Visual Hypercuratio™ is like an Owned Media Buzzfeed for brands. Content Hubs bring together InfiniGraph's Hypercuration™ with dynamic real-time visual content display on your ecom or blog site going from boring to exciting. Visual Hypercuration™ gives your consumers a reason to share at the same time unique high quality editorial on the same page is the juice Google requires to rank high. Now you have something to keep the customer coming back for more.
The document discusses strategies and trends in B2B marketing and sales. It notes that 67% of the B2B buyer journey is now digital, and that peer references and social media engagement are important. It also emphasizes that B2B buyers are more informed than ever and seek information independently of sales pitches. Successful strategies require understanding buyers' needs at each stage, from awareness to consideration to relationship building, and providing personalized, relevant content.
Social media is often done in a silo - rarely integrated, lacking strategy and, eventually, undermined by a reliance on vanity metrics. In B2B, brands need tangible returns from their marketing spend, so social platforms and content should not immune from this requirement. To begin the process of refining or re-structuring your social media activity, first take a look at the bigger picture.
This document provides an overview of a digital marketing event agenda and topics. The agenda includes sessions on creating digital campaigns and content using CANVA, as well as harnessing Pinterest and Instagram. Additional topics covered are keeping websites safe online, personalization, data management, consistent branding, and quality content. Tips are provided for each topic, such as speaking directly to customers, understanding audiences, and monitoring activity. The importance of visual content, user generated content, and video on social media are also discussed.
The presentation discusses digital marketing measurement and optimization. It covers the modern customer journey, key digital channels like social media and SEO, and important metrics to track like clicks, conversions, and ROI. The key takeaways are to start with a clear marketing goal, focus on the right metrics, value target customers across all touchpoints, and use tagging and analytics to prove the impact of campaigns on business objectives. The speaker then outlines next steps around e-commerce, consulting services, and partnering with Google and a data company.
Key questions about social media answered for B2B marketers, such as: how are b2b buyers using social media? What are the pitfalls to avoid? And what does b2b social media success look like?
The document discusses top tactics for improving email marketing in 2016 according to Komal Helyer, Head of Marketing at Pure360. Some key points include focusing on audience segmentation, using real-time triggers and personalized content, prioritizing simplicity and creativity in delivery, optimizing for mobile, and going beyond basic click metrics to more advanced data analysis across channels. Advanced data integration and a single customer view are also highlighted as important to enabling personalized and cross-channel engagement strategies.
This document introduces a new framework called Social Marketing Analytics for measuring results in social media. It provides a process that helps companies measure, assess and explain the performance of social media initiatives in the context of specific business objectives. The framework begins with defining corporate goals and business objectives, then identifying key performance indicators to measure success. It concludes with implementing specific operational tactics. The framework is designed to minimize confusion and deliver tangible results for social media marketing efforts.
Winning Consumers with Content: The Inside Story from Citi [ThinkContent New ...Heather Eng
How do you make your brand part of your customers’ daily lives? At ThinkContent New York 2018, Jenn Eldin, SVP, Head of Global Content, Citi, gave a sneak peek of the new “Life and Money” hub – a major new content initiative that Citi is launching to deepen engagement with its audience. Hear about Eldin’s journey in navigating the internal sell, the evolution of content at Citi, and where it’s going in the coming years.
The document discusses strategies and trends in B2B marketing and sales. It notes that 67% of the B2B buyer journey is now digital, and that peer references and social media engagement are important. It also emphasizes that B2B buyers are more informed than ever and seek information independently of sales pitches. Successful strategies require understanding buyers' needs at each stage, from awareness to consideration to relationship building, and providing personalized, relevant content.
Social media is often done in a silo - rarely integrated, lacking strategy and, eventually, undermined by a reliance on vanity metrics. In B2B, brands need tangible returns from their marketing spend, so social platforms and content should not immune from this requirement. To begin the process of refining or re-structuring your social media activity, first take a look at the bigger picture.
This document provides an overview of a digital marketing event agenda and topics. The agenda includes sessions on creating digital campaigns and content using CANVA, as well as harnessing Pinterest and Instagram. Additional topics covered are keeping websites safe online, personalization, data management, consistent branding, and quality content. Tips are provided for each topic, such as speaking directly to customers, understanding audiences, and monitoring activity. The importance of visual content, user generated content, and video on social media are also discussed.
The presentation discusses digital marketing measurement and optimization. It covers the modern customer journey, key digital channels like social media and SEO, and important metrics to track like clicks, conversions, and ROI. The key takeaways are to start with a clear marketing goal, focus on the right metrics, value target customers across all touchpoints, and use tagging and analytics to prove the impact of campaigns on business objectives. The speaker then outlines next steps around e-commerce, consulting services, and partnering with Google and a data company.
Key questions about social media answered for B2B marketers, such as: how are b2b buyers using social media? What are the pitfalls to avoid? And what does b2b social media success look like?
The document discusses top tactics for improving email marketing in 2016 according to Komal Helyer, Head of Marketing at Pure360. Some key points include focusing on audience segmentation, using real-time triggers and personalized content, prioritizing simplicity and creativity in delivery, optimizing for mobile, and going beyond basic click metrics to more advanced data analysis across channels. Advanced data integration and a single customer view are also highlighted as important to enabling personalized and cross-channel engagement strategies.
This document introduces a new framework called Social Marketing Analytics for measuring results in social media. It provides a process that helps companies measure, assess and explain the performance of social media initiatives in the context of specific business objectives. The framework begins with defining corporate goals and business objectives, then identifying key performance indicators to measure success. It concludes with implementing specific operational tactics. The framework is designed to minimize confusion and deliver tangible results for social media marketing efforts.
Winning Consumers with Content: The Inside Story from Citi [ThinkContent New ...Heather Eng
How do you make your brand part of your customers’ daily lives? At ThinkContent New York 2018, Jenn Eldin, SVP, Head of Global Content, Citi, gave a sneak peek of the new “Life and Money” hub – a major new content initiative that Citi is launching to deepen engagement with its audience. Hear about Eldin’s journey in navigating the internal sell, the evolution of content at Citi, and where it’s going in the coming years.
10 Digital Marketing Essentials for any type of business Dave Chaffey
What are the techniques of online marketing that businesses MUST get right today? Dave Chaffey of Smart Insights presented at Portsmouth Business School on 8th October 2014 and repeated with a longer version at Leeds University Business School on 15th October.
Top social media trends for 2020 with Matt NavarraSmart Insights
We will be joined by Matt Navarra for a deep dive into the latest social media & martech trends.
Social media trends can be fleeting, but some stick around and become pillars of the social media world.
We spoke to over 50 industry experts to find out which trends they thought would be the most crucial for social media teams to act on in 2020.
Here's what will be covered:
- 3 key trends for 2020
- Discover the next generation of social, technology, and marketing
- Campaign inspiration from leading brands
TFM&A - Content Marketing ROI 2015 - Dave Chaffey - Smart InsightsSmart Insights
This document summarizes Dave Chaffey's presentation on evaluating content marketing ROI. It discusses techniques for proving the value of content marketing, including using dashboards, analytics segments, page value metrics, attribution models, and tools for showing social media amplification. It recommends using the VQVC framework to cover volume, quality and value of visits, as well as costs. The presentation provides examples from companies on how to measure ROI at both the overall investment level and for individual content initiatives and assets.
