It includes sections like the executive summary, introduction, situational analysis using SWOT and PESTLE, an analysis of Nestle Milkpak's supplier network and production processes, identification of problems, and prioritization of problems. The students - Umer Shareef, Salman Anjum, Hafiz Ayaz Ali, Mutahir Bilal, and Hina Anjum - presented this report to their professor Sir. Asad Hasan Butt at Superior University in Lahore as part of their fourth semester coursework.
Shan Foods Private Limited manages inventory across multiple departments effectively to meet customer demand. They maintain raw material, finished goods, and packaging inventories separately. Shan Foods uses tools like annual operations planning, monthly forecasting, and material requirements planning to manage over 100 stock keeping units. They also use strategies like safety stock buffers and demand forecasting for seasonal items to address fluctuations. Key performance indicators help evaluate inventory levels, costs, and availability. While large product variety and high inventory costs pose challenges, Shan Foods mitigates issues through careful planning and frequent monitoring.
Coca-Cola has a bottling plant in Pakistan that follows the company's global operations and quality standards. The plant uses a continuous flow manufacturing process to produce a range of Coca-Cola beverage products. It aims to differentiate its portfolio of brands, build strong supplier and customer partnerships, and operate responsibly through its vision, mission, and culture which emphasize sustainability, innovation, and meeting consumer needs.
Coca-Cola uses a continuous flow manufacturing process to produce its products at high volumes and low variety. Raw materials are received and converted into preforms, which are blown into bottles. The bottles are filled, sealed, labeled, and packed into cases on an automated and continuous assembly line. Finished products are stored briefly in warehouses before being distributed. Coca-Cola aims to minimize inventory through just-in-time production and the ability to shift production between bottling plants as needed. Supply chain coordination is important to the efficient operations of Coca-Cola's production facilities in Pakistan.
The document acknowledges and thanks various people who helped in completing a report on Lipton Cardamom Tea. It thanks Allah for giving the ability to complete the report. It also thanks the teacher, Miss Shehnaz Meghani, whose guidance helped in preparing the report. Special thanks are given to Mustafa A. Khan, Managing Director of Trust Professional (Pvt) Ltd, who provided detailed information about the product. The document states that all those involved played an active role and hopes the report provides useful knowledge and information to readers.
Shan Foods manages inventory through their supply chain and inventory management departments. They have two main types of inventory - finished goods and packaging materials. Finished goods inventory aims to maintain 15 days of stock based on sales forecasts. Packaging inventory is managed through a bill of materials and material requirements planning. Managing such a large number of SKUs and inventory is challenging for Shan Foods, but they address this through tools like annual operations planning, monthly forecasting, and safety stock buffers. Key performance indicators help them evaluate inventory levels and availability.
The document discusses the fast food industry in India and provides details about the operations of McDonald's, Domino's, and Pizza Hut in India. It summarizes the history and growth of each company, their supply chain management involving procurement, distribution, and outsourcing of ingredients from various suppliers. A key point is that McDonald's supply chain is noted to effectively balance quality and cost through its superior cold chain management.
we conducted this research for our course Analysis of Pakistani Industry. this research was conducted to find out growth and performance of banking sector of Pakistan.
Impact of Thar Coal on Electricity Generation & Economic Growth of PakistanSandeep Kumar
Pakistan has large coal reserves of around 185 billion tons, with 175 billion tons located in the Thar Coal Fields alone. These coal reserves can generate 5000 MW of electricity from Thar for 800 years, providing a long-term solution to Pakistan's energy problems. However, Pakistan currently generates only 0.1% of its electricity from coal despite having substantial reserves. Increased utilization of domestic coal reserves could reduce dependence on expensive imported oil and gas for electricity while saving foreign exchange and strengthening the economy.
