Tom 1
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This document provides summaries for various music videos. It includes the genre, type, purpose and inspiration for each video. It also outlines common conventions for music videos such as camera shots, movements and editing techniques. Genre-specific conventions are also discussed, such as the focus on lifestyle and narrative for R&B videos and emphasis on performance for rock videos. House and dance videos typically feature choreographed dancing by the artist and others.
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Tom 5
This document analyzes the conventions of music videos across different genres. It discusses common camera shots, movements and editing techniques used, such as long shots, close-ups, pans and cuts. It also examines genre-specific conventions, such as R&B videos focusing on the artist's lifestyle, rock videos primarily featuring on-stage performances, and house/dance videos including choreographed dancing under bright, colorful lighting. The purpose is generally to promote the artist and their music through creative visuals that relate to the song's theme, narrative or meaning.
Our pitch
1. The group chose to recreate Amy Winehouse's music video for "You Know I'm No Good" because the song's lyrics about relationships and conflict provide a good narrative basis.
2. Their vision is for a dark, eerie video inspired by Rihanna's "Disturbia" that uses a split narrative to convey meaning.
3. They want to portray the artist as a young, promiscuous, and rebellious woman through revealing costumes and props like red lipstick and nails.
4. Locations include a bedroom, kitchen, bar, and stage to show where affairs start and where the artist eventually breaks down in isolation.
Iconography of music videos
Iconography refers to the visual symbols and conventions associated with different music genres. In rock music, the conventions include loud, instrumental music and musicians with wild hair and rebellious fashion styles. Pop music iconography features clean vocals with unconventional notes, upbeat tunes with less instrumentation, and artists using revealing clothing or sexualized music videos to sell themselves. Indie music has a hybrid style, with some artists having clear vocals like pop and others being loud like rock. Indie artists appear clean cut like pop but unique like rock, and their performances have a conservative approach focused on the music rather than showmanship.
R&B MUSIC
R&B music originated in the late 1940s as a genre applying to blues records, originally standing for "Rhythm and Blues". Over the 1950s and 70s, R&B incorporated elements of electric blues, gospel, soul, and funk music. By the 1980s, contemporary R&B emerged as a style combining rhythm, blues, soul, funk, pop, hip hop and dance influences. Common R&B subgenres include rhythm and blues, soul, funk, pop, and hip hop/dance. Typical instruments used are bass, piano, drums, guitars, organs, winds, brass and percussion.
Different genres & Their Conventions
I looked into different genres and their conventions to show the difference between those and my chosen genre.
The weekend music campaign
The document analyzes the marketing campaign for The Weeknd's album "I Feel It Coming." The album cover introduces the artist and uses bright colors to make him stand out. The music video portrays the artist as confident and romantic. The website promotes his music and tours. Conventions of pop, rap, and techno genres are used. The overall goal is to sell both the music and artist. The retro style of the video and cover make the campaign unique. Based on streaming and sales numbers, the campaign has been successful.
Research Into RnB Music
R&B music originated in the 1940s as a genre of popular African American music that blended jazz and blues. It was first referred to as "Rhythm and Blues" in the late 1940s when African Americans migrated to northern cities and developed new music markets. Typical R&B music audiences are African American males and females ages 14-25. Common conventions in R&B music videos include female artists wearing minimal clothing and male artists being shirtless, as well as tattoos, jewelry, expensive cars, dramatic makeup, and suggestive dancing used to convey sexuality and attract audiences.
Brayton bowman research
This document discusses pop music conventions that are commonly used in music videos. It notes that pop music videos aim to sell the artist and draw audience attention through bright colors, strong makeup, close-ups of the artist, shots of locations, and fast-paced editing. Common techniques include using bright colors, natural lighting, trendy fashion, close-ups of faces, long shots showing both people and settings, and filters that enhance colors. The document also discusses applying these pop conventions to a potential music video for an artist named Brayton, while also putting a unique twist on the conventions.
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Tom 5
This document analyzes the conventions of music videos across different genres. It discusses common camera shots, movements and editing techniques used, such as long shots, close-ups, pans and cuts. It also examines genre-specific conventions, such as R&B videos focusing on the artist's lifestyle, rock videos primarily featuring on-stage performances, and house/dance videos including choreographed dancing under bright, colorful lighting. The purpose is generally to promote the artist and their music through creative visuals that relate to the song's theme, narrative or meaning.
Our pitch
1. The group chose to recreate Amy Winehouse's music video for "You Know I'm No Good" because the song's lyrics about relationships and conflict provide a good narrative basis.
2. Their vision is for a dark, eerie video inspired by Rihanna's "Disturbia" that uses a split narrative to convey meaning.
3. They want to portray the artist as a young, promiscuous, and rebellious woman through revealing costumes and props like red lipstick and nails.
4. Locations include a bedroom, kitchen, bar, and stage to show where affairs start and where the artist eventually breaks down in isolation.
Iconography of music videos
Iconography refers to the visual symbols and conventions associated with different music genres. In rock music, the conventions include loud, instrumental music and musicians with wild hair and rebellious fashion styles. Pop music iconography features clean vocals with unconventional notes, upbeat tunes with less instrumentation, and artists using revealing clothing or sexualized music videos to sell themselves. Indie music has a hybrid style, with some artists having clear vocals like pop and others being loud like rock. Indie artists appear clean cut like pop but unique like rock, and their performances have a conservative approach focused on the music rather than showmanship.
R&B MUSIC
R&B music originated in the late 1940s as a genre applying to blues records, originally standing for "Rhythm and Blues". Over the 1950s and 70s, R&B incorporated elements of electric blues, gospel, soul, and funk music. By the 1980s, contemporary R&B emerged as a style combining rhythm, blues, soul, funk, pop, hip hop and dance influences. Common R&B subgenres include rhythm and blues, soul, funk, pop, and hip hop/dance. Typical instruments used are bass, piano, drums, guitars, organs, winds, brass and percussion.
Different genres & Their Conventions
I looked into different genres and their conventions to show the difference between those and my chosen genre.
The weekend music campaign
The document analyzes the marketing campaign for The Weeknd's album "I Feel It Coming." The album cover introduces the artist and uses bright colors to make him stand out. The music video portrays the artist as confident and romantic. The website promotes his music and tours. Conventions of pop, rap, and techno genres are used. The overall goal is to sell both the music and artist. The retro style of the video and cover make the campaign unique. Based on streaming and sales numbers, the campaign has been successful.
Research Into RnB Music
R&B music originated in the 1940s as a genre of popular African American music that blended jazz and blues. It was first referred to as "Rhythm and Blues" in the late 1940s when African Americans migrated to northern cities and developed new music markets. Typical R&B music audiences are African American males and females ages 14-25. Common conventions in R&B music videos include female artists wearing minimal clothing and male artists being shirtless, as well as tattoos, jewelry, expensive cars, dramatic makeup, and suggestive dancing used to convey sexuality and attract audiences.
