Yahoo! Business Case Analysis Essay

Yahoo! Business Case Analysis Essay
Business Enterprise 1010
Y A H O O !
Business Case Analysis
* ROLES and RESPONSIBILITIES Company: Yahoo | | | Deliverables | Assigned | 1. | Part A:
Company Overview–Company Overview–Description of Product/Service Offerings–Core
Competencies–Markets Served (Geographic Locations)–Competitors | Jeff Veenstra | 2. | Part B:
Business Strategy –Mission/Vision Statements –SWOT Analysis–Interpretation of Mission/Vision
Statements–SWOT Conversion Strategies | Florentina Covaci | 3. | Part C: Financial Analysis–
Financial Calculations–Financial Analysis/Interpretation | Jim DeRyckere | 4. | Part D: Future
Direction–Business Strategies–Contingency Plans | Lisa Mosa/Raiven Korkis | 5. | ... Show more
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The vision statement is very broad and does not exactly pinpoint what the steps are to complete the
mission. The vision should be a road map to where the company in trying to head. Even though part
of the vision is to keep more than half a billion people connected, due to their weaknesses Yahoo! is
losing customers and at this time needs to remain competitive in their market to follow their vision.
On the good side Yahoo! has services that provide value to the users. On the advertising part Yahoo!
is still a leader because it did manage to build a global advertising network.
* YAHOO SWOT ANALYSIS
Strengths (Internal) | Weaknesses (Internal) | * Well–known brand * Present in global market *
Diverse auxiliary services (mail, messenger, search engine, news) * Various partnerships (Visa, 2012
Olympics) * Many users * Well positioned in advertising * Accessible on many platforms * Well
established advertising network | * Search engine less popular than Google * Some services less
known * Loss of market share * Change in leadership and management | Opportunities (External) |
Threats (External) | * Expansion in global market * Internet advertising is growing * Partnership
with mobile technology company (Motorola) * Tablet PCs * Social network * Global advertising
campaign | * Competitors (Google, AOL, MSN, Bing) * Many free e–mail services * Many news
websites * Other more popular search
... Get more on HelpWriting.net ...

The Advantages And Disadvantages Of Online Advertising
2.1 Advantage of online advertising
Targeting
Online advertising have an entirely new range of targeting capabilities. This mean that online
advertising have specify their target market. They can focus on users from specific companies, SIC
codes, or geographical regions and nations, as well as by time of day, computer platform, and users.
They can target using the database that serves even target based on a person's personal performance
and actual behaviour's. This mean that online advertising play a big role in the advertising industry
compare to online advertising of SMME's
Tracking
Marketers can track how users interact with their brands and learn what is of interest to their current
and perspective customers. For example, car manufacturer can track how users progresses through
its site to ... Show more content on Helpwriting.net ...
Internet marketing strategy is essentially a channel marketing strategy and it needs to be integrated
with other channels as part of multichannel marketing. It follows that an effective internet marketing
strategy should
Be aligned with business strategy (for example many companies use a rolling three–year plan and
vision), with more specific annual business priorities and initiatives
Use clear objectives for business and brand development and the online contribution of leads and
sales for the internet or other digital channels. Theses should be based on models of the number
using the channels.
Be consistent with the types of customers who use and can be effectively reached through the
channel.
Define a compelling, differential value proposition for the channel which must be effectively
communicated to customers.
Specify the mix of online and offline communication tools used to attract visitors to the company
website or internet with the brand through other digital media such as email or

The Adblocking Controversy
Adblock Plus, a controversial tech tool that allows you to remove pesky advertisements from your
web pages, released a mobile browser for iOS on Tuesday to complement its existing software for
Android. The Adblocking Controversy Just under five percent of Internet users take advantage of
adblocking software in some form, and those numbers are increasing every year. In addition to the
obvious boon of cleaning up the aesthetic of a page's content, so it's easier for you to read and enjoy,
adblocking software can decrease data consumption and help protect you from malware, viruses,
data theft, and the like. It can also improve battery life. But the revenue from web page
advertisements is also integral to the business models of many tech companies,

Internet Marketing Relevance and Consumer Attitudes toward...
This paper discusses internet marketing relevance and investigates antecedents of consumer
attitudes toward Internet Advertisement. The analysis is based on a consumer survey conducted in
India as well as other countries. For this purpose, a representative quota sample of Internet users in
India has been interviewed. The finding of this study provides marketers with an understanding of
consumers, their attitude toward advertising, so designers and marketers can better strategize their
advertising designs.
Internet advertising, aka Web advertising or online advertising, is a fast growing business. It has
already proved to be significantly important in digital economics. For example, it is vitally
important for both web search engines and ... Show more content on Helpwriting.net ...
Mostly data for this survey was collected from Internet users among students, employees and
entrepreneurs in India in summer 2011. A purposive sample was recruited with the assistance from
professional survey research companies. Overall, 190 questionnaires were collected from
employees, one hundred ninety two from entrepreneurs, and one hundred ninety six from the
students. This sample is considered a representative of the population. Pilot study was also
conducted to test the validity and reliability of the research.
Over the years Internet advertising, aka Web advertising, is a fast growing business. Plus, "online
advertising", also called Internet advertising, uses the Internet to deliver promotional marketing
messages to consumers. It has already proved to be significantly important in digital economics, for
example, "it is vitally important for both web search engines and online content providers and
publishers because web advertising provides them with major sources of revenue". Its attendance is
increasingly important for the whole media industry due to the influence of the Web. For advertisers,

Pros And Cons Of Online Advertising Critique
Online Advertising Critique
Introduction
Online advertising campaign is a new way of product promotion with the development of Internet
technology. The main purposes of the online campaign are always for the product promotion and
brand marketing. Creative is the most important factor in the advertisement that used to express
information. Based on the Ford advertising, the article will attempt to analyze the pros and cons of
advertising content. In the first part, the article will analyze the advertising content from the overall
perspective; to list out the components of the advertising campaign. Then, the article will discuss the
effectiveness of the advertising campaign based on personal opinions and the peer reviews. Finally,
the ... Show more content on Helpwriting.net ...
These kind of the people is the target audience, because they actually owned the Ford's product; they
have the experience with Ford for a year or longer. The main objective for the target audiences
group is to maintain their brand loyalty and to create resonance with the brand concepts. The
potential audiences of the advertising have two groups. The first group is the youth people, and the
age range from 16–25; these people are looking for the first car in their life. The second group is
those non–Ford users, and the age range from 25–45. This group of people have their own
experiences with others brand, and they may be looking for new brand to replace the old brand.
However, these two groups of people can only be regarded as potential audience, because the main
purpose of this advertising is to promote the brand conceptual, rather than to promote the actual
product.
The format of the advertising is video, and the duration of the video is one minute forty–three
second. Video is an useful online format for convey large amounts of information; it allows the
producer to leave as more information to the audiences as possible. Compare to the static picture,
the dynamic video makes information more sequential; the audiences can gradually receive
information in a certain order. The release platform of the advertising is YouTube; it is the largest
and most popular website in the world. YouTube allows the companies to

