The document outlines strategies for combining Facebook ads with content strategy to rapidly grow the Me-ality fanbase and enhance engagement. It emphasizes the importance of identifying relevant content through insights and hypercuration, targeting active fans, and optimizing content timing for maximum engagement. Additionally, it highlights successful results from leveraging Pinterest alongside Facebook for content marketing and fan growth.

1. How to Combine Facebook Ads and
Content Strategy to Rapidly Grow your
1 Fanbase

2. 2

3. 3

4. 4

5. 5

6. 6

7. Goal: Grow Me-Ality fan base and
source engaging content
7

8. What Brands Are Driving
Engagement ?
8

9. INSIGHTS DIRECTS CURATION
Insight: Content themes over the
industry shows what the consumers
find relevant created validation on
what should be created or curated.
9

10. Content Identification - Trends
10

11. 11

12. INTEREST TARGETING
Fans most active
with other brands
provides the best
interest to target
Facebook ads on.
12

13. SOCIAL MEDIA OVERVIEW
• July Analytics
SEM budget not funded
13

14. CURATION DRIVES STRATEGY
• Hypercuration™ to
discover which
content in your
niche is working the
best.
• Are you doing similar
things or what can
you learn from the
top performers?
14

15. 15

16. Content Types That Work
16

17. CONTENT TIMING
Insight: Highest activity is lunch and just after work.
17

18. WHAT’S HYPERCURATION™
18

19. HYPERCURATION™
• We’re achieving better success with Me-Ality in
the later part of the month as the data set to
achieve affinity analysis and content discovery
has grown and become more accurate.
• Additionally, posting better content over the
past month has made some gains to Me-Ality’s
EdgeRank which was abysmal to begin with due
to the more transactional-based approach
1
earlier.
19

20. HYPERCURATION™
2
20

21. CONTENT TRENDS AND PINTEREST
• Pinterest, achieved some outstanding results
• Pinned 144 awesome pins to 9 amazing pinboards,
Followed everyone who entered Fit to Win who had a
Pinterest account...
• Pin Hypercuration content to our pinboard, then
posting the pin to Twitter, allowing our content
marketing to get a double-whammy of Facebook and
Pinterest impression from the same fan.
21
We got 2,394 followers - Now 4,094

22. PINTEREST
2
22

23. PINTEREST RESULTS
2
23

24. Results Overview
Fan Growth
70%
consecutive
.
Post
engagement
increase
24 by 10 X

25. Thank You
Troy Allen,
Marketing Director, Me-Ality
Chase McMichael
CEO & Co-Founder, InfiniGraph, Inc.
25
http://halffiction.com/ Marc Lefton