This document provides biographical information about John F. Kennedy, the 35th president of the United States. It notes that he was the youngest president elected and the first Catholic president. It discusses some of his major accomplishments, including navigating the Cuban Missile Crisis and increasing funding for NASA. Kennedy played an influential role in revolutionizing American politics and advocating for civil rights. The document also examines Kennedy's leadership qualities and influence on modern presidential politics, such as popularizing the self-selected presidential candidate and linking presidential campaigns to celebrity.
This document summarizes several models of follower typologies:
1. Abraham Zaleznik's model categorizes followers as impulsive, compulsive, masochistic, or withdrawn based on their levels of dominance and submission.
2. Robert Kelley's model identifies five follower types - alienated, passive, conformist, exemplary, and pragmatic - based on their motivation and behavior.
3. Ira Chaleff's model places followers into four quadrants based on their levels of support and challenge of leaders: partners, implementers, individualists, and resources.
4. The document also discusses isolates, bystanders, participants, activists, and diehards based on their engagement levels
The Coca Cola Company is one of the largest beverage manufacturers and distributors worldwide, offering over 400 brands across more than 312 countries. It was founded in 1886 in Atlanta, Georgia by Dr. John Pemberton. Coca-Cola entered the Pakistani market in 1953 and established Coca-Cola Beverages Pakistan Limited (CCBPL) in 1996. CCBPL is now jointly owned by Coca-Cola and Coca-Cola İçecek, the sixth largest Coca-Cola bottler globally. CCBPL offers a variety of beverage brands and has an extensive distribution network across Pakistan.
This document discusses several arguments for and against the existence of God. It begins by outlining the teleological argument, also known as the design argument, which states that the complexity and order in the natural world is evidence of an intelligent designer. However, it notes that Darwin's theory of evolution by natural selection provides an alternative explanation for complexity without needing to invoke a designer. The document then examines additional arguments including the cosmological, ontological, problem of evil, and argument from miracles. For each argument, it outlines the key premises and conclusions as well as some common objections or weaknesses raised in response.
Nivea, Axe, Old Spice, Hugo Boss and Dove were analyzed as competitors in the male deodorant market. For each brand, their products, pricing, placement and promotion strategies were summarized. Nivea and Dove offer a variety of deodorant options targeted at different skin and odor protection needs, while Axe, Old Spice and Hugo Boss focus on distinctive masculine scents. Pricing varies by brand from more affordable to premium luxury products. All have wide distribution through retailers but also use promotions such as advertising, celebrity endorsements and online/social media presence.
This marketing plan summarizes Axe deodorant's product line, target markets, and promotional strategies. Axe offers a range of natural deodorants for both men and women. Its target market is males aged 16-25. The plan outlines Axe's mission, organizational structure, SWOT analysis, and promotional activities like social media marketing, signage, and sales promotions. The objective is to sell 100,000 units in the first year and break even within 18 months.
Honor killings involve the murder of a family or community member who is believed to have brought dishonor or shame upon the family or community. The document discusses honor killings in Pakistan, where hundreds of cases are recorded each year, primarily in Sindh, Punjab, Balochistan, and Khyber Pakhtunkhwa provinces. Discriminatory customs, lack of legal protection, lack of education, and economic factors are cited as contributing to honor killings. Solutions proposed include changing social mentalities, enacting stricter laws against honor killings, and providing protection and resources to potential victims.
The document introduces a new line of organic deodorants from Axe called Botanical Essence, Tea Green, Ambre Essentiel, and Melvita Roses. It describes the key natural ingredients in each product. The document also outlines Axe's mission, vision, objectives, target markets, promotional strategies, and organizational structure.
Customer Retention Strategies for Companies
This 10-page document outlines 9 key strategies for retaining customers: 1) Build trust through relationships using customer data, 2) Leverage customer feedback surveys, 3) Add valuable content consistently to the sales funnel, 4) Serve customers rather than sell to them, 5) Overdeliver on promises, 6) Train customers with educational emails, 7) Improve key performance indicators around customer service like response time and conversion rate, 8) Measure customer lifetime value, 9) Set clear customer expectations. The document emphasizes using customer data and feedback to continuously improve products and services and build long-term trust and loyalty.
