The digital is changing the landscape of Communication. Learn the various features, benefits and options of the digital platform that can be best suited to make your brand go viral !
This video is presented by USEP's BSCS student Lady Rose Palma under Mr. ND Arquillano as a partial fulfillment for Elective 4 -E-Commerce. It talks about ( Topics 1-14)
IT marketing refers to applying marketing principles via electronic media and the internet. It aims to advertise, reach individuals, increase sales, and create awareness. The key objectives of IT marketing are to satisfy customer needs through custom products at a low cost, with convenience in purchasing and two-way communication between customers and businesses. IT marketing is seen as more inexpensive than traditional marketing and allows for real-time global transactions. Its strengths include low costs and global reach, while weaknesses include lack of brand recognition. Opportunities exist in growing demand and new markets, while threats include ineffective advertising and brand issues.
Few basic explanations on E-commerce and Internet Marketing. In the world of technology, the Internet plays an important role. The slides take you to very basic insights of the processes involved.
This document provides information on conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for e-business. It discusses why SWOT analyses are useful, outlining their objective to identify critical factors affecting an organization and help develop strategies. The core components of a SWOT - strengths, weaknesses, opportunities, and threats - are explained. Examples of questions to ask for each component are provided. An example SWOT is then given for e-commerce itself. Finally, the document encourages picking a company and doing a fast SWOT matrix as an exercise.
The document summarizes key aspects of pricing strategies discussed in Chapter 11. It describes how the Internet changes pricing by enabling dynamic pricing tailored to individual customers. It provides perspectives of buyers and sellers, noting buyers value convenience while sellers set prices based on costs and objectives. Finally, it discusses pricing strategies like fixed pricing and dynamic pricing and how market structure and efficiency impact online pricing.
The document discusses several opportunities and benefits that Internet marketing provides to businesses. It outlines considerations for businesses pursuing online opportunities and discusses three main areas where benefits can be realized: communications, product development, and business efficiency. Specific opportunities mentioned include developing online communications, promoting and launching new products, reaching new markets, providing virtual or 24/7 services, and improving business relationships.
The digital is changing the landscape of Communication. Learn the various features, benefits and options of the digital platform that can be best suited to make your brand go viral !
This video is presented by USEP's BSCS student Lady Rose Palma under Mr. ND Arquillano as a partial fulfillment for Elective 4 -E-Commerce. It talks about ( Topics 1-14)
IT marketing refers to applying marketing principles via electronic media and the internet. It aims to advertise, reach individuals, increase sales, and create awareness. The key objectives of IT marketing are to satisfy customer needs through custom products at a low cost, with convenience in purchasing and two-way communication between customers and businesses. IT marketing is seen as more inexpensive than traditional marketing and allows for real-time global transactions. Its strengths include low costs and global reach, while weaknesses include lack of brand recognition. Opportunities exist in growing demand and new markets, while threats include ineffective advertising and brand issues.
Few basic explanations on E-commerce and Internet Marketing. In the world of technology, the Internet plays an important role. The slides take you to very basic insights of the processes involved.
This document provides information on conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for e-business. It discusses why SWOT analyses are useful, outlining their objective to identify critical factors affecting an organization and help develop strategies. The core components of a SWOT - strengths, weaknesses, opportunities, and threats - are explained. Examples of questions to ask for each component are provided. An example SWOT is then given for e-commerce itself. Finally, the document encourages picking a company and doing a fast SWOT matrix as an exercise.
The document summarizes key aspects of pricing strategies discussed in Chapter 11. It describes how the Internet changes pricing by enabling dynamic pricing tailored to individual customers. It provides perspectives of buyers and sellers, noting buyers value convenience while sellers set prices based on costs and objectives. Finally, it discusses pricing strategies like fixed pricing and dynamic pricing and how market structure and efficiency impact online pricing.
The document discusses several opportunities and benefits that Internet marketing provides to businesses. It outlines considerations for businesses pursuing online opportunities and discusses three main areas where benefits can be realized: communications, product development, and business efficiency. Specific opportunities mentioned include developing online communications, promoting and launching new products, reaching new markets, providing virtual or 24/7 services, and improving business relationships.
The document discusses the elements of an e-marketing mix for online strategies. It covers e-product strategies like providing clear product information online. E-price strategies discuss how the internet has made pricing competitive and allows consumers to easily compare prices. E-place strategies discuss direct purchasing from manufacturers and considering online location of links and ads. E-promotion strategies include having a domain name, banner ads, web PR, and e-leaflets. The e-marketing mix elements must work together to create a successful online marketing strategy.
This document provides an overview of e-marketing from a textbook. It defines key terms like e-business, e-commerce, and e-marketing. It discusses how the internet continues to grow globally and the implications for businesses and customers. It outlines the objectives of e-marketing using the 5S model: sell, serve, speak, save, and sizzle. It also covers e-definitions, types of e-commerce sites, the dynamic dialog with customers, and using the internet as a sales, customer service, communication, cost reduction, and brand building tool.
The document discusses four key areas that affect user experience for fashion e-commerce stores: the homepage, product listings, product cards, and purchasing processes. Research findings show that users want direct access to products on the homepage rather than lifestyle content. For product listings, users prefer seeing models and having the ability to view many products per page. Effective product cards use high-quality images including videos to showcase products and details. The purchasing process should provide flexibility and easy returns to improve the user experience.
