The User Interview
The only real cost is your time




                                            Katherine Wahl
                                  Usability Consultant, MIT
                                     UPA 2012, Las Vegas
Versatility
Versatility: Location
Versatility: Format

¤  Questions
  ¤  Structured or unstructured
  ¤  Workflow or task oriented
Versatility: Format
Versatility: Timing

                    Project Timeline




Requirements                                     Alpha/Beta
                Prototyping,                    Release, QA,
 gathering &                           Coding      Docs &
spec creation      design
                                                   Training
Preparation
Preparation: Goals

¤  Set reasonable goals

¤  Discuss them with your client

¤  Good chance to make clear what NOT to expect
Preparation: Participants

¤  Define your audience

¤  Pad your schedule

¤  Confirm your appointments
Preparation: Questions

¤  Draft and revise your questions

¤  Be mindful of bias

¤  Think about timing

¤  Know your material well
Preparation: Tools
The interview: Set expectations
The interview

¤  Listen

¤  Observe
The interview

¤  Clarify

¤  Record quotes
The interview: Be ready for surprises
Reporting

¤  Summarize major themes

¤  Include quotes

¤  Deliver results in person
Advantages: process

¤  Sessions can be set up and run quickly

¤  Open to an iterative process

¤  Not dependent on developers
Advantages: data

¤  Data is from real users

¤  Opportunity to develop a deep understanding of users
Challenges

¤  Defining goals

¤  Getting the questions right

¤  Listening carefully

¤  Analyzing the data
Things to remember

¤  Prepare thoroughly

¤  Listen carefully

¤  Record quotes accurately

User interview wahl_upa