This document discusses how companies can leverage big data and social media analytics to drive business strategy and increase sales effectiveness. It defines big data for marketers and examines social media's role in integrated marketing. The key takeaways are how to use social analytics to optimize activities, focus on meaningful metrics like sentiment tracking, and examples of how companies have increased conversions. Strategies presented include developing segmentation using data mining to create nurturing programs that drive conversions. Case studies show applications in fashion, manufacturing and healthcare. The document encourages turning digital output into targeted messaging to improve ROI and eliminate silos between tactics.
Presentation given by Marc Keating, Head of Digital, IAS B2B Marketing at the 2011 How-Do B2B digital marketing forum. The presentation explores the future of B2B marketing, the impact of the digital native and the importance of content marketing as part of an integrated social and digital strategy.
Charity marketing specialist Lucy Conlan steps us through the trends across web, mobile, email and social media marketing to engage their audiences into 2016.
Top 3 Content Marketing Trends For 2017 And BeyondPlan 5 d.o.o.
The document summarizes the opinions of 25 experts on the top content marketing trends for 2017 and beyond. Some of the most common trends predicted include:
- A focus on quality over quantity and more efficient content creation.
- Increased investment in visual content like video and emerging formats such as virtual reality.
- Marketers will need to better measure the impact of content and tie it to business metrics like demand generation.
PR has changed significantly in recent decades and will continue to evolve. New challenges include increased mobile use and expectations for visual, engaging content. Key trends in 2015 include further mobile expansion, press releases incorporating more visuals, real-time marketing becoming more common, an emphasis on educational videos, engaging audiences through viral campaigns, ongoing security concerns, and a focus on high-quality over high-quantity content.
The document discusses the need for media and entertainment companies to implement a digital asset management (DAM) strategy to manage their digital content as the industry shifts to on-demand media. It recommends taking a phased approach to DAM implementation, with careful planning, change management, and selection of technology partners and vendors. Benefits of DAM include cost savings, new revenue streams, and better rights management, but success depends on an organization's ability to manage change.
Pleased to deliver a talk at the IEshikawa 15 Bricks to Clicks by the University of the Philippines Circle of Industrial Engineering Majors (UP CIEM) last Jan. 22, 2021, via Zoom.
Introduced Digital Marketing touching on the fundamentals and trends along with the 4 Strategic Steps to explore concepts and their applications in the field of Industrial Engineering.
It was a great way to start 2021 with you, "mga Iskolar ng Bayan."
Digital Marketing for B2B: Introduction and Steps to Get Started.Thomas Webster
An introduction to digital marketing for B2B - exploring key trends, frameworks for digital marketing strategy and tips to help you get started with digital marketing, social media, SEO and content marketing.
This document discusses social media measurement and analytics. It outlines key metrics and challenges in measuring social media conversations. Some of the key metrics discussed include sentiment, participation and engagement, influential ideas or memes, and attributes like demographics. It also lists some sample tools and capabilities needed for successful social media measurement.
This document provides steps for taking B2B marketing automation to the next level. It discusses creating a lifecycle engagement plan, integrating content marketing, starting with simple campaigns and multi-step welcome sequences, adding targeting and segmentation, getting frequency right through nurturing, adding lead scoring and grading, and using machine learning and predictive analytics in the future. The overall aim is to provide guidance on advanced uses of marketing automation to engage prospects and customers at different stages of the buyer journey.
Managing Digital Marketing in 2015
Best practices for integrating digital technology,
marketing and advertising to fuel business growth
Author: Dr Dave Chaffey
Research in collaboration with TFM&A 2015
Published: January 2015
A Digital Marketing Ecosystem for PharmaceuticalsSandeep Bhat
The document discusses the need for pharmaceutical companies to adopt an integrated digital marketing platform and ecosystem to engage with customers across online channels in a consistent manner. It notes that digital spending has surpassed print spending and that existing digital efforts are fragmented. The proposed solution is a shared services platform that allows for multi-channel communication, centralized metrics, and significant cost savings. It provides examples of how social media can be leveraged in the pharmaceutical industry for education, support, and sales purposes despite regulatory challenges.
McGraw-Hill Education: Building a Scalable Nurture Program Marketo
One of the keys to engagement marketing success is understanding the customer journey. To remain competitive in today’s market, marketers need to build sophisticated, agile programs to nurture customers based on their behavior. Join this webinar to hear how McGraw-Hill Education is building an enterprise marketing automation program and positively transforming their customer interactions.
Join McGraw-Hill and Marketo as they discuss how to:
- Align marketing and sales practices
- Develop integrated cross-channel marketing programs
- Target content based on user behavior and activity
- Add visibility/accountability to campaign metrics
This document discusses integrating marketing analytics and data-driven intelligence. It covers operationalizing digital data capture and integration, data-driven multi-channel outbound marketing, real-time inbound marketing and dynamic analytics, and creating adaptive customer experiences. The key aspects are consolidating customer data from various sources, driving value from integrated analytics, orchestrating the next best action for customers, and measuring performance to improve outcomes. The overall goal is to develop a complete, unified view of the customer to deliver personalized, relevant experiences across channels.
ROI B2B Maximization. Data Driven. Digital Transformation RoadmapGood Rebels
This document discusses the ROI and benefits of data-driven digital transformation for B2B companies. It highlights key challenges that B2B companies face related to customer loyalty, self-service needs, and existing customer profits. A successful digital transformation should focus on improving customer experience, developing new business models, increasing operational efficiency, and enhancing business intelligence. The document outlines best practices and provides examples of ROI metrics and benefits companies can expect, including increased sales, productivity, intelligence, and profits. It proposes a roadmap for digital transformation focused on leadership, engagement, architecture, and ROI.
This document discusses content performance marketing and creating performance content. It emphasizes understanding consumer intent in order to create effective, actionable content that drives results. Marketers are challenged to produce enough engaging content and to measure its ROI. The document advocates treating content as connective tissue across the marketing ecosystem and shifting from a focus on SEO to performance content. It also provides examples of success stories where optimizing content based on intent insights increased revenue and conversions.
Marketing per i newborns: come Analytics e IoT aiutano le aziende a targetizz...SAS Italy
SAS Italy - Disegnare strategie di marketing che siano efficaci, soprattutto quando si parla di nuove generazioni, dipende innanzitutto dall’individuazione del giusto target. Una volta individuato, è necessario estrarre il valore che proviene dall’intersezione di tre componenti chiave: data, discovery e deployment. Da dove partire quindi? Il marketing path delle nuove mamme è un percorso caratterizzato da un mix di tecniche di marketing tradizionali e digitali: in questa presentazione scopri come le aziende sono in grado, grazie agli Analytics e all’applicazione dell’IoT, di diventare rilevanti per loro.