E-marketing refers to using electronic media and applications to conduct marketing activities. It involves using digital tools like websites, social media, and online ads to reach customers. E-marketing allows companies to globally market their products and services in a more cost-effective manner compared to traditional marketing. It provides advantages like 24/7 accessibility, lower risks, and the ability to quickly respond to customers and measure marketing efforts. However, e-marketing also faces disadvantages such as technological issues, inability to physically see products, and increased price competition globally.
E-commerce is buying and selling of products or services over electronic systems such as the internet and other computer networks. There are two major categories of e-commerce: business-to-consumer (B2C) and business-to-business (B2B). B2C involves online transactions between businesses and individual consumers, while B2B involves transactions between businesses. E-commerce provides benefits to both organizations and consumers, such as global reach, cost reduction, and more products/services at cheaper prices. Common applications include online shopping, banking, auctions, and use of shopping cart software. While e-commerce enables 24/7 access and comparison shopping, issues like inability to examine products personally and credit card theft exist
The document discusses marketing strategies in the internet age. It defines e-business and e-commerce, noting that e-commerce specifically involves buying and selling online through activities like e-marketing and e-purchasing. The benefits of e-solutions are listed as convenience for buyers and relationship building, cost reduction, and efficiency for sellers. The domains of e-commerce are identified as B2C (business to consumer), B2B (business to business), C2C (consumer to consumer), and C2B (consumer to business). Methods of e-marketing are outlined, including email, webcasting, corporate websites, online advertising, web communities.
The presentation outlines the 7 stage cycle of Internet Marketing and then discuss the Online Marketing Mix in detail.
Taking it further a special introduction to centaur, the hybrid consumer, the presentation then discuss the two major methods of consumer segmentation in the digital age and examines the changing dynamics of Consumer behaviour in the digital world.
The closing is done with the Customer Relationship Management and e-CRM.
Ecommerce Today: Successes and FailuresChirag Parmar
This document discusses reasons for success and failure in ecommerce. Successful ecommerce businesses target unmet customer needs, have strong business planning, and use easy-to-use software. They create distinctive web stores, highlight top products, increase their online presence, and learn from mistakes. Failures result from selling unsuitable products, poor marketing, badly designed websites, outdated content, and weak order fulfillment or customer service.
This document discusses key topics related to growing an e-commerce business, including:
1) Understanding your target market and competitors is essential before marketing. Data analysis can reveal business trends and opportunities.
2) Marketing requires the right mix of online and offline channels, social media, mobile optimization, and testing new strategies. Performance must be closely tracked and optimized based on goals.
3) Non-marketing functions like the website, products, customer service, and deliveries significantly impact sales. Inventory, cash flows, and customer pain points like returns require attention.
4) Measuring key metrics at multiple levels and across dimensions can provide insights to increase retention, acquire new customers, and sell more to existing customers. Data
E-marketing utilizes information technology to create, communicate, and deliver value to customers. It affects traditional marketing by increasing efficiency and transforming strategies. E-commerce uses electronic networks to simplify business processes from design to delivery. Effective e-marketing requires understanding customer needs, using various digital marketing techniques, and continuous testing and optimization. The benefits of e-marketing include empowering customers, removing barriers, and enabling knowledge management and customer relationship building.
Brad Kleinman, Associate Director of the Key Entrepreneur Development Center, discusses eMarketing Techniques for Entrepreneurs. eMarketing is great for entrepreneurs because it's cost efficient, time efficient, and can be very powerful.
This document discusses eMarketing strategies for success. It begins with an agenda that outlines various digital technologies like search engine optimization, paid search marketing, podcasts/webinars, video advertising, digital simulations and game development. It then discusses how companies can leverage these technologies and be connected in today's digital world. Various eMarketing strategies are explained, like the importance of understanding one's audience and acquiring customers. New marketing approaches like personalized marketing, participation, peer-to-peer communities and predictive modeling are also covered. The document emphasizes developing a multi-channel approach across different digital mediums and networks to effectively reach customers.
E-marketing refers to marketing products and services using electronic media and the internet. It allows companies to connect with consumers globally in inexpensive ways like websites, banner ads, and social media. Some key benefits of e-marketing include lower costs than traditional marketing, the ability to target large audiences, and its interactive and measurable nature. However, limitations include possible scams, an inability to physically see products, and technology issues like slow connections. Popular online shopping sites in India that receive high customer ratings include Flipkart, eBay, Tradus, and Futurebazaar. E-marketing is expected to continue growing significantly in the coming years.
Internet marketing means to explore your business/website online on various social networking platforms. There are key questions related with web marketing i.e. what, why, when, where, who, how and how much.
Top reason to get success in internet marketing is to find effective answers of these questions. There are some major terms that are helpful to build a business online.
These terms are SEO, SMO and SEM. All these factors build reputation of a website on search engines as well as social medias.
Search engine optimization boosts the ranking of a website on search engines like Google, Yahoo.
Social media optimizations helps to drive traffic on website and create reputation of site on social networks.
Search engine marketing is used for advertisement purpose on search engines.
Main reason to work with internet marketing is that maximum people are now online and they like to sell and purchase thing online. Hence good opportunity for business to get more exposure. Even we can share knowledge through our website and get fame and money.