Brayton bowman research
This document discusses pop music conventions that are commonly used in music videos. It notes that pop music videos aim to sell the artist and draw audience attention through bright colors, strong makeup, close-ups of the artist, shots of locations, and fast-paced editing. Common techniques include using bright colors, natural lighting, trendy fashion, close-ups of faces, long shots showing both people and settings, and filters that enhance colors. The document also discusses applying these pop conventions to a potential music video for an artist named Brayton, while also putting a unique twist on the conventions.
My R&B genre research
The document discusses the history and evolution of rhythm and blues (R&B) music from the late 1940s to the present. It notes that R&B originated as an African-American urban sound that combined blues and jazz. In the late 1940s, R&B became popular for its danceable, rocking and jazz-based beats. By the 1950s, R&B began to define the sound of rock and roll, while the 1960s saw the incorporation of soul music. Subsequent decades saw the integration of disco, funk, pop and other genres into the R&B category. Today, R&B encompasses many styles including hip hop, neo-soul and contemporary R&B.
Music video iconography and genre
The document discusses music video genres including pop, R&B, rock, and indie.
[1] Pop music videos typically feature dance routines, colorful costumes, upbeat themes about love and relationships aimed at teens, and follow current trends rather than being unique.
[2] R&B videos commonly use voyeurism and showcase scantily clad women for the male gaze and topless men with tattoos for the female gaze.
[3] In contrast, rock videos have darker, heavier aesthetics and focus more on performances than narratives.
Codes and Conventions of Music Videos
Codes and Conventions of Music Videos Including:
Editing Techniques
Style
Camera
Stereotypes
Sound - Diegetic and Non Diegetic
Mise En Scene - Lighting, Props, Costume, Hair and Makeup, Setting/Location, Colours
Questionnaire 13 oct
The document appears to be a survey about music preferences and expectations for a music video. It asks respondents about their age, gender, preferred music genres and reasons for enjoyment, and what they would expect or want to see in a music video for a pop song described as having elements of dancing, singing, bright colors, phone calls, and lip syncing to the lyrics "call me". The survey also asks how much respondents would enjoy the song if heard on the radio, what it makes them think of, and what media platform they use to watch music videos. It closes by asking about expected colors, props, and descriptions of what the main artist in the music video might look like.
'Blues' and 'Rhythm and Blues'
Blues originated in the 1950s from African roots and was influenced by the bitter events of slavery. It was expressed through work songs sung in cotton fields. Magic Sam and John Lee Hooker were two blues artists who performed similar structured songs with guitar, double bass, and drums. RnB also stemmed from black culture when segregation divided black and white communities. Bob Williams and Ray Charles both performed RnB songs with horns, vocals, bass, and consistent instrumentals that fit together well. The key difference is that blues has a distinctive 4/4 rhythm and flatted notes while RnB incorporated more European influences and jazz elements like syncopation.
Nirvana music vid analysis
The music video for Nirvana's "Smells Like Teen Spirit" was influential and helped popularize the song. It featured Kurt Cobain singing in a high school gym filled with students dancing wildly. Various camera techniques were used, including close-ups, panning shots, and silhouettes. Lighting and fog created an atmospheric setting that depicted the uncontrollable energy of restless teenagers. Slow motion and a yellow tint were used in editing to build atmosphere during the verses and chorus. The video drew inspiration from the film RockN'Roll High School and helped propel Nevermind to widespread success.
R&B powerpoint
The document discusses researching the contemporary R&B genre. It describes contemporary R&B as a music genre that blends elements of rhythm and blues, pop, soul, funk, and hip hop. The author chose this genre because it appeals to a wide audience. Stylistic representations commonly shown in contemporary R&B images include expensive clothing, tattoos, staged poses emphasizing the body, and locations in Los Angeles and New York. The genre also carries expectations of topics like city life, gold diggers, and explicit content. To represent the genre in a class project, the author plans to photograph student models in town and design magazine pages using appropriate stylistic elements.
Genre Research: R&B/Hip Hop
R&B originated in the 1940s as a genre of African American music that was characterized by jazz influences and a heavy beat. The term was created to replace offensive labels and was applied to popular music aimed at urban black audiences. Hip hop emerged in the 1970s in the Bronx and was pioneered by DJs who isolated drum breaks from funk and soul songs to play at block parties. It incorporated rapping, DJing, breakdancing, and graffiti art. Both R&B and hip hop have evolved over time but remain popular genres today, with contemporary R&B appealing to mainstream audiences and hip hop seeing a resurgence through artists who bring back lyrical content.
Hiphop
Hip hop music developed in the 1970s in the Bronx, New York among African American and Latino communities. It consists of rapping over instrumental tracks and DJing, with elements like breakdancing and graffiti art. While sometimes used interchangeably, hip hop more broadly refers to the culture, while rap specifically refers to the rhythmic spoken word delivery. The term "hip hop" is credited to Keith Cowboy who would use the cadence during performances in the late 1970s.
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R&b presentation
R&B originated as a crossbreed of jazz, gospel, and blues music characterized by a tight rhythm section and soulful singing. It began taking form in the 1950s-60s as gospel and blues influences melded together. Motown Records, founded by Berry Gordy, was influential in the 1960s-70s, popularizing artists like Stevie Wonder, Smokey Robinson, and The Supremes. R&B incorporated elements of pop, rock, and jazz in the 1980s-90s. In the late 20th century, hip hop influences led to the emergence of new jack swing. Into the 21st century, R&B has continued to evolve with new styles while drawing from its roots in
Artist profile
The magazine will feature popular electronic dance music artists like Disclosure, Sub Focus, Annie Mac, Netsky, Nero, Julio Bashmore, Chase and Status, and Knife Party. These artists were frequently mentioned as favorites in questionnaires. The magazine will also feature an up-and-coming drum and bass artist named JMelody, born Justin McCarthy. JMelody is a 27-year-old former plumber from London who began creating music as a hobby and saw his career take off after uploading songs online.
R&B
R&B evolved from blues and jazz in the 1940s, incorporating elements of rock music. It grew popular for its danceable beats and lyrics about everyday life. By the 1950s, R&B came to describe the sound of rock and roll. Over time, R&B music videos changed - costumes became more casual and revealing, and videos incorporated more advanced filming techniques and narratives. Typical R&B artists portray wealth and sexuality, and videos feature stereotypical settings, ethnicities, props, and clothing that emphasize youth, beauty, and attractiveness. Common instruments in R&B include piano, guitar, drums, and saxophone.
