E-commerce is buying and selling of products or services over electronic systems such as the internet and other computer networks. There are two major categories of e-commerce: business-to-consumer (B2C) and business-to-business (B2B). B2C involves online transactions between businesses and individual consumers, while B2B involves transactions between businesses. E-commerce provides benefits to both organizations and consumers, such as global reach, cost reduction, and more products/services at cheaper prices. Common applications include online shopping, banking, auctions, and use of shopping cart software. While e-commerce enables 24/7 access and comparison shopping, issues like inability to examine products personally and credit card theft exist

3. E-COMMERCE

4. Definition of E-Commerce
 E-Commerce or Electronic commerce is a process of
buying, selling, transferring, or exchanging products,
services, and/or information via electronic networks
and computers

5. E-Commerce Categories
 Two major categories
 Other categories

6. Two Major Categories
 Business-to-consumer (B2C) :
Online transactions are made between
businesses and individual consumers. E.g.
Amazon.com, eBay.com.
 Business-to-business (B2B):
Businesses make online transactions with
other businesses.

7. Other Categories
 Consumer-to-consumer (C2C)
 Mobile commerce (m-commerce)
 E-learning
 E-government

8. Benefits of E-Commerce
 Benefits to organizations
 Benefits to consumers

9. Benefits to organizations
 Global reach
 Cost reduction
 Supply chain improvements
 Extended hours: 24/7/365
 Customization
 Improved customer relations

10. Benefits to consumers
 More products and services
 Cheaper products and services
 Instant delivery
 Information availability
 Participation in auctions

11. Business applications
 Email
 Instant messaging
 Online shopping and order tracking
 Online banking
 Shopping cart software
 Teleconferencing
 Electronic tickets

12. Online Shopping
 Advantages:
 24-hour access
 Ability to comparison shop
 The in-home privacy
 Variety

13. Online Shopping (cont)..
How do you buy something

14. Interesting Facts and Statistics
 Every 1.2 seconds, a Canadian makes a purchase with their PayPal
account
 Almost 20 per cent of Canadians make three or more online
purchases per month (comScore 2009).

15. ADVANTAGES OF E-
COMMERCE
 Faster buying/selling procedure, as well as easy
to find products.
 Buying/selling 24/7.
 More reach to customers, there is no theoretical
geographic limitations.
 Low operational costs and better quality of
services.
 No need of physical company set-ups.
 Easy to start and manage a business.
 Customers can easily select products from
different providers without moving around
physically.

16. DISADVANTAGES OF E-
COMMERCE
 Unable to examine products personally
 Not everyone is connected to the Internet
 There is the possibility of credit card number theft
 Mechanical failures can cause unpredictable
effects on the total processes.

18. What is Digital Marketing?
 Promoting products and services using digital
distribution and social media channels to reach
consumers in a timely ,relevant, personal and
cost-effective manner.
 leverages traditional marketing areas such as
direct marketing by providing the same method of
communicating with an audience but in a digital
fashion.
 delivered via internet, mobile text messaging ,
display / banner ads and digital outdoor signage.

19. Why Use Digital Marketing?
 Increase website traffic
 Increase brand recognition
 Improve search engine rankling
 Generate leads
 Increase online sales conversions
 Improve internal communications

20. Who's Using Digital Marketing?
 Small to medium businesses increasingly
rely upon online digital marketing techniques
and distribution channels.
 Digital communications and multimedia
technologies are significantly changing the
way SMBs :-
 Communicate with their customers
 Promote products and
 Market services

21. The 7 C’s Of Digital Marketing - Convergence

22. Web Analytics

23. Search Engine Optimization

24. Email Marketing

25. Affiliate Marketing

26. Mobile Marketing

27. Online Video Marketing

28. Conclusion
 The Internet has lead to the birth and
evolution E-commerce. E-commerce has now
become a key component of many
organizations in the daily running of their
business.
 As the Internet and in turn E-commerce has
developed, and continues to evolve and grow,
it is vital that any organization, in any
particular industry, must base its strategic
planning around such a rapidly growing
medium.

29. References (content)
 Web. 10 Apr. 2010.
www.rogeliodavila.com/tie/TIE%20notas/EC2004_ch01.ppt
 Web. 10 Apr. 2010. http://en.wikipedia.org/wiki/E-commerce
 Web. 10 Apr. 2010. http://wiki.media-
culture.org.au/index.php/E-commerce_-_Overview_-_E-
Commerce_Major_Categories
 Web. 10 Apr. 2010.
http://www.exampleessays.com/viewpaper/19642.html
 Web. 12 Apr. 2010.
http://www.newswire.ca/en/releases/archive/October2009/3
0/c4231.html
 Kerin, Roger A., Steven William. Hartley, and William
Rudelius. "Retailing and Wholesaling." Marketing: the Core.
Boston, Mass.: McGraw-Hill/Irwin, 2009. 217-19. Print.

30. Thank You

Are there any questions?