Nestlé is a leading multinational food and beverage company recognized for its commitment to health, wellness, and nutrition through innovative research and development. The company aims to maintain trust with consumers and stakeholders by providing high-quality, sustainable products while adhering to environmental and social responsibilities. Nestlé's business strategy involves leveraging a decentralized organizational structure and investing in innovation to adapt to diverse market demands globally.

1. Running head: organizational assessment
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Organizational assessment
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Nestle organizational assessment
Nestle is globally known to be one of the largest multinational
company that specializes in beverages and food. Nestlé
Company has had a very successful business strategies and
product expansion. Nestle company has achieved the industry
leadership through embracing research and development
activities and networks. Through the development and research,
Nestle Company has been able to offer safe, high quality and
healthier beverages and food categories.
Nestle vision
Since the time Nestle Company was incepted, it has been aware
that beverages and food choices can have a great impact on the

2. quality of life of its consumers. Therefore, the company is very
much committed to ensure that the products they manufacture
are healthier and tastier. They are also committed to ensure that
they offer various products to the worldwide consumers. The
backbone of Nestle product portfolio is the unmatched research
and development capability, innovation and nutrition science
and also the high food quality. Nestlé Company, therefore,
employs a team of high qualified nutritionists, engineers,
scientists, designers, consumer care personnel and regulatory
specialists. The goal of this team of talented personnel is to
nearn the trust of the consumers by ensuring creation and
delivery of products that are safe and of high quality. As a
result of solid trust from the stakeholders and financial health,
Nestle Company is able to achieve its goal of being the global
leader in health, wellness and nutrition (Lee, 2014).
Nestle mission
The main objective of Nestle Company is to become the leader
in health, wellness and nutrition while promoting protection of
the environment they operate their business in and common
value in the provision of nutrition. Nestlé Company believes
that its behavior and size is the main contributor to its
leadership within the nutrition and food industry. The company
acknowledges that trust from the consumers is built and
developed over time via continuous promise. The conduct and
the mission of Nestle Company is entrenched in the term, Good
Food, Good life. This term gives the summary of the company
ambitions. Nestle company is very committed to encouraging its
staff to offer high-performance level in order to support the
company goals.
Objectives
The objectives of Nestle Company are to become a leader in
wellness, health, and nutrition and also to be trusted by the
company stakeholders. Also the company objective is to become
the reference for performance in finance within the food
industry. The company seeks to promote leadership and achieve
trust simply by satisfying all the consumer expectations. The

3. company believes in the creation of sustainable values that are
long-term. The company also aims at creating operations and
strategies that create value for the community in which the
company operates.
Another objective of Nestle Company is to create an alignment
of the staff behind a set of strategic significances that help
accelerate the company growth. Such objectives as described
above require the staff to have a combination of inspirations
that are long-term in order to build short-term and future
entrepreneurial actions (Riyashad Ahmed, 2014).
Policies and strategic plan
The business objective of Nestle Company is manufacture and
then markets its product in a manner that ensures the creation of
values that the company can sustain for a long-term for the
employees, business partners, consumers and shareholders
(Wall, 2004). The company recognizes that the costumers have
a legitimate and sincere interest in their beliefs, behavior and
actions behind the company brand that they have their trust in
and the company believes that without consumers it does not
exist. Nestlé Company believes that legislation helps to
safeguard responsible conduct even though in most cases
guidance is needed to ensure high standards of service delivery
are achieved. The company is conscious of the fact that success
of the organization is a clear reflection of the professionalism.
External environment
The strategic analysis of any organization starts with the
analysis of the external environment. The aim is to identify the
possible threats and opportunities to the entire industry. PEST
analysis is used to investigate external environment in
economic, political, technological and socio-cultural aspects
(Nestec Ltd, 2013).
(a) Political
Issues related to politics are of major concerns to international
organizations that operate globally. Bureaucratic regulations,
political stability, and policies related to taxation play an
important role in the operation of global businesses. With the