There is no age limit to work in internet marketing. Just require basic knowledge of internet use, English.
Internet marketing takes time, so we have to be patient to get success here.
Future is bright for online marketers and bloggers because internet won't be closed ever.
The introduction to the Edengene business model bible. This is the first in our weekly serial that will cover pricing models, product and service models, distribution models, market models and emerging technology models.
For more information and to follow the series, read our blog: http://bit.ly/mUdDNA
In the attached presentation you will have Alibaba Group Canvas Business model, the top left side of the detail slides are when the business started in 1998 , the bottom right side is from new businesses which are Alibaba Cloud, Hema & Tmall
This document discusses e-commerce marketing and advertising concepts. It covers key topics like understanding internet consumers and their online behavior, the various stages of the consumer purchasing decision process, and digital marketing strategies and tools. These include developing an effective website, search engine marketing, display ads, email marketing and more. The document also examines technologies that support online marketing, such as web analytics to track metrics and measure campaign effectiveness. Finally, it discusses understanding the costs and benefits of online marketing communications versus traditional marketing.
This document discusses direct marketing and its various forms. It outlines the benefits of direct marketing for both buyers and sellers, including convenience and personalized communication. Customer databases are described as organized collections of customer data used for direct consumer and business marketing. Several forms of direct marketing are then defined, such as direct mail, catalogs, telephone marketing, television marketing and new digital technologies. Online marketing is also discussed in the contexts of business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business.
The document discusses e-commerce innovation and trends over the past 10 years and what may change in the next 2-5 years. It notes that online sales have enabled buying without a physical store, touchpoints have expanded, and mobile is now primary. The future may see personalized treatment of individuals, internet of things connectivity, cloud hosting, and social replacing ads. Key areas to focus on include designing for ease and seamlessness, using multiple digital media formats, and creating a technology integration roadmap. Areas to wait on include full integration of data for personalization and changes to payments due to fraud.
Ecommerce involves buying and selling of products over the internet and other computer networks. It includes business to business, business to consumer, and supply chain transactions. Ecommerce provides advantages like easy access to global markets, lower costs, and no geographic limitations. However, it also poses risks like security threats, technical issues, and lack of direct customer interaction. Ecommerce has grown rapidly since the 1970s as internet technology advanced to allow online purchasing and payments. Setting goals and strategies are important for developing a successful ecommerce business.
Amicus Infotech is a 9-year-old IT services company that offers web and mobile application development. They believe in smart design, simple accessibility, effective utilization, and professional delivery. Their services include web development, mobile applications, internet marketing, and they have developed websites and applications for various clients across different industries.
Shivani Chintakindi is seeking career opportunities in learning and development or resource development, preferably in Hyderabad. She has 6 years of experience in training and sales. Currently she works at Pena4 Tech Solutions in Hyderabad, where she is responsible for creating and implementing training programs, overseeing career development, and setting performance metrics. She has strong skills in communications, leadership, facilitation, and instructional design. She holds a certification in "Train the Trainer" and has developed training modules covering topics such as communication skills, presentation skills, leadership, and performance management.
The document discusses the elements of an e-marketing mix for online strategies. It covers e-product strategies like providing clear product information online. E-price strategies discuss how the internet has made pricing competitive and allows consumers to easily compare prices. E-place strategies discuss direct purchasing from manufacturers and considering online location of links and ads. E-promotion strategies include having a domain name, banner ads, web PR, and e-leaflets. The e-marketing mix elements must work together to create a successful online marketing strategy.
This document provides an overview of e-marketing from a textbook. It defines key terms like e-business, e-commerce, and e-marketing. It discusses how the internet continues to grow globally and the implications for businesses and customers. It outlines the objectives of e-marketing using the 5S model: sell, serve, speak, save, and sizzle. It also covers e-definitions, types of e-commerce sites, the dynamic dialog with customers, and using the internet as a sales, customer service, communication, cost reduction, and brand building tool.
The document discusses four key areas that affect user experience for fashion e-commerce stores: the homepage, product listings, product cards, and purchasing processes. Research findings show that users want direct access to products on the homepage rather than lifestyle content. For product listings, users prefer seeing models and having the ability to view many products per page. Effective product cards use high-quality images including videos to showcase products and details. The purchasing process should provide flexibility and easy returns to improve the user experience.
E-marketing refers to using electronic media and applications to conduct marketing activities. It involves using digital tools like websites, social media, and online ads to reach customers. E-marketing allows companies to globally market their products and services in a more cost-effective manner compared to traditional marketing. It provides advantages like 24/7 accessibility, lower risks, and the ability to quickly respond to customers and measure marketing efforts. However, e-marketing also faces disadvantages such as technological issues, inability to physically see products, and increased price competition globally.
E-commerce is buying and selling of products or services over electronic systems such as the internet and other computer networks. There are two major categories of e-commerce: business-to-consumer (B2C) and business-to-business (B2B). B2C involves online transactions between businesses and individual consumers, while B2B involves transactions between businesses. E-commerce provides benefits to both organizations and consumers, such as global reach, cost reduction, and more products/services at cheaper prices. Common applications include online shopping, banking, auctions, and use of shopping cart software. While e-commerce enables 24/7 access and comparison shopping, issues like inability to examine products personally and credit card theft exist
The document discusses marketing strategies in the internet age. It defines e-business and e-commerce, noting that e-commerce specifically involves buying and selling online through activities like e-marketing and e-purchasing. The benefits of e-solutions are listed as convenience for buyers and relationship building, cost reduction, and efficiency for sellers. The domains of e-commerce are identified as B2C (business to consumer), B2B (business to business), C2C (consumer to consumer), and C2B (consumer to business). Methods of e-marketing are outlined, including email, webcasting, corporate websites, online advertising, web communities.