The document provides information about the Dawn Group of Newspapers including its history, vision, mission, corporate culture, production planning, and production process. Some key points:
- Dawn was founded in 1941 in Delhi by Muhammad Ali Jinnah and became Pakistan's oldest and most widely read English newspaper.
- Its vision is to enhance the global community through high quality news, information, and entertainment while maintaining independent, fair and unbiased journalism.
- The production process begins with news gathering by reporters and ends with the printing of the newspaper. Production planning focuses on productivity, quality, and meeting tight timelines for the perishable good.
The document discusses the Dawn Group of Newspapers in Pakistan. It provides details on the history and founding of Dawn, its goals, management structure, and publications. Dawn was founded in 1941 and is one of Pakistan's largest English language dailies. It aims to provide independent and unbiased reporting to readers nationwide.
The document provides an audit plan for Pakistan Refinery Limited. It includes an introduction to the company, budget details, risk assessment, audit engagement plan, constraints, compliance criteria, audit approach, and checklist. The group members are Muhammad Sherjeel Shoukat, Sandeep Kumar, Maryam Hassan, and Mahad Mehmood. They will audit physical access controls, data center operations, power/electricity, fire suppression, environmental controls, system resiliency, and data security at Pakistan Refinery Limited's data centers located in Karachi. The budget for the audit is 1 crore rupees.
The document discusses a planned audit of Pakistan Refinery Limited's data center by a group of auditors. It includes the group members conducting the audit, background on PRL, and the audit plan covering objectives, scope, constraints, compliance criteria, approach, checklist, and references. The audit plan aims to ensure data backup availability, examine security measures, power/electricity backup, fire safety, and environmental controls at the data center over a 7 week period from February to April.
There are four main types of buying decision behavior:
1. Complex buying behavior involves high consumer involvement and significant brand differences for expensive, infrequent, or risky purchases like computers, TVs, or appliances.
2. Variety seeking behavior has low involvement but brand switching for variety with products like chips, soap, or ice cream.
3. Dissonance reducing behavior has high involvement for expensive items with little brand differences, causing post-purchase anxiety over alternative products.
4. Habitual behavior has low involvement and brand indifference for frequent, small purchases like milk, bread, or matches.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
2. 2
Table of Content
Introduction ………………………………………………………………...................3
History…………….…………………………………………………………...................3
Founder’s Philosophy …………………………………………………...................4
Business Profile………………………………………………………………………..4
Products…………………………………………………..............................................5
Marketing and Advertisement ………….…………………………...................8
Objectives………………………………………………………………………………..10
Core Values to Customers…………………………………………………………10
Comparison of National Foods with its Competitors…………………..11
Future Prospect………………………………………………………………………..12
Recommendation……………………………………………………………………...13
3. 3
Introduction
National Foods was incorporated in Pakistan on
19 February 1970 as a private limited company
and later converted into a public limited
company. It is Pakistan’s leading multi category
food company with over 250 different products in
12 categories. The company is principally engaged
in the manufacture and sale of convenience-
based food products. It is listed on Karachi,
Lahore, and Islamabad Stock Exchanges. The
registered office of the company is situated at 12
/ CL - 6, Claremont Road, Civil Lines, Karachi.
NFL holds ISO 9001, ISO 18001, ISO 22000 and HACCP certifications along with SAP Business
Technology to drive its strong commitment to quality and management excellence. In line with
NFL’s Vision 20/20 of becoming a Rs. 50 billion company, we are already on our way of being
recognized as an internationally renowned brand in over 40 countries across 5 continents
worldwide. NFL is dedicated to improving the well-being of our society through continuous
development of innovative food products and a wide range of Corporate Social Responsibility
programs.
