this about launching of new product.and have folowing teps

1. Presented by:
Junaid Ahmad

2.  Company's vision statement:
 "Be the leader in the customer value or be the first
choice of the consumer.
 Company's mission statement:
 "To set world class standard in the juice industry,
through providing a diverse range of high quality juice
products that are prepared. Accordance with the
Islamic principles striving to satisfy consumer, tasks,
needs and serving the society."

3.  THE JOJO’s BEVERAGES BUSINESS in Peshawar:
 JOJO’s Beverages will commence its business in
Peshawar. The factory facility has been founded on 5
canal area of land in the Industrial Area of the city.
 The factory is expected to match the demands of the
product. We have ensured the installation of modern,
sophisticated and efficient equipment conforming to
the very latest standard & of "Goals Manufacturing
Practices".

4.  People started too perished under the scorching heat of
summer in our country.
 They need an energy drink to BOLT JAM themselves .The
BOLT JAM is a fresh juice product. It provides energy and
keeps fresh when people feel weak or tired from doing
work.
 It contains vitamins and proteins which is a useful energy
source. Vitamins give freshens and proteins are the energy
cells that recharge the human body, so that they work their
maximum.
 The students, employee and workers become tired due to
the work burden and sunlight which make them feel loose.
They need an energy drink that makes them reenergize so
they may be able to perform better again and feel fresh.

5.  “The taste you desire.”

6.  Mango, orange, apple and mixed fruit
 Sugar
 Ascorbic acid(vitamin C)
 Stabilize(energy storing)
 Preservative (Nutrition)
 Artificial flavor
 Beta carotene(vitamin A)

7.  BOLT JAM is a fresh juice product that is going to be
introduced in the domestic market of Peshawar. We
are focusing to all levels of generation. The kids, youth
, old and over all families.

8.  Following are some of the objectives of the JOJO’s
company,
 To increase the 25% market share
 To increase the length of product line i.e. its five now,
we should increase it to 6 or 7 soon.
 To increase profits
 To face strong competitors i.e. like Shezan and Nestle

9.  Strength
 Weakness
 Opportunity
 Threat

10.  Strength:
 Updated technology plant
 Quality product
 Specialists available for specialized jobs and task
 Hire experienced staff
 Medical insurance of employees
 Pakistani made
 Targeted to low and middle class people
 Reasonable price
 Expiry date above 6 months.

11.  Weakness:
 New in juice industry
 Small distribution network
 Strong competitor
 No market share
 Limited experience of customers
 Opportunities:
 Increase the distribution network
 Acquiring the newer technology and techniques
 Market is very big and attractive
 Takeover of the distribution

12.  Threats:
 Political instability
 New entrance from the competitors
 So many competitors
 Retaining consumers
 Economic instability
 Increase of general sales tax

13.  Our Competitors:
 The Bolt jam is currently facing a competitive environment.
Because the competitors of BOLT JAM are:
 Shezan
 Nestle
 Product review:
 The Bolt jam is available in 250m1 size and available in different
flavors like:
 Mango
 Orange
 Apple
 Pineapple
 Mix fruit

14.  Bolt Jam Competitor:
 The competitors of Bolt Jam are more than 5. Nestle
and Shezan are leading market right now and other are
far away from it.
 Nestle and Shezan have loyal customers over the years
because they are very old and customers are aware of
their merits and demerits. The company's first purpose
is to compete with the competitors having large
market share.

15.  Shezan
 Nestle

17.  All Pure juice is a product by Shezan International Ltd.
 Qualities:
 High quality availability
 Large range of flavors
 Standardized and attractive packing
 Large promotion and market coverage
 Available in various weights packing

18.  Minimum price of juice is Rs 30
 Place:
 Shezan has a 35% market share in Pakistan.
 Promotion:

 Electronic media
 Print media
 They promote their product through
 FM radio
 Sales promotion

20. 
 Nestle Fruita Vitals is a product by Nestle
International.
 Quality: high quality
 Price:

 Minimum price of juice is Rs30

21.  They promote their product through
 Electronic media
 Print media
 Sale promotion
 Place:
 Nestle has a 45% market share in Pakistan.

22.  The marketing strategy is based on positioning of the
product in the mind of consumers.
 Providing high quality juice to the customers.
 We will distribute our product on mass level to that
we can maximize the profitability.

23.  We want to put an image of our product in the
consumers mind as compare to competitor's product.
We want to target the high school, college and
graduate students and government sectors that have to
work hard and need to "BOLT JAM" them is an instant.

24.  Bolt jam will have market segmentation on two bases;
 Geographical segmentation
 Demographic segmentation

25.  The Bolt jam geographic target area is Peshawar.
Supplying product to all areas of Peshawar, and have
further divided the city into five zones.
 Zone A: Town
 Zone B: Tahkal
 Zone C: Saddar
 Zone D: Hayatabad
 Zone E: Firdos

27.  Demographic segmentation is done on the basis of;
 Age
 Gender
 Income occupation
 Education
 Lifestyles
 Social class.
 Family size

28.  Steps involve in it are;
 1. Evaluate market segments:
 The segments have been selected need to be evaluated
properly. For this three points are considered that are:
 Segment size and growth:
 It needs to consider the geographic and demographic
segments company has selected for introducing juice,
the size of the segment where the juice is going to be
launched and its growth.

