Information Flow

The Secret to Studio Structure
         Jesse Schell
IGDA Leadership Forum 2011
Common Studio Problems
•   I don’t know how to structure management!
•   I don’t know how to manage this project!
•   Another miscommunication with a client!
•   We have too many meetings!
•   Our team has low morale!
•   Our game is LATE!
•   Our game SUCKS!
The formation of a higher-level unit by integrating lower-level units will
succeed only if the emerging organization acquires the appropriate
“technologies” for passing information among its members.
                                 – Thomas Seeley, The Wisdom of the Hive
The Lens of Information Flow?
Individual
Studio
World
                       Outsource
                        Partner
Licensor




              Studio




 Publisher             Players

               Press
Facts   Projects
Opinions   Processes
Emotions   People
Face to Face   More
   Skype       Info

  Phone        Less
               Info
   Email
Email Conventions
Who needs a
                   Spatial Layout     door?
Who sits where? Why?

  Craft vs. Projects
A little distance can be a LOT of
              distance
Agile Development
Other Rituals
Free Food Blocks Info!
Matrix Management:
Projects, Process, and People
Info Flow So Far




          Four Persistent Structures
          1. Email Conventions
          2. Spatial Layout
          3. Regular Meetings
          4. Org Charts
What blocks info flow?



Too much trouble        I didn’t know!            NOISE!

                   So many kinds of noise!
                   1) Noise in my head!
                   2) Noise in the office!
                       a) Interruptions!
                       b) Lying!
                   3) Noise from the publisher!
Beeman’s Meddling Matrix
    Success        Fail

     My
               I did all I   Meddling
   meddling
                 could.
   worked!


               I should
   Gulp! I’m                   No
                 have
   useless!                  Meddling
               meddled!
What blocks info flow?



Too much trouble   I didn’t know!    NOISE!




                    It’s a secret!
   Mental ruts                        Fear
So Many Kinds of Fear!

•   The boss will be mad!
•   Sue’s feelings will be hurt.
•   Everyone will laugh at me.
•   I might make a mistake.
•   The client will be disappointed.
•   I could lose the respect of the team.
•   Everyone will know I’m really a fraud.
Casciaro & Lobo’s Matrix
Three charts!


   Facts                   Projects
Opinions                   Processes
Emotions                   People

                Project        Affective
Org Chart
               Hierarchy         Hubs
Six Kinds of Jerks
1. The Inaccessible Jerk
                     - I can’t get the info I need!
2. The Unreliable Jerk
                     - I can’t trust your info!
3. The Rigid Jerk
                     - You are ignoring important info!
4. The Disrespectful Jerk
                     - You’ll spread bad info about me!
5. The Vague Jerk
                     - Was that even information?
6. The Unfair Jerk
                     - If I give you info, you’ll use it against me!
The Ten Keys to Successful Teamwork
Key #1: Objectivity
Key #2: Clarity
Key #3: Persistence
Key #4: Comfort
Key #5: Respect
Key #6: Trust
Key #7: Honesty
Key #8: Privacy
Key #9: Unity
Key #10: Love
Studios with good info flow say…
•   I know how to structure management!
•   I know how to manage this project!
•   No miscommunication with clients!
•   We have the right meetings!
•   Our team has great morale!
•   Our game is ON TIME!
•   Our game ROCKS!
If the energy is really flowing freely,
the brush paints by itself, the camera
photographs, the sculpture forms, the
words write, the dance dances. The
creator of the art, the subject of the
art, and the expression itself merge
into a single process in which there is
no reflection or evaluation, just the
art manifesting itself.

                - Zen Master John Daido Loori
Thanks!
   Slides: jesseschell.com
    Twitter: @jesseschell
Email: jesse@schellgames.com

Information flow

  • 1.
    Information Flow The Secretto Studio Structure Jesse Schell IGDA Leadership Forum 2011
  • 6.
    Common Studio Problems • I don’t know how to structure management! • I don’t know how to manage this project! • Another miscommunication with a client! • We have too many meetings! • Our team has low morale! • Our game is LATE! • Our game SUCKS!
  • 10.
    The formation ofa higher-level unit by integrating lower-level units will succeed only if the emerging organization acquires the appropriate “technologies” for passing information among its members. – Thomas Seeley, The Wisdom of the Hive
  • 16.
    The Lens ofInformation Flow?
  • 17.
  • 18.
  • 19.
    World Outsource Partner Licensor Studio Publisher Players Press
  • 22.
    Facts Projects Opinions Processes Emotions People
  • 24.
    Face to Face More Skype Info Phone Less Info Email
  • 25.
  • 26.
    Who needs a Spatial Layout door? Who sits where? Why? Craft vs. Projects
  • 27.
    A little distancecan be a LOT of distance
  • 31.
  • 32.
  • 33.
  • 36.
  • 37.
    Info Flow SoFar Four Persistent Structures 1. Email Conventions 2. Spatial Layout 3. Regular Meetings 4. Org Charts
  • 38.
    What blocks infoflow? Too much trouble I didn’t know! NOISE! So many kinds of noise! 1) Noise in my head! 2) Noise in the office! a) Interruptions! b) Lying! 3) Noise from the publisher!
  • 39.
    Beeman’s Meddling Matrix Success Fail My I did all I Meddling meddling could. worked! I should Gulp! I’m No have useless! Meddling meddled!
  • 40.
    What blocks infoflow? Too much trouble I didn’t know! NOISE! It’s a secret! Mental ruts Fear
  • 41.
    So Many Kindsof Fear! • The boss will be mad! • Sue’s feelings will be hurt. • Everyone will laugh at me. • I might make a mistake. • The client will be disappointed. • I could lose the respect of the team. • Everyone will know I’m really a fraud.
  • 42.
  • 43.
    Three charts! Facts Projects Opinions Processes Emotions People Project Affective Org Chart Hierarchy Hubs
  • 45.
    Six Kinds ofJerks 1. The Inaccessible Jerk - I can’t get the info I need! 2. The Unreliable Jerk - I can’t trust your info! 3. The Rigid Jerk - You are ignoring important info! 4. The Disrespectful Jerk - You’ll spread bad info about me! 5. The Vague Jerk - Was that even information? 6. The Unfair Jerk - If I give you info, you’ll use it against me!
  • 46.
    The Ten Keysto Successful Teamwork
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 58.
    Studios with goodinfo flow say… • I know how to structure management! • I know how to manage this project! • No miscommunication with clients! • We have the right meetings! • Our team has great morale! • Our game is ON TIME! • Our game ROCKS!
  • 59.
    If the energyis really flowing freely, the brush paints by itself, the camera photographs, the sculpture forms, the words write, the dance dances. The creator of the art, the subject of the art, and the expression itself merge into a single process in which there is no reflection or evaluation, just the art manifesting itself. - Zen Master John Daido Loori
  • 60.
    Thanks! Slides: jesseschell.com Twitter: @jesseschell Email: jesse@schellgames.com