10 Digital Marketing Essentials for any type of business Dave Chaffey
What are the techniques of online marketing that businesses MUST get right today? Dave Chaffey of Smart Insights presented at Portsmouth Business School on 8th October 2014 and repeated with a longer version at Leeds University Business School on 15th October.
Top social media trends for 2020 with Matt NavarraSmart Insights
We will be joined by Matt Navarra for a deep dive into the latest social media & martech trends.
Social media trends can be fleeting, but some stick around and become pillars of the social media world.
We spoke to over 50 industry experts to find out which trends they thought would be the most crucial for social media teams to act on in 2020.
Here's what will be covered:
- 3 key trends for 2020
- Discover the next generation of social, technology, and marketing
- Campaign inspiration from leading brands
TFM&A - Content Marketing ROI 2015 - Dave Chaffey - Smart InsightsSmart Insights
This document summarizes Dave Chaffey's presentation on evaluating content marketing ROI. It discusses techniques for proving the value of content marketing, including using dashboards, analytics segments, page value metrics, attribution models, and tools for showing social media amplification. It recommends using the VQVC framework to cover volume, quality and value of visits, as well as costs. The presentation provides examples from companies on how to measure ROI at both the overall investment level and for individual content initiatives and assets.
This document discusses how companies can leverage big data and social media analytics to drive business strategy and increase sales effectiveness. It defines big data for marketers and examines social media's role in integrated marketing. The key takeaways are how to use social analytics to optimize activities, focus on meaningful metrics like sentiment tracking, and examples of how companies have increased conversions. Strategies presented include developing segmentation using data mining to create nurturing programs that drive conversions. Case studies show applications in fashion, manufacturing and healthcare. The document encourages turning digital output into targeted messaging to improve ROI and eliminate silos between tactics.
Presentation given by Marc Keating, Head of Digital, IAS B2B Marketing at the 2011 How-Do B2B digital marketing forum. The presentation explores the future of B2B marketing, the impact of the digital native and the importance of content marketing as part of an integrated social and digital strategy.
Charity marketing specialist Lucy Conlan steps us through the trends across web, mobile, email and social media marketing to engage their audiences into 2016.
Top 3 Content Marketing Trends For 2017 And BeyondPlan 5 d.o.o.
The document summarizes the opinions of 25 experts on the top content marketing trends for 2017 and beyond. Some of the most common trends predicted include:
- A focus on quality over quantity and more efficient content creation.
- Increased investment in visual content like video and emerging formats such as virtual reality.
- Marketers will need to better measure the impact of content and tie it to business metrics like demand generation.
PR has changed significantly in recent decades and will continue to evolve. New challenges include increased mobile use and expectations for visual, engaging content. Key trends in 2015 include further mobile expansion, press releases incorporating more visuals, real-time marketing becoming more common, an emphasis on educational videos, engaging audiences through viral campaigns, ongoing security concerns, and a focus on high-quality over high-quantity content.
The document discusses the need for media and entertainment companies to implement a digital asset management (DAM) strategy to manage their digital content as the industry shifts to on-demand media. It recommends taking a phased approach to DAM implementation, with careful planning, change management, and selection of technology partners and vendors. Benefits of DAM include cost savings, new revenue streams, and better rights management, but success depends on an organization's ability to manage change.
Pleased to deliver a talk at the IEshikawa 15 Bricks to Clicks by the University of the Philippines Circle of Industrial Engineering Majors (UP CIEM) last Jan. 22, 2021, via Zoom.
Introduced Digital Marketing touching on the fundamentals and trends along with the 4 Strategic Steps to explore concepts and their applications in the field of Industrial Engineering.
It was a great way to start 2021 with you, "mga Iskolar ng Bayan."
Digital Marketing for B2B: Introduction and Steps to Get Started.Thomas Webster
An introduction to digital marketing for B2B - exploring key trends, frameworks for digital marketing strategy and tips to help you get started with digital marketing, social media, SEO and content marketing.
This document discusses social media measurement and analytics. It outlines key metrics and challenges in measuring social media conversations. Some of the key metrics discussed include sentiment, participation and engagement, influential ideas or memes, and attributes like demographics. It also lists some sample tools and capabilities needed for successful social media measurement.
This document provides steps for taking B2B marketing automation to the next level. It discusses creating a lifecycle engagement plan, integrating content marketing, starting with simple campaigns and multi-step welcome sequences, adding targeting and segmentation, getting frequency right through nurturing, adding lead scoring and grading, and using machine learning and predictive analytics in the future. The overall aim is to provide guidance on advanced uses of marketing automation to engage prospects and customers at different stages of the buyer journey.
Managing Digital Marketing in 2015
Best practices for integrating digital technology,
marketing and advertising to fuel business growth
Author: Dr Dave Chaffey
Research in collaboration with TFM&A 2015
Published: January 2015
A Digital Marketing Ecosystem for PharmaceuticalsSandeep Bhat
The document discusses the need for pharmaceutical companies to adopt an integrated digital marketing platform and ecosystem to engage with customers across online channels in a consistent manner. It notes that digital spending has surpassed print spending and that existing digital efforts are fragmented. The proposed solution is a shared services platform that allows for multi-channel communication, centralized metrics, and significant cost savings. It provides examples of how social media can be leveraged in the pharmaceutical industry for education, support, and sales purposes despite regulatory challenges.
McGraw-Hill Education: Building a Scalable Nurture Program Marketo
One of the keys to engagement marketing success is understanding the customer journey. To remain competitive in today’s market, marketers need to build sophisticated, agile programs to nurture customers based on their behavior. Join this webinar to hear how McGraw-Hill Education is building an enterprise marketing automation program and positively transforming their customer interactions.
Join McGraw-Hill and Marketo as they discuss how to:
- Align marketing and sales practices
- Develop integrated cross-channel marketing programs
- Target content based on user behavior and activity
- Add visibility/accountability to campaign metrics
This document discusses integrating marketing analytics and data-driven intelligence. It covers operationalizing digital data capture and integration, data-driven multi-channel outbound marketing, real-time inbound marketing and dynamic analytics, and creating adaptive customer experiences. The key aspects are consolidating customer data from various sources, driving value from integrated analytics, orchestrating the next best action for customers, and measuring performance to improve outcomes. The overall goal is to develop a complete, unified view of the customer to deliver personalized, relevant experiences across channels.
ROI B2B Maximization. Data Driven. Digital Transformation RoadmapGood Rebels
This document discusses the ROI and benefits of data-driven digital transformation for B2B companies. It highlights key challenges that B2B companies face related to customer loyalty, self-service needs, and existing customer profits. A successful digital transformation should focus on improving customer experience, developing new business models, increasing operational efficiency, and enhancing business intelligence. The document outlines best practices and provides examples of ROI metrics and benefits companies can expect, including increased sales, productivity, intelligence, and profits. It proposes a roadmap for digital transformation focused on leadership, engagement, architecture, and ROI.