R&B Presentation
The document summarizes the history and evolution of R&B music from the 1940s to the 2000s. It notes that Louis Jordan was a pioneer of R&B in the late 1940s with his band Tympany Five. In the 1950s, R&B was dominated by vocalists like Ray Charles and Ruth Brown as well as vocal groups. R&B then began incorporating elements of soul music in the 1960s, with influential artists including Smokey Robinson, Marvin Gaye, and Stevie Wonder. In subsequent decades, R&B blended with different genres like funk, disco, hip hop, and pop music, with popular artists such as Janet Jackson, R. Kelly, Beyoncé
Assignment 1 – researching different music videos
This document provides a summary of 22 different music videos that were researched. It includes the name of each video, the artist, genre, type of video (whether it is a performance, narrative, or conceptual video), the purpose of the music video, and what is inspirational about each video. The types of videos range from performances that promote the artist, to narratives that tell a story, to conceptual videos that represent different concepts. The document aims to analyze different strategies used across various music videos for promotion and inspiration.
R&b research
R&B is a music genre that combines elements of rhythm and blues, pop, soul, funk, and hip hop. It originated from traditional rhythm and blues music. The term R&B was first used by Billboard magazine in the late 1940s to describe a style of African American music. R&B songs are typically sung over smooth beats or hip hop beats and target teenagers and young adults aged 14-25. Common instruments used include synthesizers, keyboards, drums, backing vocals, and talkbox piano.
Nirvana music vid analysis
The video for Nirvana's "Smells Like Teen Spirit" was inspired by the film RockN'Roll High School. It features shots of the band performing in a high school gym among a crowd of students acting out stereotypical high school personas. Kurt Cobain personally oversaw the editing of the video. Slow motion shots and fog were used to create an atmosphere of uncontrollable restlessness among the teenagers. Close ups of the drummer and silhouettes of the singer through cheerleaders helped drive the song's message and energy.
A2 music video pitch
The song analyzes how young males can easily become killers and how it affects them. The music video tells the story of a young teen who goes through abuse and becomes more angry and distant over time. He is followed by a hooded figure. In the final scene, the hooded figure reveals himself to be the artist looking in the mirror. The intended music video will use close-ups of the artist and editing to show two versions of the artist - one good and one bad. It aims to portray the artist's honesty through modest clothing with minimal branding to discuss social issues. The target audience listens to conscious rappers like Kendrick Lamar who focus on lyricism and storytelling over mainstream hip hop genres.
About RnB
RnB originated in the 1940s as a genre of popular African American music known as "Rhythm and Blues" that was marketed to audiences enjoying popular dance music. RnB was typically performed by well-mannered male artists singing rock or jazz-influenced music with a heavy beat and focused on piano, guitars, bass, drums, and saxophone. The lyrics often dealt with African American experiences of seeking freedom and happiness. In the 1950s-1970s, RnB incorporated more rock elements and was commonly performed by artists like blues singer and guitarist John Lee Hooker.
Final pitch
This document outlines a proposal for an indie pop music video. It will tell the narrative story of two friends drifting apart over time. Scenes will show their friendship memories in colorful, nostalgic flashbacks contrasting with darker, colder scenes of their reality. The music video will feature the brother-sister duo Broods and depict the friendship ending as the main singer burns photographs of them together, symbolizing moving on from the broken connection. Precise plans are provided for locations, costumes, lighting, casting, and a timeline to film and edit the video over 2-3 weeks.
20 max
The document analyzes various products from the band Of Monster and Men including their album Beneth the Skin, its trailer, and two music videos. It finds that across all four products there is a consistent dark and mysterious atmosphere created through the use of black and white imagery and graphics. Additionally, each product focuses on the band themselves either through performance or narrative to establish a clear brand identity.
Assignment 12 Sam Percy
Sam Percy proposes three ideas for music videos. Idea 1 is for the song "Let Her Go" and involves a narrative of a boy grieving a lost family member. Idea 2 is for "Wisemen" and features a story of boys who bully the artist facing consequences. Idea 3 is for "Paradise" and depicts an artist performing in a dark room while a boy runs away with his girlfriend to "Paradise". Sam likes Idea 3 best as it is most challenging and different. Potential risks include ensuring the narrative is understandable and achieving proper lighting in the dark room.
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My R&B genre research
The document discusses the history and evolution of rhythm and blues (R&B) music from the late 1940s to the present. It notes that R&B originated as an African-American urban sound that combined blues and jazz. In the late 1940s, R&B became popular for its danceable, rocking and jazz-based beats. By the 1950s, R&B began to define the sound of rock and roll, while the 1960s saw the incorporation of soul music. Subsequent decades saw the integration of disco, funk, pop and other genres into the R&B category. Today, R&B encompasses many styles including hip hop, neo-soul and contemporary R&B.
Music video iconography and genre
The document discusses music video genres including pop, R&B, rock, and indie.
[1] Pop music videos typically feature dance routines, colorful costumes, upbeat themes about love and relationships aimed at teens, and follow current trends rather than being unique.
[2] R&B videos commonly use voyeurism and showcase scantily clad women for the male gaze and topless men with tattoos for the female gaze.
[3] In contrast, rock videos have darker, heavier aesthetics and focus more on performances than narratives.
Codes and Conventions of Music Videos
Codes and Conventions of Music Videos Including:
Editing Techniques
Style
Camera
Stereotypes
Sound - Diegetic and Non Diegetic
Mise En Scene - Lighting, Props, Costume, Hair and Makeup, Setting/Location, Colours
Questionnaire 13 oct
The document appears to be a survey about music preferences and expectations for a music video. It asks respondents about their age, gender, preferred music genres and reasons for enjoyment, and what they would expect or want to see in a music video for a pop song described as having elements of dancing, singing, bright colors, phone calls, and lip syncing to the lyrics "call me". The survey also asks how much respondents would enjoy the song if heard on the radio, what it makes them think of, and what media platform they use to watch music videos. It closes by asking about expected colors, props, and descriptions of what the main artist in the music video might look like.
'Blues' and 'Rhythm and Blues'
Blues originated in the 1950s from African roots and was influenced by the bitter events of slavery. It was expressed through work songs sung in cotton fields. Magic Sam and John Lee Hooker were two blues artists who performed similar structured songs with guitar, double bass, and drums. RnB also stemmed from black culture when segregation divided black and white communities. Bob Williams and Ray Charles both performed RnB songs with horns, vocals, bass, and consistent instrumentals that fit together well. The key difference is that blues has a distinctive 4/4 rhythm and flatted notes while RnB incorporated more European influences and jazz elements like syncopation.
Nirvana music vid analysis
The music video for Nirvana's "Smells Like Teen Spirit" was influential and helped popularize the song. It featured Kurt Cobain singing in a high school gym filled with students dancing wildly. Various camera techniques were used, including close-ups, panning shots, and silhouettes. Lighting and fog created an atmospheric setting that depicted the uncontrollable energy of restless teenagers. Slow motion and a yellow tint were used in editing to build atmosphere during the verses and chorus. The video drew inspiration from the film RockN'Roll High School and helped propel Nevermind to widespread success.