Technology Is Too Invasive, Lacks Transparency, And Must...
As with any advancement, the rise of technology has its drawbacks. The internet has allowed the
creation of an industry based solely in gathering and selling mass amounts of user data. This data
collection is meant to improve and personalize a user's experience. But the amount of data collected
far exceeds the amount needed to accomplish this. And despite the size and pervasive nature of the
industry, the general public knows very little about what they do. Data collection online is too
invasive, lacks transparency, and must be restricted. For starters, the sheer amount of data collected
is absurd. Some of it is expected, such as names, email addresses, crash reports, and other basic
pieces of information. But many companies also drew from unexpected sources. Google collects
data from search queries, time and date of phone calls, length of phone calls, and even data on a
user's precise location (Google). And while a user may expect that Facebook collects data from
everything they post, they may be surprised to learn that Facebook also collects data on a user from
posts by other people. Facebook will even collect information on web activity outside of Facebook
via third–party partners (Facebook). And they're hardly the only companies to do this. In fact, there
are companies that exist solely for this purpose. They are known as "data brokers", and they gather
much of their information online. When the Federal Trade Commission did a report on nine major
data brokers, they

Google 's Display Advertising Division
Executive Summary
This report provides a Strategic Brief focusing on Yahoo! 's display advertising division. The report
also shows positive sign for future growth of Yahoo, though it has given rise to a lot of internal
rivalry between the industry 's big players to mention few are such as Google, Microsoft and
Facebook, as all of them offer products perceived by the consumers as homogeneous. Price
competition has augmented, and has effectively lowered the Yahoo's margins. Furthermore, the
threat of low cost alternatives such as classified advertisement sites and social media sites have
increased, even though few of them have the range of products as Yahoo!, they however retain a
high number of users, social media in particular. Hence this ... Show more content on
Helpwriting.net ...
With the steady decrease in the click–through rates over the last few years, many businesses have
started to totally realize the lack of effectiveness of banner advertising for increasing sales.
Increased visibility might still a benefit of the various banner ads, but small to medium–sized
business that are looking for the best results will be less attracted to invest in such channels that
don't offer a calculable return on investment. (Stevens, 2014)
Native ads are constantly increasing in popularity. The ability of these ads to be integrated into
another website or platform takes away the normal perceptions of advertisement. People's attitudes
towards advertising and their belief in advertising are also dwindling. The use of native advertising
is helpful in reducing this attitude of people towards advertising. Examples of native advertising are
sponsored ads on Facebook, sponsored ads on blogs, integrated ads, twitter, etc. (Stevens, 2014)
3) Mobile Optimization
Mobile advertising is increasingly becoming the next big thing in internet advertising. This is due to
the increasing number of people spending more and more time on the internet by the use of their
phones. Hence the necessity to optimize for phones is inevitable. Optimizing for mobile has been of
significant importance for businesses in 2014, but 2015 is to be the year that mobile strategies are to
move beyond just having a responsive site or mobile app, and will be

Global Online Advertising : Relevant Industry
Global Online Advertising – Relevant Industry
In 1998, Google, Inc. surfaced online and has gradually gained a dominant role in the global online
advertising industry to fuel expansion. The global online advertising industry includes social media
advertising, search advertising, mobile advertising, and display and web banner advertising.
According to eMarketer, Google's products have allowed it to maintain above 30% revenue growth
in 2014 for worldwide digital advertising (2014). Today, Google, Inc. still remains as the undisputed
leader of the global online advertising industry through offerings of different products such as
Google Search, DoubleClick, YouTube, Android, and Adwords. According to eMarketer, Google,
Inc. is still the ... Show more content on Helpwriting.net ...
Even though Amazon is Google's biggest search–ad buyer, it is also one of Google's emerging rivals
for online ad dollars. In 2013, Amazon spent over $157.7 million on Google search ads (Peterson,
2014). In 2014, it spent nearly 419.5 million on Google search ads and is considered as one of the
biggest spenders on search ads (Peterson, 2014). As an emerging rival for online ad dollars, Amazon
has expanded its business to sell search and display ads on its own sites as well as others to allow
direct competition with Google. Recently, there has been a report from the Wall Street Journal that
Amazon is planning to develop software similar to Google's AdWords program that will allow it to
place ads online. Google chiefly supplies ads on Amazon pages; however, Amazon is hoping to
replace Google with a new in–house ad placement platform that could challenge Google, Inc.'s $50
billion a year advertising business (Winkler & Bensinger, 2014).
The industry is plateauing. Even though revenue share has been decreasing gradually, they still are
keeping their revenue share up on a high basis. According to eMarketer, there has been a decrease in
Google's ad revenue share in the mobile Internet space (2015). Revenue share for Google's mobile
Internet ad was 52.60% in 2012, 49.30% in 2013, and 46.80% in 2014 (eMarketer, 2015). In 2012 –

A Product Called Earn Cash Annual And Make Money With Google
In this review I will be taking a look at a product called "Earn Cash Yearly" or "Make Money With
Google" or "Make Money With Google And Clickbank"...yeah, these are all the different names for
the same product on the same sales page. (I 'll be referring to it as "Make Money With Google" from
now on.) Also, this product is apparently created by "Jean", a "successful internet business woman
for over seven years."
If you 've been around Kirby 's Marketing before, you know that I like to purchase products and test
them out before I write reviews on them, for the sole purpose of giving as thorough and accurate of
a review as possible...however, in some cases, this one included, I can tell simply by the sales page
that it will not be worth my ... Show more content on Helpwriting.net ...
I also only affiliate myself with products I would recommend to my closest friends and family. This
product, however, is not one I would recommend, so I do not have any affiliate links in this review,
nor will I link to the sales page directly. If you 'd like to visit the sales page you 'll have to type it
into your browser yourself.
Make Money With Google Sales Page Analysis
Adsense And Clickbank Are Not Unique Secret
If you 've been around internet marketing for even just a little while I can pretty much guarantee you
've at least heard of Google Adsense and Clickbank. Google Adsense is THE primary internet
advertising platform around and Clickbank is one of the largest and most well–known digital
product/affiliate marketing platforms out there.
INSERT IMAGE OF SOMETHING RELATED
The fact that she claims she is giving a way some super secret technique based on these to platforms
is extremely hard to believe. These are two of the most used and well–known companies/services
out there so it 's hard to believe there is much that hasn 't been figured out yet.
Can Set Everything Up In A Day And Be Done
She also mentions how it can take just one day to set everything up and be on your way to making
thousands of dollars. Later on,

