1) The document proposes creating a music video that uses both a narrative/storyline format and performance elements with frequent cuts between scenes. 2) It suggests choosing a song around 3-4 minutes long, such as "Let Her Go" by Passenger or "We Are Young" by Fun, and developing a narrative that fits the lyrics of the song. 3) The genre would be pop, with slower, deeper songs that require reflection on the lyrics to understand their meaning on a personal level.