For organisations that need to keep up with the velocity of change in their markets, customers and technology, Digital Agility is an end-to-end concept to market approach that enables you to deliver innovation faster and with less risk.   Unlike traditional product development and delivery models, Digital Agility is a lean, insight driven technique that helps you become more nimble, innovative, and responsive.

1. DIGITAL
AGILITY
Corporate Agility
in the Digital Age
Michael Bromley
National Head of Digital Strategy

2. 2
DIGITAL
SOLUTIONS
SMS Digital Strategy
DIGITAL
AGILITY

3. Digital Solutions1

4. 4
Strategy
Cloud/
Infrastructure Mobility Analytics
Business
Models
Organisational
Models
Digital
Marketing UX/CX eCommerce Social Media
Enterprise
Collaboration
Technology and
Tools
DIGITAL SOLUTIONS
THE CAPABILITIES

5. Why Digital Agility?2
For organisations that need to keep up with the velocity of
change in their markets, customers and technology, Digital
Agility is an end-to-end concept to market approach that
enables you to deliver innovation faster and with less risk.
Unlike traditional product development and delivery
models, Digital Agility is a lean, insight driven technique
that helps you become more nimble, innovative, and
responsive.

6. 6
WHAT’S THE PROBLEM?
78% of respondents said achieving digital transformation will become
critical to their organisations within the next two years.
63% said the pace of technology change in their organization is too slow.
Digital Transformation
Critical
Not Critical
Pace of Change
Too Slow
Ok
78% 63%
Source: Embracing Digital Technology, a New Strategic Imperative
2013 study by MIT Sloan Management Review and Capgemini Consulting
Respondents: 1559 executives and managers in a wide range of industries

7. 7
The Key Driver for Digital Agility

8. 8
The Key Driver for Digital Agility

9. 9
The digital shift impacts every industry, every business and the entire
organisation, not just IT!
SHIFTING THE ENTERPRISE
PRODUCT
DEVELOPMENT
TECHNICAL
DELIVERY MARKETING FINANCE HUMAN RESOUCES OPERATIONS

10. 10
The digital shift impacts every industry, every business and the entire
organisation, not just IT!
SHIFTING THE ENTERPRISE
PROCESS METHODOLOGY
ORGANISATIONAL
STRUCTURE
COMMUNICATION
& COLLABORATION
CUSTOMER
INSIGHTS
CORPORATE
CULTURE &
MINDSET

11. Digital Agility3

12. 12
DIGITAL AGILITY LEVERS
GENERATE: RECURRING INNOVATION & IDEA GENERATION - DESIGN LABS/IDEA
FACTORIES
DEFINE: CONCEPT DEFINITION – IDEA FACTORIES/LEAN CANVAS
FABRICATE: RAPID PROTOTYPING - MVP
DELIVER: ITERATIVE DELIVERY
Designed to showcase early realisation of business value and drive early go/no go/pivot decisions
TEST AND LEARN CULTURE
Build, measure, learn, repeat can drive a fundamental shift in competitive differentiation
THE RESULT
A more nimble organisation ready to respond to its’ customers and out maneuver its’ competitors.

13. 13

14. 14
GENERATE IDEAS WITH IDEA FACTORIES
Regular recurring sessions with cross-functional, and rotating, representatives
from ALL relevant parts of the business.
ä Purpose
É Generate ONE good idea/innovation to try immediately that delivers:
§ Competitive advantage: should provide a unique competitive position in the marketplace.
§ Business alignment: should be conceived around the key strategic focus of the enterprise and its goal/s.
§ Customer insight: Knowing how your customers will benefit from your innovation is paramount.
§ Execution: Identifying resources, processes, risks, partners, suppliers and the ecosystem in the market is
equally important.
§ Business value: Assessing the value (monetary, market size, etc.) of the innovation and how the idea
will bring that value into the organization is a critical underlying factor in selecting which idea to pursue
Generate Define Fabricate Deliver

15. 15
DEFINE YOUR CONCEPT WITH A LEAN CANVAS
ONE page description of the idea/innovation and it’s promise
Generate Define Fabricate Deliver

16. 16
FABRICATE A RAPID PROTOTYPE WITH AN MVP
Initial business value showcased within 30 days with a go/no go/pivot decision
point.
ä MVP
É The initial delivery should be the minimum requirements needed to showcase the value proposition
– This is not a polished, perfect execution. It is, instead, a quick but working solution that provides a basis for the
decision point for further development.
– It is likely, and acceptable, that this first iteration will end up changing over time.
Minimum Viable
Products nobody wants to use or buy Solutions hoping for a problem
Minimum + Viable
Good products to build and iterate
Generate Define Fabricate Deliver

17. 17
DELIVER YOUR IDEA ITERATIVELY
Generate Define Fabricate Deliver
Can attach to your existing delivery mechanism or replace it
ä Iteration vs big bang
É Designed to showcase early realisation of business value
É Drive early go/no go/pivot decisions
É Reduce risk through small ‘chunks’ of work
É Increase rate of stakeholder feedback loops