Using The Digital Space And Social Media
Advertising is defined by the Webster Dictionary as "a notice or announcement in a public medium
promotion a product, service, or event." As consumers, we see ads everywhere we look. From TV
commercials to Facebook sponsored posts, Newspaper ads, billboards, and now even in our Google
searches. Ads allow companies to push a product in front of the customers when they are searching
for information or a product related to what the company offers. An ad catches the customer's eye
and intrigues them to either look further into a company's offering or buy what the company is
offering. Now with the use of the digital space and social media, advertising today can be used to its
fullest potential. For example, how many times have you logged into Facebook and have seen that
"$10 Rayban" ad? Or when you search a product on Google and the first search result is straight to
Amazon? Maybe you are watching TV and a commercial comes on about a deal going on at a car
dealership in your area. One day you may have gone to a website to look at some clothes and the
next day a sponsored ad of those clothes you looked at is now on Facebook. Maybe some celebrity
you follow is posting about a product they use and are offering you a discount code. All of these are
examples of ads we see every day as consumers. It is hard to get away from these ads and not have
them penetrate our everyday lives.
With advertising being one of the best ways to reach a customer, companies are willing to spend
more

Marketing Objectives Of Vodafone Internet Security
E–Marketing Objectives.........................................................................3
Product.............................................................................................3
Pricing Strategy...................................................................................5
Internet for Distribution.........................................................................6
Communication...................................................................................7
Customer Relationship Management.......................................................9
Marketing Organisational Structure........................................................12
Revenue Forecast..............................................................................15
Evaluation Cost.................................................................................16
Evaluation Plan.................................................................................17
APA Referencing...............................................................................18
E–Marketing Objectives of Vodafone internet security for New Zealand for the year 2015 are:
Upsurge Reliability and Faith: – As per Vodafone Internet security newly entering in the market, it is
essential to generate Reliability and Faith of consumers in Vodafone Internet security. So we are
aiming to achieve market penetration of 60% by 31 December 2015 by getting more customers by
providing exceptional customer services, new updates and services from Vodafone.
Targeted sales: – The first aim is to achieve the targeted number of sales. Vodafone possesses to sell
22,000 Vodafone internet security product in the first six months. Moreover we are supposing to sell
minimum 27,000 vodafone internet security products by 31st December 2015 respectively, by
introducing new services, updates and market the same using digital marketing capabilities of
internet technology.
Online advertising: – Online advertising is a marketing plan that contains

Supply and Demand Advertising Industry
Supply & Demand
In recent years, internet advertising has taken the advertising industry by storm, as it continues to
experience huge, incremental growth. Companies are moving away from the dark–ages of print ads
and radio spots and entering the digital age of online advertising. In the United States, internet
advertising revenues soared to $10.7 billion in the third quarter of 2013, representing a 15% increase
over the $9.3 billion in the third quarter of 2012(IAB, 2013). The graph below was retrieved from
the Interactive Advertising Bureau website and depicts quarterly internet ad revenue since 1996. The
graph portrays the remarkable gains seen by the online advertising industry over the years. As
consumers are spending more time on ... Show more content on Helpwriting.net ...
CPM prices can vary greatly depending on the popularity of the website.(Online Advertising Pricing
Models, 2000). In a "cost per click" model (CPC), the advertiser pays for only the number of people
who click on the ad. Google AdWords, for example, allows advertisers to bid for keywords against
one another in fast online auctions. Some advertisers are willing to bid as much as $50 for a single
click on a popular keyword, such as "mesothelioma" (Gleick, 2011).
Demand As consumers spend more of their time online, the demand for internet advertising
continues to rise. Traditional advertising methods such as television, radio, newspapers, magazines,
billboards, and directories are being abandoned by companies who desire to shift their marketing
strategies to the web. Advertisers are taking advantage of the benefits of online advertising,
including its low cost and ability to reach a large number of consumers. The internet makes it
possible and cost–effective to operate markets with millions of participants and millions of products.
Every day, eBay has two hundred million product listings, Google runs three billion searches, and
two hundred million users log into Facebook (Levin, 2010). The internet's vast reach can allow
advertisers to reach significantly more people than traditional advertising at a fraction of the cost. In
addition, online advertising is seeing increased demand from advertisers due to its efficient ability to
target

Advertising, Refund Problem And All Other Problem Of...
Nowadays people try to shop online more than before. If people have no car don't have the energy to
tackle an overcrowded, some of items are too heavy. People all worries answer could be the online
shopping. Online shopping means the service provider or seller and the customer contract each other
without simultaneous, actual and physical presence. Online shopping has become increasing day by
day especially in holidays. Online shopping save times, individual the hassle of searching several
stores. If people find themselves having problems getting visitors to purchase and are not selling as
much as they would like to, chances are they not addressing the online shopping pain points of their
potential customers. In spite of the many advantages there are also some problems like receiving the
wrong items, can't touch the product, sometimes get wrong information and so on.
The article aim to highlight the main complaints were about deceptive advertising, refund problem
and all other problem of online shopping.
It is true that there are several problem when people try to buy something online, because it's too
complicated. When shoppers are attracted to different looking sites, they are increasingly
disappointed by Complex site navigations, overwhelming options and irrelevant details.
Approximately 50 percent of possible sales are wasted because visitors can't find what they are
looking for. Consumer shouldn't have to learn how you want them to navigate site, it should come

Affiliate Marketing Case Study
World Journal of Social Sciences
Vol. 3. No. 2. March 2013 Issue. Pp. 103 – 113
Affiliate Marketing: The Case of Online Content Providers in
Bangladesh
Farooq Hossan* and Issa Ahammad**
The purpose of this study is to explore the knowledge of affiliate marketing and investigate the
views of content providers toward it in Bangladesh. Both primary and secondary data are used in
this paper. This paper is exploratory in nature.
Affiliate marketing is an agreement between a merchant and content providers to promote
merchant's products or services at their websites against payment.
Here the task of content providers is not only to deliver the advertisement but also to persuade
viewers to convert into customers. Findings from the ... Show more content on Helpwriting.net ...
Our research questions are: what are online advertising and affiliate marketing? What are the
different advantages, disadvantages and compensation models of affiliate marketing? What are the
responses of content providers by various characteristics of affiliate marketing in
Bangladesh?
In the context of Bangladesh, online advertising and affiliate marketing practice is new and it is
developing. It offers various opportunities for the content providers and the merchants in our
country. In near future, it is expected to gain more acceptability and popularity. Already some
companies have started using affiliate marketing in
Bangladesh. So, this is the time to conduct the research on such issue to understand affiliate
marketing and to disseminate the knowledge gained from findings. The research findings are
different from previous studies from the sense of uniqueness of this paper in Bangladesh. This study
is conducted to (i) investigate the knowledge of affiliate marketing and (ii) find out the views of
content providers toward it.
The remainder of the paper is designed in eleven sections. Section 2 presents the literature review
leads to spell out the objectives of the study in section 3. Section 4 discusses the methodology.
Section 5 and 6 highlight online advertising and affiliate marketing, and advantages–disadvantages
of affiliate marketing. Authors put compensation model in affiliate

