The document discusses marketing strategies in the internet age. It defines e-business and e-commerce, noting that e-commerce specifically involves buying and selling online through activities like e-marketing and e-purchasing. The benefits of e-solutions are listed as convenience for buyers and relationship building, cost reduction, and efficiency for sellers. The domains of e-commerce are identified as B2C (business to consumer), B2B (business to business), C2C (consumer to consumer), and C2B (consumer to business). Methods of e-marketing are outlined, including email, webcasting, corporate websites, online advertising, web communities.

1. Resources: Marketing an Introduction / Gary Amstrong, Philip Kotler Marketing in the Internet Age

2. Shaping of İnternet Age Digitalization and Connectivity Ne w Intermediaries Customization and Customerization Internet Explosion

3. Marketing Strategies at the İnternet Age e-Business involves the use of electronic platform - intranets, extranets, and the internet - to conduct a company’s business. e-Commerce is more specific than e-Business. Whereas e-Business includes all electronics-based information exchanges within or between companies and customers, e-Commerce involves buying and selling processes supported by electronic means, primarily the internet.

4. Marketing Strategies at the İnternet Age (cont) e-Commerce includes e-marketing and e-purchasing . e-Marketing is the e-Selling side of e-Commerce . It consist of company efforts to communicate about, promote, and sell products and services over the internet.

5. Benefits of e-Solutions Benefit to Buyers convenience product access and selection interactive and immediate Benefits to Sellers customer relationship building reducing costs increasing speed and efficiency flexibility global

6. E-Commerce Domains B2C – business to consumer B2B – business to business C2C – consumer to consumer C2B – consumer to business B2C – the online selling of goods and services to final consumers B2B - describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer

7. E-Commerce Domains (cont) C2C - involves the electronically-facilitated transactions between consumers through some third party. C2B - consumers (individuals) offer products and services to companies and the companies pay them

8. Moving into e-Marketing E-mail and Web casting Corporate or marketing web site Online advertising and promotion Web communities Conducting e-Marketing

9. e-Marketin g / landrover.az

10. e-Marketin g / nissan.az

11. e-Marketin g / normicro.az

12. e-Marketin q / yoskos.az

13. e-Marketin g / rlic.org

14. e-Marketin g / start.az