This document discusses content performance marketing and creating performance content. It emphasizes understanding consumer intent in order to create effective, actionable content that drives results. Marketers are challenged to produce enough engaging content and to measure its ROI. The document advocates treating content as connective tissue across the marketing ecosystem and shifting from a focus on SEO to performance content. It also provides examples of success stories where optimizing content based on intent insights increased revenue and conversions.
Marketing per i newborns: come Analytics e IoT aiutano le aziende a targetizz...SAS Italy
SAS Italy - Disegnare strategie di marketing che siano efficaci, soprattutto quando si parla di nuove generazioni, dipende innanzitutto dall’individuazione del giusto target. Una volta individuato, è necessario estrarre il valore che proviene dall’intersezione di tre componenti chiave: data, discovery e deployment. Da dove partire quindi? Il marketing path delle nuove mamme è un percorso caratterizzato da un mix di tecniche di marketing tradizionali e digitali: in questa presentazione scopri come le aziende sono in grado, grazie agli Analytics e all’applicazione dell’IoT, di diventare rilevanti per loro.
This is an instructive presentation on how the Laurea students will carry out a learning project which enables them to put into practice the theoretical framework of content strategy presented in the Laurea online course
A PRACTICAL APPROACH TO A B2B CONTENT MARKETING STRATEGY by Anders Lunde, PravdaKomfo
Creating content without a strategic direction is a waste of time, money and resources. Learn how to make a strategy for B2B content marketing and social distribution based on a proven method.
William Reed offers expert insight into best practices for nonprofits to be found online and to understand the changing digital culture. Presentation from the 2014 Cleveland Nonprofit Marketing Summit.
Going beyond the status update - b2b marketing summit 14june12Barrett Dixon Bell
Rene Power's presentation to the B2B Marketing Summit held at The Brewery London, 14 June 2012.
Rene opened up the content marketing stream with a content essentials presentation focusing on strategies that B2B companies can use to effectively drive awareness, engagement and lead generation through great content.
Rene focused on curation, content repackaging and creation of new content, mapping it to different audiences, needs and buying cycle stages.
Every B2B marketer knows the struggle is real. It’s not easy to create engaging content.
Engaging your audience isn’t about trying to shock them through gimmicks and off-brand quips. It’s about truly understanding who’s at the receiving end of your content: Real people. Unless you understand what keeps them up at night and what gets them excited, your content marketing simply won’t cut through the clutter and generate results.
Generating leads with Inbound MarketingAndrew Shaw
The world of marketing is changing fast. In this presentation, we describe the role of marketing in the Facilities Services sector and how the marketing team can make a real difference.
5 simple steps to map your visitor journey and optimise your website for conv...Lisa Jansen
Mapping your website visitor journey is key to optimising conversion. Use this simple template to think through the different section of your page, who your key visitors are, what actions you want them to take and what impressions and feelings your site needs to trigger to achieve the desired outcome.
The Content Marketing Imperative - Michael Brenner, Head of Strategy, NewsCredNewsCred
This document discusses how marketing has changed and the need for a new approach centered around quality content. It notes that people are overwhelmed with marketing messages and have short attention spans. Traditional marketing like banners are ineffective. Instead, it advocates focusing on content that answers people's questions and creates an emotional connection through stories. The example of SAP transforming its approach from product-focused content to helping customers grow their business through a publisher-style blog is provided. It concludes that an enterprise content platform is needed to execute a strategic, scalable content marketing approach.
Integrated Live How to create a successful content marketing strategy in a (l...Giuseppe Caltabiano
The document provides guidance on creating a successful content marketing strategy for large B2B enterprises. It discusses defining the strategy and case for change, aligning content with business goals, creating personas, mapping the buyer journey, developing "big rock" flagship content, measuring ROI, and piloting the strategy before global rollout. The key aspects are developing a content ecosystem and editorial board, focusing on high-quality content that engages the top 10% of audiences, and promoting this content across distribution channels.
Ignite Visibility: The Most Important SEO Initiatives to Plan for in 2016AMASanDiego
Track: Inbound
Topic: SEARCH ENGINE OPTIMIZATION
Title: The Most Important SEO Initiatives to Plan for in 2016
Speaker: ALAN BUSH, VP of Strategy, Ignite Visibility
Alan Bush, VP of Strategy of Ignite Visibility and UCSD teacher, reveals the biggest changes in SEO in 2015 and what to focus on in 2016. This presentation is not necessarily for SEO beginners, but instead, for those who have some basic knowledge of SEO and are looking to take their ranking to the next level.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
The document discusses search engine optimization (SEO) and how to improve a website's organic rankings. It covers SEO basics like keywords, on-page optimization of titles, content and links, and off-page factors like backlinks. The document provides tips for optimization, such as adding relevant content and improving site structure, as well as link building through blogs, directories and partnerships. It also stresses the importance of measuring SEO results through tools and comparing traffic and leads generated over time. Businesses can consider handling SEO internally or hiring an outside consultant.
Customer conversion funnel power point slides and ppt diagram templates SlideTeam.net
This document provides instructions for editing images in PowerPoint presentations. It describes how to ungroup objects, change colors, and customize icons. Users can download editable images to enhance their presentations and engage audiences. The images can be modified in size, orientation, and other properties using the editing tools in PowerPoint.
SAS Customer Decision Hub: migliora l’engagement con i tuoi clienti analizzan...SAS Italy
Con SAS Customer Decision Hub puoi disegnare una customer experience rilevante e coerente, in tempo reale e in qualsiasi touch point, attraverso un sistema decisionale centralizzato per la gestione e l’orchestrazione di tutte le logiche di interazione con i tuoi clienti.
CASE STUDY: How Pega used the changing B2B buyer journey and persona's to tra...B2B Marketing
B2B SUMMIT 2014 - CASE STUDY: How Pega used the changing B2B buyer journey and persona's to transform the way we engage with our customers and prospects.
Live Webinar: New Ways to Exceed Your Marketing Goals with LinkedInLinkedIn
This document discusses how LinkedIn can help marketers achieve their goals. It outlines that LinkedIn has the largest professional network that can be used to target specific audiences like senior-level professionals, decision makers, and industry leaders. Content is consumed on LinkedIn before purchasing decisions are made. The document then provides examples of how marketers can create awareness, engage audiences, and generate leads through organic content, paid content like sponsored updates and ads, and sponsored InMails. It shares success stories from customers who achieved branding, lead generation, and event registration objectives.
Content Marketing for B2B: Aligning Storytelling to Lead GenerationDigital Vidya
Explore effective content marketing strategy for B2B businesses. Gain insights from webinar on 'Content Marketing For B2B: Aligning Storytelling To Lead Generation' led by Bianca Ghose, Global Head – Content Marketing, HCL Technologies.