Online Advertising
Online Marketing
Submitted By: Tech 4.0 (Group 16)
Amey Kolhatkar (09BM8008)
Balaji M (09BM8015)
Divya Goel (09BM8026)
Rahul Yadav (09BM8073)
Introduction
Marketing is the beginning of everything. An old saying states that ''nothing happens until a sale is
made,'' and that is true. But until someone does some marketing, there is nothing to sell, and no
premise on which to sell it. Marketing is the eyes and ears of the company, tuned to the customer,
and to competition. It is the driving force behind new products, behind the promotion and
advertising and all of the other communications about the new products. However, in today's world
of exponential growth of Internet and advancements in Web 2.0, Media Marketing is a ... Show
more content on Helpwriting.net ...
They do not actually pay for the listing, but only when the listing is clicked on. CPC differs from
CPV in that each click is paid for regardless of whether the user makes it to the target site. This is
one of the most popular models used.
CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in
the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk
of running the ad, and the advertiser pays only for the amount of users who complete a transaction,
such as a purchase or sign–up. This is the best type of rate to pay for banner advertisements and the
worst type of rate to charge.
o Similarly, CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user
completing a form, registering for a newsletter or some other action that the merchant feels will lead
to a sale. o Also common, CPO (Cost Per Order) advertising is based on each time an order is
transacted. o CPE (Cost Per Engagement) model means advertising impressions are free and

advertisers pay only when a user engages with their specific ad unit. Engagement is defined as a
user interacting with an ad in any number of ways.
List of top online advertisement server vendors in 2008
|Vendor |Ad viewers (in millions) |
|Google

The Importance Of Internet Privacy
Now, the Internet is not only used to find information, but also a social tool. People use it to
communicate with friends and family, keep links and shop online at any time. The use of the Internet
is always related to personal data, discovery and abuse triggers. These are the reasons people have
the law to protect themselves. And this also gave birth to the protection of network security
awareness, people's consciousness is gradually strengthened.
Internet privacy has become a major political and social focus ten years ago. But few people
understand the origin of this idea. Modern digital encryption software can be traced back to the
"cypherpunks" of California in the 1990s (a punk with cyber punk). Everyone is radical activists and
early adopters of computer technology, interested in political and social influences. However, many
West Coast Liberals were raging for the dawn of a new generation of electronic age, and these
miracles found that network computing might indicate the golden age of national spies and control.
They all believe that the great political issue of the day is whether the governments of the world will
use the Internet to monitor personal freedom and privacy through digital surveillance, or whether
spontaneous people will destroy or even disrupt digital computing through subversive tools and
promise.
At their first meeting, Tim May was close to a group of historic leaders who showed his vision in an
exciting group of rebellious twenty–three–year–olds. He

Online Behavioral Targeting / Advertising
Online Behavioral Targeting/Advertising
Who's Watching Us?
Chris Bobbitt
Fall 2014
How far is a company willing to go to attract and keep customers? Over the years there have been
several mediums for advertisers to try and entice the general population with specific products. First
there was the print industry and full page ads showing off toys, fashion and many other products to
consumers. Radio was wildly popular with musical, variety shows, sports broadcast, western,
science fiction and so many other shows that were sponsored by food products, cleaning supplies,
cigarette ads and so on to keep people listening and buying goods heard on their favorite stations.
Television came along and change the way advertising was ... Show more content on
Helpwriting.net ...
Companies have been using target advertising since the early twenties to entice people to buy their
products. Bright, bold pictures would take up a full–page in the paper to sell dresses, appliances and
automobiles. With the growth of technology, advertising started to get more and more personalized.
With the inventions of the radio, television, personal computers and the internet throughout the
years, companies adapted to the everchanging climate. An inside look at how an online targeting
company operates and the lack of Federal regulation for behavioral targeting.
Target advertising in Radio: For the first time, advertisers could put a voice to the ear of the
consumer through the magic of radio. Jingles and famous actors would talk about many different
products in the homes of Americans. Magazine and newspaper advertising were the main sources of
advertising and radio brought excitement to the consumer like never before. Testimonials were a big
part of radio advertising. A company would have an announcer declare soap, car, and cigarettes were
better than any other out there and that a certified person declared it so. This early form of
advertising targeted on a very broad scale across the nation.
Target advertising in Television: The evolution of advertising would only grow with television.
Companies could now show its products on a rectangular tube to millions of

Limitations Of Internet Advertising
Introduction In early days of the Internet, governments did not allow online advertising. Two of the
predecessor networks to the Internet, ARPANET and NSFNet, had "acceptable use policies" this ban
network "use for commercial activities by for–profit institutions". However, in 1991, NSFNet began
phasing out its commercial use ban.
Using the internet to advertise is a relatively new phenomenon. Many businesses are moving away,
or have moved away from traditional advertising, where viewers see a thirty–second ad on
television during prime time or during a sporting event. Advertisers find this costly and the Ads do
not reach as large an audience in a convenient time as advertising on the Web does.
Web advertising is becoming, and has become, technically an inevitable part of our life. The size
and range of online advertisement is increasing dramatically. Businesses are spending more on
online advertisement than before. Understanding the factors that influence online advertisement
effectiveness is crucial. An internet broadcast model is what many major advertisers have been
waiting for. They want to make Internet advertising more like television advertising. Actually, they
want to make it better than TV advertising; they want all visuals influence of traditional broadcast
with the additional value of interactivity.
"The goal of advertisers is to make their ads more involving." – (Porter) Interactive advertising
allows customers to become more involved because they initiate

Internet Marketing : A Marketing Platform Essay
The internet was not designed as a marketing platform. However, after its privatization came an
explosion that was mainly directed at internet marketing. By 2013 it had led to internet being
integral to marketing. With it the four giants of internet marketing came into being. The four giants
ruled the four sectors of the internet marketing. Google dominated online advertising, Amazon
online retailing, Facebook social networking and Apple the making of interface devices which
defined peoples digital lives. Amazons global revenues touched $57 billion in 2013. It had become
the giant of the e–retailing world. Google starting from its search engine became the ad giant with
97% of its revenues coming from advertising in 2012. Around half of the ad revenue was earned
from the US advertisers. Apple which was only a hardware manufacturer in the pre internet age
grew to become a $600 billion public company and the most valuable one of all times too.
Apples i–phone, i–pad, smartphone applications and Kindle platform all led it to become the giant
of the mobile internet. Further peoples internet experience was transformed with the growth of the
Facebook. By 2014, at least there were 153 million people in US that visited the Facebook in 2013.
While Facebook had started dominating the social networking it was relatively sower when it came
to attracting advertisers before to Google. It displayed one fifth of all the display advertising
impressions in 2012, still its presence in this area

