This document discusses IBM's SmartCloud platform for cloud computing. It notes that CEOs anticipate turbulent change and bold moves ahead. Technology will play a key role in success. IBM's SmartCloud allows organizations to build operating dexterity, reinvent customer relationships, and uncover new profit opportunities. It provides flexibility in delivering, integrating and consuming cloud capabilities using private, hybrid and public cloud models on a common cloud platform built on open standards. IBM SmartCloud services provide immediate access to managed cloud infrastructure and platform services.

1. Sunil Murthy,
IBM Cloud Computing Evangelist
@sunilbayarea
December 12, 2012
IBM SmartCloud for a
New Era of Computing
Rethink IT. Reinvent business.
© 2012 IBM Corporation
On today’s Smarter Planet, businesses globally are challenged to
innovate while managing an unprecedented rate of change ….
80%
CEOs anticipate
CEOs anticipate
turbulent change and
turbulent change and
bold moves ahead.
bold moves ahead.
* Source: IBM CEO Study
Build operating Reinvent customer Uncover new
dexterity relationships Profit opportunity
2 © 2012 IBM Corporation
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2. Technology will play the key role in success … Speed Value
90%
view cloud as
1
critical to their plans
Extended Reach
1Billion
Smartphones and 1.2 billion
mobile employees by 2014
Factors impacting organizations:
Responsiveness
1. Technology factors
2. People skills
3. Market factors IBM Global
20B+
Intelligent
CEO Study
4. Macro-economic factors business assets
5. Regulatory concerns
6. Globalization New Insights
7. Socio-economic factors
8. Environmental issues
9. Geopolitical factors
2.7ZB
of digital content in 2012, up 50% from 2011
3 © 2012 IBM Corporation
Thus, organizations are creating new business-IT partnerships to
apply technology in new, innovative ways
Reinvent Business
• Improve operating dexterity
Transformation & Innovation
Lower Costs & Efficiency
• Reinvent client relationships
Rethink IT
• Provide new profit opportunity
• React with Agility
• Speed innovation
• Improve economics
4
The Economics of Computing are Changing
© 2012 IBM Corporation
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3. Requires flexibility in delivering, integrating, and consuming
Cloud capabilities, enabled by open standards
Private Clouds Hybrid Public Clouds
Flexible business service delivery and consumption models
Immediate
Accelerate Access public
Evolve existing access to a
adoption with cloud SaaS
infrastructure managed
integrated business
to Cloud platform with
systems solutions
flexible cost
Common Cloud platform built on an open standards reference model
5 © 2012 IBM Corporation
Delivered through IBM SmartCloud Architecture
An open, enterprise-class Cloud platform optimized to proven best practice patterns
• Resilient to the velocity
of changing business needs
• Choice & Flexibility in hybrid Business Process as a Service
delivery & consumption models Software as a Service
• Built-in Expertise enabling
workload awareness & optimization Platform as a Service
• Secure & Scalable smoothing
evolution from existing environments Infrastructure as a Service
• Integrated analytics improving Design Deploy Consume
QoS and responsiveness
6 © 2012 IBM Corporation
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4. Flexible deployment options to enable enterprise cloud platforms
Deploy
Cloud
platforms
into your
existing
infrastructure Accelerate
deployments of
Existing Infrastructure
cloud infrastructure,
platform and data
services with
integrated and
optimized systems
An integrated pool of abstracted application
services to build & run Cloud services
Immediate
access
to managed
services
A policy-based, scalable environment for
managing the delivery of computing resources
and Cloud services “on demand”
7 © 2012 IBM Corporation
IBM SmartCloud Services for immediate access to managed services
An IBM hosted IaaS with enterprise-
class governance, administration
and management control
An IBM hosted Enterprise PaaS
Platform as a Service (App Services)
with unprecedented choice in app
development, deployment and
management Lifecycle Resources Environments Management Integration
The most complete set of automated Infrastructure as a Service (Enterprise, Enterprise+)
and integrated services to support
enterprise applications
Infrastructure Management Performance Security Usage
Real business-centric SLAs that align
IBM accountability to your business
Enterprise Enterprise
Enterprise
data center
Multiple IBM hosted delivery models
allow clients to optimize against
economics, integration, security and
control
Managed private cloud Hosted private cloud Shared cloud services
8 © 2012 IBM Corporation
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5. IBM SmartCloud infrastructure services help customers align
infrastructure to meet their business needs.
IBM SmartCloud™ Enterprise
• More agile infrastructure as a service
• Faster access to enterprise cloud environments
• Suited for development, test activities
• Developed for moderate-risk applications
• Reduced cost
• Self-service cloud-based object storage capabilities
IBM SmartCloud Enterprise+
• IBM managed
• Helps drive business value, competitive advantage
• Helps reduce operational risk
• Runs production workloads, including SAP applications
• Hardware, hypervisor and isolation elements included
9 © 2012 IBM Corporation
“AT&T and IBM are delivering a new, network-enabled cloud service that marries the
security and speed of AT&T’s global network with the control and management
capabilities of IBM’s enterprise cloud”
Andy Geisse, CEO of AT&T Business Solutions.
IBM SmartCloud Enterprise + and ATT Virtual Private Network Deliver
• Fully managed shared private IaaS using private networks rather than the public Internet
• Fast and highly-secure shared cloud service
• Flexibility and protection of applications and data as they move between data centers
and wired or wireless computing devices such as tablets, smartphones, personal computers,
retail kiosks or other machine-to-machine devices..
