The presentation outlines the 7 stage cycle of Internet Marketing and then discuss the Online Marketing Mix in detail.
Taking it further a special introduction to centaur, the hybrid consumer, the presentation then discuss the two major methods of consumer segmentation in the digital age and examines the changing dynamics of Consumer behaviour in the digital world.
The closing is done with the Customer Relationship Management and e-CRM.
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
Consumer perception the base for decision making. People make decisions instantly within 20 seconds about other person, yet when it comes to product they take more time. If the perception tone is set right by the companies consumer will not have any confusions. This presentation explores the ways and means of consumer perception and ends with the application of perception at large by organizations around the globe.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Services marketing is a sub-field of marketing, The promotion of economic activities offered by a business to its clients. Service marketing might include the process of selling telecommunications, health treatment, financial, hospitality, car rental, air travel, and professional services.
This is a compilation of introductory notes on Service Marketing with emphasis on meaning, evolution, universal nature of services, challenges to delivering services and finally basic insights into 7Ps of marketing from the perspectives of marketing of services.
Digital Marketing Mix : Challenges & ImplicationsPriyanka Gautam
This presentation introduces the online marketing mix concept. It takes you through the challenges faced with the digital marketing mix and how 7P's of marketing are applied in the digital arena.
Digital Marketing is an alternative terms for online marketing or e-marketing. There is no difference between online marketing and digital marketing but a few experts also make a few difference between both type marketing as they have said that digital marketing bears of virtual products but online marketing carries virtual and physical products. Business and marketing has been redirected to online presence either physical or digital products because World Wide Web has become common household name around the globe. Normally customers and clients check their needs online either physical products or digital products.
Consumer perception the base for decision making. People make decisions instantly within 20 seconds about other person, yet when it comes to product they take more time. If the perception tone is set right by the companies consumer will not have any confusions. This presentation explores the ways and means of consumer perception and ends with the application of perception at large by organizations around the globe.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Services marketing is a sub-field of marketing, The promotion of economic activities offered by a business to its clients. Service marketing might include the process of selling telecommunications, health treatment, financial, hospitality, car rental, air travel, and professional services.
This is a compilation of introductory notes on Service Marketing with emphasis on meaning, evolution, universal nature of services, challenges to delivering services and finally basic insights into 7Ps of marketing from the perspectives of marketing of services.
Digital Marketing Mix : Challenges & ImplicationsPriyanka Gautam
This presentation introduces the online marketing mix concept. It takes you through the challenges faced with the digital marketing mix and how 7P's of marketing are applied in the digital arena.
Digital Marketing is an alternative terms for online marketing or e-marketing. There is no difference between online marketing and digital marketing but a few experts also make a few difference between both type marketing as they have said that digital marketing bears of virtual products but online marketing carries virtual and physical products. Business and marketing has been redirected to online presence either physical or digital products because World Wide Web has become common household name around the globe. Normally customers and clients check their needs online either physical products or digital products.
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
How the changing consumer trends due to change in technology and political scenario in India has induced the growth for ecommerce industry with snapdeal as the business model for analysis
Digital Marketing Course Week 2: Introduction to Digital MarketingAyca Turhan
Second week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan
Topics covered within the presentation include:
Digital Marketing vs. Traditional Marketing
Digital Marketing Strategies
For more please visit: www.aycaturhan.com/man423
An overview of digital and social media marketing with preference to KTU MBA, DIGITAL AND SOCIAL MEDIA MARKETING UNIT 1
includes evolution, benefits, web1.0, web2.0 & web3.0, web marketing, web marketing team, digital marketing plan, a key performance indicator, & digital marketing channel
Once you finish your education and are through with the college ready to take on the challenges of the corporate world here are 10 life rules to help you through and live your life like a rockstar !
Once you are done with a good planning and modeling the launch of your new venture is equally important. Learn the key elements to launch your own business in India and discover the path traced from the startup stage to the IPO. Also understand the revival and exit startegy to milk the venture.
A business plan is definitely a blueprint that determines the success of an enterprise. This is the reason why it is so crucial to develop a good Business plan after a careful environment scan and SWOT analysis. Learn the key components and methods with which you can develop a good business plan.
The thought process of the entrepreneur varies from a normal person to an extent that it functions differently. Learn about the difference, the role creativity plays, what motivates an entrepreneur and the process of transitioning from Idea to Business opportunity!
Also get an insight why business fail, so that you can avoid those mistakes and how to start a business with low investment.
Role Of Agencies assisting EntrepreneurshipAnubha Rastogi
Various agencies in India including DICs, NSICs, EDII, NIESBUD,NEDB and more are functioning to promote entrepreneurship. Several new initiatives have also been taken by the Government of India to promote the culture of entrepreneurship.