Advertising On The Internet : Internet
Giacomo Randazzo
Ms. Blair
English III
26 March 2015
Advertising on the Internet
Most of the websites collect money through advertisement; websites collect a bunch of information
about who visits the page that they use to target their advertisements to services and product that
reflect his interests. So targeted advertising is a good thing because it allows the web to run without
the necessity to pay for every visited page, but people should be informed and conscious of where
the information websites collect go; information a visitor indirectly give can be very personal and he
might not want them to be collected.
HOW DOES THE INTERNET WORK
The internet is more complex than one might think, it consists of a network of computers around the
world connected to each other, some of them, servers, host websites and maybe some logic and data
for them; others, clients, connect to those servers and ask for information. So the internet is a
constant communication between computers. When a webpage is requested by a client what the
server responds with is usually an HTML file with the basic information for the website, the client
reads it and makes more requests for other resources. For example it downloads images, styles,
some other functionalities that are specified in the HTML file, to the server or other servers that host
those resources. Like I said both the client and the server are computers: as to connect to a website a
laptop or a smartphone is needed, a computer usually more

Online Advertisement On Their Own Will Essay
click on online advertisement on their own will. In a study conducted by bannerblindness.org, 50%
of users never click on an online advertisement while 33% click on more than 5 ads per month.
Question 15 This result show a similar result with the online advertisement channels, the most
commonly click–on web advertisement are social media ad and follow by adwords advertisement
and email advertisement. A recent study has shown that social media is become more important as
an online channels for company to communicate with their potential customer through the act of
sharing and participating in a variety of post and activities. (Ashley and Tuten, 2014)
Question 16 This question is established to understand the overall experience and effect on a user
who have click on a particular web advertisement. 28% of respondents actually purchased the
advertised service or products while 48% actually left with a positive influences towards future
purchases even though a sale did not happen. A study by an advertising agency show that only 20%
of consumers who successfully purchased arrived at the website through clicking on the web banner.
The other 80% returned to the website and completed their purchases later on after viewing the
advertisement. (Haugtvedt, Machleitand and Yalch 2005)
Question 17 With 24% of respondents indicate that they never click on a web advertisement on free
will, we try to understand what might prevent them from doing so. As such, 53% of the respondents

Online Advertising As An Advertising Medium Essay
1. Introduction
The rapid growth of information technology has enhanced the importance of online advertising. The
importance of the Internet as an advertising medium has generated a lot of attention in recent years.
With the growth of internet usage from few years, increase the trend of shopping online (James et al,
2016). Nowadays, many companies are more concerning about how to attract customers to increase
their revenue and become a leader in competitive market. So they move towards online
advertisements as many people spend more time for suffering on internet. Moreover, online
advertising become popular in early 20th century in United States. It changed the dimension of
growth and competition between online marketers. However, there are some challenges which
customers have to face while doing online shopping such as there is lack of reliability (Parul, 2016).
Each year many websites are created to cater and organized the rising demand of online services
which include online shopping. This is the comfortable means of shopping in terms of saving time
and comparing many things at one place. At first, when this trend came into existence, it is not so
popular and it was only seen in some developed countries. But the increase of usage of internet, the
trend of online shopping has increased among various countries.
2. Objectives
The objectives for our research are as follows:
To study the relationship between consumer buying decision and online advertising
To analyse

Google Adsense : An Advertisement
Those who work with Web sites are all familiar with Google Adsense.
Many people also place ads on the site, click and fall but get a lot less money. We will discuss some
of this about how to earn more ads today. First Let 's Know What is Google Adsense....
What is Google Adsense
Google Adsense, Google the company is an ads unit. For Example: If you have a website or a
YouTube Video Channel, you can ask Google to me that I want to advertise on this website or video
Channel. When you Google ads on your site or video that goes with that, and when people click on
ads or see, you pay Google. Google takes the money from the advertising of the original owner of
the company. The money from the Google website or blog owners to pay 68% of the ... Show more
content on Helpwriting.net ...
4.Create Disclaimer Page Publish at least 25–30 content, of which 8–10 content is more than 1500+
wards and the rest is more than 700+ wards.
5.No copy/paste content can be published.
6.Do some SEO work for the blog and wait until it comes to some search traffic every day.
7.If you have used any other ad network ads, delete them.
How to Sing Up for Google Adsense Account
1.When your blog is created and matches the above conditions, you can apply for a Google AdSense
account. To apply for a Google AdSense account, first you have to go to this address and click on
the "Gate Started Now" button.
2.Now if you want to sign–up with any of your previous Gmail accounts, click on "Yes, Proceed to
Google Account Sign–In" button. And if you want to sign up with a new Gmail ID, then click on
"No, Create a New Google Account".
3.It 's good to use a new Gmail ID for AdSense, so I 'm going to show how to do this by clicking the
"No, Create a New Google Account" button here.
4.At this stage, you have to give all the information to make a Google account and go to the next
step.

5.This time you have to give your website (blog) address where you want to display ads. And you
have to choose the language of your website.
6.Then you will have to give your contact address to the last and important step. Here you have to
give your account payee name, country, timezone,

Online Advertising : The Dangers Of Social Media And...
Therefore, more and more people will mistrust online shopping, because they can not have the
guarantee on what they buy. Even though online shopping is convenient for people, the fake
products are sold online. People will disappoint for online shopping. Finally, it is also hurt the online
sellers if people will not shop online. Not only sellers sell the fake produce, sometime the
advertisements in media are also fake and mislead people. Because the social media is convenient,
many business will use the social media as a platform to show their produce. Since we open the
browser and website, there are many advertises inserting in the website or pop–up in a window.
many stores want to show some deal or show their products in public. Online is one of the good
ways. Online advertisement is convenient for many business, but it also brings some trouble for
customers. Many companies want to sell their produces as many as they can. Since social media is a
good way to introduce their products, some of the unscrupulous merchants use the fake statistics for
their produces or some good deal to attract people's eyeballs and put into the advertisement. As we
can see many fast food advertisements, their burgers don't have the meat or other material as same
as the advertisement. Many advertisement editors build up the advertisement depending one some
more interest topic and use some amazing statistics to attract the customer. As we can see the health
or natural products advertisement

Internet Advertising Should Be Banned
Annoying Internet Advertisements
Like any other day, Mark was researching quietly at his work. Suddenly, a loud swooshing sound
disrupted the silence. It was a commercial advertisement about toilets. His coworkers all turned to
look at him. He quickly clicked the cancel button to avoid this unexpected disturbance. That
moment, Mark felt so awkward and embarrassed. Unwelcome advertisements not only make people
uncomfortable, but also disrupt their work and study. Mark's situation is only one of the many
annoyances and problems that internet advertising can cause people. Internet advertisements should
be banned on all public websites. Some of effects of internet advertising are on impulse buying, and
a real nuisance is interruptive of activities, and which has harmful consequences on children's
growing up.
Internet advertising has a bad influence on people. It causes people to buy things out of impulse. For
this reason, internet advertisements should be banned. Online advertising makes people become
greedier, always wanting own things they do not need or use. Recently, I had a bad experience with
impulse buying. I usually do not eat hamburger. However, I bought one for lunch last month (my
first time in 3 years), out of an impulse. What happened? Well, a short film of attractive hamburger
advertisement kept popping on my laptop screen while I was watching a favorite show on the
internet. I could not resist, so I tried one. Right after I ate the burger, I regretted,