R&B powerpoint
The document discusses researching the contemporary R&B genre. It describes contemporary R&B as a music genre that blends elements of rhythm and blues, pop, soul, funk, and hip hop. The author chose this genre because it appeals to a wide audience. Stylistic representations commonly shown in contemporary R&B images include expensive clothing, tattoos, staged poses emphasizing the body, and locations in Los Angeles and New York. The genre also carries expectations of topics like city life, gold diggers, and explicit content. To represent the genre in a class project, the author plans to photograph student models in town and design magazine pages using appropriate stylistic elements.
Genre Research: R&B/Hip Hop
R&B originated in the 1940s as a genre of African American music that was characterized by jazz influences and a heavy beat. The term was created to replace offensive labels and was applied to popular music aimed at urban black audiences. Hip hop emerged in the 1970s in the Bronx and was pioneered by DJs who isolated drum breaks from funk and soul songs to play at block parties. It incorporated rapping, DJing, breakdancing, and graffiti art. Both R&B and hip hop have evolved over time but remain popular genres today, with contemporary R&B appealing to mainstream audiences and hip hop seeing a resurgence through artists who bring back lyrical content.
Hiphop
Hip hop music developed in the 1970s in the Bronx, New York among African American and Latino communities. It consists of rapping over instrumental tracks and DJing, with elements like breakdancing and graffiti art. While sometimes used interchangeably, hip hop more broadly refers to the culture, while rap specifically refers to the rhythmic spoken word delivery. The term "hip hop" is credited to Keith Cowboy who would use the cadence during performances in the late 1970s.
R kelly
This document provides an analysis of R. Kelly's song "Ignition" and research into the artist. It examines the music video for "Ignition" and analyzes the song's lyrics, chart performance, and R. Kelly's album covers, influences, music career highlights, and live performance style. The document also includes a mood board and discusses how lighting was used in the "Ignition" video and R. Kelly's live shows. The goal is to gather information and inspiration for creating a new video analysis project.
R&b presentation
R&B originated as a crossbreed of jazz, gospel, and blues music characterized by a tight rhythm section and soulful singing. It began taking form in the 1950s-60s as gospel and blues influences melded together. Motown Records, founded by Berry Gordy, was influential in the 1960s-70s, popularizing artists like Stevie Wonder, Smokey Robinson, and The Supremes. R&B incorporated elements of pop, rock, and jazz in the 1980s-90s. In the late 20th century, hip hop influences led to the emergence of new jack swing. Into the 21st century, R&B has continued to evolve with new styles while drawing from its roots in
Artist profile
The magazine will feature popular electronic dance music artists like Disclosure, Sub Focus, Annie Mac, Netsky, Nero, Julio Bashmore, Chase and Status, and Knife Party. These artists were frequently mentioned as favorites in questionnaires. The magazine will also feature an up-and-coming drum and bass artist named JMelody, born Justin McCarthy. JMelody is a 27-year-old former plumber from London who began creating music as a hobby and saw his career take off after uploading songs online.
R&B
R&B evolved from blues and jazz in the 1940s, incorporating elements of rock music. It grew popular for its danceable beats and lyrics about everyday life. By the 1950s, R&B came to describe the sound of rock and roll. Over time, R&B music videos changed - costumes became more casual and revealing, and videos incorporated more advanced filming techniques and narratives. Typical R&B artists portray wealth and sexuality, and videos feature stereotypical settings, ethnicities, props, and clothing that emphasize youth, beauty, and attractiveness. Common instruments in R&B include piano, guitar, drums, and saxophone.
R&B Presentation
The document summarizes the history and evolution of R&B music from the 1940s to the 2000s. It notes that Louis Jordan was a pioneer of R&B in the late 1940s with his band Tympany Five. In the 1950s, R&B was dominated by vocalists like Ray Charles and Ruth Brown as well as vocal groups. R&B then began incorporating elements of soul music in the 1960s, with influential artists including Smokey Robinson, Marvin Gaye, and Stevie Wonder. In subsequent decades, R&B blended with different genres like funk, disco, hip hop, and pop music, with popular artists such as Janet Jackson, R. Kelly, Beyoncé
Assignment 1 – researching different music videos
This document provides a summary of 22 different music videos that were researched. It includes the name of each video, the artist, genre, type of video (whether it is a performance, narrative, or conceptual video), the purpose of the music video, and what is inspirational about each video. The types of videos range from performances that promote the artist, to narratives that tell a story, to conceptual videos that represent different concepts. The document aims to analyze different strategies used across various music videos for promotion and inspiration.
R&b research
R&B is a music genre that combines elements of rhythm and blues, pop, soul, funk, and hip hop. It originated from traditional rhythm and blues music. The term R&B was first used by Billboard magazine in the late 1940s to describe a style of African American music. R&B songs are typically sung over smooth beats or hip hop beats and target teenagers and young adults aged 14-25. Common instruments used include synthesizers, keyboards, drums, backing vocals, and talkbox piano.
Nirvana music vid analysis
The video for Nirvana's "Smells Like Teen Spirit" was inspired by the film RockN'Roll High School. It features shots of the band performing in a high school gym among a crowd of students acting out stereotypical high school personas. Kurt Cobain personally oversaw the editing of the video. Slow motion shots and fog were used to create an atmosphere of uncontrollable restlessness among the teenagers. Close ups of the drummer and silhouettes of the singer through cheerleaders helped drive the song's message and energy.
A2 music video pitch
The song analyzes how young males can easily become killers and how it affects them. The music video tells the story of a young teen who goes through abuse and becomes more angry and distant over time. He is followed by a hooded figure. In the final scene, the hooded figure reveals himself to be the artist looking in the mirror. The intended music video will use close-ups of the artist and editing to show two versions of the artist - one good and one bad. It aims to portray the artist's honesty through modest clothing with minimal branding to discuss social issues. The target audience listens to conscious rappers like Kendrick Lamar who focus on lyricism and storytelling over mainstream hip hop genres.
About RnB
RnB originated in the 1940s as a genre of popular African American music known as "Rhythm and Blues" that was marketed to audiences enjoying popular dance music. RnB was typically performed by well-mannered male artists singing rock or jazz-influenced music with a heavy beat and focused on piano, guitars, bass, drums, and saxophone. The lyrics often dealt with African American experiences of seeking freedom and happiness. In the 1950s-1970s, RnB incorporated more rock elements and was commonly performed by artists like blues singer and guitarist John Lee Hooker.
Final pitch
This document outlines a proposal for an indie pop music video. It will tell the narrative story of two friends drifting apart over time. Scenes will show their friendship memories in colorful, nostalgic flashbacks contrasting with darker, colder scenes of their reality. The music video will feature the brother-sister duo Broods and depict the friendship ending as the main singer burns photographs of them together, symbolizing moving on from the broken connection. Precise plans are provided for locations, costumes, lighting, casting, and a timeline to film and edit the video over 2-3 weeks.