Check out these 40 beautiful examples of content hubs. If you're looking to add a similar hub and content experience to your site, consider checking out a Triblio demo at http://www.Triblio.com
Big Data Intelligence for Exceptional Engagement PerformanceInfini Graph
InfiniGraph is a cloud-based big data analytics platform that gives brands greater insight and competitive advantages in their date-driving marketing, customer engagement and e-commerce. InfiniGraph has “weaponized” the content calendar for marketers and can be described as a Buzzfeed for brands leverage the Content Hub to increase engagement performance. This is accomplished by analyzing and curating massive social media content (e.g., Facebook, Twitter, Instagram, YouTube etc.) and correlating it to meaningful industry, brand and consumer trends. InfiniGraph’s approach is radically different: using crowd-sourcing social intent and behavior (based on content interaction), it has organized a per-industry structure. This organization drives context, enabling the measurement of trends on over 250,000 brand sites, looking at trillions of consumer actions. See the Content Hubs in action here http://bit.ly/Content_Hub
Learn about PYLON for LinkedIn Engagement Insights, a new API solution available through our Analytics Partner DataSift.
We’ll take a deep dive into this new analytics offering that allows marketers to use the privacy-protected LinkedIn data of 467M professionals worldwide to cut through the mass of data points and hone in on those that truly matter: allowing you to make data-informed decisions based on the genuine needs of audiences.
Learn how you can:
-- Discover your audience: Gain insight into where to invest your advertising dollars by discovering the audiences that are the most engaged with your content.
-- Create better content: Design successful content campaigns and develop messaging that resonates with your audiences by determining what topics they are interacting with.
-- Build your brand: Discover how audiences engage with your brand, products or services (or those of your competitors) through company, industry and competitive insights.
In this presentation, the team from DataSift will explain how you can identify and measure the right metrics, keeping a pulse on the needs and interests of your target audiences.
SEO, Social, and More: Digital Marketing for your BusinessIntuit Inc.
Every business owner wants to attract more customers, convert prospects to sales, and get more referrals from customers. Attracting the right customers to "sell and wow" will help your business bring in more sales and better your bottom line.
The document discusses the rise of content marketing and the role of content engineers. It defines a content engineer as someone who blends creative and analytical skills to develop relevant content across different channels and measures performance. The presentation provides tips on how to listen to customers, engage them in conversations, create a virtuous marketing cycle, and establish a culture of measurement.
This document discusses digital marketing trends and how Somnio helps clients address them. It summarizes Somnio as an Austin-based digital agency that specializes in integrated digital marketing. Key trends discussed include post-modern content marketing focusing on empathy and integration; the growing role of user-generated content; account-based marketing targeting specific accounts; and the future of artificial intelligence in areas like natural language processing, image analysis, and personalized content. Case studies are presented and Somnio's approach to each trend is described through proposed strategies and creative concepts.
The New SEO: User Behavior, Social Engagement and Brand PreferenceMary Mac
The document discusses how search engine optimization (SEO) has changed and now factors in user behavior, social engagement, and brand preference in addition to traditional "old school" SEO techniques. It notes that Google search results are now affected by how users interact with sites they find in search results, mentions and links on social media, and brand searches. The document provides examples of data points that search engines now monitor related to these new factors and suggests ways for marketers to utilize content, analytics, testing, lead nurturing, search, community building, and mobile strategies to optimize for the new SEO landscape.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
Webinar: Futuro of Social Media by Fernando PoloGood Rebels
The document discusses the future of social media from marketing, social, and human-centered perspectives. It outlines key developments in social media since 2003 including the rise of social ads, influencer marketing, visual content, AI/bots, fake news, digital detox, privacy issues, and content moderation. It discusses trends like messenger apps surpassing social networks, the growth of artificial intelligence on social platforms, and the importance of influence. The document advocates for more human-centered organizations that engage customers, employees and citizens.
Celgene Patients Partners Webinar: Breaking Through the Clutter To Inform You...Hans Kaspersetz
This document summarizes a webinar presentation about using content marketing strategies to break through clutter and inform audiences. It discusses common challenges like limited budgets and reaching target audiences. It then outlines strategies for effective content marketing like creating long-form, in-depth content that answers user questions to rank highly in searches. It emphasizes focusing on relevance over keywords and readability. Finally, it suggests steps for organizations like aligning content and editorial missions with corporate goals and setting aligned KPIs and budgets.
The document discusses an agency called FRWD that specializes in accelerating growth for clients through small, continuous improvements rather than large initiatives. Their approach focuses on deeply understanding target consumers, connecting with them directly through various channels, and testing and learning from experiments to improve programs over time. They have helped clients across digital media, content, mobile, and other areas, generating significant increases in engagement and sales.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Similar to Visual Hypercuration InfiniGraph Capabilities 2013 The Content Hub (12)
Artificial Intelligence: What are the different ways AI is going to transform the device-based experience for consumers?
How do you stay ahead of where AI is headed?
How should AI be leveraged to enhance brand trust, improve engagement and help consumers get jobs to be done in a way that is valued by consumers?
How can AI be employed to create better personal performance for individuals?
When Big Data and Predictive Analytics Collide: Visual Magic HappensInfini Graph
Big data is useless data unless you have a way to handle and perform meaningful analysis that drives a business outcome. Data visualization has transformed complex data sets into patterns now being used to constructed predictive models. In the massive exploding world of social data and content engagement the need for intelligent data mining and pattern prediction is required to realize data driving marketing. In this presentation, we will explore techniques, key takeaways and examples behind this fast growing market of predictive analysis.
Moneyball of Big Data and Real Time Insights are Changing EverthingInfini Graph
Passive Insights and delayed marketing are dead. Customers are demanding more engagement like no tomorrow and brands are unable to keep up with lack luster analytic and self monitoring tools based on 5 year ago technology. A new way of looking at the content consumption, connection graph, consumer engagement and performance measurement is needed. "Moneyball of Marketing" explains how a data driven approach to organic search can bring in net new customers. We're in the age of real-time trends and insights and response marketing is here. The brands that know what works what consumers engage with and have a grasp of industry behavioral insights are winning the game. Presentation at the BigDataCloud Today conf Jun 7th at the amazing Computer History Museum in Mt View .
This document discusses the importance of data in social media marketing. It notes that top companies are looking to take their social media initiatives to the next level by benchmarking their performance, creating strategies and tracking progress. It promotes social media brand assessments that analyze areas like content, engagement, and organizational synergy to provide recommendations. Finally, it advertises a free competitive industry report that provides engagement data and content insights about brands to help optimize marketing strategies.
