The Atkinson-Shiffrin model from 1968-1971 proposes that human memory involves receiving input through the senses, transforming and storing it, and retrieving it when needed. It uses the information processing approach which likens memory to how computers process information by taking it in, processing it step-by-step, and producing an output. Specifically, the model describes memory as involving three stages - encoding where information is converted for storage, storage where information is retained over time, and retrieval where stored information is accessed when needed.

1. Information Processing – Atkinson – Shriffrin
Model 1968-1971 (Storage and Tranfer
model)
Suresh Babu G
Asst. Professor in General Education
CTE, CPAS Paippad

2. Information Processing
Information processing is a cognitive activity in
which human nervous system receives an
input of information through sense organs,
transformed it, stored it, and retrieved it when
needed.

3. • The information processing approach to
understand human memory is based on the
functioning of digital computers that takes items
of information in; processes them in steps; and
then produce an output.
Information Processing

4. • According to information processing theory,
human memorization process involves three
tasks:
1. Encoding : the process through which
information is converted into a form that can be
entered into memory.
2. Storage : the process through which
information is retained in memory over varying
periods of time.
3. Retrieval : the process through which the
information stored in memory is located and
accessed when it is needed.
Information Processing

5. Atkinson – Shriffrin Model

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