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The document analyzes various products from the band Of Monster and Men including their album Beneth the Skin, its trailer, and two music videos. It finds that across all four products there is a consistent dark and mysterious atmosphere created through the use of black and white imagery and graphics. Additionally, each product focuses on the band themselves either through performance or narrative to establish a clear brand identity.
Assignment 12 Sam Percy
Sam Percy proposes three ideas for music videos. Idea 1 is for the song "Let Her Go" and involves a narrative of a boy grieving a lost family member. Idea 2 is for "Wisemen" and features a story of boys who bully the artist facing consequences. Idea 3 is for "Paradise" and depicts an artist performing in a dark room while a boy runs away with his girlfriend to "Paradise". Sam likes Idea 3 best as it is most challenging and different. Potential risks include ensuring the narrative is understandable and achieving proper lighting in the dark room.
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This document provides an overview of a presentation given to library staff on using Myers-Briggs Type Indicators to improve teamwork and communication. The presentation discusses learning individual type preferences to take in information and make decisions, developing stronger team dynamics, and practicing constructive ways of working together such as giving everyone a chance to speak and keeping discussions confidential. It also outlines the four dichotomies that comprise Myers-Briggs types and how they influence energy, information, decision-making, and approach to life. The goal is to help staff appreciate individual differences and find better ways of problem solving as a team.
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This document summarizes key details learned from trailers for several horror films:
- The Conjuring, The Exorcist, Saw, Friday the 13th, The Omen, Cabin in the Woods, and Paranormal Activity. Common themes include families being targeted by supernatural entities, isolation from society increasing danger, and visual clues like facial expressions and props hinting at impending threats. Locations often contribute to tension, whether modern homes, isolated cabins, or abandoned buildings. Characterization follows horror tropes like vulnerable females and evil villains seeking to inflict pain or death.
assign 11
The document discusses the branding strategies of two musical acts. It describes how both follow conventions of their genres through their styling, which aims to appeal to and relate to their target audiences. Their music videos combine narrative elements with musical performances to engage audiences. Both acts also have strong social media presences and merchandise/collaborations to further connect with fans.
Assignment 3 in fear swede
The document discusses the production aspects of creating a 1 minute 30 second trailer for the film "In Fear". It includes sections on the script, actors and props, storyboard, and locations. The script section outlines the timeline of the trailer. The actors and props section details improvised props like using bikes instead of cars. The storyboard section shows storyboard images but only up to 1 minute 30 seconds. And the locations section evaluates forest-like locations around Windsor for filming scenes that match the original movie's setting.
Assignment 11
This document provides information about potential artists to feature in a music video project, including James Blunt and AJ Tracey. For James Blunt, it describes his casual image in videos, the indie and rocky style of his music, and his use of narrative and performance. It also notes he is available on many platforms. For AJ Tracey, it describes his image as a typical London boy shown through tracksuits and accessories, and that his videos feature him in London with friends to show he hasn't changed. An inspirational aspect mentioned is AJ Tracey's videos do not need expensive locations.
Assignment 2 ots conventions
The document summarizes an assignment analyzing the opening title sequence of the television show "Penny Dreadful." It includes sections written by four students: Mykola discusses the dark aesthetic choices in the title sequence; Josh compares conventions used in "Penny Dreadful" to those in the provided example; Josh also lists conventions used to establish characters, setting, and genre; Toby questions whether the conventions are typical of the genre; and Toby evaluates aspects of the title sequence that are effective and not effective.
Assignment 11
George Ezra and The 1975 both carefully craft their image and music videos to appeal to young audiences. George Ezra typically wears casual clothes and styles his hair to look rough, relatable to fans. His videos focus on his performance with a narrative. The 1975 also cultivate a rough rock band look to stand out. Their videos feature performances or acting, showcasing various skills. Both artists use YouTube, Vevo and social media to promote their music and personas to teens and young women.
Assignment 6
This document provides guidance for a music video assignment. It discusses key elements to consider, including the type of music video (narrative, performance, or conceptual), song selection based on ideas achievable rather than personal preference, believable locations/sets, commercial appeal to target audiences, consideration of the target audience, including a range of locations/sets for variety, suitable costumes for the artist and genre, and ideas for unique interior lighting. It then provides 3 potential music video ideas exploring these different elements for specific songs.
Assignment 24 usp's
This document summarizes the unique selling points of three artists:
Lady Gaga is known for her strange and creative costumes in her music videos and performances that generate publicity, whether positive or negative.
Die Antwoord uses a creepy and freak-like image in their music videos and interviews, with the female singer having weird hairstyles and a small physique and the male singer having full-body tattoos and gold or silver teeth. Their song names and narratives are also always controversial.
Michael Jackson was known for his smartly dressed image in a leather jacket or suit with a fedora hat and a single glove, making his costume style unique and iconic.
Tom 22
Sam Smith's website features mid-shot pictures of the artist in both high-key and low-key lighting to represent his soul and pop music genre. The simple, clean design uses contrasting colors against the images for readability and features links to Smith's social media, tour dates, and Spotify songs to engage with his audience informally. Most photos depict Smith in suits to portray a professional image that relates to his colorful yet proud persona.
Assignment 3 review
The document summarizes feedback from an audience review of images representing the slasher film subgenre. The audience accurately identified the subgenre based on iconic props like knives and blood. Repeating the experiment with consistent questions across interviews could provide more accurate audience feedback.
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Assignment 5 – furthur music video research
This document analyzes and summarizes 27 different music videos. It discusses the artist, genre, type of video, purpose, and inspiration for each one. It also covers common conventions for camera shots, movements, editing, and how genres like rock, dance, pop, and R&B tend to have distinguishing conventions. The document aims to provide research for a music video assignment.
Research and planning video analysis 1
This document discusses several theories and concepts related to music videos. It summarizes Andrew Goodwin's 6 features of music videos, including demonstrating genre characteristics, having a relationship between lyrics and visuals, and including intertextual references. It also outlines several other scholars' perspectives on music videos, such as their use of binaries, categories of conceptual vs performance videos, and the need to conform to and subvert genre conventions. Finally, it analyzes still shots from The Weeknd's "Reminder" video in the context of these theories, noting how it demonstrates genres of hip hop and R&B while amplifying various stereotypes.
Research and planning video analysis 1
The document discusses several theories about music videos and their analysis. It summarizes Andrew Goodwin's 6 features of music videos, including demonstrating genre characteristics, having a relationship between lyrics and visuals, and including intertextual references. It also outlines theories by Sven E Carlsson, Michael Shore, and Steve Neale about conceptual vs performance videos, the objectification of women, and the need for videos to conform to and subvert genre conventions. Specific still shots from The Weeknd's "Reminder" video are analyzed in terms of these theories.
Assignment 1 media presentation5 mv . 02 almost complete
This document contains summaries of various music videos analyzed for genre, type, purpose, and inspirational elements. The types of videos include performance, narrative, conceptual, and amplification. Purposes range from promotion to conveying themes or stories related to the music. Elements noted as inspirational include locations, lighting, camerawork, storylines, and themes that represent aspirations or perspectives on life. The document examines music videos across genres like rap, dance, pop, folk, reggae, and house.