History
National Foods began its journey in 1970 as a Spice company with a revolutionary product that
popularized the concept of having clean, healthy food. National foods’ initiatives since then is
to make hygienic food, reduce time spent in the kitchens, foster health and contribute towards
a positive and a more rewarding lifestyle.
National Food responds to this challenge of developing innovative food products on
convenience and quick preparation in line with modern lifestyles and yet retains traditional
values through its diverse collection of food products
In 1988, National Foods became the certified vendor of McCormick, United States. In the same
year, National Foods, then a Private Limited company was converted into a Public Limited
company, traded on all the three stock exchanges of Pakistan. On 11 January 2016, all three
former city stock exchanges in Pakistan merged together to form Pakistan Stock Exchange.
4. 4
Founder’s Philosophy
National Foods must focus on customer needs and serve them with quality
products at affordableprices.
Our products must be pure and should conformto international standards.
Our research must continuously produce new and adventurous products
that are scientifically tested and hygienically wrapped in safe and attractive
packaging.
We must create an environment in our officesand factories where talent is
groomed and people have every opportunity to advance in their careers.
We must provide ourselves to be good corporate citizens, support
charitable causes and bear our fair share of taxes.
Reserves must be built, new factories created, sound profits made and fair
dividend should be paid to our stockholders.
Through building a reliable brand, NFLmust get itself recognized as a leader in
Pakistan and abroad
With the help of Almighty God, the company can achieve its targets in times to
come.
Business Profile
NFL hassuccessfullyestablisheditself asamultinationalfoods companywithanindependentsubsidiary,
National FoodsDMCC,in 2013, cateringto the Middle EasternmarketinDubai.This structure was
furtherexpandedwith2more subsidiariesinCanada,(National Epicure Limited) andUnitedKingdom,
(National FoodsPakistanUKLimited)cateringtothe NorthAmericanandEuropeanmarkets
respectively.
Mr. Abdul Majeed
The Founder of
National Foods
National Foods
DMCC (UAE)
National Foods
Pakistan (UK)
Ltd
National
Epicure Inc.
(Canada)
5. 5
Products
1. National Food Masala:
The ingredientsare meticulouslyselected
and blendedtoguarantee the right
combinationandperfecttaste. National
Foodsusesmoderntechnological
processestoobtainthoroughmixing,and
hence the particularflavorthatis our
specialty.
Our recipesare basedonthe most
popularandtraditional ethnicdishesthe
subcontinenthas tooffer. We provide our
consumerswithrecipesthatare easyand
convenienttouse.And,theytaste great!
2. National Food Snacks Products:
Wheneveryoufeel like treatingyour
taste budsto somethingsnappy,try
out the National FoodsSnacksRange.Whenever,
wherever,snacksjustaddflavortothe whole experience.
Bringingtogetheravarietyof Pakistani
streetfooddelightsthattake youbackto
the time youhad themoff the cart,
National FoodsSnacksare pure
temptation - the funside of food.Witha
range of five products,National Foods
Snacksare simplyirresistible.
3. Chinese:
National Chineserange offersacomplete solutionforour
consumers.These saucesenhance the flavorof anyChinese
meal and ensure thatconsumersenjoyadeliciousfood
experience.
4. Onions:
National goldenfriedOnions, aromaticand -flavorsomeintaste,make the
mealsspecial.Preparedfromthe nestonionsandthroughthe highestquality
processes,give themasunshine goldcolorandadeliciouslycrispytexture.
