The document discusses the use of e-marketing to build and retain a community of entrepreneurs, covering various strategies and techniques such as website optimization, email marketing, and blogging. It highlights the importance of personalization, quantification, and interaction with users for effective e-marketing. Additionally, it offers practical tips and case studies to motivate entrepreneurs to implement these strategies within their own communities.

1. NACCE 2K8 - 1/6/08 By: Brad Kleinman How to use eMarketing to build and retain a community of entrepreneurs

2. Introduction Who am I? What is Corporate College? What is the Key Entrepreneur Development Center? Our eMarketing programs ** This is not your typical presentation **

3. 4 Caveats 80/20 Water from a Fire hose Have fun! Foundations

4. What we’ll talk about Accountability – MIH Why use eMarketing Specific Strategies and tactics Case Study How to get started today!

5. Pick an AccountabiliBuddy Choose a partner Introduce yourself Commit to do ONE thing you learn today Connect during NACCE Check up with each other - MIH

6. Benefits of eMarketing Easy to use Easily quantifiable Extreme Personalization Interact with users Time Efficient Cost efficient High Return on Investment

7. 8 Different Techniques Website Search Engine Optimization Email Marketing Video Podcasting Blogs RSS Web 2.0

8. Web 2.0? A user driven virtual world User driven content Rich, interactive and user-friendly Community and Social Network Incorporation of Video and Mobile Ex. Blogs, wikis, social networks, online video, etc

9. From Web 1.0  2.0 Web 1.0 Cost prohibitive Websites for informational purposes Used to show success Web 2.0 User-driven Extremely interactive Cost friendly

10. Conduit/Feedburner iContact/Constant Contact LinkedIn/Facebook PBWiki/WetPaint Digg/StumbleUpon Upcoming.org/Confabb Technorati/Blogger Check out our one-pager on cool Web 2.0 sites!

11. Importance of a Website Awareness Sales Cycle Deeper information Open 24-7-365 Referral tool Thanks to Duct Tape Marketing

12. Importance of a Website (cont.) Automate marketing Capture leads Reduce ad costs Deliver a product Create a community Thanks to Duct Tape Marketing

13. Importance of a Website (cont.) Serve subscriptions Up sell and cross sell Answer questions House data Collaborate and manage projects Thanks to Duct Tape Marketing

14. Are you Optimized? Keyword Rich High-Quality Content Inbound Links Thanks to Duct Tape Marketing

15. Optimize your site TODAY Page title Keyword density H1 , H2, H3 tags Bold text Anchor text Keyword phrase or theme for each page Robot friendly page URL

16. Email Marketing - Is it effective? YES Benefits: Inexpensive Easy to create Easy to track and monitor

17. Tips on email marketing Focus on the reader’s needs 60/40 editorial to promotion content ratio Use your prime real estate Assume your email will be skimmed Have an interesting subject line Sender from name

18. Tips on email marketing (cont.) Run a spam checker Forward-to-a-friend Link to web version Opportunity to unsubscribe Request to add sender to safe-senders list Physical mailing address provided

19. Don’t be a spammer 70%-90% of all e-mail = SPAM. (Clickz.com) Avoid CAPS in Subject line Avoid Words Like: “Click Here” or “FREE” Use Bright Colors and Large Fonts Sparingly Look Like a Newsletter Limit your Email Message Size to 20K to 40K

20. RSS – The common denominator

21. Why Blog? SEO friendly You’re an expert Customer relations Get feedback PR and Media Track and monitor

22. Blogging Tips Set up Monthly/Quarterly/Yearly Goals Don’t get discouraged if no one is showing up Read other blogs/forums Its not just about business, its about you! Establish policy

23. Really Simple Syndication Syndicating information quickly and easily Getting live feeds directly to a users computer Have websites send information to YOU Opt-in only Create and promote feeds: Feedburner Aggregate feeds: iGoogle, Google Reader

24. iGoogle RSS Feed

25. Video Virtual Learning Personal Connection Easily Syndicated Free to post Built in SEO 50% of the US population will watch online video in 2008

26. Video as the new marketing medium 50% of population will watch online video in 2008 Minimal investment with High ROI Where to spend your time: Content and Production (50%) Packaging (20%) Promotion (15%) Metadata (15%) Thanks to tubemogul.com

27. Podcasts Streaming audio files on the internet Post like talk-shows / radio-shows Customers can subscribe – automatically download itunes hosted – easily downloaded to ipod

28. Effective Podcasts Know your audience / target Clearly organized message Have notes online Make your podcast: Informative Valuable Engaging Entertaining Thanks to blog.podblaze.com

29. Case Study - KeyEntrepreneurs.org

30. Google Calendar

31. Videos for marketing

32. Post-Conference “Live Slideshows”

33. Video Resources

34. Blogging / RSS

35. Start a blog (blogger.com, wordpress) Subscribe to a blog and post comments (technorati.com) Subscribe to a podcast (itunes.com) Join Linkedin.com Start an email campaign Create an igoogle.com account Integrate google analytics Pick out keywords for your website AccountabiliBuddy System

36. HOT Topics in eMarketing HOT Topics are informal sessions at NACCE occurring each night after conference sessions have ended HOT Topics Discussion #1 eMarketing Roundtable : Share best practices with your colleagues…what’s worked, what hasn’t? Monday night @ 8PM @ the HOT Tub HOT Topics Discussion #2 Social networking : How to use Facebook and LinkedIn to connect to your market Tuesday night @ 8PM @ the HOT Tub HOT Topics Discussion #3 eMarketing Workshop : Start a blog, analyze your site, get started today! Wednesday night @ 8PM @ the HOT Tub

37. Thank You!!! Visit KeyEntrepreneurs.org for more information. Contact us to learn how to run profitable eMarketing programs at your college Brad Kleinman [email_address]