Evaluation task 1
The document discusses conventions in music videos and other media within the R&B pop genre. It analyzes the author's music video and other products in terms of their use of technical and symbolic conventions for elements like set design, lighting, costumes, and editing. While most conventions were followed to clearly position the work within the genre, some were challenged, such as opening the music video with a rapper rather than the female artist. Overall, the author felt conventions were mostly used to help audiences connect with the work and understand its genre.
Conventions of different music videos
This document discusses conventions used in different music video genres including rock, hip hop/R&B, pop, and indie. For rock videos, they are often performance-based and include shots of the band playing live along with close-ups of their style and personas. Hip hop/R&B videos typically use low camera angles to portray the artist's power and include displays of wealth through jewelry and clothing. Pop videos contain narratives and performances to promote the artist along with establishing shots of their surroundings. Indie videos frequently tell social stories through narratives that relate to the song's lyrics with low-budget settings like studios, cities, and parks.
Music video screenshot analysis
This video analysis discusses various shots from The Weeknd's "Reminder" music video and analyzes how they conform to genres and stereotypes. Several shots feature wealth symbols like expensive cars and clothes, reinforcing hip-hop stereotypes. Other shots sexualize women, in line with common R&B tropes. Throughout, the video blends elements of both hip-hop and R&B, supporting the theory of genre hybridization.
Assignment 1 research
This document summarizes Harry Gunner's research on various music videos. It provides details on 30 different music videos, including their genre, type, purpose and what Harry found inspirational. Harry also lists his top 5 music choices for his own video, as they currently do not have videos. The document serves to both analyze existing music videos and find inspiration for Harry's upcoming video project.
Music video theorists
The document summarizes several music video theorists and their perspectives on common features and types of music videos. Andrew Goodwin identified 6 common features of music videos, including demonstrating genre characteristics and relating the music and visuals. Sven Carlsson described two main types - performance videos that primarily show the artist singing and dancing, and conceptual videos that tell a narrative through symbolism. Michael Shore argued that many videos appeal to adolescent male fantasies through elements of speed, power, girls and wealth that sexually objectify women.
Evaluation task 1
The document discusses how a media product for a new R&B pop artist, Nand.C, uses conventions of the genre. It analyzes the music video, album artwork, and website for Nand.C in comparison to established artists like Beyoncé, Rihanna, and Mary J. Blige. While mostly conforming to R&B conventions like bold costumes, lighting, and close-ups of the artist, some elements like opening with a rapper were a challenging convention. Maintaining genre conventions was important for marketing the new artist, but some conventions were developed, like adding backup dancers, to make the video appealing to audiences.
Goodwins theory
The music video for "Sound of the Underground" by Girls Aloud contains several conventions of the pop genre, including choreographed dancing, close-ups emphasizing the stars' images, and bright costumes reflecting a playful, lively style. There are direct connections between the lyrics and visuals, such as a crab walk movement matching a lyric. The video also establishes the group's identity through coordinated outfits while highlighting each member's individual style. Shots emphasize notions of the male gaze, with focus on women's bodies.
The music video for "Still Dre" contains many hip hop conventions, such as an LA setting, hip hop clothing, luxury cars, and partying atmosphere. There are links between lyrics and visual
Assignment 1- Researching Music Video
This document provides summaries of 20 music videos. It describes the type of video (narrative, performance, or conceptual), genre, purpose, and what is inspirational about each video. Some of the videos highlighted for their inspirational elements include Maroon 5's use of low camera angles, Arctic Monkeys filming themselves with a handheld camera, and Taylor Swift's variation in shots and illustration of lyrics through dancers. The document aims to analyze different styles and techniques across a variety of popular music genres and artists.
Evaluation task 1
The document discusses the conventions used in an R&B pop music video, album, and website created by the author. The music video follows conventions like colorful lighting, bold costumes and makeup, and close-ups during performances, but challenges conventions by opening with a rapper instead of the female artist. The album artwork portrays the artist striking bold poses in line with R&B conventions. The website prominently features the artist and links to social media, tour dates, and merchandise in a similar style to established R&B artists. Overall, the project sticks closely to R&B conventions to clearly position the new artist within the genre.
Eight different music genres
Lara M. Schwartz is a music video producer and expert who has authored a book on making music videos. She has produced over 100 music videos working with major artists across many genres. The document then discusses codes and conventions used in music videos, explaining that technical techniques like camera work and editing, and symbolic techniques like facial expressions convey meaning. Different genres like rock, pop, jazz, hip hop, folk, country, and grime each have distinguishing conventions for lighting, setting, costumes, and other elements that represent the style and themes of those genres.
Conventions in music Videos: Rap and Indie
Rap music video conventions include depictions of drugs, wealth displayed through gold chains and flashy clothing, objectification of women, and shots that assert the rappers' power. Indie music video conventions focus on a live performance by the artist to highlight their passion and sometimes include a storyline that connects to the song lyrics to provide deeper meaning to the audience through the use of close-ups and varied camera angles.
Media assignment 1 pp version part 1
This document summarizes and analyzes 14 different music videos. It provides information on the name, artist, genre, type of video, purpose and inspiration for each. The types of videos included performance videos, narrative videos, and combinations of performance and narrative. The purposes were generally to promote albums and artists. The inspirations drew from use of dance, storytelling techniques like plot twists, and conveying deeper meanings or connections with viewers.
Assigment 1
This document analyzes and summarizes several music videos. It provides the name, artist, genre, type (performance or narrative), purpose, and inspiration for each video. The videos discussed include "September" by Earth, Wind & Fire, "Hotline Bling" by Drake, "Pompeii" by Bastille, "The Hills" by The Weeknd, "Trappin Aint Dead" by Section Boys, "Beautiful Girls" by Sean Kingston, "Wisemen" by James Blunt, and "Exchange" by Bryson Tiller. The purposes are generally to promote the artist and the songs, with inspirations including audience engagement, focus on the artist, narrative progression, and relatability
Final Conventions Of Music Videos
The document outlines several conventions commonly used in different genres of music videos. It discusses conventions for camera shots, movements, editing, lighting, costumes, props, and location for genres including hip-hop, rock, pop, indie/rock, dance, and R&B. Across genres, music videos typically use editing, camerawork, lighting, and location to enhance the artist's image and synchronize visually with the music. Characteristics vary significantly by genre from dark rock videos to colorful dance routines.
Media Assignment 1 - Researching Range of Music Videos
The document provides summaries of 30 music videos from various artists across different genres, describing the type of video, its purpose, and what is inspirational about each. The types of videos include performances, narratives, conceptual videos, and combinations of these. The purposes generally aim to promote an artist's music or skills. Inspirational elements commonly include use of settings, lighting, costumes, editing techniques, and relatable scenes.