18. 18
Part of your everyday
operating rhythm
Build
MeasureLearn

19. 19
BENEFITS DIGITAL AGILITY CAN DELIVER
A simple & fast process that takes an idea from concept to market
Reduced time and effort to identify, analyse and define requirements
Clear and rapid “like for like” prioritisation and sequencing
A lean single, prioritised, programmatic view of pipeline
Transparency of whole of program status and flow
Ability to react & respond quickly to shifts in requirements
Improved leadership and a culture ready for innovation
Ability to lead the market with new and innovative ideas

20. 20
DIGITAL AGILITY
Enterprise
Innovation
Lean Product
Development Design Thinking Lean Startup
Agile/Iterative
Delivery
Building High
Performing Teams
Change
Management Big Analytics
Customer Focused
Service Design
Adaptive
Leadership
THE CAPABILITIES

21. 21
ENTERPRISE INNOVATION
We've devised a model, and a workshop,
for creating enterprise innovation
through the concept of little innovation
and "Idea Factories."
Incorporating aspects of Lean Product
Development, Design Thinking and
Adaptive Leadership, we help create idea
factories without adding huge overhead
and the risk sometimes associated with
innovation.

22. 22
LEAN PRODUCT DEVELOPMENT
We've developed 3 Lean Product
Development Principles:
É Work on what’s important – ruthless prioritisation
É Concentrate the work – focus your talent on the
priorities
É Reuse knowledge – don’t reinvent the wheel
ä Plugging these principles into your operating
rhythm improves the pace of development
without compromising quality.

23. 23
DESIGN THINKING & SERVICE DESIGN
We'll teach you to use the 5 step iterative process known as Design Thinking to take a
new perspective. Using the process that designers use to approach & solve problems you
will be better able to connect with and invigorate your ideation processes in order to take
innovation to a higher level.

24. 24
LEAN STARTUP
We help shorten your product
development cycles by adopting a
combination of business-
hypothesis-driven
experimentation, iterative product
releases, and "validated learning".
We show you how to invest your
time into iteratively building
products or services to meet the
needs of customers, reducing the
market risks and sidestepping the
need for large amounts of initial
project funding and expensive
product launches and failures.

25. 25
AGILE/ITERATIVE DELIVERY
We use Iterative
Delivery and
Rapid
Prototyping…
…that force
efficiency and
effectiveness.
This helps drive
early go/no go/
pivot decisions…
…to showcase
early realisation
of business
value.

26. 26
BUILDING HIGH PERFORMING TEAMS
With the velocity of change increasing every day you’ll need to re-think how you
structure your organisation, your teams, and your thinking. High performing teams can
deal with the pace of change and even thrive in the environment of uncertainty that is
now commonplace.
We’ll show you how to build a high
performing team that gives you the best
chance of continuous success over many generations
of technology, products, and people.

27. 27
CHANGE MANAGEMENT
The idea is to consolidate
and grow your current
capabilities, skills and
experience in the definition
and development of "Digital
Agility".
We will help you through
this fundamental, but
highly embraceable, shift
toward a leaner more
innovative business.

28. 28
BIG ANALYTICS
We'll show you how a Test & Learn culture (measure, analyse, decide, repeat) can drive a
fundamental shift in competitive differentiation.

29. 29
CUSTOMER FOCUSED SERVICE DESIGN
It all starts with the user. Building applications with users in mind isn’t enough. We’ll
help you build end to end value streams that map all the personas and touch-points and
streamline all the interactions making your product or service more efficient.

30. 30
ADAPTIVE LEADERSHIP
Leadership in a high velocity world needs to come from a dynamic involving more than
one rather than a chosen few. Specialised skills and experiences are needed at different
times so it makes sense to cede leadership to the right people at the right time. True
leaders are great followers too.

31. Why SMS?4
We harness the thought leadership of over 1700 local and
1600 offshore people allowing us to blend rates and also flex
as is required.
It’s all about SMS having a unique approach, the scale and
the experience to deliver the Planning, Execution and
Results.

32. 32

33. Interactive
Sessions
5

34. 34
INTERACTIVE SESSIONS
ä Hiring for Agility: Building Sustainable High Performing Teams:
É In this 1 hour presentation we'll discuss how to identify high performing agile talent,
what to look for, what to avoid and what traits make a good team member. We'll
explore how we build and structure teams to give them the best opportunity to
succeed. We'll also look at how we create a sustainable culture of high performance.
Culture is a driving force behind performance, and people = culture. We will show
how building a strong culture with strong people will contribute significantly to high
performance.
ä Innovation: Building a Culture of Sustainable Innovation
É This is a highly interactive 2 hour workshop. We will identify the difference between
invention and innovation and why innovation is better. We explore how to create a
culture where innovation can flourish in an enterprise setting. We will also review the
5 key principles that go beyond innovation for innovation sake and lead to tangible
business value. We will then discover the people best placed to drive innovation in
your organisation and how they can learn to lead by following.
ä Idea Factories
É Idea factories are the initial ideation phase of Digital Agility. They draw on innovation
and design thinking to help an organisation become more nimble and responsive.
Idea Factories are regular recurring sessions with cross-functional and rotating
representatives from all relevant areas of the business.

36. Michael Bromley
Current:
National Head of Digital Strategy - SMS Management and Technology
Past:
Founder & CEO Digility Consulting
NBN Co - Head of Customer Experience, Portals and Online Services
Telstra - Head of Online
BlackBerry - Group Director Emerging Markets
AOL – Executive Director AOL Devices