The document discusses the importance of research and development (R&D) in enhancing business processes within multi-national companies, emphasizing the need for engineers to focus on both research and development elements to innovate and meet customer demands. It highlights that global R&D spending has reached nearly $1.7 trillion, urging for a cultural shift towards valuing creativity and innovation in teams. Key points include the necessity of fostering an enabling mindset and the impact of design thinking on problem-solving and strategic partnerships.

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3. BUSINESS PROCESS
MANAGEMENT (BPM)
GICs are MNC-owned units
that undertake work that
supports the parents’ global
businesses
FINANCE & ACCOUNTING,
HR, SALES, MARKETING,
PROCUREMENT, LOGISTICS,
TECHNICAL SUPPORT,
KNOWLEDGE BASED
SERVICE (MARKET
RESEARCH, ANALYTICS)
ER&D SERVICES AND
PRODUCT DEVELOPMENT
PRODUCT, SERVICE,
MANUFACTURING
R&D, DESIGN, PROTOTYPING,
DEVELOPMENT, TESTING,
MAINTENANCE, SUPPORT &
SERVICE
IT SERVICES
INCLUDE APPLICATION DEVELOPMENT &
MAINTENANCE, CONSULTING,
SYSTEMS INTEGRATION, IT
OUTSOURCING/MANAGED
SERVICES/HOSTING SERVICES,
INFRASTRUCTURE MANAGEMENT,
TRAINING, AND
SUPPORT/MAINTENANCE FOR THE GLOBAL
ENTERPRISE

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5. Zinnov / NASSCOM

6. 10LACKS JOBS
1250+ COMPANIES 400 + TECH>48% OF GIC
$28+ Billion 35M SQFT

7. WHY INDIA ? EMERGING SKILLS TALENT
Zinnov / NASSCOM

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9. PHASES
USEFUL
Measured on execution only
Micromanaged
CRITAL
SUCCESS
FACTOR
Valued on execution and core
competencies
Local Accountability for
WHO/HOW
SUB
STRATEGY
OWNER
Valued on execution/core
competencies and driving
strategy components.
Local Accountability for
WHO/HOW and parts of
WHAT/WHEN
PRODUCT /
STRATEGY
OWNER
Valued on execution/core
competencies and driving key
corporate products/strategy
Global Accountability for
WHO/HOW/WHAT/WHEN
TRIAL VALUE
CREATION
DIFFERN
TIATION
GLOBAL
ORGANI
ZATION
** As told by Shyam Banerjee (TI India)

10. VALUE CREATION
W. Chan Kim and Renée Mauborgne

11. VALUE THROUGH TECHNICAL AND FUNCTIONAL COE
Zinnov / NASSCOM

12. VALUE CREATION
Zinnov / NASSCOM

13. VALUE CREATION
Zinnov / NASSCOM

14. Zinnov / NASSCOM

15. Zinnov / NASSCOM

17. Zinnov / NASSCOM

18. Zinnov / NASSCOM

19. Zinnov / NASSCOM

20. NASSCOM

21. NASSCOM

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Global spending on R&D has reached a record high of
almost US$ 1.7 trillion. As part of the Sustainable
Development Goals (SDGs), countries have pledged to
substantially increase public and private R&D spending as
well as the number of researchers by 2030.
As a R&D engineer, we all focus effectively on the “D” part of R&D but question yourself, what are you doing with “R – Research” ?

24. 2017: http://uis.unesco.org/apps/visualisations/research-and-development-
spending/

26. NASSCOM

27. PRESERVE CURIOSITY IN NEWER WORKFORCE
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Retaining “R” in R&D : Add dimensions to your thinking !

28. DESIGN THINKING
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Its Human Centered, Options focused, Possibility
Driven, Empathetic, iterative and inventive

29. PROBLEM SOLVING
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Puzzles Mysteries

31. AS R&D ENGINEERS, I WANT YOU TO GIVE EMPHASIS ON “R” IN YOUR DAY TO DAY WORK.
THIS IS THE ONLY WAY WE CAN GO UP THE VALUE CHAIN AND BE CLOSER TO TECHNOLOGY
AND THUS BE CLOSER TO CUSTOMERS WHO ARE DOING CUTTING EDGE DESIGNS.
OVER THE YEARS, WE HAVE SEEN THAT THE CUSTOMER'S TECHNOLOGY FOCUS HAS EVOLVED
AND IS EXPERIMENTING ON DISRUPTIVE TECHNOLOGY. WHAT DOES THIS MEAN TO US? THEY
ARE ABSOLUTELY PUSHING THE BOUNDARIES ON THE TOOLS WE HAVE DEVELOPED. IF WE
NEED TO BE A STRATEGIC TOOL AND TECHNOLOGY PARTNER OF OUR CUSTOMER, WE HAVE
TO CONTINUOUSLY INNOVATE TO BE A PART OF THEIR FUTURE SOLUTIONS
OUR DNA OF “DRIVE FOR EXCELLENCE AND QUALITY DELIVERY” SHOULD ALWAYS BE
COUPLED WITH A MINDSET OF BUILDING “ON THE MOVE BEHAVIORS”. THIS HELPS IN
FOCUSING ON EFFICIENCY, PERSEVERANCE AND AGILITY. IN ADDITION, IT IS IMPORTANT AS
LEADERS TO FOSTER “ENABLING MINDSET” IN OUR TEAM MEMBERS. THIS WILL DEFINITELY
BREED A "CULTURE OF INNOVATION".
--DR. SHIVANANDA R KOTESHWAR, GROUP DIRECTOR (SHIVOO@SYNOPSYS.COM)
USD 0
USD 50
USD 100
USD 150
USD 200
USD 250
USD 300
USD 350
Per Quarter Spend on
R&D
REVENUE : 3.36B
R&D Spend : ~34%

32. THANK
YOU!
Dr. Shivananda (Shivoo) R Koteshwar
Group Director, Synopsys
LINKEDIN: https://in.linkedin.com/in/shivoo2life
shivoo.koteshwar@gmail.com/ Facebook: shivoo.koteshwar
SLIDESHARE: www.slideshare.net/shivoo.koteshwar