In the attached presentation you will have Alibaba Group Canvas Business model, the top left side of the detail slides are when the business started in 1998 , the bottom right side is from new businesses which are Alibaba Cloud, Hema & Tmall

1. Alibaba Group
Canvas Business Model

3. Business Model Canvas – Alibaba Group.
Key Partners
• Sellers
• Media for marketing
• Logistic companies’
• Payment processing
companies.
Key Activities
• Customer services
(Both buyer and
seller)
• Online platform
development (
Website and Apps )
• Marketing
Value Propositions
• Market the business
to the world through
Alibaba websites.
• Cost effective
goods/services for
customers.
• Reliable payment
system
• Fast delivery to
customers.
Customer
Relationships
• Customer services
• Customer rating and
feedback
Customer Segments
• Online Shoppers
• Wholesalers (
Including Importers
& Exporters )
• Retailers
Key Resources
• Employees
• Marketing
opportunities/compan
ies
• Online Platform‘s
Distributions
• Online platforms
including ( websites
and Apps )
Cost Structure
• Employee
• Marketing
• Technology
Revenue Streams
• Commission on sales.
• Subscription fee from sellers.

4. Value Proposition Value
Proposition
Customer
relationships
Distribution
Customer Segments
RevenuesCost
Key Partners
Key Activities
Key resources
Cost reduction, Newness & Convenience
• Advertise the products to the world
through internet on Alibaba website
• Cost effective goods/services for
customers
• Reliable payment system
• Fast delivery to customers’
Problem solving and Newness
• Relief from data storage and
security
• Data processing integrated with
Alibaba’s other websites.
• Retail with online prices ( feel the
product before you buy it online)
• Buy any product from anywhere in
the world.

5. Customer Segments Value Proposition
Customer
relationships
Distribution
Customer
Segments
RevenuesCost
Key Partners
Key Activities
Key resources
Segmented
• Whole sellers
• Importer and exporter
• Retailers
• Online Shoppers
Niche Market
• High/low end brand to enter
Chinese markets.
• Middle class population with
disposable income
• Smart device owners.
• Businesses with excessive date
and lack of IT resources

6. Value Proposition
Customer
relationships
Distribution
Customer Segments
RevenuesCost
Key Partners
Key Activities
Key resources
Distribution
Own Sales Force
• Signing to advertise products online.
• Online Platforms/Apps
Mix of Online / Offline
• Feel the goods before you
purchase them
• Keep a small retail presence with
no inventory
• E-commence
• Data Centers

7. Customer Relationship Value Proposition
Customer
relationships
Distribution
Customer Segments
RevenuesCost
Key Partners
Key Activities
Key resources
Dedicated Personal Assistance
• Customer rating and feedback
• Educating customers on tools
available on-line to explore more
markets
Automated Services & Communities
• Experience based app interface.
• Online sales etc.
• User engagement

8. Value Proposition
Customer
relationships
Distribution
Customer Segments
RevenuesCost
Key Partners
Key Activities
Key resources
Revenues
Services & Subscription Fee
• Subscription fee from supplier
• Commission from resellers/retailers
Subscription Fee & Services
• Subscription and commission from
sellers
• Advertisement and promotion fee
• Subscription from cloud users
• Logistics services fee

9. Value Proposition
Customer
relationships
Distribution
Customer Segments
RevenuesCost
Key Partners
Key Activities
Key
resources
Key Resource‘s
Human & Intellectual
• Employees
• Online platforms
• Marketing Campaigns
Intellectual, Human and Physical
• Employees & online platforms.
• Retails stores (Tmall & Hema )
• Servers and Data storage centers

10. Value Proposition
Customer
relationships
Distribution
Customer Segments
RevenuesCost
Key Partners
Key
Activities
Key resources
Key Activities
Online
• Website / App development
• Signing up suppliers
• Worldwide marketing
Development, Online & Problem Solving
• Develop and engage users online.
• Enhance retail / online experience.
• Integrate cloud storage with AI, IoT, Big
data analytics

11. Value Proposition
Customer
relationships
Distribution
Customer Segments
RevenuesCost
Key
Partners
Key Activities
Key resources
Key Partners
Optimization & Economy of Scales
• Customers
• Suppliers
• Platform/App developers
• IT security
• Marketing companies
Optimization
• User experience enhancers
• Data security
• New technology companies

12. Value Proposition
Customer
relationships
Distribution
Customer Segments
Revenues
Cost
Key Partners
Key Activities
Key resources
Cost
• Wages
• Platform development & software's
• Marketing (customer & Suppliers)
• Customer onboarding ( Siging new
client)
• Wages
• Interface enhancement
• IT equipment