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Rajnish Kumar Pricing in Retail
If you get your customers because of price,  you are going to Loose them because of price.
Basic Pricing Strategies  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Pricing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EDLP vs. High Low Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
They have gone…What About You ????? SALE
Price Elasticity of Demand ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Asymmetric Deal  Behavior High Price High Quality National Brand Low Price Low Quality  Local Brand Private Label Sales SALE !! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cross Fertilization  ,[object Object],[object Object],[object Object]
Impact on Store Traffic ,[object Object],[object Object],[object Object],[object Object]
The avalanche Effect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The incremental jump in Sales from running the 3 together  =275 pieces Cumulative increase of running the 3 seperately  = 198 Pieces
Caution !! ,[object Object],[object Object],[object Object],[object Object]
[object Object]

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