Learn which new features in the ecommerce marketplace actually work and will help your business grow.

1. ECOMMERCE TRENDS &
BEST PRACTICES IN 2015
1 / 17

2. AGENDA
Quality Content
User Experience
Marketing
Trending & Essential Features
2 / 17

3. QUALITY CONTENT
3 / 17

4. QUALITY CONTENT
Showcase Products
Product videos
Large images
Customer Reviews
Encourage Social Sharing
Don't use manufacturer descriptions
Example: BTO Sports
4 / 17

5. USER EXPERIENCE
5 / 17

6. USER EXPERIENCE
Easy to navigate
Aesthetically pleasing design
Great visual hierarchy
Easily scan-able
Quick page load time
Responsive interface
Example: Clive Coffee
6 / 17

7. MARKETING
7 / 17

8. MARKETING
Search Engine Optimization
Third Party E-Tailers
Ebay, Amazon, Google Shopping, etc.
Email
Reminders
Entice Reviews
Social Engagement
Local Optimization
International
8 / 17

9. Ecommerce
TRENDING & ESSENTIAL
FEATURES
9 / 17

10. Trending & Essential Features:
GLOBAL
Clear Consistent Navigation
Clear & smart search
Breadcrumbs
Mini Basket
Contact Information
Policy Links (Shipping)
Example: The Paper Store
10 / 17

11. Trending & Essential Features:
SFNT
Show various high level categories
Show best selling products
Show New Products
Show products that are on sale
Don't use rotating banners.
Example Apple Store
11 / 17

12. Trending & Essential Features:
CTGY & SRCH
Display Ratings
Let customers filter results
Various sorting options
Quick View
Product Comparisons
Create a "New Products" category
Example First Place Parts
12 / 17

13. Trending & Essential Features:
PROD
Clear Call-to-Action
Multiple Large Product Images
Show Product Videos
Product Reviews
Cross-sell
Related Products
Customers Also Bought
Recently Viewed Products
AJAX Add To Cart
Example: Clive Coffee
13 / 17

14. Trending & Essential Features:
CHECKOUT PROCESS
Shipping Estimator
Wish lists / Save to Favorites
Coupons
Gift Certificates
Various Payment Methods
PayPal, Amazon Pay, etc.
Invoice
Social Shares
Offer discount code to come back again
Show products related to their order
14 / 17

15. RECAP
Content
User Experience
Marketing
Trending & Essential Features
15 / 17

16. THANK YOU
stevensoule.com/mivacon/15
16 / 17

17. SOURCES
http://baymard.com/ecommerce-product-lists/benchmark/page-types
http://blog.sumall.com/journal/10-best-practices-improve-e-commerce-website.html
http://searchspring.com/blog/increase-ecommerce-sales-with-custom-filters.html
http://wemakewebsites.com/blog/13-best-practice-tips-and-e-commerce-tactics-for-2014
http://zurb.com/article/1376/shoppers-don-t-want-your-m-dot-site
http://blog.kissmetrics.com/marketing-guides
http://blog.sumall.com/journal/10-best-practices-improve-e-commerce-website.html
http://browserdiet.com
http://conversionxl.com/11-low-hanging-fruits-for-increasing-website-speed-and-conversions
http://cpcstrategy.com/blog/2012/05/50-ecommerce-remarketing-strategies
http://developers.google.com/speed/pagespeed/insights
http://feedthebot.com/tools
http://goodui.org
http://google.com/webmasters/tools/richsnippets
http://hackdesign.org/lessons/26
http://merttol.com/articles/web/design-checklist.html
http://realfavicongenerator.net
http://schema.org/docs/gs.html
http://seositecheckup.com
http://shawngraham.me/blog/email-newsletter-best-practices-for-small-businesses
http://slideshare.net/Radware/radware-sotu-winter2014infographicwebperformance
http://slideshare.net/somethingdigitl/creating-the-best-ecommerce-user-experience-ux-something-digital
http://tools.pingdom.com/fpt
http://toprankblog.com/2010/05/10-essential-social-media-tips-for-ecommerce-sites
http://tympanus.net/codrops/2011/07/07/25-examples-of-inspiring-product-display
http://userium.com
http://uxdesign.smashingmagazine.com/tag/e-commerce
http://visualwebsiteoptimizer.com/split-testing-blog/ecommerce-product-page-best-practices
http://webdesign.tutsplus.com/articles/cultivating-trust-through-web-design--webdesign-9727
http://webdesign.tutsplus.com/articles/helping-search-engines-handle-pagination--webdesign-10035
http://webdesign.tutsplus.com/articles/manage-site-accessibility-for-search-engines--webdesign-9500
http://webdesign.tutsplus.com/articles/seo-checklist--webdesign-10740
http://webdevchecklist.com/
17 / 17