1. Achar Gosht (Pouch)
2. Achar GoshtMasala
3. Behari KababMasala
4. Biryani Masala
5. BombayBiryani Masala
6. BroastMix Masala
7. Chapli KababMasala
8. ChickenJalfrezyMasala
9. FishMasala
10. HaleemMasala
11. HaleemMix Danedar
12. Kaleji Masala
13. Karahi Gosht (Pouch)
14. Murghi Masala
15. Murghi Masala (Pouch)
16. Nihari Masala
17. Nihari Masala (Pouch)
18. Paya Masala
1. Chat Masala Powder
2. National PakoraMix
3. Dahi Bara Powder
4. FruitChat Masala
5. National Chutni
Powder
6. 6
5. National Food Rivaaj Paste Products:
Elaborate,home cookedmealsare adaily
traditioninPakistani homes.Mealsthatcall for
hoursof preparationinchopping,peelingand
grinding.Fryingonionsandtomatoes.Now
National hassimplifiedthis
entire processintothree
simple stepswiththe
introductionof acomplete
recipe cookingpaste,
Rivaaj.Justadd meat,cook
and voila,enjoysome of
Pakistan’smostdeliciouscuisine.
6. National Food Spices & Ingredient Products:
Spicesandingredientsformthe basicessentialsof
any Pakistani dish.Tounderstandhow touse them,
whentouse themandin what
quantities,isconsideredanart
that can onlybe understoodwith
experience.The colour,the
aroma and the taste ...
Everythingthatisso important
for a dishto turn outperfectis
controlledbythe correctand
timelyusage of spicesand
ingredients.National Foods
Spices& Ingredientsare like little
spellsthatcome togetherto
workmagic.
7. Pickles:
it is launched in 1988-1989 as of the first wet
product to be launched.
1. Mixed
2. Mango garlic
3. Garlic
4. Chilli
5. Karela
6. Hydrabadi Mix
7. Kasundi
1. Biryani Paste
2. BombayBiryani Paste
3. ChickenJalfrezi Paste
4. Karahi Paste
5. Quorma Paste
6. Shahi Curry Paste
1. Black PepperPowder
2. Chilli Powder
3. CorianderPowder
4. CuminSeedPowder
5. CuminSeedUnground
6. Garam Masala
7. Garlic Powder
8. GingerPowder
9. Kasuri Methi
10. Khatai Powder
11. Meat Tenderizer
12. TurmericPowder
7. 7
8. Ketchup:
It isavailable inpouches,squeezedbottlesand
glassbottlesinsmall andlarge size.
1. Tomato Ketchup
2. Chili GarlicKetchup
3. Hot & SpicySauces
9. Desserts:
These are available intwosizes,Small andLarge.
1. Vanilla
2. Strawberry
3. Banana
4. Mango
10.Ready to Eat ( known by RONAQ):
1. ChickenQORMA
2. ChickenKARAHI
3. ChickenBARYANI
4. ChickenHALEEM
5. ChickenNIHARI
6. ChickenACHARI
7. ChickenWHITE KARACHI
11.Jams:
These are available inastandardbottle size.
1. Apple
2. Mango
3. MixedFruit
4. Strawberry
5. Black Current
12. Pastes:
Gingerand garlicare commonlyusedinthe
preparationof subcontinental food,we provide a
range of -avorsome pastes,whichinclude gingerpaste,
garlicpaste and gingergarlicpaste.These products
make the cookingexperience more delightfulbyadding
convenienceanda touchof savory -avorto food.
13. Rice:
National Rice isproducedfromthe fieldsof Punjab,where
Pakistan’s nestrice grainsare grown.The elongatedgrain,
ne and beautiful texture andpure fragrance of National
Rice serve as the perfectbase toany rice dish.Pure,
premiumandaromaticbasmati rice is our unique
specialty.
8. 8
Marketing and Advertisement
1. National ke Saath Har Din Khaas: National Recipe Mixeshelpstrengthenbonds,making
everymomentspecial andworthremembering.National ke SaathHar Din
KhaasTelevisionCommercial (TVC) showcasedourBarbecue,Salanand
Rice range in3 separate TVCs.Thistime ourstrategyfocusedon
showcasingdifferentmomentsof consumptionaswell aspeoplefromall
generationsandwalksof life.Ourfunctional campaignreinforcedthe
notionthatNational isnotonlysynonymouswithfamilialbondsand
friendshipbutisalsothe NumberOne brandwhenitcomesto food.