The presentation outlines the 7 stage cycle of Internet Marketing and then discuss the Online Marketing Mix in detail.
Taking it further a special introduction to centaur, the hybrid consumer, the presentation then discuss the two major methods of consumer segmentation in the digital age and examines the changing dynamics of Consumer behaviour in the digital world.
The closing is done with the Customer Relationship Management and e-CRM.
Ecommerce Today: Successes and FailuresChirag Parmar
This document discusses reasons for success and failure in ecommerce. Successful ecommerce businesses target unmet customer needs, have strong business planning, and use easy-to-use software. They create distinctive web stores, highlight top products, increase their online presence, and learn from mistakes. Failures result from selling unsuitable products, poor marketing, badly designed websites, outdated content, and weak order fulfillment or customer service.
This document discusses key topics related to growing an e-commerce business, including:
1) Understanding your target market and competitors is essential before marketing. Data analysis can reveal business trends and opportunities.
2) Marketing requires the right mix of online and offline channels, social media, mobile optimization, and testing new strategies. Performance must be closely tracked and optimized based on goals.
3) Non-marketing functions like the website, products, customer service, and deliveries significantly impact sales. Inventory, cash flows, and customer pain points like returns require attention.
4) Measuring key metrics at multiple levels and across dimensions can provide insights to increase retention, acquire new customers, and sell more to existing customers. Data
E-marketing utilizes information technology to create, communicate, and deliver value to customers. It affects traditional marketing by increasing efficiency and transforming strategies. E-commerce uses electronic networks to simplify business processes from design to delivery. Effective e-marketing requires understanding customer needs, using various digital marketing techniques, and continuous testing and optimization. The benefits of e-marketing include empowering customers, removing barriers, and enabling knowledge management and customer relationship building.
Brad Kleinman, Associate Director of the Key Entrepreneur Development Center, discusses eMarketing Techniques for Entrepreneurs. eMarketing is great for entrepreneurs because it's cost efficient, time efficient, and can be very powerful.
This document discusses eMarketing strategies for success. It begins with an agenda that outlines various digital technologies like search engine optimization, paid search marketing, podcasts/webinars, video advertising, digital simulations and game development. It then discusses how companies can leverage these technologies and be connected in today's digital world. Various eMarketing strategies are explained, like the importance of understanding one's audience and acquiring customers. New marketing approaches like personalized marketing, participation, peer-to-peer communities and predictive modeling are also covered. The document emphasizes developing a multi-channel approach across different digital mediums and networks to effectively reach customers.
E-marketing refers to marketing products and services using electronic media and the internet. It allows companies to connect with consumers globally in inexpensive ways like websites, banner ads, and social media. Some key benefits of e-marketing include lower costs than traditional marketing, the ability to target large audiences, and its interactive and measurable nature. However, limitations include possible scams, an inability to physically see products, and technology issues like slow connections. Popular online shopping sites in India that receive high customer ratings include Flipkart, eBay, Tradus, and Futurebazaar. E-marketing is expected to continue growing significantly in the coming years.
Internet marketing means to explore your business/website online on various social networking platforms. There are key questions related with web marketing i.e. what, why, when, where, who, how and how much.
Top reason to get success in internet marketing is to find effective answers of these questions. There are some major terms that are helpful to build a business online.
These terms are SEO, SMO and SEM. All these factors build reputation of a website on search engines as well as social medias.
Search engine optimization boosts the ranking of a website on search engines like Google, Yahoo.
Social media optimizations helps to drive traffic on website and create reputation of site on social networks.
Search engine marketing is used for advertisement purpose on search engines.
Main reason to work with internet marketing is that maximum people are now online and they like to sell and purchase thing online. Hence good opportunity for business to get more exposure. Even we can share knowledge through our website and get fame and money.
There is no age limit to work in internet marketing. Just require basic knowledge of internet use, English.
Internet marketing takes time, so we have to be patient to get success here.
Future is bright for online marketers and bloggers because internet won't be closed ever.
The introduction to the Edengene business model bible. This is the first in our weekly serial that will cover pricing models, product and service models, distribution models, market models and emerging technology models.
For more information and to follow the series, read our blog: http://bit.ly/mUdDNA
In the attached presentation you will have Alibaba Group Canvas Business model, the top left side of the detail slides are when the business started in 1998 , the bottom right side is from new businesses which are Alibaba Cloud, Hema & Tmall
This document discusses e-commerce marketing and advertising concepts. It covers key topics like understanding internet consumers and their online behavior, the various stages of the consumer purchasing decision process, and digital marketing strategies and tools. These include developing an effective website, search engine marketing, display ads, email marketing and more. The document also examines technologies that support online marketing, such as web analytics to track metrics and measure campaign effectiveness. Finally, it discusses understanding the costs and benefits of online marketing communications versus traditional marketing.
