As we head into a new year, one thing is for sure, the world of technology and IT will continue to evolve and be disrupted at a frightening pace. The role of the modern IT organisation will thus need to adapt and be agile in order to keep pace with this changing landscape and to continue to be valuable to the organisations that they service. As IT estates become more complex, internal IT functions will need to become more mature and efficient in the way they operate in order to be perceived as a valued asset to the business. The release of IT4IT at the end of last year provides an interesting and potentially highly valuable reference architecture for IT organisations to use to help achieve this level of maturity and efficiency. The IT4IT standard has really started to pick up momentum as we start 2016 and it is great to see the increase in the membership of the IT4IT forum as well as the general interest that is being seen in the industry for this new standard. I recently co-presented a webinar in collaboration with the Open Group where we looked at the potential real-world application and benefits that IT4IT can offer. Mandate and mindset will be critical to the successful use of IT4IT but I am confident that this approach has the potential to be very beneficial for many organisations as the role of the IT function continues to be redefined.

1. I T 4 I T 1
INTRODUCING THE
OPEN GROUP IT4IT™
STANDARD
S T U A R T A L E X A N D E R

2. I T 4 I T 2
www.enterprisearchitects.com
training@enterprisearchitects.com
www.fromhereon.com
stuart.alexander@fromhereon.com

3. I T 4 I T 3
ABOUT ME
Principal at FromHereOn – Enterprise
Architects International Consulting brand
Business Architect who enjoys dabbling
with Information Architecture
Previously Head of Solutions with hands on
experience delivering IT solutions to
business
S T U A R T
A L E X A N D E R

4. I T 4 I T 4
WHAT WE’LL COVER
 Some real life observations and
implementation considerations
 Positioning IT4IT
 People & Mindset

5. I T 4 I T 5
CONTEXT

6. I T 4 I T 6
WHAT HAVE WE BEEN DOING WITH IT4IT?
Building Strategies, Operating Models and Roadmaps for IT organisations.
MOTIVATION
MODEL
B U S I NE S S M O D E L
S E R VI C E M O D E L
CAPABILITY
MODEL
People
ROADMAP
GOVERNANCE
* Closed
feedback loop
to Motivation
Model
Vision
Strategy
Blueprinting
Roadmapping
Governance
Informatio
n
Technology
Process
Design Thinking: Empathise, Define, Ideate, Prototype, Test
MARKET
MODEL
MEANS ASSESSMENT
INFLUENCERS
ASSESSMENT
MEANS ENDS
MACRO
ENVIRONMENT
INDUSTRY
SCAN
SWOT
PERFORMANCE
• Financial
• Customer
• Internal (current)
• Internal (long-term)

7. I T 4 I T 7
THE WORLD IS CHANGING - RAPIDLY
Source: ThoughtWorks
If business models are
changing then how does IT
respond?
When everyone’s expectations
are higher?
All whilst supporting existing
estates.

8. I T 4 I T 8
WHAT HAVE WE BEEN DOING WITH IT4IT?
Characterised by key drivers:
• Enabling great customer experiences
• Greater Agility – time to value
• Unlocking insight and value propositions from data
• Optimising TCO
• Develop new value networks
Building Strategies, Operating Models and Roadmaps for IT organisations.
And common objectives / challenges
• Moving to DevOps ways of working
• Transitioning new roles, skills and mindsets
• Shift to service broker model
• Strong architectural governance
• Secure by Design
• Internal investment and budgeting models

9. I T 4 I T 9
LET’S DIVE IN

10. I T 4 I T 10
ENTERPRISE IT SHOULD BE BI-MODAL*
Observation 1: Loss of control is an eventuality in an Internal provider role. IT
must embrace fragmentation and take on a leadership role during disruption
“The S2P Value Stream places emphasis on the service and aims to provide a more holistic view of the IT portfolio to
shape business investment decisions and connect IT costs with business value.” IT 4 IT
Strategy to
Portfolio
Value Stream
PLAN
IT fully embedded into the fabric
of business
Ordertaker
Business
IT as
Partner
Business as
Consumer
IT as Provider
FROM TO
Ordertaker
IT Strategy is
business strategy
xTech
xTech
xTech
IT as a supporting enterprise capability
Governance
*Gartner

