This document discusses how social media can enhance sales efforts. It outlines that social media allows companies to connect with more potential customers at a lower cost. It also explains that social media can help generate more leads, shorten sales cycles, and generate more referrals. The document then describes two services offered - a social media seminar training for sales and marketing teams, and a strategic social media plan involving discovery, account setup, content planning, and social media managing. Examples are provided for components like developing a content strategy and using management tools like Hootsuite.

1. SOCIAL MEDIA
FOR SALES
How Social Media Can Dramatically
Enhance Your Sales Efforts

2. What We Do
“Stryve Group teaches companies
how to leverage social media to
ENHANCE lead generation and
MAXIMIZE sales efforts.”

3. What is Social Media?
“Social media is the use of
technology to build a
relationship of know, like
and trust with friends,
colleagues and customers”

4. Problems To Solve
• “I’m not generating enough leads”
• “I can’t connect/engage all my leads
effectively”
• “I cannot qualify my leads”
• “I need more referrals”
• “My sales cycle is too long”
• “Lack of credibility”

5. Why Bother?
B2B Customer Buying
Behaviour is Changing
• 93% of B2B buyers use online search to begin the
buying process
• 37% post questions on social networking sites
• 93% of all business buyers believe all companies
should be on social media platforms
“If salespeople are to continue providing solutions to
their customers, selling must evolve in lockstep with
buying.” - Forbes.com

6. Social Media and Sales
• 32% of B2B marketers leverage LinkedIn
to generate leads
• B2B spending on social media is expected
to rise 67% in 2011
• 43% of employees at the largest
companies in the US report using LinkedIn
for professional reasons.
(Source marketingprofs.com)

7. Standard Sales Pipeline
Generate / Qualify
Sell / Convert
Trade Up / Referral
Evangelize / Referral

8. Standard Sales Pipeline
• Digital Footprint Tracking
(monitoring potential
customers)
• Twitter Search & Tracking
• LinkedIn Prospecting
• Blogging and SEO
• Content Creation
• Content Sharing (Slideshare)
• LinkedIn Groups
• Twitter Engagement
• Free trial / Opt-in
• Social Customer Service
• Feedback Tracking
• Online Referrals
• Client Promotion and Referral

9. The ROI
Our “Social Media for Sales” program is about providing you with the tools and
guidance to generate business results for your company.
• Exposure to More Potential Customers
– Social media allows you to target a large quantity of potential customers at a
significantly lower cost.
• Generate More Leads
– Social media will enhance your ability to generate more sales leads and ultimately
drive more revenue to your business. We will show you how to leverage social tools to
connect, collaborate and ultimately generate more sales for your business
• Shorten Your Sales Cycle
– Get sales quicker! We will work with you to utilize social media to shorten the sales
cycle and drive quicker cash flow. By leveraging social media connection points, you
can get your customer to know, trust and like in a shorter time frame.
• Generate More Referrals
– Referrals are the easiest and least expensive forms of marketing. We will show you
how to leverage social media to generate more business through referrals.

10. Our Services
1. Social Media Seminar Training
– An intensive half-day or full-day training session with your
sales and marketing team
– Benefits:
• Your company will be provided with all the knowledge and
resources to begin utilizing social media to drive sales for their
respective industry
• service tailored for sales-oriented organizations.
2. Strategic Social Media Plan
– A fully customized social media strategy, roadmap and
implementation
– Benefits:
• Over a 6-8 week period we work with your company and sales
force to implement social media in your sales process and
enhance business results

11. Social Media Seminar Training
What Is It?
• Two hour customized seminar for B2B sales and marketing
professionals. Focused on showing your team how social
media can drive business results.
What You Learn
• Principles of social media
• Overview of social media as it relates to your industry
(competitors, best practices)
• How to utilize social media tools more effectively. Bring your
laptops, this is a hands on session.
What You Get
• 5 to 10 ways your team can use social media to benefit your
business TODAY!

12. Strategic Social Media Plan
Our Four-Step Process
1. Discovery Session
2. Social Media Strategy Development
3. Implementation
1. Account Setup, Optimization and Automation
2. Content Planning & Creation
4. Analysis
1. Social Media Managing and Monitoring

13. Step #1: Discovery Session
• Determine Business Objectives
– Allows us to identify business objectives and
specifically how to integrate social media into
your current business operations.
• Determine Optimal Sales Strategy
– This stage allows us to determine which
social media activities will drive the best
results for your organization within your
current sales process

14. Example
• Requirement
– Industrial products organization required a social
media strategy that solidified their business
objective of becoming a thought-leader in
offshore sourcing.
• Developed a strategy that provided:
– Who to target/interact with:
• Where are your customers and how can you best
engage them
– What to target them with:
• Content strategy (what to write and when to write it)

15. Step #2: Account Setup, Optimization and Automation
Getting Setup & Optimized
– We will work with you to set up and optimize all of your social
media accounts. You may have accounts that are currently set
up, but we can guarantee they are not being utilized to their
fullest potential.
• This includes set up and optimization of LinkedIn, Twitter, Facebook,
YouTube, Reddit, Tumbler, Slideshare, Webinars and more.
Automation
– Fully automating Twitter, Facebook and LinkedIn posts to
integrate across all platforms (see next example).
Increase Your Follower Count
- We will show you how to increase your LinkedIn (500+) and
Twitter (1,000+) followers

16. Before and After Example

17. Content Planning & Creation
• What To Write and When To Post It
– It’s not as simple as tweeting or blogging.
Results come from a strategy for deploying
content that connects with the right customer
at the right time.
– We will help you develop an editorial
calendar that minimizes your work and
maximizes your results. Depending on your
business, we can develop a six to twelve
month plan of content so you’ll never have to
worry about what to write next.

18. Content Plan Example

19. Managing Your Social Media
• Managing & Monitoring Your Social
Media Brand
– There are ways to manage your online brand
by using the right tools and strategies. We will
set you up with a social media dashboard and
show you the ins and outs of tweeting,
posting, linking and connecting to achieve
maximum effects.
– Track your brand and impact online
– Track your competitors online
– Track your customers online

20. Example: Hootsuite
HOOTSUITE MANAGEMENT TOOL: www.hootsuite.com