Powerful Tips on How to Boost your Affiliate Commissions
Top 3 Ways To Boost Your Affiliate Commissions Overnight The ideal world of affiliate marketing
does not require having your own website, dealing with customers, refunds, product development
and maintenance. This is one of the easiest ways of launching into an online business and earning
more profits. Assuming you are already into an affiliate program, what would be the next thing you
would want to do? Double, or even triple, your commissions, right? How do you do that? Here are
some powerful tips on how to boost your affiliate program commissions overnight. 1. Know the best
program and products to promote. Obviously, you would want to promote a program that will enable
you to achieve the greatest profits in the shortest possible time. There are several factors to consider
in selecting such a program. Choose the ones that have a generous commission structure. Have
products that fit in with your target audience. And that has a solid track record of paying their
affiliate easily and on time. If you cannot seem to increase your investments, dump that program and
keep looking for better ones. There are thousands of affiliate programs online which gives you the
reason to be picky. You may want to select the best to avoid losing your advertising dollars. Write
free reports or short ebooks to distribute from your site. There is a great possibility that you are
competing with other affiliates that are promoting the same program. If you start writing short

The Current State Of Ad Blocking Essay
Whether you're an online publisher whose business model depends on revenues from online
advertising or you 're a company that relies on advertising as a marketing channel, you should be
concerned with the rising use of ad blockers. An increasing number of online users find ads to be
intrusive. Exasperated, they've turned to these apps as a means of controlling their internet
experience. Here's what you should know about the current state of ad blocking. The Significance of
Ad Blocking Earlier this year, Forbes published an article stating that "Ad Blockers Will Slash $12
Billion In Annual Revenues By 2020." Looking at it another way, the financial impact of ad blockers
will quadruple from today 's current level. The same article points out that total U.S. online ad
revenues are expected to hit approximately $51 billion in 2020, meaning the industry is set to take a
25% hit in income. No doubt online publishers will suffer if current trends continue, but what about
companies employing ads as part of their marketing strategy? According to the CMO Survey
Topline Report August 2016 (PDF), marketing expenses account for 7.5% of a firm's revenue. So
that $12 billion loss in online publishing revenue translates into a $160 billion reduction in end
product revenue, since companies won't be able to place these revenue generating ads. We're not
talking pocket change here! The Sudden Interest in Ad Blockers Despite the sudden interest in ad
blockers, these apps are nothing new; in

Legal & Ethical Issues with Advertising and Online Counseling
Since the end of World War 2, the technology one sees around them and uses everyday has grown
exponentially. In the field of counseling, phones, fax machines, copiers, and computers are all used
to run everyday operations and transfer information. Despite how great technology can be, ethical
issues can arise because of it. For example, talking on the phone with a client in a crisis situation can
create a condition in which confidentiality can be breeched. (McMinn, 1999).
One new way in which technology has been used to extend the services of the counseling field is
through online counseling. According to Corey (2011), online counseling can be beneficial because
some consumers want brief and anonymous therapy, some clients who are ... Show more content on
Helpwriting.net ...
LaCombe's online counseling business and advertising.
The first ethical issue with this online counseling venture is the fact that it is labeled as an online
counseling program for people in crisis, but one does not need to provide their name to get therapy.
This breaks two ethical codes found in the American Counseling Association's Code of Ethics
(2005). The first one is ACA: A.1.a which cites that as a counselor, one is responsible for the welfare
of the client's and promoting that welfare. The second one is A.12.c which states that counselors
should avoid using technology assisted counseling services when it would be better or more
appropriate to use face to face services (ACA, 2005). If a suicidal individual goes on Dr. LaCombe's
site and let's their online therapist know, how is said therapist supposed to get that individual help if
they do not know their name? In addition, it may be more appropriate to help people in crisis in
person as opposed to over the internet.
Secondly, according to Corey (2011), many online counseling providers do not have an intake
procedure, a confidentiality waiver, or informed consent write up. Dr. LaCombe's site does not have
an intake procedure or confidentiality waiver. Her website has some aspects of informed consent
such as a statement about live counseling versus online counseling and payment. That said she does
not talk about the

What 's Wrong With Online Marketing Advertising Practices
There are a number of types of products you should actively avoid. If you 've read our two–part
series about "Honest Marketing Techniques – What 's Wrong With Online Marketing Advertising
Practices" you already know there are issues with uncontrolled advertising on the internet. Perhaps
you 've already been burned by purchasing a bad product, or with luck, you 've only been suspicious
that a given product may not be what it seems to be. In part one of this three–part series, we will
first look at blind advertisements.
There is some similarity in product launches being seen lately, especially with ClickBank launches.
It isn 't a problem with ClickBank per se, but as one of the most popular third party organizations
involved with selling ... Show more content on Helpwriting.net ...
Blind copy on a $37 or $77 price point will sell the living daylights out of your product. It will also
destroy your customer list you just built, send refunds through the roof and create support
nightmares. Yes, I know that if you are an affiliate, you don 't have to deal with the support issues,
but you will have lower income and ClickBank will withhold larger amounts from your checks to
cover the anticipated refund rates.
Compare that to the copy for an ethical advertisement. You get real information about what you
ARE going to get, so you know what to expect when you download the product. You don 't get
exaggerated claims about how you will feel, or perhaps how much money you will make, but you
will get concrete information about what the product actually is and what benefits it provides.
I personally would never recommend any product that I haven 't purchased myself and found to be
effective, and certainly not any product that doesn 't provide up front information about exactly what
it is.
Second Rule: "Loopholes" and "secrets" are Blind too.
If the advertising copy promises a newly discovered "loophole", you should be very, very careful
about the product. You should be aware that the great majority of "loopholes" are soon closed, often
even before major sales occur for the product that supposedly takes advantage of them.
Think about it for