11. I T 4 I T 11
POSITIVE ENGAGEMENT WITH
BUSINESS IS ESSENTIAL
IT4IT has the concept of a “unique experience
condition in the Request to Fulfill value
stream”.
Gartner
And it needs to be re-enforced throughout all engagements, not just service consumption
Request services
Delivered through
Enable
USER EXPERIENCE & ENGAGEMENT
CONSUMABLE SERVICES
CAPABILITIES (BUSINESS & TECHNOLOGY)
Interact with capabilities
USERS
BUSINESSPARTNERS
Observation 2: Experience and communication
transcends all interactions with business and
partners and is an essential ingredient in the
success of 21st Century IT organisations.

12. I T 4 I T 12
Observation 3: Be clear about the entire scope of IT4IT as an
overall integrated operating model, not just tooling for IT teams
*not their real names
WHAT’S IN A NAME?
Meet Laura and Joseph*, they’re “IT4IT” engineers and they just got free t-shirts
AREA OF INFLUENCE
“Our job is to implement tools to enable
our DevOps teams to be even leaner”
P O S I T I O N I N G

13. I T 4 I T 13
Observation 4: Use IT 4 IT as a catalyst for an integrated IT
operating model in conjunction with Cloud Programmes
*not his real name
WHAT’S IN A NAME?
Meet Jean*, an infrastructure engineer
“As software is eating infrastructure we’re
busy implementing our cloud strategy
to simplify our technology estate and
offer improved DR, cost and availability.”
P O S I T I O N I N G
INTERNAL CLOUD MARKETPLACE

14. I T 4 I T 14
AGILITY AS A KEY SYSTEM GOAL
Observation 5: Do not model your org
structure based on the IT 4 IT value
streams as it will discourage agility and
lean ways of working.
“The IT4IT Reference Architecture is process-agnostic”
Value streams are recursive and progressively demonstrate value.
The lifecycle status of a service is an orthogonal concern.
Day 1Day 0 Day 2 Day 3
Day 1Day 0 Day 1 Day 1
S
E
R
V
I
C
E
L
I
F
E
C
Y
C
L
E
M I N D S E T

15. I T 4 I T 15
SPEAKING OF WHICH, WHERE’S MY MVP?
Observation 6:
Model custom flows
and data models driven
off of the characteristics
of a service.
Build Component

16. I T 4 I T 16
NEW SKILLS ARE NEEDED
Examples of experience design
manifesting:
• Rapid Prototyping
• End to end experience design
• User Experience testing
• Interactive tutorials
“It doesn’t matter how amazing the steak is, if it’s served on a cold plate it’s !*@!. If it’s served with a dull
knife it’s !*@!. If the gravy isn’t piping hot, it’s !*@!. If you’re eating it on an uncomfortable chair, it’s
!*@!. If it’s served by an ugly waiter who just came in from a cigarette break, it’s !*@!. Because I care
about the steak, I have to care about everything around it.”
Gordon Ramsey, Humble Pie
FEASIBILITY
TECHNICAL
VIABILITY
TYPICAL IT
ORGANISATIONS
FEASIBILITY
TECHNICAL
VIABILITY
EXPERIENCE
DESIGN
TARGET IT
ORGANISATIONS
Observation 7: New skills and mindsets are needed to deliver a holistic service design that will engage,
excite and enable services to deliver greater value

17. I T 4 I T 17
WHAT WE COVERED
 Experience & value orientation is everything
 Be clear about the entire scope of IT4IT
 Use as a catalyst to build an integrated IT operation
 Be clear about mandate
 Align your organisation around end to end delivery
 Model custom flows based on service type
 IT needs new roles and new mindsets
Some concluding observations:

18. I T 4 I T 18enterprisearchitects.com