2. Pickles Chatkharoon ki Chaka Chak: National Picklesadda spark
of tanginessandspice toeverydaymeals.A seasonal campaignwas
carriedout inthe month of April andMay 2015, whichrevolvedaround
the tagline Chatkharoonki ChakaChak,reachingconsumersthrough
Television,OutdoorandBTL Activation.A comprehensive outdoor
campaignwas developedwhichalsolaunchedanew initiativecalled
the Pickle Train - a mobile picklebottle trainonwheels.Ittravelled
throughnumeroustowns&boostedrecall of the brand.An on-ground
activationforconsumerengagementwasalsoinitiated,wherebyNational Picklesinteracted
withwomenattheirhouseholdsthroughthe ChatkharaydarMehfal toinduce positivebrand
association.
3. National Ketchup Zaroori: When itcomesto National’sKetchup,
no one can say no!This yearsaw a varietyof brandbuildingactivations
targetingeveryone fromchildrentoteenstoadults.NationalKetchup
Party soughtto offeraunique Ketchupexperience toall school-going
childrenandtheirmothers –makingeveryone aNational Ketchupfan.
The KetchupParty covered140 schoolsand145 mohallasacross
Pakistan,where participantswere engagedinvariousNational Ketchup-
centricgamesand were alsoofferedafree trial of ourKetchupwith
FrenchFries.Alongwiththe KetchupParty,trial of National Ketchupwasalsogeneratedthrough
Bazar and In-Store ConverterActivation.Furthermore,toease marketpenetrationandgenerate
increasedbrandtrials,10 grams Ketchupsachetswere alsolaunchedthisyear.
4. Kitchen Cabinet Campaign: NFL’swide array of ingredientscanbe
foundineverykitchencabinet - makingcookinganexcitingprocess.
The premiumblend,scintillatingaromaandfreshnessof ourspicesand
saltelevatesthe taste of ourmealsto a whole new level.A 30 second
TVC wasdevelopedtoshowcase ourrange of spicesandsalt,which
was furtherboostedbyanOut-Of-Home (OOH) campaign.
9. 9
5. National Ka Pakistan: Pakistan’sculinary
diversityandvividculture are itsjoyandpride.
National Foodssentouttelevision’srenownedChef
Saadat on an excitingjourneytodiscoverthe
culinarygemshiddeninthe country’snooksand
crannies.Beingthe firsteverattempt byafood
companyto create excitingepisodiccontentthat
reflectsthe richfusionof traditionandtaste,this
serieswasan attempttoshowcase a saferand
softerimage of Pakistanalongwithhighlighting
Pakistan’sunparalleledloveforfood.The episodes
were airedon9 channelsandwere heavilysupportedbydigitalmediaaswell.The show
attainedtoptenratingson newsandentertainmentchannels,makingitincrediblypopular.
National KaPakistanalsobaggedthe prestigiousPassionforPakistanAwardinthe PASawards
2012, triggeringoverwhelmingsuccess.
6. One-Minute Recipes: In the fast-pacedworldof
today’stimes,peopleare alwayslookingforquick
solutionstoeverything.Takingthe growingdigital
usersas a base,National Foodslaunchedthe first
everone-minute videorecipecardsinPakistan.
These one-minute videoswere the quickestwayto
viewarecipe withease,andtherefore,theygained
a great deal of popularity,especiallyamongthe
youngeraudience.The videosare now availableon
Google PlayforAndroidcell-phone userstoo.To
date,these videoshave beenviewedmore than55,000 timesand the applicationsoftwarehas
beendownloadedmore than6,000 times,therebydemonstratingitssuccess.
