This document discusses reasons for success and failure in ecommerce. Successful ecommerce businesses target unmet customer needs, have strong business planning, and use easy-to-use software. They create distinctive web stores, highlight top products, increase their online presence, and learn from mistakes. Failures result from selling unsuitable products, poor marketing, badly designed websites, outdated content, and weak order fulfillment or customer service.

1. Ecommerce Today
Successes and Failures
10/5/2013
1
By Chirag Parmar (chiragparmar2411@gmail.com)

2. E-Commerce
10/5/2013By Chirag Parmar (chiragparmar2411@gmail.com)
2
 E-commerce has evolved since the late 1990s.
 Companies and individuals have been using
e-commerce to do business; furthermore, it
allows people to do shopping online.
 Many have succeeded and many had failed as
well.
Let us now look at the reasons for the success
and failure.

3. Successful
E-commerce
10/5/2013By Chirag Parmar (chiragparmar2411@gmail.com)
3
Target the
Un-Targeted
Strong
Business
Planning
Business
Friendly E-
commerce
Software
• Target the Un-Targeted
 Know your customers thoroughly
 Target needs that are unseen by your
competitors
• Strong Business Planning
 Know your source of revenue, break-even and
the strategic details
 Decide on the future goals that you want to
achieve
• Business Friendly E-commerce Software
 Choose software that is easy to manage and
allows you to focus on core business activities

4. Successful
E-commerce
10/5/2013By Chirag Parmar (chiragparmar2411@gmail.com)
4
Create a
Web Store
with a
Difference
Make your
“Hot Sellers”
most visible
Do not let
your
Customers
forget you
• Create a Web Store with a Difference
 Branding is important for the success of your
online business
 Attractive domain name can play an important
role in branding
• Make your “Hot Sellers” most Visible
 Create your Specialty
 Show your best product/service first
• Do not let your Customers forget you
 Pamper your customers to generate permanent
sales
 Customer Relationship Management is
important(especially small and building a
permanent customer base)

5. Successful
E-commerce
10/5/2013By Chirag Parmar (chiragparmar2411@gmail.com)
5
Increase
your Web
Presence
Build
Robust
Backend
Operations
• Increase your Web Presence
 Perform search engine optimization for your
site.
 Associate with web sites that provide
complimentary products or services (help to
increase web presence for search engines
and customers)
• Build Robust Backend Operations
 Backend operations are the backbone of the
online shop
 Choice of e-commerce solution determine
the strength of the backend operations

6. Successful
E-commerce
10/5/2013By Chirag Parmar (chiragparmar2411@gmail.com)
6
Learn
Faster and
Better
Surprise
your
Customers
• Learn Faster and Better
 Be prepared to spot your mistakes and
assess the business with no biasness
 Learn the loopholes and mistakes and
rectify them
• Surprise the Customers
 Have incentives by providing offers,
discounts etc
 Make changes that do not sway away
from the brand image that has been
created in your customer’s mind.

7. Failure of
E-commerce
10/5/2013By Chirag Parmar (chiragparmar2411@gmail.com)
7
Trying to
sell the
wrong
product
online
Lack of
marketing
• Trying to sale wrong product online
 There are products are not appropriate
to be sold online. Products, which are
inexpensive and could be easily bought
from the local store, are not worth selling
on the internet. Products that need trying
would be difficult to sell.
• Lack of marketing
 Marketing of the site is needed for both
online and offline. Identify your
competitive advantage and to show the
customers the best price that can be
offer.

8. Failure of
E-commerce
10/5/2013By Chirag Parmar (chiragparmar2411@gmail.com)
8
A poorly
designed
website
Falling
behind time
Poor
checkout
procedures
• A poorly designed website
 Overcrowding is a major issue for this. A professional
website need to feature the items clearly with photos
and descriptions. Another issue is too much color, flash
animation or graphics that slowed down the
downloading process.
• Falling behind time
 The infrequent updating of website would be easily
overtaken by competitors and customer’s visitation
would fall. In order to stay at the top, updating is
needed to feature any new products or news.
• Poor Checkout Procedures
 When a customer has decided to purchase an item, it
should be easily linked to the shopping cart and play
with ease.

9. Failure of
E-commerce
10/5/2013By Chirag Parmar (chiragparmar2411@gmail.com)
9
Not testing
your site
A hard -to-
find or
nonexistent
privacy
policy
Poor order
fulfilment
• Not testing your site
 Testing of links is very important to make
sure that they are functioning properly.
• A hard-to-find or nonexistent privacy
policy
 Most people would read the privacy policy,
but there would be some who want to know
whether there is protected.
• Poor order fulfillment
 Information on the Internet spreads like wild
fire. If words of unhappiness were being
spread around to potential customers, the
reputation would be damaged. Therefore, do
leave a good impression on your customers.

10. Failure of
E-commerce
10/5/2013By Chirag Parmar (chiragparmar2411@gmail.com)
10
Straying
from your
objective
Poor
customer
service
• Straying from your objective
 Do not lose your primary focus, Stick
to your area of expertise.
• Poor Customer Service
 Poor customer service would send
your customers running away.
Provide excellent service would not
only satisfy your customer, but also
bring in potential customers.