10 © 2012 IBM Corporation
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6. A new class of expert integrated systems…built for cloud
Built-in Integration by
Expertise Design
Capturing and automating Deeply integrating and
what experts do tuning hardware and
software
Simplified Experience
Making every part of the IT lifecycle easier
11 © 2012 IBM Corporation
Accelerate deployments with IBM PureSystems family
Application Platform Data Platform
System optimized to System delivering
Platform as a Service Technologies accelerate application high performance data
deployment and simplify services to
lifecycle management transactional and
analytics applications
Lifecycle Resources Environments Management Integration
Infrastructure as a Service Technologies
Infrastructure System
with flexibility - runs
your choice of
Infrastructure Management Performance Security Usage
applications and
middleware
12 © 2012 IBM Corporation
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7. IBM enables workload optimization with Patterns of Expertise
Application Patterns: Proven best practices and expertise learned
from decades of client and partner engagements
• Pre-defined architecture of an application or Cloud service
• Captures best practices for complex tasks Monitoring
Lifecycle
Management
• Optimized into a deployable form for private or public cloud
• Repeatable deployment with full lifecycle management
"Patterns are the magic here. Customers are capturing
expertise in patterns. It's a new pride of ownership."
Richard Doherty, Envisioneering Group
13 © 2012 IBM Corporation
IBM SmartCloud supports Application Patterns across
deployment options
Monitoring
Lifecycle
Managemen
t
Application Pattern
Private Clouds Public Cloud
Deploy patterns to your Deploy patterns to Deploy patterns to
existing infrastructure with PureApplication System SmartCloud Application Services
SmartCloud Foundation
SmartCloud Application Services
SmartCloud Enterprise
14 © 2012 IBM Corporation
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8. ISVs & Managed Services Providers are seeing value in PureSystems
Business Need: Solution hosting with a high Business Need: XAUAT is a high-tech institution
level of performance while continuing to provide that needed a cloud computing system, simple
easy-to-use IT services to their customers management, automization, energy efficiency and
integration services from a top IT vendor
Solution: IBM PureFlex provides an x86
infrastructure with IBM software that is ready for Solution: ECData and IBM presented a joint
Platform as a Service (PaaS) Cloud and allows Enfo solution that included IBM PureFlex, Power &
to reduce their VMWare licensing costs. Storage, technical support discussions and a POC
Managed Service Provider Independent Software Vendor
Business Need: Effectively and quickly deploy Business Need: Deliver Ready for PureSystems
the PriceLenz solution while maintaining a high solution in SaaS model using a cloud-ready platform
level of quality with fully integrated server, storage and network
Solution: Optimize their solution on the IBM Solution: The cloud-ready platform allows
PureApplication System to increase performance & DynaFront to offer customers usage-based pricing
slash deployment time from 3 weeks to 8 minutes while simplifying system management and billing
Software Solution and
Independent Software Vendor Consulting Company
15 © 2012 IBM Corporation
A strong ecosystem of partners augment IBM SmartCloud capabilities
Cloud Infrastructure Providers
Leveraging the IBM Cloud to
provide IaaS/PaaS capabilities
Cloud Application Providers
Delivering standardized SaaS
solutions on IBM SmartCloud
Cloud Services Solution Providers
Create customized client solutions running on
the IBM SmartCloud
Cloud Technology Providers
Extending the function and value of IBM
SmartCloud
Cloud Builders
Creating customized private
cloud solutions for client and
provider infrastructures
16 © 2012 IBM Corporation
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9. IBM’s leadership across the standards landscape results in
investment protection & interoperability for customers
Architecture
Defining cloud as an extension
of SOA to protect your investment
Infrastructure APIs
Standardized IaaS layer allows
The Open Group & ISO SC38 Differentiation higher in the stack
Cloud Computing Reference Architecture
OpenStack
Adoption of IaaS standards
DMTF
Cloud Infrastructure Management Interface
Open-services.net
Open Services for Lifecycle Collaboration
SNIA
Cloud Data Management Interface
Security
Ensuring the security of your
assets, regardless of the location
DMTF
Cloud Audit Working Group
OASIS
Cloud Identity Management
CSCC
Security Working Group
Management
OAuth.net Write once, run anywhere portable workloads
OAuth OASIS
Topology & Orchestration Specification for Cloud Apps
CSCC
Platform as a Service Workgroup
17 © 2012 IBM Corporation
We classify organizations according to the extent to which their use
of cloud impacts value chains and value propositions
Cloud Enablement Framework
Disruptors create radically different value
Disruptors
Create
propositions, generate new customer needs
and segments. They disrupt existing
industries or even create new ecosystems
Innovators significantly extend customer
Value Chain
Transform
Innovators value propositions resulting in new revenue
streams and transform their role within their
industry or enter a different industry
ecosystem
Optimizers
Improve
Optimizers use the cloud to incrementally
enhance their customer value propositions
while improving their organization’s efficiency
Enhance Extend Invent
Customer Value Proposition
Organizations should determine how and to what degree
cloud can be used to enable their business model
18 © 2012 IBM Corporation
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10. The time has come to rethink IT and reinvent business —
with IBM SmartCloud
Ask the fundamental questions:
• Is your organization achieving
the levels of innovation required to
compete in today’s environment?
• Is your organization able to nimbly
put lucrative ideas into action?
• Is your organization continually
reinventing customer relationships?
• Are you adapting to market changes
as fast as your competitors?
Go to ibm.com/smartcloud
for more information.
19 © 2012 IBM Corporation
www.ibm.com
20 © 2012 IBM Corporation
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