7. Rang Bharti Jao: National Recipescelebratedits
vividpersonawithatwominute TVC,burstingwith
colors,emotionsandsensorial shotsof richhome-
cookedfood.Inthe background,the majesticvoice
of TinaSani singing“RangBharti Jao” addedtothe
surreal delicacyof the video.The “RangBharti Jao”
campaignwas a great success,asit wonoverthe
heartsof consumersdue toitsemotional appeal,
and impressedthe juryatthe PASawards.The
amazingresponse ledtoNational Recipeacquiring
the BestCampaignAwardin the CulinaryCategory.
10. 10
Objectives
The principal objectivesof national foodcontrol systemsare:
Protectingpublichealthbyreducingthe riskof foodborneillness;
Protectingconsumersfromunsanitary,unwholesome,mis-labelledoradulteratedfood
Contributingtoeconomicdevelopmentbymaintainingconsumerconfidence inthe foodsystemand
providingasoundregulatoryfoundationfordomesticandinternationaltrade infood.
To attainand maintainleadershipinall categoriesof productsbeingmanufactured.
Core Values
1. PASSION:
We act withintense positiveenergyandare notafraidto take risks.We challenge ourselves
continuously,we’re goodatwhatwe do,and we take pride inwho we are.
2. PEOPLE-CENTRIC:
We putour people first.We treatthemwithrespectandactively contributetowardstheirdevelopment.
3. CUSTOMER FOCUS:
We see the worldthroughthe eyesof ourcustomers.We do everythingpossible thatmakesthem
happy.
4. LEADERSHIP:
We are part of the solution,neverthe problem.We actlike ownersandhave a positive influence on
others.
5. TEAMWORK:
Our rolesare defined,notourresponsibilities.We believe ingoingthe extramile toaccomplishour
goals.We coach andsupporteach otherto ensure everyonewins.We have a“WE versusI” mindset.
6. ETHICS:
We don’trun ourbusinessatthe cost of humanor ethical values.
7. EXCELLENCE IN EXECUTION:
We say.We do.We deliver.We talkwithouractions.We strive fornothingbutthe best.Executionisthe
keyto winning!
8. ACCOUNTABILITY:
We see.We act. We take full responsibilityfor ouractionsandresults.We don’tblame othersforour
mistakes;we analyze themandcorrectthem.
11. 11
Comparison of National Foods with its
Competitors:
Although National Foods has to compete with other top brands in food industry, such as Shan
Foods, Shangrila, Mehran, Shezan, Mitchells. However Shan is Dominant and leading brand in
Karachi but National Foods has taken edge across the Pakistan and at International level.
National Foods maintain its status quo of almost every aspect of the food categories.
1. SHAN FOODS:
ShanFoods(Pvt) Ltd.It is one of
those rapidlygrowingfoodcompanies
whichextendtheirpresence inover50
countries.ShanFoodshavingextra
ordinarypositionsenergy,obtainand
edge indifferenttechnologieswith
passionforthe foodperformance
betweenleadingbrands.ShanFood
tendstheirbrandand products
internationallybygettingwinning
awardsand certificates.
2. SHANGRILA:
WhenShangrilabeganitsjourney
about25 yearsago,no one knowsand
nobodyevendream thatone day
Shangrilawill standasleadingbrand
amongthe all National Foodbrands.
Shangrilagotawaitedinfoodsafety
managementsysteminquality.Halal
Authority,consumersatisfactionand
associatinstoo.
3. MEHRAN FOODS:
Mehran spicesandfoodindustriesare
one the famousand leadingcompanies
for theirmanufacturing,marketingand
exportqualityof foodproducts.
Mehran productscontaintraditional
touch of flavorreferall overthe world,
withtheirfreshnewlooks.Itgot
awardedinthe year 2010 and 2011 as
the ExportsBrands Icon Award.
12. 12
Future Prospect:
Pakistanisa food-lovingcountry,andall signsindicate towardsacontinuedgrowthinthe foodrelated
business.There are severalfactorswhichare alsohelpingthe FMCGsector,like changingdemographic
and income levelnotonlyinthe urbanareas butalsoin the rural locationsof Pakistan.Furthermore,as
more female participationinthe workforce increases,sodothe demandforreadymade spice andother
fooditemsinthe country.