How Meality achieved 2000% fan growth and 3% CTR increase with Big Data Combi...Infini Graph
Content has become the "Key Stone" to building a solid digital strategy. Not just social but overall marketing strategy. At JUMP 2013 held by eConsultancy Jan 30th in NY Troy Alan Dir of Marketing at Me-Ality and Chase McMichael CEO and Co-Founder InfiniGraph talk on how big data insights and marketing intelligence can grow and increase engagement with your fan base. See how 3.3 CTR and 2000% growth can be achieved as well as using trending content Hypercuration filtered on Photos amplifies your Pinterest with 50% consecutive growth. See video here http://youtu.be/e49QZD14EcQ Also see Fashion/Apparel analysis http://bit.ly/WjYpma and Fashion Women http://bit.ly/Yw1zna used in this presentation
Danette Gossett @MarketngTidbits
Successful brands are organized for #contentmarketing and social @ChaseMcMichael #cometoJUMP
Aneta Hall @anetah
TY to my fav #cometojump speakers: @jimsterne @ChaseMcMichael @TejP @jeffreyaallen @PaullYoung @JeffRagovin Bernice @pranavyadav
Margaret Molloy @MargaretMolloy
Intrigued by #InfiniGraph as content curation tool @ChaseMcMichael #cometoJUMP
Margaret Molloy @MargaretMolloy
Successful brands are organized for #contentmarketing and social @ChaseMcMichael #cometoJUMP
Alisha Outridge @AlishaOutridge
Facebook is an interest graph. Twitter is a conversation graph #ComeToJump
InfiniGraph Capabilities and 2.8 ReleaseInfini Graph
InfiniGraph Capabilities and 2.8 Release Webinar see video here http://bit.ly/137jp3F See the 8 Ways Brands Use Content Engagement To Drive Strategy and post here http://bit.ly/UCT6kM
How TCBY Got 398% More Engagement With Data-Based Content MarketingInfini Graph
Our Nov 7 2012 webinar. Jason Cormier of Room 214 presented How We Boosted TCBY Engagement by 398%. Natalie Petouhoff presented Brand Engagement and Content Performance. Brian Carter presented Answers to Frequent Questions About Content Marketing. How big data empowers better performance, and how critical interaction is to Social Media ROI.
InfiniGraph helps brands identify relevant trends for their customers by analyzing large amounts of social media data. It empowers brands to create engaging content marketing campaigns. InfiniGraph provides insights into what content types and topics are trending for specific audiences based on consumer interactions and connections through the social graph. This allows brands to better understand their customers and engage with them.
Social Media Monitoring ROI Metrics ForumInfini Graph
- Social media monitoring involves analyzing conversations about brands, products, and users' opinions on social networks to understand what is relevant and trending. InfiniGraph's tools go beyond listening to help brands discover hidden opportunities and competitive insights by analyzing the vast amount of user data and interactions on social media. InfiniGraph's social intelligence solutions have helped various brands like Military.com, Golden Spoon, and Complex Media significantly increase their social media engagement, traffic, sales and followers.
International infinigraph digitalmarketingintelligence_2012Infini Graph
This document discusses how InfiniGraph uses real-time consumer intelligence to help brands target the right people with the right content. It highlights that InfiniGraph can analyze over 800 million social media users to target based on demographics, location, and interests. InfiniGraph aims to simplify identifying opportunities in big data and empower brands to gain more relevance and resonance with audiences through efficient campaigns.
The document discusses how InfiniGraph taps into continuous genius moments to help choose the most interesting content from the 3.5 billion pieces shared weekly. It describes how brands now have the most powerful opportunity in history to specifically target people based on their interests and behaviors. InfiniGraph's technology drove 47% more engagement for Military.com by targeting interests based on behavior.
Emerging Media Conference 2012 - San FranciscoInfini Graph
Social media has profoundly changed society over the past decade. It has enabled new forms of widespread collaboration and communication that have influenced major world events like the Arab Spring, the Japanese earthquake and tsunami, Occupy Wall Street, and political scandals. The rise of social networks like Facebook and new technologies like smartphones have given billions of people the ability to instantly share information and perspectives online. This level of connectedness and the new dynamics around how news and ideas spread digitally continue to reshape our world in fundamental ways.
InfiniGraph is strategic and interactive intelligence that accelerates customer engagement (likes, shares, retweets, clicks and comments) with brand content, enhances search ads, and extends your social reach in unprecedented ways - all within your own display media and marketing campaigns.
Real Time Trends in Ads - Creating Intelligent Social Ads Infini Graph
"InfiniGraph uses social behavior to show you which content will drive the most engagement in your ads."
What your going to Get?
How to increase content engagement?
- InfiniGraph/Flite Ad Component
ads/apps/landing pages/websites
What’s Trending Content?
- Hypecuration what's relevant
- Most relevant content based on crowd action
How to create a Social Ad in real time
This document summarizes InfiniGraph's social media marketing intelligence platform. The platform analyzes social media to identify trending content across paid, earned, owned, and social media. It then recommends targeted advertising placements and content curation strategies to amplify this trending content and maximize engagement. The platform also identifies influential social media users and content sources to partner with. InfiniGraph offers various price tiers for its platform providing different levels of social media analysis, reporting, and advertising capabilities.
Intelligent Trending Content scales Engagement within Social Display AdsInfini Graph
InfiniGraph’s social rank algorithms, combined with intelligent content sourcing provides clients 30+% increase in engagement, We're the curation masters and make you the smartest person in the room on what's trending in your business.
Optimizing Social Media: Making Real-Time Decisions on Real-Time DataInfini Graph
Social media, with its nebulous, random activity, also gives marketers a lot of real-time intelligence about where their market – or potential market – is, and what they are talking about. This has led to the new specialty of social media optimization, which leverages all this data so that marketers can make the most of social media. This session will look at methods for optimizing – from posting when a target market is most responsive to technologies that target potential fans or followers.
Case Study: NBC Uses Trending Content to Increase Engagement
Dan Woolsey (NBC News) and Chase McMichael (Infinigraph)
We all know that consumer behaviour is the best barometer to what's relevant. Actions equal intent, right? In this insightful session well hear how NBCUniversal used social intelligence on trending content to drive more engagement on Facebook, Twitter and on adverts. Their smart approach to content optimisation led to direct, measurable ROI.
InfiniGraph enable brands a smarter, faster and more intelligent way harness consumer social behavior creating the world’s smartest interest graphs for Facebook Ad Buys, Content Optimization and Intelligent Media Planning. Drive real Social ROI see 5X to 10x lift of your existing ad buys and content feeding engagement.
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
6. EXAMPLE: ENGAGEMENT REPORT
PET FOOD INDUSTRY
Access on-demand unbiased
engagement performance
measurement
Brands know:
• where they are
• what’s getting engagement
• how to increase engagement
• what type of content is working
• based on data
See what content
drove engagement
Leverage trends to drive real-time marketing
6
8. INDUSTRY TRENDING CONTENT ANALYSIS
8
Ongoing and historic trending content. Compare content from others brands based on
InfiniGraph Trend Scoring. Fast, Easy and Plugs into any publishing platform
10. BLOGS ARE YOUR CONTENT HUB
• Blogs are owned media
• Blogs are a form of social media
• Blogs support search optimization
• Visual Content Trends
Advanced discovery ZONE
Turn key deployment….
10
12. RETAIL PRODUCT TRENDING - ACTION
1000’s of products – what product(s) are driving engagement?
Correlate online engagement with store sales.