This document discusses direct marketing and its various forms. It outlines the benefits of direct marketing for both buyers and sellers, including convenience and personalized communication. Customer databases are described as organized collections of customer data used for direct consumer and business marketing. Several forms of direct marketing are then defined, such as direct mail, catalogs, telephone marketing, television marketing and new digital technologies. Online marketing is also discussed in the contexts of business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business.
The document discusses e-commerce innovation and trends over the past 10 years and what may change in the next 2-5 years. It notes that online sales have enabled buying without a physical store, touchpoints have expanded, and mobile is now primary. The future may see personalized treatment of individuals, internet of things connectivity, cloud hosting, and social replacing ads. Key areas to focus on include designing for ease and seamlessness, using multiple digital media formats, and creating a technology integration roadmap. Areas to wait on include full integration of data for personalization and changes to payments due to fraud.
Ecommerce involves buying and selling of products over the internet and other computer networks. It includes business to business, business to consumer, and supply chain transactions. Ecommerce provides advantages like easy access to global markets, lower costs, and no geographic limitations. However, it also poses risks like security threats, technical issues, and lack of direct customer interaction. Ecommerce has grown rapidly since the 1970s as internet technology advanced to allow online purchasing and payments. Setting goals and strategies are important for developing a successful ecommerce business.
Amicus Infotech is a 9-year-old IT services company that offers web and mobile application development. They believe in smart design, simple accessibility, effective utilization, and professional delivery. Their services include web development, mobile applications, internet marketing, and they have developed websites and applications for various clients across different industries.
Shivani Chintakindi is seeking career opportunities in learning and development or resource development, preferably in Hyderabad. She has 6 years of experience in training and sales. Currently she works at Pena4 Tech Solutions in Hyderabad, where she is responsible for creating and implementing training programs, overseeing career development, and setting performance metrics. She has strong skills in communications, leadership, facilitation, and instructional design. She holds a certification in "Train the Trainer" and has developed training modules covering topics such as communication skills, presentation skills, leadership, and performance management.
La Animus Technologies Pvt. Ltd. quickly caught the attention of business owners around the world looking for a fast, reliable and quality alternative to the traditional design companies. The service received an overwhelming response from around the world, allowing the company to grow rapidly to a team of more than 25.
- Coastal areas in Catalonia have experienced significant increases in harbors and confined coastal waters since 1950 due to modification of the natural coastline.
- Nutrient inputs to coastal waters come from various sources including rivers, runoff, wastewater, and oceanic waters, with anthropogenic factors like runoff and wastewater comprising a large percentage.
- Monitoring of nutrients and chlorophyll-a in nearshore Catalan waters from 1980-2008 showed decreasing trends in nitrate and ammonium but increasing trends in phosphate and chlorophyll-a levels over time.
Dokumen tersebut berisi soal-soal latihan vektor yang meliputi penjumlahan vektor, perkalian skalar vektor, kosinus sudut antar vektor, proyeksi vektor. Di antaranya adalah menentukan panjang vektor, vektor satuan, nilai x agar dua vektor tegak lurus, besar sudut antara dua vektor, proyeksi satu vektor pada vektor lainnya.
The document provides an overview of the entertainment industry in India. Some key points:
- India has one of the largest broadcasting industries and television markets in the world, with over 800 private TV channels.
- The television, print, and film industries currently account for over 80% of the entertainment market.
- Emerging segments like animation, gaming, radio, and digital advertising are growing rapidly, with digital advertising expected to grow at a CAGR of over 30% between 2015-2020.
- The overall entertainment industry in India is valued at $20.5 billion in 2016 and is projected to reach over $62 billion by 2025, growing at a CAGR of around 14% over the period.
Leyes de Newton. Ley de la gravitación universal. Fuerzas de especial interés: peso, normal, rozamiento, centrípeta. Presión. Principios de la hidrostática. Presión atmos-férica. Principio de Arquímedes.
Papel de las fuerzas como causa de los cambios en el estado de movimiento y de las deformaciones Velocidad media, velocidad instantánea y aceleración. MRUA. Estrategias de resolución de problemas y representaciones gráficas espacio/tiempo y velocidad/tiempo. Deducción de la aceleración a partir de representaciones gráficas.
Découvrez pour le troisième #PortraitDeCDO, avec le portrait de Magali Noé Chief Digital Officer de CNP Assurances. Vous allez pouvoir découvrir les enjeux du numérique pour son entreprise, ses contraintes au quotidien ou encore son rôle au sein de sa société pour faire bouger les lignes du digital. Des insights précieux que vous pourrez comparer au fur et à mesure que les portraits s'égraineront dans les semaines à venir.
The MTAM Connected Tech Campus is a 24/7, 365 days-per-year, highly-interactive global virtual environment for industries utilizing connected technologies. In industry areas for Mobility / Connected Transportation, Smart Manufacturing, Connected Health and Smart Cities activities such as trade shows, live-streamed conferences, industry-specific job fairs, and training (self-directed and instructor-led) will take place.
This video presentation by Kevin Mendez covers key topics in e-commerce and e-business including: introduction to e-business and e-commerce; e-commerce fundamentals; e-business infrastructure; e-environment; supply chain management; e-marketing; customer relationship management; change management; analysis and design; m-commerce; and management of mobile commerce services. The document provides overviews and definitions of these topics as they relate to conducting business online.
