How to create great fan pages and increase your Facebook Fans

1. Creating Great Fan Pages to Build & Grow Your Facebook Fans Dave Kerpen

2. • Strategies to Succeed on Facebook • How Likeable Succeeds on Facebook • How To Get Started on Facebook What’s In Store:

4. 15 Ways to Succeed on Facebook

5. 1. listen first and never stop listening

7. 2. think – and act – like your customer

10. 3. compel your customers to be your first fans

13. 4. respond quickly to all bad comments

17. 5. respond to good comments too

19. 6. be authentic

21. 7. should you ask a lot of questions?

22. 1. Pose a question or challenge directly to fans 2. Ask fans to “ like ” it 3. Announce winners of a Facebook-hosted contest or sweepstakes 4. Include “ everything else ” – all remaining status updates that didn ’ t fit any of the above categories in a recent study, Likeable Media looked at status updates that…

23. • In 100% of cases, engagement rates for posts that asked fans to “‘ Like ’ this ” were up to 5.5 times (on average 2.7x) higher than those for “ other updates ” .* • In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as “ other updates ” . Likeable Media found the following…

24. 8. provide value (yes, for free!)

26. 9. share stories (they’re your social currency)

28. 10. inspire your customers to share stories

30. 11. integrate facebook into the entire customer experience

32. 12. use facebook ads for greater impact

37. 13. admit when you screw up then leverage your mistakes

39. 14. consistently deliver excitement, surprise, & delight

41. 15. don ’t sell! just make it easy & compelling for customers to buy

43. A Likeable Case Study

44. *Likeable client The Pampered Chef*

45. • START: Facebook page launched July 15th, 2010 • GOAL: 50,000 Likes in 6 months • PURPOSE: Engage with brand advocates, connect with consultants, reach new customers TPC Strategy

46. • Without any ad spend, the page received 10,000 Likes by noon the next day (July 16th, 2010) • Received 50,000 Likes 10 days after the page launch date • Currently have over 240,000 Likes; with an average fan growth rate of 35.28% every two months TPC Results

47. • Started using Facebook ads in October 2010 with $4,000 put into a 10-ad rotation • Placed Facebook ads in alignment with their 30th Anniversary Celebration (celebrated on Facebook) • $4,000 ad spending generated 34,436 new Likes (just $0.11 per new Like) • In November, 16,028 Likes were generated from putting $1,000 into promoting and Livestreaming a cooking show (average new Like cost just $0.06) TPC Ad Spend

48. • The Pampered Chef Facebook page has unique page tabs like Shop, Specials, Give a Gift, Live Show, Recipes, and more • Facebook community has an active and engaging audience with stimulating discussions and friendly, passionate, supportive fans TPC Today

49. Getting Started Today

50. If you can add a business as a “FRIEND”, it’s not properly set up on Facebook. Individual profiles are for Individuals. profiles:

51. Groups are organized around common interest. Limited functionality, but able to organize large groups of people. Can be public or private. groups:

52. Established for businesses: Become a LIKER Completely public, don ’t need to be a member of Facebook to view HIGHLY functional. fan pages:

53. community pages:

54. the 5 most engaging status updates:

55. Listen Up! Be Transparent! Respond to Everyone! Just Be Likeable! Just Remember…

57. Thank You/ Grand Prize/ I Love Feedback likeable.com likeablebook.com Engage with me @DaveKerpen on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com