Women today are forming the indispensable part of the society, we are talking about women empowerment, we are talking about breaking the glass ceiling, yet there are many issues that need to be addressed. Learn the insights about women entrepreneurs with a key focus in Indian ecosystem.
Profits are no longer contradictory with social upliftment. Making organizations that are self-sustainable and still impacting the society through a bottom-up approach is absolutely possible.
Learn some successful examples of social entrepreneurs in India and how they are impacting the society. Also, discover what it takes to be a social entrepreneur.
Discover how entrepreneurship is changing in the recent times and the fundamentals of starting your own venture from the scratch. Your Financing options, making your business plan , preparing your pitch deck and other challenges and mistakes to be avoided as you take the course of entrepreneurship.
Entrepreneur & Entrepreneurship Development Anubha Rastogi
Being an entrepreneur can be challenging, rewarding, frustrating, satisfying, disappointing, and exhilarating. To help you through all the highs and lows of starting your own enterprise here is easy to understand guide with basic fundamentals of entrepreneurship being explained.
making everything a delightful experience and getting closer to customer to engage them in the process is something which winning companies are adopting. Gamification and App Development solve the purpose. learn the key fundamentals and explore how can they add value.
With advent of the internet and global connectivity, the way business is done is changing, the way we utilize the people and their potential is changing, the way we interact with people is changing. Nobody is a stranger now and we are connected to one another with the network of networks.
Virtual Communities are interaction platforms for the new age millennials and beyond. The presentation explores different dimensions of establishing and fostering such Communities and the way their potential can be harnessed for the process of co-Creation.
Designing Organisation for Digital SuccessAnubha Rastogi
When everything is becoming digital it is so important for organizations to transform themselves digitally. The presentation examines the characteristics of a digital organization and the roadmap that should be undertaken to bring about the digital transformation. Going further about the details of digital leadership principles and how do you successfully build an Online PR system.
Social Media Marketing: The Power of NetworksAnubha Rastogi
Social Media has emerged as the next big revolution in the world. Changing the way we interact with people and shooting up the speed of information transfer that is happening in the blink of seconds, social media has brought about a revolution.
the presentation explores various mediums of social media that can be harnessed for leveraging maximum benefits.
Video Marketing: Harnessing the power of multimedia.Anubha Rastogi
People remember 20 percent of what they hear, 30% of what they see and an amazing 70% of what they see & hear, and probably that's the reason why videos are absolute favourites of both the marketers and consumers. The presentation gives key insights on video marketing and how can that be harnessed in the best way to drive results.
We are living in a world where an average user spends 5-6 hours on the handheld device Mobile which has become an indispensable part of life. How can this mini device be used to drive growth, reputation and sales, the presentation examines the fact.
Search Marketing is one of the core aspects of Digital Marketing. Paid or Organic, it is not about the competition between the two...but the way both are utilized in sync to drive SERP traffic onto your website.
Content Marketing: How to make a good content and its impactAnubha Rastogi
Learn how to create a good content, the basic fundamentals and how content planning and writing is done and in the process understand the impact of a good content in establishing a brand image and sales.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2. E-marketing
• Explores the new tools offered by the world of the internet
• Explores the realm of social media
• Investigates the mindset of the individual who ventures online
• Scrutinizes the characteristics of the virtual medium which can be of value to the end
consumer.
• Identifies how companies can leverage the online world as a media vehicle, for Brand
Communication and proliferation, building brand and stakeholder relationships and
Customer Relationship Management.
• Understands the consumer online experience
• Examines Traffic Building activities for marketers.
• E-marketing is the use of Information Technology in the processes of creating,
communicating, and delivering value to the customers, and for managing customer
relationships in ways that benefit the organization and its stakeholders.
• E-marketing is the result of Information Technology applied to traditional marketing.
Anubha Rastogi | VSB
6. Online mix options
• Product
• Extend range
• Narrow range
• Online-only products
• Develop new brand
• Migrate existing brand
• Partner with online brand
• Price
• Differential pricing:
• Reduce online prices due to price
transparency and competition
• Maintain price to avoid cannibalisation of
offline sales
• New pricing options (software, music):
• Rental
• Pay per use
• Reverse auctions (B2B)
• Dynamic pricing (concert tickets)
• Place = avoiding channel conflicts
• Disintermediation – sell direct
• Reintermediation – partner with new
intermediaries
• Countermediation:
• Form new intermediaries
• Partner with existing intermediaries
• Distance from intermediaries
• Promotion
• Selective use of new online tools for
different stages of the buying process
and customer lifecycle
• Online only campaigns
• Integrated campaigns – incorporating
online tools into communications mix
Anubha Rastogi | VSB
7. • Service
• People
• Automate – use web self-service, offer customer choice
• Process
• Change process for service – contact strategies
• Physical evidence
• Site design – differentiate or support brand
• Fulfilment quality
Characteristics of an Online Offer
Anubha Rastogi | VSB
An online offer is typically characterized by the following features:
• Renders high levels of convenience for the consumer
• Offers good customer service
• Saves consumer time and money
• Provides an enjoyable shopping experience
• Merchandises in the context of product offerings and product information
• Provides site design and transaction security
10. Centaur
aaaaaaa
Traditional
Consumer Cyber Consumer
Centaur
A Hybrid Consumer: A combination of
Traditional and Cyber, Rational and
Emotional, and Wired and Physical.