Advertising For Online Business Essay
Advertising for Online Businesses
The internet is a huge business and its constant and significant growth attracts more and more
businesses to be online. In 2004, online sales reached $117 billion (www.comscore.com with more
than 812 million internet users (www.internetworldstats.com/stats.htm). All these internet users are
potential customers and it is essential to exploit such an opportunity.
However promotion is crucial, not only to increase traffic. A basic principle is: if people do not
know you, they can not buy anything from you. With the incredible increase in the number of
existing websites, it is likely that you may not be noticed. The internet not only gives you the
opportunity to ... Show more content on Helpwriting.net ...
In short, I consider offline advertising as communicating through the mass media that is to say TV
(local, national...), radio (local, national), print (local, national newspapers, directories, magazines...)
outdoors (billboards, bus shelter...) and cinema. These are known as 'above the line' advertising.
According to me, direct response[1](without the use of the internet off course) could be included in
the above definition as it utilises some of the components of mass media.
The primary reason why a company should combine online and offline advertising is because of the
general advantages these two methods provide. Online advertising enables to one to target an
audience with accuracy, and enables efficient focus on specific segments. With this method, a
company can track how the different users interact with a brand and in what they are interested. The
different ads on the web can be quickly delivered and are really flexible with few additional costs
and is easily accessible anytime. Online advertising also enables interactivity. The users can quickly
and easily have information about the products, its benefits and characteristics, simply by clicking
on a link. Finally, this method is quick, inexpensive and sometimes free as in the case of submitting
articles to some websites which enables efficient time and resources

Print Is Not So Fast
A Forbes magazine article titled "Print is Dead? Not so Fast." details how print media has been
transitioning from the physical, tangible print that it has been for centuries to the World Wide Web
and other digital formats. Once print media is transferred to a digital format it is more easily
distributed and is typically more cost effective than when it had to be printed. However, completely
transferring all advertisement from print media to a digital format may not always be prudent. There
are still many aspects of the physical print media that are better than digital. Print media is more
tangible and can be easily directed towards target markets. With less print ads, any ad left in print
will stand out more. There is also something about ... Show more content on Helpwriting.net ...
Meanwhile, from the beginning of the data collection to the end, total revenue of print advertising
had dropped by about 58% (Edmonds, et al.).
Looking at the numbers from Figure 1 it may be obvious that the amount of revenue received from
print advertisements is decreasing dramatically, however not so obvious is that the increase in
revenue from online advertisement is much more drastic. Another result of the decreasing revenue
of print advertisement and increasing revenue of online advertisement is the overall decrease of
revenue from advertisement. From the beginning of the data collection to the end, the total
combined revenues of print and online advertisement had decreased by about 52% (Edmonds, et
al.).
Print vs. Online Ad Revenue
*In Millions Of Dollars
Year Print Online Total
2003 44,939 1,216 46,155
2004 46,703 1,541 48,244
2005 47,408 2,027 49,435
2006 46,611 2,664 49,275
2007 42,209 3,166 45,375
2008 34,740 3,109 37,848
2009 24,821 2,743 27,564
2010 22,795 3,042 25,838
2011 20,692 3,249 23,941
2012 18,931 3,370 22,314
Total: 349,849 26,127 375,989
(Edmonds, et al.)

Figure 1
According to Mark Rushton in Pulp & Paper International magazine, in recent years there have been
widespread financial problems around the globe. Typically the common practice for companies
suffering financially is to decrease their spending on marketing before decreasing spending on
anything else. So as a

Online Advertising Methods For Advertising
Online Advertising Methods
Background
Every day, marketing professional come up with new ways in which they can market their products
to consumers successfully. Marketing of products has significantly changed following the invention
of the internet. The enormous popularity of the internet in the past decade has opened doors for
marketers in a manner that one could not have imagined twenty years ago. Marketers utilize the
internet for the purpose of advertising products in a great way than other media outlets such as
television, magazines, newspapers, and radio. Online social networking platforms such as Facebook,
Twitter, Instagram, and LinkedIn have become a new big thing in which marketers advertise their
product on the internet. More than 67% of the global community have joined one or more social
media platforms making them the most successful ways marketers can advertise their products[7].
Online direct marketing is also another way marketers create awareness to the consumers regarding
their new or existing products and services. Banner advertisement on the internet is another method
of online advertisement. It allows consumers to obtain information on issues they want by clicking
the banners of their choice [7]. Contrary to the traditional methods of advertising, online advertising
allows consumers to interact with the marketers. Consumers get clarification of issues they may
have regarding the advertisement while the marketers can get immediate feedback from the

The Pros And Cons Of The Internet
According to an article in the Wall Street Journal, written by Clay Shrinky called Does the Internet
Make You Smarter? a study taken in 2010, found 1.8 billion people worldwide to be internet users
(Shrinky 1). There are many different advantages, as well as disadvantages of the internet. Many
people say the internet makes you smarter, but others say it can make you less smart. The internet
has many pros and cons; including social media, video games, gaining information, endless
entertainment and advertisement. Social media can have many pros and cons; some including
privacy, new relationships and cyberbullying. For example, ProCon.org, the leading source for pros
and cons of controversial issues, states in an online article called Are Social Networking Sites Good
For Our Society that social media enables the spread of unreliable and false information, lacks
privacy and exposes users to government and corporate intrusions. 81% of people surveyed feel "not
very" or "not at all" secure when using social media sites to share private information. The lack of
privacy of social media is a huge disadvantage of the internet. For another example, ProCon.org also
believes social media allows people to improve their relationships and make new friends. 83% of
teens surveyed report that social media helps them feel more connected to information about their
friends' lives, 70% report feeling more connected to their friends' feelings, and 57% make new
friends. New relationships made on

Online Advertising And The Internet
The internet has made everything simple especially in business. The world has changed to become a
global village where all people can access. They do that to check on what is new in the market or the
current trends. Marketers and advertisers have seen an opportunity in the fact that people are always
on the internet. They market their products on the internet by posting them on different websites for
people to be able to see them. That type of advertising that takes place on the internet is referred to
as online marketing or online advertising or internet advertising. It included email marketing, social
media marketing, display advertising, search engine marketing (SEM), and mobile advertising. This
type of marketing involves a publisher who posts the advertisement, with the permission of the
owner of the website to post an advert for the viewers of the website to see. It occurs at a certain fee.
Marketers have mastered the most commonly used websites, like the social media websites where
they post their advertisement for the millions of people in social media to see them. They usually
appear in the screen making it inevitable for a person to view it (Webb, 2007). Online
advertisements have been made possible with the help of online advertising agencies. These are
agencies that have specialized in online marketing. They know the product to place on a certain
website because not all advertisements will go in every website. Each website will have
advertisements that are

