Our target audience for Assignment 38 is white British males aged 16-25 living in the South Midlands who are working or middle class. They value family and school work and have positive attitudes as outgoing thrill seekers interested in films and media studies who enjoy friendly and honest personalities as well as jump scares.

1. ASSIGNMENT 38
OUR TARGET AUDIENCE

2. TARGET AUDIENCE
DEMOGRAPHICS
Age/Gender Our gender will
primarily be of the
male gender which will
appeal to teenagers
and young adults (16-
25)
Race White British male
Location South Midlands
Employment Status Working
Class/Middle Class
Psychographics
Personality Friendly, Honest
Values Family, school work
Attitudes Positive, loves jump
scares
Interests Films, media studies
Lifestyles Outgoing, thrill seeker