4. existence of political stability in a given country, Nestle
Company can generate steady sales in the targeted markets.
Another aspect is the government regulations, and laws in
certifying safe and natural raw materials, fraud or bribery,
public financial disclosure have great influence in each phase of
Nestlé’s strategic planning and organizational life.
(b) Economical
Nestle company has greatly benefited from rapid development
in economy and improvement in the environment of investment
in countries that are developing. Nestle company takes into
considerations the purchasing power and the consumer’s income
before entering into any new market. While operating globally,
Nestle Company has adjusted itself for the variation in the price
sensitivities and consumer’s demand.
(c) technological
Nestle company has the largest R&D network that enables the
company to produce healthy and nutritious food. The advanced
technology used in Nestle also creates more opportunities for
current improvement in products, new product lines, and new
marketing strategies.
(d) Social-cultural
The success of Nestle Company in African countries is
attributed to the respect they give to the socio-culture in Africa.
In accordance with the storage conditions and consumption
habits of the local communities, Nestle company has introduced
small packages of bouillon cube which people in developing
countries can have easily for an individual meal.
Internal environment
The effective performance in R&D, growth and learning serves
as Nestlé’s foundation to achieve an excellent internal
environment in business processes.it is these business processes
that help the company to achieve customer satisfaction, service,
and product diversity. This helps the company to achieve its
financial goals and help enhance its value to the stakeholders.
Some of the internal business environments include:
(a) strong brand recognition

5. The company enhances brand recognition by communicating
continuously to the consumers, launching marketing campaigns
and promotions. The company also strives to improve its public
relations.
(b) Organizational localization, differentiation, and
decentralization- the decentralization structure of Nestle
Company helps each business unit to be the decision-maker in
its business operation. Nestlé’s product can satisfy the needs of
consumers and are diverse, and this helps to prevent the
competitors from entering their market.
(c) Large investment in innovation and R&D- approximately
98% of the sales of Nestle Company are from the markets in
foreign countries. Nestlé has achieved all this success through
continuous research, development, and innovation.
(d) Strong financial performances- Nestle company has
indicated a strong financial performance in 2013 and 2014, and
this made the most profitable. Strong, healthy and stable
financial performance will ensure that Nestle company
development in the future.
SWOT analysis
NESTLE SWOT ANALYSIS
Strengths
Weaknesses
· Product brand that cannot be matched
· Weak at implementing CSR
· Good channels of distribution
· Unable to provide quality products consistently
· Reputation of brand worth $6 billion
Opportunities
Threats
· Has an opportunity to increase the demand and supply for the
products
· Contamination of food
· An opportunity to establish future joint ventures
· Rising prices of raw foods and raw materials

6. · Acquire specialization startups in the production of the
diversified products
· Growth of trends aiming at eating healthy
Nestle BCG matrix strategy
Nestlé’s current BCG matrix for brand selection is given below.
Question marks
High growth in the market and low market share, don’t know
exactly what to do with the emerging opportunities: decide if to
improve investment. Magi 2-minute noodles require more
investment to capitalize on growth in a culinary segment that
may not provide high returns (Blatchford, 2014).
Stars
Nestlé’s mineral water has recently benefited very much from a
combination of emerging markets and healthier trends. These
products need high investments so that the bottled water is
differentiated from the other competitors in the established
markets.
Dogs
In these business units, the products have low market share.
Such products such weight loss brands. Sports nutrition and
performance brands are examples of Dogs in Nestle
Cash cow
The cash cows have a very high market share in a low market
growth. They need diminutive venture for generation of the
revenue.

7. Work cited
Blatchford, J. (2014). Nestle and BCG matrix strategy.
swizerland: Nestle.
Lee, D. M. (2014). Organizational Analysis. Human Resource
Management, 3-9.
Nestec Ltd. (2013). The Nestlé Policy on Environmental
Sustainability. Nestle, 1-4.
Riyashad Ahmed, S. S. (2014). Working Capital Management at
Nestle Bangladesh Limited. Nestlé Bangladesh Ltd: Working
Capital Management, 16-20.
Wall, S. a. (2004). International Business. Edinburgh Gate:
Pearson Education.
Running head: organizational assess
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8. Date
Running head: organizational assessment
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