Evalutation one
The document discusses how a media product uses and challenges conventions of real hip hop media through its narrative, relationships between music/visuals, star image, and intertextuality. It analyzes these elements in a student-created music video. Key points made include using clothing, cameras angles, and pacing to distinguish character vs artist and build narrative. Relationships between lyrics and visuals help tell the story. Intertextuality was inspired by Drake's music video.
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Assignment 1 media presentation5 mv . 02 almost complete
Assignment 1 media presentation5 mv . 02 almost complete
Media Assignment 1 - Researching Range of Music Videos
Media Assignment 1 - Researching Range of Music Videos
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Evaluation 1
The document discusses various conventions used in different media products within the genres of pop, indie/alternative, and discusses how the student's media products both develop and challenge some of these conventions.
For the music video, it develops conventions such as dressing the artist casually to relate to audiences and having quick cuts between narrative and performance. It challenges conventions by having more narrative focus than performance.
The digipak develops conventions such as prominently displaying the artist's name and image and using consistent text/themes.
The magazine ad develops conventions like using a visual hierarchy but challenges displaying the release date. Inspiration is drawn from various artists like Rihanna, Olly Murs and Bastille.
Final draft 2
The Windsor Boys School document lists 4 students - Ben Chaisty with student number 2039, Max Kimberley with number 2126, Thomas Baldwin with 2015, and Sam Percy with 2165. It also mentions two posters, with the first in all capital letters and the second without capital letters.
Sam a6
The document outlines a music video idea about a teenage boy being bullied at school. Throughout the narrative, the boy is seen crying and upset from bullying by a group of boys. At the end, the boy fights one of the bullies and runs off. The video will cut between the narrative of bullying and a performance of "Three Wise Men" by James Blunt, whose lyrics match the theme. Locations will include the school, bus, leisure center to show bullying, while the performance will take place in a dark room with artificial lighting. Costumes are also outlined for the main character and artist.
Final construction
The document discusses various editing tools in Final Cut Pro X and Photoshop that were used to create a class assignment. In Final Cut Pro X, the trim tool allowed editing of clip sizes, the color correction tool adjusted clip colors, and the zoom tool enabled focusing on details in clips. Photoshop tools like the adjustment icon, layers, pen tool, and text tool facilitated photo editing, layering of images, precise selection and sizing, and adding branded text. Overall the tools provided critical editing and design functions for the multimedia assignment.
A55
The document contains rough sketches and ideas for the design of an ancillary package (digipak) for an artist. It includes three design concepts:
1) A sky theme to match an urban idea, featuring a graffiti-style front cover and a close-up of the artist's face with the city in the background.
2) A fantasy beach theme to match a video, with a front cover photo of the artist on a beach and a back cover featuring song lyrics over a water image.
3) A design with smoke coming from behind the artist on the front cover and lyrics on a wall with smoke, to match the artist's style.
The conclusion recommends the third smoke-the
A18
The document discusses screen shots for an assignment involving costumes, locations, and props for music videos being created by a group of students for the songs "Perfect" by One Direction and "Lock Arff" by Section Boyz.
A 63 copy
This document summarizes the use of various editing tools in Final Cut Pro X and Photoshop. It describes how the trim tool, color correction tool, zoom tool, and import tool in Final Cut Pro X allow editing of video clips. The adjustment tool in Photoshop allows editing pictures by adjusting brightness, contrast, and levels. The layer tool in Photoshop controls the order of images and allows placing images on top of each other.
Tom a3
This document analyzes the cover designs of various artists' digipaks and identifies common conventions used. It finds that many artists feature prominent images of themselves to identify the artist and attract fans. Some challenge conventions by omitting text or using landscape images instead of portraits. Artists also commonly include the album and artist name to promote the content and artist brand. Overall, the document examines how different artists employ standard design elements or innovative approaches in crafting their digipak covers.
Sam a3
The document discusses conventions used in digipak album cover designs. Several artists are highlighted:
Coldplay challenges conventions by omitting their name and photo from the cover. 67 also omits themselves to focus attention on their music. Rihanna follows conventions by using her image to appeal to audiences as a "sex symbol." Lil Uzi Vert challenges conventions by omitting text and using a cartoon image rather than a photo.
Max a6
This document outlines three potential music video ideas for different songs. The first idea is for the song "Send Them Off" by Bastille and would tell a narrative of two friends arguing over a girl they both text. The second idea is for the song "Settle Down" by 1975 and would show the band preparing for a show and performing. The third idea is for the song "Wisemen" by James Blunt and would illustrate a boy being bullied through a combination of narrative and performance elements. The document analyzes the genre, narrative, lighting, commercial appeal, and target audience for each idea before concluding that the third idea would be the best to fulfill the goals of the project.
Ben a6
The document outlines 3 initial ideas for music videos. Idea #1 follows friends throughout a day, with performance shots of an artist singing by a campfire using natural lighting. Idea #2 features a band performing in various locations, cutting between members. Idea #3 uses both narrative and performance elements to tell the story of a boy meeting a girl at a club and following their relationship, with parts of the narrative matching song lyrics. The conclusion recommends pursuing Idea #1 as the most feasible given available props and lighting, and having the most interesting themes to appeal commercially.
Film plan
The document contains a filming schedule and notes for three days of shooting. On Monday they will film at Ben's house and various locations in Windsor including the alley, road, and river. They need cameras, gimbals, and specific costumes. On Tuesday they will also film in Windsor and at Ben's house, needing cameras, gimbals, and costumes. Wednesday involves reviewing footage, more filming in Windsor, and a narrative scene of Ben riding a bike in Old Windsor. Notes provide details on performance and narrative scenes, as well as how to improve the "Bad Day" video sequence.
Film plan
The document contains a filming schedule for a short film across three days. On Monday, filming will take place at Windsor including a school, Ben's house, and various outdoor locations. Scenes include a photoshoot and performance. On Tuesday, filming will continue in Windsor and at Ben's house, including scenes of a "bad day" and beer pong. Wednesday's schedule involves reviewing footage, and more filming in Windsor of narrative and performance scenes, including shots of Tom riding a bike. The document outlines equipment, costumes, and shots needed for the various scenes.
Film plan
This document contains a filming schedule and notes for a student film project over three days. On Monday they will film at Ben's house and various locations in Windsor including alleys, roads, and bridges. Scenes include a photoshoot and performance. On Tuesday they will film more scenes in Windsor including a "Bad Day" narrative sequence. Wednesday's schedule includes reviewing footage, and filming more narrative and performance scenes in Windsor and Old Windsor. The document provides details on equipment, costumes, shots needed and transition ideas for the "Bad Day" sequence.
Assignment 47
This document outlines location plans for a music video project. It discusses six potential filming locations - William Street Car Park, Long Walk Windsor, Ward Royal, Ben's House, Brockhill Stables, and Delta Force. For each location, it describes how the group will get there, noting driving and walking distances from school, and potential risks or obstacles to address during filming like members of the public, lighting, noise, weather, or safety concerns. The group considered ease of access, parking availability, and minimizing interruptions at each site.