29.  It involves power of the buyers of the juice, suppliers of
the juice and its availability in the segment
 Company's objectives and resources:
 Targeting should be done in a way so that the company
can achieve its targets with the resources it have

30.  The segments selected by the company for juice are
 1.Un-differentiated
 2.Niche (concentrated)

31.  Company will target following customers:
 1.Kids
 2.Youth
 3.Mature

32.  1.Product
 2.Price
 3.Promotion
 4.Place

33.  Product strategy:
 Develop the long term relationship with the customers
 Give values to the customers to delighting them
 Do whatever it takes not to satisfy the customers but retain our
customers
 In order to accomplish this objective the company has established
sales, marketing and support terms
 Product variety:
 Our product would be available in following flavors:
 Mango
 Apple
 Orange
 Grapes
 Mix fruit

34.  Brand name:
 The name which we have chosen for our product is
BOLT JAM JUICE.
 Quality:
 High quality assurance would be our first priority. This
would be ensured by:
 Implementing high quality standards
 Total quality management
 Acquisition of the high quality raw material

35.  Design:
 "Bolt jam" is a sweet; bolt jam juice is a energy juice
with an eye catching Tetra pack.

36.  Features:
 Here are some features of our product:
 Fresh original fruit juice
 Provides proteins and minerals
 Provides vitamins
 Beneficial for kidneys
 Excellent in taste
 Give freshness
 Tetra pack protection packing

37.  Packing:
 Product units are packed in 6-layerad Tetra Pack Brick Aseptic
 Pricing strategies:
 Our pricing strategies for the product are for total cost which includes customs
services and other expenses. Pricing strategies usually changes as the product
passes through its life cycle. The price should be set at moderate level in order
to attract a large number of buyers and to gain large market share.
 Amount in Pak Rupees:
 The total per unit price for 250ml packs that we will offer as follow:
 > The cost of fruits Rs.3
 > Electricity Rs .2
 > Factory overhead Rs.3
 ➢ Miscellaneous Rs.2
 ➢ Retailer margin Rs.2
 ➢ Profit Rs.3
 ➢ Total price Rs.l5

38.  Promotion:
 Actually the promotion is a first step when we are
launching a new product but we make its strategies in last.
We want to make a good product image in mind of
customers, so that they will buy only our product.
 Criteria promotion:
 Awareness
 Knowledge
 Liking
 Preference
 Purchasing

39.  Main Source of Promotion:
 Electronic media
 Print media
 Bill boards
 Expo

40.  BENEFITS:
 Following are the additional benefits which are offered
to the customers to give them value:
 1. Give 5 rappers and get one free juice pack
 2. Purchases ten juice packs and get one pack free
 If you purchase a small crate of juice then you will able
to participate in lucky draw and you can win following
prizes:
 Samsung FM Guru
 DVD system
 Rs.5000

41.  Distributors Review:
 Manufacturer
 To assure the availability of its product. Bolt jam juice has established effective
network of registered dealers. The main target of this juice is Peshawar. The
end consumers would then purchase. "Bolt jam" juice from retailer. The
distributor are the most reliable distributors in the region. They enjoy a
flawless reputation combined with business relations with numerous retailers
even in the rural area of the Peshawar and near sides. This has ensured that
"Bolt jam" will be made available all over Peshawar.
 Manufacturer
 Distributor
 Whole seller
 Retailer
 Consumer

42.  Controls:
 This is the main and last element of the marketing
planning by using this we can check our product
standard by comparing it with our standards if there is
any problem anive in marketing plan then it must be
corrected
 Three main function are performed under this element
of planning that is:
 1.Measuring
 2.Comparing
 3.Correcting

43.  Measuring:
 We can check our marketing condition through measuring in
which different types of taslcs may be performed like:

 Survey:
 In order to learn weather people would like to buy or use our
product, we have decided to conduct a market survey in future so
that we can assure that people likes our product or not.
 Comparing:
 In controlling process we compare our product with our
standards.
 Correcting:
 If any problem occurs then correcting process will take place in
which we found that from where the problem will arises.

44.  A Marketing Organization :
 Bolt jam's chief marketing officers ,holds overall responsibility for all of the
 company's marketing activities .There are other subordinates with him to help
the sales campaigs ,trade and consumer sales promotion ,and public relation
efforts.
 Action programs :
 T. Bolt jam will be introduced in may. Following are summaries of the action
program we will use during this summer session to achieve our stated
objectives.
 Step 1
 We will initiate 2 million rupees trades sales promotion campaign to educate
dealers and generate excitement for the product lunch and provide sample
crate to our selected product reviews, opinion leaders and celebrities as part of
our public relation strategy
 Step 2
 We will start integrate print/display/television campaign. The campaign will
show how many features the Bolt jam have for user to reenergize them.

45.  Step 3
 As the juice advertisement continues, we will add
consumer sale promotion by including them to our
messages. We will also support or retailer to increase
our sales.
 Step 4:
 We plan to roll out a new advertisement having new
views of customers through survey who have used our
drink which will help to promote our juice.

46.  THANKS