Crowdsourcing at it best “ Your brands are social”
Collective Content Engagement
Retail leverages trends
already started
• Increase discovery
• Drive more sales
• Amplify trend
• Viral engagement
12
16. KEY BENEFITS
CRM
Content
Digital
Strategy
Consumer
personas
Trends – Know
what works
Media sites most
relevant
Know what’s
trending
Publication
leaders
Ongoing behavior
Brand preferences Competitive
insights
Influencers Advocates
Types per market Where to buy and Global reach
when
Expand to social
brands
Global
segmentation
16
Interest targeting
data
On-demand
17. 2013 PRICING PACKAGES
30 Brands
3 Insights Reports
50 Brands
5 Insights Reports
Enterprise
300 brands
50 Insights Reports
$1500/month
$49K
Yearly
$149K
Yearly
$5K
$30K
$50-$120K
Data insights
Data Append
API Access
Content Hub
Data Analysis & Set Data Analysis & Set
up Services Package up Services Package
Training
Training
Content Hub
Content Hub
17
20. SEO to Content Engineering
• What
is your Content
Engineering plan?
• Do you know what
your customers
engage on?
• Do you know what
content is most
effective in your
industry?
20
21. Content Engineering
What is Content Engineering?
• Understanding and constructing content that reaches the
right audience with the right relevance to maximize
spend and effectiveness.
How?
• Leverage large amounts of data to reduce decision
time, theme prediction, trends and overall content
direction
The results? Higher return on:
• Content Engagement Initiatives
21 • Creative Content Spend
23. SUPPORTS OVER 30+ SOCIAL MEDIA PLATFORMS
Turnkey access to relevant content
23
100% coverage providing intelligent trending content via RSS
24. TRENDING CONTENT - APPS
“Its Trending”
Controlled trending content feeds dynamically and real time into visual display
website apps or ad units.
24
25. CONTENT THEMES
Visual reoccurring themes
over many brands enables
guidance on creative. Watch
what trends
Multi visuals in image post
performed higher on average
than single items in image.
25
Filtered content provides quick access to what visuals are achieving engagement and patterns.
26. CONSUMER BRAND AFFINITY
Affinity scores are calculated by
number of content actions and
frequency to obtain a relevance
rank i.e. affinity to the
brand. Twitter provides more
data reach than Facebook to set
up calculations.
The more the brand has activity
and cross brand activity the
scores are higher.
Engagement is key to this affinity
score why its provide an ideal
interest graph for targeting ads to
media.
26
Interest based on content interaction. What brands (sites) your audience
finds most relevant. Interest Graph based on engagement.
28. “
Finish Line Intelligent Insights
InfiniGraph makes it easy to
track content on an ongoing
basis, so brands can make
quick changes to their
content strategy”
Wendy Hofstetter
Manager of Digital
Finish Line
28
29. “
Del Grande Dealer Group
DGDG is a customer of InfiniGraph
because of the overwhelming evidence
that InfiniGraph is head and shoulders
above the rest. If you are looking to
take your on line presence to the next
level then InfiniGraph is not a "nice to
have" it is undoubtedly a "must have”
Demetrios "Tiki" Tsakiris
Director: Social Media
DGDG
29
30. “
Me-Ality Results Overview
InfiniGraph drove 2000%
growth for us but their most
powerful capability is
identifying fashion trends,
they surface what's hot
before it happens gave us a
competitive advantage ”
Troy Allen
Dir of Marketing
Me-Ality
30
InfiniGraph solves a problem for marketers enveloped in massive amounts of data by enabling them to identify what is truly relevant to their customers.We simplify trend identification, enable the production of higher quality content, and empower brands to create better engagement.InfiniGraph is like the Comscore / Nielsen for engagement performance and competitive intelligence
Companies are fighting for attention and fighting blind. Massive explosion of data as more consumer engage on content over many networks. Brands need to know what’s working what’s relevant and be shown what’s trending. They need to know more than ever what’s effective. What their target audience is finding relevant and more importantly what’s driving the consumer to act on what content that turns into sales.
InfiniGraph has invested over 3 years of data organization/collection on >250K brands categorized into Industry segments. Scoring trillions of posts over many content types give brands the suitable information to comprehend what is driving engagement. This is critical as historic data is not available unless already discovered. Brands need this level of data to extract the right insights InfiniGraph provides. The social graph ischaotic with massive unstructured data. Thus, brands must have content scoring and analytics to measure what is working in their industry NOT JUST THEMSELVES (what happens on your brands pages).Before starting to develop a content strategy, the first step is for brand’s to know their target audience’s relevant collective interests and needs. Insights are automatically generated along with content curation to provide a brand ongoing intelligence for any possible marketing initiatives. The organized data creates highly strategic as well as tactical data ongoing.
Using data and content trend to delivery a rich visual experience that consumer will engage on create a new data set. Most brands are in an industry where a great deal of relevant content is being created. Any industry can be set up for internal content discovery and collaboration. For external customer access is ideal for retailers or brands that have many products. Deploying a branded content hub has many advantages. Increase engagement on own media More discovery of reverent content. Integrate with landing and exit pages for eCom to extend consumer share.
Place content where the customers are at. Owned media is important to brands and driving discovery as well as content amplification increases engagement. Example of trending content on ecom purchase pages or company blog page.
Content trends in a target segment is extremely valuable. This content has the most engagement and therefore optimal for curation needs. Any publishing platform can link with InfiniGraph RSS feed (API) to display the trend scores in their feed and have direct access to filtered content. All brands on the right have trending content. Hypercuration enables on-demand custom creation of any target list such as top influencers, key brands and direct competitors. Every day some content relevant to your target audience composition trends high. You need to know about it and have strategy to harness the theme or do direct curation of that content to share.
InfiniGraph Trending and Affinity Interface “Brand Fingerprint” All brands have this!• All Brands have these elements, Trending Content, Brand Affinity (what consumers are engagement with outside the brand), Influencers and Affinity Trending Content (content the consumers are engagement with on other channels)• NOTE filters enables content and brand managers to see what trending on other brands “COMPETITIVE INTELLIGENCE” • All client trends are scored with InfiniGraph’s proprietary Trend Score algorithm.The results? Higher return on:• Content Insights.• Strategies on what is effective…Content Creation, Publishing and Distribution.Better Engagement through Better Content.
Example of InfiniGraph main brand dashboard used for visualizing engagement by content type over the INDUSTRY. Benchmark what’s working and what the brand is creating. It’s easy to determine where consumer are engaging and on what. Identify ongoing who in the industry is driving the most action on content. This is not a social mention or keyword . InfiniGraph is looking at all content within the industry and applying Trend Scores on each content item to surface what content is achieving engagement and why. The main UI has 18 graphs with various data attribution extracted from each brand analysis and collectively aggregated.
When content trends in a target segment is extremely valuable. This content has the most engagement and therefore optimal for curation needs. Any publishing platform can link with InfiniGraph RSS feed (API) displaying trend score in the feed and have direct access to filtered content. All brands on right have trending content. Hypercuration enables on demand custom creation of target list such as top influencers, key brands and direct competitors. Every day some content relevant to your target audience composition trends high. You need to know about it and have a plan of action to harness the theme or do direct curation of that content to share with your following.
InfiniGraph Increase Brand Engagement• Our technology crunches big data to analyze how your engagement ranks against your competitors.• We analyze the interactions by content type and theme.• We provide you the intelligence to drive best-in-class interaction strategies.The results? Higher return on:• Content Engagement Initiatives.• Creative Content Spend.Content Creation, Publishing and Distribution.Better Engagement through Better Content.
