This document discusses trends in social media marketing and content marketing. It notes that content marketing has grown significantly in recent years as a marketing tactic. It also discusses how social media, particularly Facebook, can be used as both a distribution channel for content as well as a platform for social media marketing. The document provides tips on creating social media content and developing a brand voice on social media. It also presents case studies on how organizations are using branded content and co-creation with customers on social media.