Digital and mobile marketing strategies are important for companies to reach consumers. Some key strategies discussed in the document include search engine optimization to increase website visibility, remarketing to re-engage past visitors, behavioral targeting based on browsing history, and integrating online and offline advertising. The document also discusses using mobile apps, email marketing, blogs and social media to engage customers across channels. It emphasizes designing e-commerce sites and mobile experiences that are optimized for search and different devices to improve conversions.
E-commerce (also written as e-Commerce, eCommerce or similar variants), short for
electronic commerce, is trading in products or services using computer networks, such
as the Internet. Electronic commerce draws on technologies such as mobile commerce,
electronic funds transfer, supply chain management, Internet marketing, online
transaction processing, electronic data interchange (EDI), inventory management
systems, and automated data collection systems. Modern electronic commerce
typically uses the World Wide Web for at least one part of the transaction's life cycle,
although it may also use other technologies such as e-mail.
The document discusses marketing strategies on the web, covering four main topics: 1) How marketing online differs for manufacturers by allowing direct customer contact; 2) Developing an effective website through proper design, functionality, hosting, and attracting visitors; 3) Attracting visitors through promotion, fresh content, and community building; 4) Being aware of global issues when designing for an international audience.
This document provides an overview of a diploma course in digital marketing. It includes information about assessments, assignment deadlines, and references. The course covers topics like online and traditional marketing concepts, environmental factors impacting online plans, and digital media evolution. Students are asked to consider questions about various companies and digital marketing strategies.
Digital marketing utilizes electronic devices and platforms like websites, apps, and social media to promote products and services online. There are 5 components of a digital marketing strategy: know your business, know your competition, know your customers, know your goals, and know your results. Compared to traditional marketing, digital marketing allows you to reach a much larger potential customer base worldwide in a more engaging, two-way communication.
This document discusses e-commerce processes for both B2B and B2C implementations. It provides insights from experts on how to be successful in B2B commerce. Key topics covered include B2B customers' expectations in 2015, lean analytics approaches for B2B, the role of emotions and shopping lists in B2B compared to B2C, implementing large B2B systems, choosing B2B platform software, and marketing automation strategies for B2B.
E commerce online-advertising_email_marketingabir hossain
This document discusses planning for e-commerce, online advertising, and email marketing. It provides information on different types of e-commerce like B2B, B2C, C2C and C2B. It outlines important aspects of developing an e-commerce strategy including defining objectives, choosing a business model, developing a website, handling logistics and payments. The document also discusses the pros and cons of online advertising and defines email marketing as a direct way to reach customers via email to build loyalty and awareness.
This document discusses an advertising product called "Earn Cash Yearly" or "Make Money With Google" that claims to teach a secret method for making money using Google Adsense and Clickbank. The reviewer critiques the sales page, noting that Adsense and Clickbank are not unique or secret platforms. The reviewer is skeptical of claims that one can set everything up in a day and begin making thousands, as the process typically requires more time and effort. The reviewer does not recommend or affiliate with this product.
Consumer Behavior People In The Marketplace PascaMrirfan
The document discusses how marketing is adapting to the new digital economy. It identifies four major drivers of the new economy: digitization, disintermediation, customization, and industry convergence. Examples are given of how companies are using technologies like customization websites and online marketplaces to adapt. The differences between old and new economy marketing approaches are outlined.
The document provides information about e-marketing and e-business. It discusses:
1) The history of e-marketing and benefits such as convenience, low costs, and ability to track results.
2) What an e-storefront is and its importance for e-businesses in areas like search engine visibility, reducing inventory costs, and ease of use.
3) Why situational analysis is important for formulating an e-marketing plan, including considering elements like products, competitors, opportunities/threats.
E-commerce refers to the buying and selling of goods and services online. Analytics in e-commerce helps businesses optimize their websites, grow their customer base through marketing campaigns, and retain customers through predictive analytics. Predictive analytics can help e-commerce businesses enhance product recommendations, pricing, and supply chain management. A case study shows how Amazon plans to use predictive analytics for anticipatory shipping to ship items before orders are placed. Another case study outlines how Mu-Sigma helped a CPG company improve revenue management through a strategic revenue management platform integrating data from multiple sources. The future of e-commerce is expected to see continued growth in online sales and mobile commerce.
This document summarizes key statistics about internet and social media usage. It highlights that the majority of online content will be user-generated within two years. It also provides tips for digital marketing and best practices for using tools like websites, email marketing, social media, and search engine optimization to engage customers online.
some information on Discussion an example for your experience about any company conductive e-commerce? you can include any necessary chats, groups, etc. which were harmful or helpful to your experience.
Singapore's e-commerce revenue was $4.906 billion in 2019 and is expected to reach $8.549 billion by 2023, growing at an annual rate of 14.9%. Currently, 69.3% of Singapore's population of 5.79 million are e-commerce users, estimated to rise to 73.2% by 2023. The average revenue per e-commerce user in Singapore is currently $1,219.34. Global retail e-commerce sales are projected to reach $5 trillion by 2021, with Asia-Pacific leading growth at 25% annual growth or $2.271 trillion, representing 64.3% of global e-commerce spending. The document then provides tips on optimizing various
The role of product in internet marketing
Week 6 of 13 of the 2007 Internet Marketing Course. Content is based in part on Dann, S and Dann S 2004 Strategic Internet Marketing 2.0, Milton: Wiley. Diagrams taken from the Dann and Dann text are copyright to their respective copyright holders.