A companylike National Foodisstandinginthe middle of thisphenomenonandwouldcertainlytake
advantage of thisswing.Also,the hard-hittingmarketingcampaignsandcontinuesbrandloyaltywill
create furtheropeningsforthe company.
National FoodsLimitedisthe marketleaderinthe spice sectorwitharound12 percentshare inplain
spicesand49 percentinrecipe mix.ShanFood,whichisnota publiclytradedcompany,enjoysthe
secondspotin bothcategoriesof spices.These are followedbysmallerplayerslikeMehranandHabib.
Movingon, the future prospectsremainsanguineforthe spice sector,andhence the marketleaderas
the country seesacontinuedgrowthinfoodandrelatedbusiness.The demandisthere,anditis
expected tocontinue toclimbwithexpandingmiddleclassandtheirincome levels.Also,the hard-
hittingmarketingcampaignsandcontinuedbrandloyaltywill create furtheropeningsforthe company.
National Foodsisfocusingontobecome Rs 50 billionfoodcompaniesbythe year2020. It's necessary
for the firmto focuson researchandinnovationasthe competitionisquicklycatchingup
13. 13
Recommendations
NFL must serve “Ready to Eat” food items.
They must focus more on their advertisement and must make it convincing to
attract a huge waveof customers by using brand endorsement technique or by
speakingaboutquality assuranceatNational Foodsin orderto beatits firsthand
competitor and to build a strong customer equity. NFL can design a recipe book
to promote the brand.
They mustoffer variousdiscountson its productsseasonallyto build brandloyal
customers and also to increase their annual sales.
They must conduct surveys to gain valuable feedback from their consumers to
check for changing tastes and their rooms for improvement.
National Foods Limited must practice Consumer Generated Marketing i.e.
organizing cooking competitions at public places or at educational institutes to
generate awareness about the brand and to increase brand awareness.
They must keep a close check on their consumers to study their decisions and
purchasing buying behavior.
National Foods should try to achieve good market share all over Pakistan and
should try to expand its business in Middle East and central Asian countries to
meet up with the level of its competitor i.e. Shan foods.
The most important recommendation for NFL would be that they should
work on creating a successfuland strong customer baseso customer loyalty
can be yield and NFL don't lose more customers to Shan.
NFL should engage in going international like it's other competitors to not
only increasetheir sales potential but also give the brand a new look.
NFL should go for repetitive advertising to keep the brand in the mind of the
customer before they make the choice
NFL should focus on career development programs. Itshould giveits
employees diversetasks and goals and make surethat the company is working
effectively to reach them with proper marketing strategies.
14. 14
NFL should adopt strategy of retaining the loyal customers and it should
attract new customers through creating a strong consumer relationship. It
should practice more personalselling concept.
Itis seen and known that NFL doesn’t frequently visit institutes and consumer
reachable areas, they should arrangecampaigns to create more awareness
about its different products.
NFL practices low rate of sponsorships, in our opinion they should engage in
sponsorshipsto strengthened their roots in the market.
NFL provides wide range of products but its products are not very visible on
market shelves, the company should invest in setting up private units to
showcase their products in a creative way.
NFL should focus to build loyal customers in Karachias well, by enhancement in
their spices as per people’s requirement.
National foods should also work for promoting their quality products. As we
know after this research that NFL has great quality criterion, NFL use world’s
famous microbiologists to recognize the food quality but people are not aware
of this hygienic factor of National Foods that NFL is leading brand in
advancement of technologies and for healthy food.
We also want to recommend to NFL that should do something for their
employees to makethemrealize thatthey areso mean to the organization.With
bonuses and incentive NFL should give them few authorities, as per their levels
so that they feel satisfied with their jobs and designations, because this is very
authentic and a biggest issue even in well-known organizations for increasing
turn over.
Recipe book should be design to promote the brand.