• Digitally Driven Segment
• Calculated Shoppers
• Basic Digital Consumers
• Retail Scouts
• Brand Scouts
• Eternal Shoppers
The Online Consumer
Marketing challenges brought by the Centaur
1. Customerization
2. Virtual Communities
3. Channel Options
4. Competitive Value Equation
5. Choice Tools
Anubha Rastogi | VSB
11. Who is the Centaur?
• McKinsey Report
1. Connectors: New users; more offline purchase
2. Samplers: Light users
3. Simplifiers: Efficiency seekers
4. Routiners: Go online for information but not primarily interested in shopping
5. Surfers: Heavy users; spend lots of time online; Searching multiple domains
6. Bargainers: Online price comparison; Shop for the best buy
7. Funsters: Looking for information in entertainment-oriented domains
Myths of the Traditional Consumer
1. Only the elite want customerization
2. Price is the bait set by the seller
3. The consumer is on the couch
4. Location, location, location
5. Consumers are islands
6. Customers will accept what you tell them
Myths Of The Cyber Consumer
1. People don’t want to be troubled with shopping
2. Efficiency is all that matters
3. Consumers want to get the best price
4. Consumers are either online or offline
5. Ease of visiting stores will lead to more purchasing
6. The Internet is inherently fascinating and attractive
Anubha Rastogi | VSB
12. Consumer Segmentation in the Virtual World
The following are two different ways of consumer segmentation in the virtual world:
• Consumer segmentation using a combination of the three dimensions of consumer
need recognition, website characteristics search, and consumer pre-purchase
Judgment
• Consumer segmentation using a combination of the two dimensions of consumer
traits and online shopping issues faced by consumers
Consumer Segmentation: 1st Method
Anubha Rastogi | VSB
14. Consumer traits:
• Willingness to take risk
• seeking joy in surfing the Internet
• saving time while shopping online, and
• feeling socially aware while surfing the Internet
Consumer Segmentation: 2nd Method
Consumers and online shopping issues:
• Product risk issues
• Interactive risk issues
• Transaction security issues
• Privacy issues
15. Consumer Segments Profiles
Targeting: The Internet is well suited for the following two targeting strategies:
• Niche Marketing
• Micro Marketing Anubha Rastogi | VSB
16. The Online Value
• Fixed Pricing
• Price Leadership
• Promotional Pricing
• Dynamic Pricing
Factors affecting costs in the online domain are:
• Online Customer Service, which can be expensive.
• High Distribution costs for specific customers as products need to be shipped separately.
• Affiliate programs tend to be expensive as they involve rewarding the referring parties.
• Maintenance and development of websites involve costs.
• The internet spells low order processing fee due to self service
• The internet world stands for Just-in-time inventories and low overheads.
• Costs of distribution of certain digital products like music which is downloadable online
are very low.
• Animated shop bots offer online customer service at low cost by replacing service
personnel.
Anubha Rastogi | VSB
17. E-Promotion
Goals of Online Marketing Promotion include:
• Driving Prospects to the website
• Increasing website registrations
• Increasing online transactions
• Building consumer engagement and involvement.
Website Characteristics That Affect Online Purchase Decision
Anubha Rastogi | VSB
23. CRM and the Online Domain
• CRM software packages aid the interaction between the customer and the company, enabling the company
to co-ordinate and integrate all of the communication efforts so that the customer is presented with a
unified message and image.
• CRM coordinates touch points around a common view of the customer. As the business gets larger and
number of customer relationships to be managed increased exponentially, it calls for integration of
different business departments to collaborate the customer information to provide a unified view of
customer interaction to serve the customers better - In the context of the online world, this integration is
required across all the elements of the virtual medium, where the company has an online presence viz.
Websites, blogs, online communities etc.
• Customer Relationship Management processes shape the interactions between a company and its
customers with the goal of maximizing current and lifetime value of customers for the company, as well as
maximizing satisfaction for customers.
CRM as a Business Strategy
Anubha Rastogi | VSB
24. The Foundation of CRM
Customer Roles
CRM Strategic Capabilities
Anubha Rastogi | VSB