The Advantages Of Online Advertising
3.1 Advantages of Online Advertisement
Better Targeting
Targeting campaigns to a specific audience utilizing zip code, city, age or demographics ensures
campaigns only reach highly qualified recipients. (Heindl, 2008)
Achieve Specific Campaign Goals
Online advertising enable advertisers to achieve specific campaign goals more strategically than
traditional media. Advertisers can weigh creative by best performing, limit daily impressions
through frequency caps and have better reach control by the advanced targeting capabilities offered
online. (Heindl, 2008)
Immediate Response
Online advertising enables consumers to take immediate action in response to your message. Your
audience is only one click away from the advertiser's website to ... Show more content on
Helpwriting.net ...
Indeed the power of Internet has impact on the multitude of advertising formats. This can be seen
from the numerous web tools such as banners, rich media, intertials, and interactive broadband
commercials as seen on the websites nowadays. (Heindl, 2008)
These are the multiple forms of online advertising tools used by advertisers over the time aiming
towards developing exciting, interactive, eye catching advertisements that can draw consumers'
attention, at the same time increasing their brand or sales online.
(Strauss and Frost, 1999) states that the Net's big strength is direct response advertising where direct
response leverages the Internet's unique opportunity for two way communication with consumers.
Placing advertising in this environment will grants advertises unique opportunity for in the element
of interactivity. The interactive capabilities of 'cyber ads' offer key advantages for vendors to
establish and maintain dialogues with customers
3.2 Disadvantages of Online Advertisement
Even though there are many advantages for companies who advertise online, there are also some
disadvantages involved. Disadvantages of advertising online include: measurement problems
audience characteristics, web snarl, clutter, potential for deception, costs, limited production quality,
poor reach and lack of Intrusiveness. (Heindl, 2008)
Website needs a lot of planning and be carefully designed for its purpose which vary in

What Are The Advantages And Disadvantages Of Advertising
FCL 10002 Academic & Communication Skills B
Research Report Proposal
Student Name & ID: Angie Chuo En Yi (4334140)
Student Name & ID: Chok Lee Ming (4331567)
Research no: 2
Research topic: Advertising Sarawakian products for the global market
Research title:
Introduction and Purpose
Ms Norizan Tan, the Manager of Sarawak Tourism Board authorised this report.
The purpose of this research is to investigate the advantages and disadvantages of advertising
various Sarawakian products to the global market. In this research, some Sarawakian products
which generate most profit and impact to the worldwide will be identified and the best way to
advertise and promote the products will be discussed.
Significant and Relevant of the Study
Sarawak products are very unique compared to other ... Show more content on Helpwriting.net ...
Firstly, the disadvantage of advertising online is that on the second the company advertised on the
internet, everyone around the world can see the advertisement. People will start to learn the
marketing materials that the company used no matter it is legal or illegal. Everything of the
company included the logos, pictures and brand will be shown on the internet for everyone to check
out. Other people can simply imitate and ruin the whole company easily.
Another disadvantage of advertising online is the web started to contain a lot of rubbish
advertisements. This leads the web users sick of those advertisements and started to ignore the
advertisements online (Ingram 2015).
Kathy(2013) states that the next point is the disadvantage of TV advertising. The major concern of
the TV advertising is the expensive TV ads. The company has to pay more when the air time is
longer. The price will also depend on the time of advertising on the TV, for example, in the morning,
afternoon, evening, night or midnight. The ad shown up, the company

Benefits Of Online Advertising On Local Business Essay
Marketing locally is important for any small business with the desire to grow. Local online
marketing has set the standard in small business marketing with a cost effective method that yields
targeted clients. Many companies focus on search engine optimization (SEO) to be found locally on
the top of Google and other search engines. Being found locally helps many companies flourish but
receiving high search engine rankings relies on many other factors. Word of mouth has always been
one of the most powerful parts of marketing. It comes in many forms and recently has taken a place
in online reviews. Potential clients use local business reviews to find out what others are saying
about a company online. Online reviews not only have a powerful impact on local business, they can
also help a company gain search engine rankings. As search engines continue to change their
algorithm, especially locally, local business reviews made online could have more of an impact on
SEO. Benefits of Online Reviews Local Search Engine Rankings More Citations More Customers
There are many ways to encourage online reviews while receiving more SEO benefit from them. If
you want to gain more local business and search engine rankings from your online reviews you
should focus on these following 4 tips. 4 Tips that Impact Online Reviews Positively 1) Be listed on
as many local business review websites as possible. If your company is not already placed on local
business listing websites

Residual Online Income and HubPages Essay
Residual Online Income and HubPages HubPages is a residual online income site that lets you earn
money from your writing. You do so by creating "hubs" (articles), which are just pages full of
written content, photos, videos, polls, quizzes and –– last but certainly not least –– advertising.
When you sign up and become a Hubber, as the members of HubPages are affectionately called, you
are allowed to start publishing hubs. The way you earn residual online income is by sharing a
portion of the ad revenue generated by these hubs. HubPages does not pay its members directly,
however; you receive payments by means of third party advertisers. And here's where its residual
online income program gets a little confusing. You must monetize ... Show more content on
Helpwriting.net ...
For example, if someone clicks an AdSense ad during your 60% of the time, you get 100% of the
revenue. If someone clicks an ad during HubPages' 40%, the site keeps 100% of the revenue and
you get zip. Perplexing. I don't know about you, but I would prefer a share of every ad click rather
than be subjected to this convoluted 60/40 system. It seems like Hubbers would need to monitor
their affiliate accounts very closely and perform due diligence. It's not that I don't trust HubPages for
residual online income, but I'm no babe in the woods, either. It wouldn't surprise me if HubPages
were tilting the 40% in its favor during peak traffic times, etc. Rest assured that I will scrutinize
HubPages and its impression splits on my own accounts. When it comes to residual online income, I
confess to having a bit of a negative attitude toward HubPages. Yet I knew from the beginning that I
didn't understand why. Perhaps it was hearing the sob story about my friend making zero money on
her hubs, of which there are only four. Maybe it was reading somewhere that HubPages recently got
a Google "smackdown" and then noticing that the site registered a lower PR (Google PageRank)
than before. Or possibly it was the daunting, unfamiliar territory of impression splitting and affiliate
links: the comparatively byzantine approach to generating money that the site doesn't directly pay.
Whatever the reason, I must admit I never gave HubPages a fighting chance. Recently, I've done a
bit

The Importance Of Online Advertising
For years, advertising agencies have been hard–pressed to develop a method of communication that
online users would engage with. The most common of these approaches, banner advertisements, and
online commercials, are usually met with disdain and a lack of engagement. It is the tendency for
these approaches to be intrusive in design that causes consumers to actively and subconsciously
disconnect. Meanwhile native advertising, content developed and funded by brands, solves this
issue. By providing content, and being non–intrusive in design, native advertising has been met with
positivity by online users. With current methods of online advertising being considered too
intrusive, agencies should concentrate on using native advertising, as it is effective at prompting
online users to engage with the brand content.
Due to the commonality of intrusive online ads, users avoid engaging with them either actively or
subconsciously. As of 2016 PageFair, a company specializing in tracking Adblock found that 11% of
the global internet population and 14% of the American online population use Adblock (Cortland).
Even if uses don't go as far as employing Adblock software, they still will actively try and not
engage with ads. Despite growth in use and revenue, online commercials usually see "59% of
millennials opt for skipping" (Gallagher) This avoidance behavior is not just conscious but also
subconscious among users. Via eye–tracking studies, it was found that "areas traditionally home to

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