The document discusses value innovation toolkits and exercises for analyzing and improving business value. It includes frameworks for assessing what drives quality and sales, mapping value curves to analyze competitive positioning, and models like ERCR and 5-S for creating new value through elimination, reduction, raising, and creation of factors. Implementation involves assessing current business value, prioritizing strategies, and creating a roadmap to monitor progress. The toolkits are designed to help businesses distinguish their uniqueness and define their core value propositions.

1. VALUE INNOVATION TOOLKITS
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2. Creating Value For Business
Driver Analysis Value Curve
PPT Dimension 5-S and ERCR Framework
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3. Value IQ Assessment

4. Value IQ Assessment
What drives your quality? What drives your sales?
PROFIT
MARGIN
Brand
People
Process
Technology People
Features
Innovation Measure
Price
• Which dimension is the highest strategic focus?
• Which dimension differentiate you and others?
• Which dimension is your competitive edge?
• Which gives you entry and switching barriers?
• Which dimension is associated with your brand?
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5. Value IQ Assessment

6. Value Innovation Exercise

7. Value Innovation Exercise
Value Curve Analysis (Strategy Canvas)
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8. Value Innovation Exercise
Value Curve Analysis (Strategy Canvas)
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9. Value Innovation Exercise
Value Curve Example: Bank Saving Account
Source: brainmate.com.au
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10. Value Innovation Exercise
Value Curve Example: iPad
Source: axbom.se
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11. Value Innovation Exercise
Value Creation#1: ERCR Framework (based on “Blue Ocean Strategy”)
Costs
Eliminate
Reduce
Value
Innovation
Raise
Create Value
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12. Value Innovation Exercise
Value Creation#2: 5-S Model based on C. Wang (2001)
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13. Value Innovation Exercise
Example: 5-S Model
Thai Spa Business Stimulate
Surpassing
Superior Value
Surprising
Innovation
Satisfying
Superposing
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14. Value Innovation Exercise
“Core Value” Proposition is an evolving process
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Direct 4Ds
Distinguish
all factors uniqueness
towards from
uniqueness similarity 1. Distinguish
2. Design
Define Design ‘ ’
value of uniqueness 3. Define
uniqueness approach
4. Direct

15. Value-based Implementation Roadmap
Business Value
Evaluate Assessment
(Low/Mid/High)
Management Strategy
Dashboard Monitor Prioritize Prioritization
BSC, KPI Matrix
Roadmap
Implement
Visualization &
Tasks Correlation
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