SlideShare a Scribd company logo
14%
34%
18%
22%
12%
Coverage
Karachi Lahore Islamabad Sukkur Hyderabad
• First to introduce soft
pack in the country,
• The pioneers of
introducing Jasmine
Green Tea in Pakistan
• Strong R&D team
• Good distribution
channels
• Loyal customers
• Weak management for
maintaining its product
standard
• Not strong enough to
support exports.
• Have to import some of
their products from
other countries, which
increase their costs.
• The markets in Punjab,
KPK and Baluchistan,
which are still to be
explored
• To develop more
strategies on supply
chain
 Strong marketing
campaigns of
competitors
 High import duties
encourage smugglers
of tea to grow.
• Strong Ethical value
(culture and heritage)
• Strong company image
• Quality & variety
• Rich taste and flavor
• Experienced and
quality management
• Relatively higher prices
• Lesser varieties of tea
in the country
 Competing tea brands.
 Preference for people
having coffee or other
beverages.
 Strong competition in
rural and urban areas.
 High inflation in the
country can negatively
affect the brand.
 Competing tea brands.
 Preference for people
having coffee or other
beverages.
 Strong competition in
rural and urban areas.
 High inflation in the
country can negatively
affect the brand.
43%
41%
6%
4%
6%
SalesMarket Shares in Pakistan
Unilever
Tapal
Vital
Tetley
Others
Tapal vs lipton

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Tapal vs lipton

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  • 12. • First to introduce soft pack in the country, • The pioneers of introducing Jasmine Green Tea in Pakistan • Strong R&D team • Good distribution channels • Loyal customers • Weak management for maintaining its product standard • Not strong enough to support exports. • Have to import some of their products from other countries, which increase their costs.
  • 13. • The markets in Punjab, KPK and Baluchistan, which are still to be explored • To develop more strategies on supply chain  Strong marketing campaigns of competitors  High import duties encourage smugglers of tea to grow.
  • 14. • Strong Ethical value (culture and heritage) • Strong company image • Quality & variety • Rich taste and flavor • Experienced and quality management • Relatively higher prices • Lesser varieties of tea in the country
  • 15.  Competing tea brands.  Preference for people having coffee or other beverages.  Strong competition in rural and urban areas.  High inflation in the country can negatively affect the brand.  Competing tea brands.  Preference for people having coffee or other beverages.  Strong competition in rural and urban areas.  High inflation in the country can negatively affect the brand.
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  • 18. 43% 41% 6% 4% 6% SalesMarket Shares in Pakistan Unilever Tapal Vital Tetley Others