The ability to detect what brands network produces higher engagement on types of content is a must have in the age of data driving marketing. Here we look at the network structure and compare a successful brand network to a competitive brand.
Everyone has a genius moment you’re just not having them every day. But around us there are continuous genius moments happening all the time. InfiniGraph taps that genius
Key Benefits:CRM Consumer personasBrand preferencesInfluencers - AdvocatesExpand to social brandsContentTrends – Know what worksCompetitive insightsTypes per marketGlobal segmentationDigitalMedia sites most relevantPublication leaders Where to buy and whenInterest targeting dataStrategyKnow what’s trendingOngoing behaviorGlobal reachOn-demand
InfiniGraph pricing is structure like a Software as a Service SaaS. Billing is based on the number of active brands you have in the Industry insights analysis running ongoing. Each month insights are regenerated and pushed to the brand team. Most brands configure different insight structure comprising of different brand they are looking to compare or complementary brands that are relevant to the target audience. Hypercuration and content feed access is a feature and included in the yearly fee. Starting package are priced at $25K for up to 30 brands and 3 insight reports, $49K for 50 brands and 5 insight reports, $99K for 100 brands with 10 insight reports. InfiniGraph offers enterprise packages starting at $149K including 300 brand and 50 insight reports.All pricing is billed out monthly. Brands that require data insights analysis, editorial calendar direction and consumer persona insights can purchase a consulting package starting at $30K.
What is content intelligence – SHIFT from keyword conversation to content interactions. [content creates conversation PLUS interaction, liking, sharing]Content programming is now an integrated view with a specific eye to consumer behavior – Competitive WeaponWe have moved from a Keywordworld to an Interest Graph world. Brands have to leverage consumer actions on content or they are programming BLIND. The many to many world is finding what’s relevant based on collective actions. The CMO office is now empowered to drive strategy and measure what’s an effective as well as competitive insight. Brands are now in a must have position of using data to validate their content/marketing direction.
InfiniGraph Increase Brand Engagement• Our technology crunches big data to analyze how your engagement ranks against your competitors.• We analyze the interactions by content type and theme.• We provide you the intelligence to drive best-in-class interaction strategies.The results? Higher return on:• Content Engagement Initiatives.• Creative Content Spend.Content Creation, Publishing and Distribution.Better Engagement through Better Content.
InfiniGraph Increase Brand Engagement• Our technology crunches big data to analyze how your engagement ranks against your competitors.• We analyze the interactions by content type and theme.• We provide you the intelligence to drive best-in-class interaction strategies.The results? Higher return on:• Content Engagement Initiatives.• Creative Content Spend.Content Creation, Publishing and Distribution.Better Engagement through Better Content.
Social has infiltrated every media used by brands to engage customers. Scoring content and segmenting by industry enables brands to measure what is effective and where to double down on Paid when Earned media obtains traction in their industry. Same with Owned on what content is working and what's effective. We’re no longer in a one content type fits all structure.
InfiniGraph support over 30 social media and other publishing platforms. Content feeds are 100% RSS compliant.
Think of where you can insert tending content to create greater discovery on your Owned properties. Leverage your audience to drive higher engagement across channels. All trending content has prior crowd approval and just needs more reach. Trending content feeds are very versatile not based on a blind feed from twitter but content that has high engagement. http://blog.infinigraph.com/2011/10/11/be-relevant-or-die-social-display-media-and-trending-content/
InfiniGraph provides ongoing access to content filters. Large scale industry insights enable the creative teams to quickly see what’s already achieving engagement with their target audience.
Affinity scores are calculated by number of content actions and frequency or those type of actions to obtain a relevance rank i.e. affinity to the brand. Twitter provides more data reach than Facebook to set up calculations. The more active the brand is the higher the brand activity scores are. Engagement is the key to this affinity score and why it provides an ideal interest graph for targeting ads to media.
L’Oreal wanted to understand what content and competitive brands were reaching their customers and driving engagement. Goal of program was to use data to decide and alter the editorial calendar. http://blog.infinigraph.com/2012/05/29/how-loreal-tracks-the-consumer-path-to-purchase/ How L’Oreal Tracks the Consumer Path to Purchase
InfiniGraph makes it easy to track content on an ongoing basis, so brands can make quick changes to their content strategy” - Wendy Hofstetter Manager of Digital, Finish Line... Finish Line obtains insights from 50 brands leveraging their trending content and engagement analysis to drive their own strategy.
The Del Grande Dealer Group is a customer of InfiniGraph because of the overwhelming evidence that InfiniGraph is head and shoulders above the rest. If you are looking to take your on line presence to the next level then InfiniGraph is not a "nice to have" it is undoubtedly a "must have". ... DGDG obtains insights from 50 brands leveraging their trending content and engagement analysis to drive their own strategy.
“InfiniGraph drove 2000% growth for us but their most powerful capability is identifying fashion trends, they surface what's hot before it happens gave us a competitive advantage” -Troy Allen, Dir of Marketing, Me-AlityHow Meality achieved 2000% fan growth and 3% CTR increase with Big Data Combined with Facebook Ads and Intelligence Content Strategy [Video + Slides]http://blog.infinigraph.com/2013/02/05/how-meality-achieved-2000-fan-growth-and-3-ctr-increase-with-big-data-combined-with-facebook-ads-and-intelligence-content-strategy-video-slides/
UPMC needed ongoing content intelligence and what content was working over the medical industry. Taking into consider medical institutions and foundation along with organizations in the medical field created one of the most comprehensive insights in medical marketing / communications. See live example here http://smo.infinigraph.com/portal/industry/medical+foundations.htmlMore on the case study herehttp://blog.infinigraph.com/2012/07/20/content-marketing-and-engagement-insights-in-medical/
Room 214 has been our longest ongoing partner. With brands like Mrs Fields, Forever 21, Horizon Organic, TCBY and Thermo Scientific. The underlying theme is answering the vital questions on what content works, consumer preference and behavior.
Overall content engagement increase of 398% was produced using data driving marketing and content decision based on industry insights.SeeHow Big Data Increased TCBY’s Social Engagement By 398%http://blog.infinigraph.com/2012/11/09/how-big-data-increased-tcbys-social-engagement-by-398/ Room 214 case study.
InfiniGraph latest eBooks Social Engagement Ranking of the Top 15 Cosmetic Brands http://bit.ly/Six_Secrets and A brand Manager’s Guide To Content Marketing in Social Media http://bit.ly/ContentROIManypost on additional benefits InfiniGraph provides.http://blog.infinigraph.com/2013/04/11/how-to-build-a-content-marketing-machine-marketo-summit-2013/http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/http://blog.infinigraph.com/2012/11/09/how-big-data-increased-tcbys-social-engagement-by-398/http://blog.infinigraph.com/2013/02/05/how-meality-achieved-2000-fan-growth-and-3-ctr-increase-with-big-data-combined-with-facebook-ads-and-intelligence-content-strategy-video-slides/