Sam a8
This document reviews and analyzes the music video "Fire Meet Gasoline" by Sia. It discusses the strong performance, varied shots that elicit emotion, and exploration of sexuality as a universal theme. Planning is evident from the locations, outfits, props, and large party scene used. The editing frequently cuts between reactions and uses color correction to seem realistic. The universal theme, casual costumes, and party scene allow the video to relate to a wide audience commercially.
Sam a3
This document summarizes and analyzes the cover designs of several music albums. It discusses design elements like the use of color, images of the artist, mood, and text. For example, it notes that Coldplay's album uses bright colors to catch attention, while 67's album does not feature the band to draw focus to the music instead of the group. The document examines how design choices can appeal to audiences and represent different themes.
assignment 40
The document summarizes an assignment where a group of students explored features of photography software PicMonkey and Snapseed. They used various tools like crop, rotate, exposure, sharpen, color, blemish fix, Orton, dusk, and frame tools on PicMonkey to edit a photo. With Snapseed, they used text and tune tools. Through this exploration, the group learned how to use different features to edit lighting, color, and other aspects of images.
Presentation2
This document contains 3 rough sketches for ancillary items with annotations provided by Ben, Sam, Tom and Max. The sketches are labeled Number One, Number Two, and Number Three, with each one having corresponding annotations to provide additional details for each sketch.
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Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Tom 1
- 1. ASSIGN 1 – MUSIC VIDEOS THOMAS BALDWIN
- 2. 'BROCCOLI' D.R.A.M Genre: Hip Hop/Trap Type: Performance Purpose: Promotes artist, shows creativity Inspiration: Editing, setting
- 3. 'SATURDAY NIGHT' WHIGFIELD Genre: Eurodance Type: Conceptual Purpose: Promotes artist Inspiration: Video concept, style of video
- 4. Genre: Hip Hop Type: Performance Purpose: Promotes artist, shows creativity Inspiration: Editing, setting
- 5. 'FADE' KANYE WEST Genre: House Type: Performance Purpose: Promotes artist, Promotes Dancer Inspiration: The performance
- 6. 'HOTLINE BLING' DRAKE Genre: R&B Type: Performance Purpose: Promotes artist, shows creativity Inspiration: Lighting
- 7. 'MY HEART WILL GO ON' CELINE DION Genre: 90's Pop Type: Performance and Narrative Purpose: Promotes artist, Promotes the film Inspiration: Editing
- 8. 'PANDA' DESIIGNER Genre: Dance Type: Performance Purpose: Promote artist, create interesting video Inspiration: Variation of shots and cutting back to artist
- 9. 'UPTOWN FUNK' BRUNO MARS Genre: Dance, Pop Type: Performance Purpose: Draw attention to artist and promote him/video Inspiration: Creating an amusing narrative using a dance theme
- 10. 'LETS LURK' 67 Genre: Grime Type: Performance Purpose: Promotes artist, shows their style of life Inspiration: Setting
- 11. 'RADIOACTIVE' IMAGINE DRAGONS Genre: Electronic Rock Type: Performance and Conceptual Purpose: Promotes artist, shows creativity Inspiration: Slow Motion, Creativity
- 12. 'THRILLER' MICHAEL JACKSON Genre: Pop and Funk Type: Performance and Narrative Purpose: Promotes artist, shows creativity Inspiration: Performance, Talk Over
- 13. 'CHILDREN' JUSTIN BIEBER Genre: Dance Pop Type: Performance Purpose: Shows creativity Inspiration: Setting, Performance
- 14. 'CHANDELIER' SIA Genre: Electropop Type: Performance Purpose: Shows the artists Creativity, Representation of her life Inspiration: Performance, Creativity, Setting
- 15. 'KNOW ME FROM' STORMZY Genre: Grime Type: Performance Purpose: Promotes artist Inspiration: Setting, Performance
- 16. 'HEATHENS' TWENTY ONE PILOTS Genre: Rap Rock Type: Performance and Narrative Purpose: Promotes Film Inspiration: Setting
- 17. 'ONE MORE TIME' DAFT PUNK Genre: French House Type: Conceptual Purpose: Promotes Film Inspiration: Setting
- 18. '#WHERESTHELOVE' BLACK EYED PEAS Genre: Hip Hop Type: Performance and Narrative Purpose: Show violence in the World Inspiration: Performance, Editing
- 19. 'STAND BY ME' OASIS Genre: Britpop Type: Narrative and Performance Purpose: Inspiration: Performance, Story
- 20. 'THE NIGHTS' AVICCI Genre: House Type: Performance Purpose: To promote his album Inspiration: Camera work
- 21. 'MNEK' THE RHYTHM Genre: House Type: Performance Purpose: To promote the artist Inspiration: Setting, Shots
- 22. 'WATCH ME' SILENTO Genre: Rap and Pop Type: Performance Purpose: To promote the artist Inspiration: Editing, Shots
- 23. 'LOSE YOURSELF' EMINEM Genre: Rap Type: Narrative Purpose: To promote the artist, show his life Inspiration: Setting, lighting
- 24. 'HOLD UP' BEYONCE Genre: R&B Type: Performance and Narrative Purpose: To promote the artist Inspiration: Underwater shots, performance
- 25. 'WORK' RIHANNA Genre: R&B and Pop Type: Performance Purpose: To promote the Rihanna and Drake Inspiration: Setting, Lighting
- 26. 'FREAK OF THE WEEK' KREPT AND KONAN Genre: Rap and R&B Type: Performance Purpose: To promote the artist Inspiration: Setting
- 27. CONVENTIONS
- 28. CAMERA SHOTS • Depending on the genre of the video there will be common shots used, Long, Medium and close up shots will be used in most videos, this is so the artist can show their audience their location using long shots, and also show themselves or objects in their video that might link in with the lyrics.
- 29. CAMERA MOVEMENTS • Different camera movements will be used such as pans, tilts and tracking shots, they are used so that the artist can move around in shot and also to keep the narrative clear and flow with the music and shots.
- 30. EDITING • A variety of editing techniques will be used, mainly cuts so that different shots can be put together to make the narrative clear or to make the video flow, making it more appealing to the audience.
- 32. R&B • R&B music videos will mainly focus on the artist and them showing off their lifestyle, with the location being their house or somewhere expensive so that their audience look up to them. Will also normally feature a narrative that links in with the lyrics and is based on their past life.
- 33. ROCK • The video will most likely be purely performance with shots of the artists performing on stage at a concert, dark lighting on the crowd so the artists are the main feature of each shot.
- 34. HOUSE/DANCE • House and dance music videos will normally feature the artist but it will be them both singing and dancing in a routine with other dancers. Will have bright and colorful lighting to keep the artist and actors clear and also keeps the mood of the video high.