This document discusses the importance of knowledge management for e-commerce. It defines e-commerce and knowledge management, and explains how KM helps e-commerce businesses by allowing them to react quickly to opportunities, ensure successful partnerships, and maximize performance. It outlines different types of knowledge and discusses strategies for increasing knowledge, such as improving infrastructure and social engagement. Overall, the document argues that applying a knowledge management approach is crucial for e-commerce companies to gain competitive advantages.
This document discusses four patterns for integrating eCommerce and content management systems: commerce-led, content-led, hybrid, and headless. It provides an overview of each pattern, examining their organizational, consumer, and technological impacts. A commerce-led pattern involves the eCommerce system delivering the primary experience and incorporating content from a CMS. A content-led pattern has a CMS front the consumer experience and integrate an eCommerce API. The document aims to help readers select the best integration model for their needs.
A framework-for-digital-business-transformation-codex-1048Beta-Research.org
This document introduces a framework for digital business transformation. It discusses four key areas for organizations to focus on: digitizing the customer experience, products/services, organization processes/systems, and operations. The framework is based on common elements identified across several industries that have successfully undergone digital transformation. It emphasizes using digital tools and customer data to improve customer insights, engage customers across channels, customize products/services, and monitor product usage. Organizations can apply this staged framework to develop a digital vision and transition to new digital business models.
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Contoso is facing threats from lower-cost online retailers and needs to address declining consumer spending on luxury goods. The recommended strategy is for Contoso to partner with online retailers to expand its sales channels, consolidate stores to reduce costs, and differentiate its products. Microsoft Dynamics CRM and AX cloud solutions can help by providing better insights, inventory management, and a multi-channel approach. This will increase productivity, reduce inventory holding times, and accelerate cash flow. The cloud deployment will also lower costs and risks for Contoso compared to an on-premise solution.
This document outlines 5 levels of leadership. Level 1 is position, where people follow because they have to due to the leader's title or role. Level 2 is permission, where people follow because they want to as the leader has developed relationships and influence. Level 3 is production, where people follow because the leader and team are productive. Level 4 is people development, where the leader commits to developing team members. The highest level, Level 5, is pinnacle leadership where people absolutely follow due to the leader's reputation and achievements. The document provides tips for leaders to grow through each level, such as focusing on relationships in Level 2 and recruiting and developing others in Level 4.
The document outlines an training on decision making. The objectives are for participants to understand decision making, identify the process and tools, and learn effective decision making techniques. It includes internal regulations for the training, an exercise asking participants to define decision making, and discusses types of decisions and common decision making processes. It also covers mistakes in decision making and provides tips on making the right decisions, including using the six C's of decision making: construct, compile, collect, compare, consider, and commit.
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This document provides information on different types of cameras and their specifications. It discusses camera resolution in megapixels and recommends a minimum for various uses like printing. It also covers optical versus digital zoom, built-in versus external flashes, and other factors to consider like memory card size. The document concludes with tips for taking better photos like following the rule of thirds and using framing, lines and shapes to make photos more interesting.
This document outlines a training on self-motivation. The objectives are to understand self-motivation, identify types of self-motivation, understand factors that motivate people, apply self-motivation techniques professionally. It discusses internal regulations for the training, questions to reflect on about oneself, and kinds of motivation including intrinsic and extrinsic. Techniques for self-motivation discussed include setting goals, breaking tasks into pieces, building accountability, and rewarding accomplishments.
This document discusses self-esteem, defining it as confidence in one's self-worth and ability to cope with challenges. It outlines benefits of high self-esteem like persistence and respect from others. Factors impacting self-esteem are also examined, from workplace to relationships. Healthy self-esteem is described as rational and creative while unhealthy is defensive. Steps to build self-esteem involve challenging negative voices, accepting oneself, and acting with integrity. Overall, the document provides an overview of self-esteem, its impacts, and strategies to improve it.
The document discusses self-esteem, defining it as one's judgment of their own worth and capabilities. It notes that self-esteem is shaped by all of one's life experiences and relationships. People with high self-esteem like meeting new people, are comfortable expressing themselves, and see opportunities positively. In contrast, those with low self-esteem do not believe in themselves and fear failure or criticism. The document provides tips for improving self-esteem such as forgiving mistakes, focusing on strengths, and developing relationships.
The document outlines the process for course development, including assessing needs, designing the course, delivering the training, follow up, and evaluation. It discusses determining the knowledge and skills needed, collecting data through surveys, interviews and observations to analyze specific training needs. It also covers designing objectives, syllabus, materials, and delivery methods like group work, case studies and role plays. Follow up ensures employees are applying the new skills while evaluation provides feedback to improve future training programs and determine cost-effectiveness.
The document discusses various training techniques used to teach participants new skills or information. It describes techniques like brainstorming, group work, demonstrations, role plays, case studies, lectures, storytelling and study tours. It then explains different stages of group development that participants typically go through, including forming, storming, norming, performing, and adjourning. Lastly, it provides tips for trainers on skills like using enthusiasm, remembering names, facilitating discussions, and maintaining attention through their presentation skills, questioning techniques, listening skills and communication abilities.
This document provides an outline and overview of training requirements, standards, and best practices. It begins with the top 10 most frequently cited OSHA standards from 2011 for general industry. It then discusses training requirements, references Bloom's Taxonomy and ANSI Z490.1 training standards, and provides examples of effective training techniques. Various engagement strategies are outlined, including the use of storytelling. Resources on OSHA, NFPA 70E, heat stress, fall prevention, and compliance assistance are also listed. Throughout, it emphasizes developing clear learning objectives, identifying influencers, and creating an environment conducive to employee growth.
The document discusses objectives and learning environments for training. It defines objectives as specific statements that specify what trainees will be able to do as a result of a course. Objectives should be measurable and avoid stating what the instructor will do. Several types of learning environments are described, including U-shape, circle, herringbone, bistro, and amphitheater setups. The environments vary in their advantages like visibility and participation versus disadvantages like space needs or formality.
The document provides information on a training workshop including the trainer's background and objectives of the training. It discusses principles of learning, such as using different learning styles and motivating learners. Various classroom setups are presented and training techniques like brainstorming, group work, and roleplaying are described to engage participants and promote effective learning.
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This document provides guidelines for designing effective PowerPoint presentations, with the main points being to make slides big, simple, clear, progressive, and consistent. Key recommendations include using large readable text sizes, limiting content to 6 lines and 7 words per slide, simplifying complex charts and graphs, ensuring clear color contrast and font choices, introducing new content progressively, and maintaining consistent visual design across slides.
Self-Motivation for professional staff at ONLINEHoeun Ros
The document outlines an upcoming training on self-motivation. The training objectives are to understand the meaning of self-motivation, identify different types of motivation, and apply self-motivation techniques professionally. The training will discuss intrinsic versus extrinsic motivation, factors that influence self-motivation like self-confidence and goal-setting, and techniques individuals can use to motivate themselves such as breaking tasks into pieces and rewarding accomplishments. Various motivation theories from psychologists like Maslow and McGregor are also mentioned.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
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Conversion Rate Optimization:
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Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
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Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
2. Internet Uses
Most common products researched online and
bought offline:
Cars, computers, travel, electronics, books appliances,
music, sporting goods and clothing.
25% of all business-business purchases are done
online
54% of email users have responded to e-mail
advertisements (2004)
Internet retail is 2.5% of all retail sales
3. Impact of Internet on Marketing
The following 3 functions can cost up to 30% of COGS, expectations are
that these costs can be reduced to 10-20% via e-commerce.
Sales
Marketing
Distribution Systems
Albeit, operating costs can be substantially lowered, the business must
have:
Infrastructure (perhaps vested technology as a fixed cost or leased as an added
operating expense (can void net gain))
Focus and design of company (bricks and mortar vs. virtual?)
Design of Website must be conducive to the IMC plan and established to
the benefits of the target audience:
Excellent for psychographic segmentation
Multiple portals tailored to each segment (vs. one face for all)
Use flashy where needed (affective buyers) and avoid it where frivolous
(cognitive buyers)
Integrate cookies and path traveled information with purchase habits
Requires constant modification to be on top of consumer needs
Must have multiple Trust Cues
4. Success with E-Commerce
E-Commerce: selling of goods or services
online.
Three Incentives must exist for customers to
buy online:
Financial: currently first time consumers require
financial incentive (price reduction) in addition to
trust cues.
Convenience: ability to order anytime from anywhere
without having to visit a store. Delivered to your door.
Value Added: needed to induce long term repeat
business such as:
Personalization (Lands End, Amazon.com)
Permission based marketing based on profiles
Reduced information search (find it all in once place –
Insurance companies, E-bay)
5. Business-Business E-Commerce
Works well for repeat purchasing of low cost items with
strong brand recognition.
Can help to speed time to market, as well as reduce
inventory and transaction costs.
Increase in online brokerage services for business to
business…facilitating exchange of goods. (e.g.:
PaperExchange.com)
Websites can serve as alternate media to drive visits to
bricks and mortar
Nature of goods needs to be conducive to world-wide
shipping when considering world wide web store front for
international business
Must be designed to handle such an enterprise (structure
and function, marketing, aligned to meet expectations)
6. IMC and the Internet
In addition to using the Internet as part of the IMC plan for
communications and marketing…
Fundamental to integrated the entire company from IT through to human
resources, production and shipping.
The ability to meet the demands of online marketing is as important to
survivability as having web presence.
Technology does not solve business problems…it expedites those that
already exist! What once was broke and took attention once a week…will still be broken,
however, it may take attention once an hour. Fix the business processes, align the
companies resources, plan, build and then engage with a vengeance!
Brand Spiraling: using traditional media to drive customers to the
online website to enhance brand recognition.
Halo Effect: offline brand recognition induces online willingness to try
new products and services from the same brand on the net.
7. Discussion Questions
Please get into groups of 3-5 and discuss the
following three questions, be prepared to share
some of your answers with the class:
P. 459-460 (blue book) and P. 431 (white book)
Questions:
1. (Only in blue book):
What age group is most likely to use the Internet? Which is the
least? Does this have implications for IMC programs (explain)?
5. (Both books):
Name and describe the three main incentives used to attract
shoppers to e-commerce Web sites.
6.(Both books):
What is cyberbait? How must it be used over time to maintain it
as an effective marketing tactic?