InfiniGraph helps brands identify relevant trends for their customers by analyzing large amounts of social media data. It empowers brands to create engaging content marketing campaigns. InfiniGraph provides insights into what content types and topics are trending for specific audiences based on consumer interactions and connections through the social graph. This allows brands to better understand their customers and engage with them.

1. Chase McMichael CEO
@chasemcmichael @infinigraph
#ondemand April 4th 2012

2. InfiniGraph solves a problem for marketers
drowning in data by enabling them to identify what's
relevant to their customers.
We simplify trend identification empowering brands
to create resonating content marketing campaigns.

3. some content
is more interesting than other content.
Do you know what's important to your customer?

4. Content insight involves a staggering amount of data:
3.2 billion pieces of content are shared each week
between 800 million Facebook users.
How do you make sense of all this data?

5. We’re drinking from the social media fire hose.
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6. Professional Grade Intelligence
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7. Can you see the advantages of
understanding what your audience is into?
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8. What is Social Intelligence?
Pro Active
Social Intelligence is:
Deriving relevance from consumer
actions around content and other who
have in common connections through
the Social Graph while finding trends.

9. Trends
• What are trends?
• All brands have some sort of fan
interaction on their content.
• Clusters of brands in an industry
have more.
• Monitoring brand content traction
based on audience behavior What’s
across both the brand and the
industry represents the trends in relevant?
content preference.
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10. Isn't it worth knowing what is
relevant to your audience?
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11. Marketing Intelligence
Interface
www.infinigraph.com

12. Consumer Action On Brand Content
• What’s most important to the X Games engaged audience based on behavior?
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13. All Brands Have Trending content
Consumers acting on content provides better measurement to what’s relevant
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14. Do you see how brands can be
more engaged when they know
what’s trending?
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15. Competitive Brand Intelligence – Digital Insights
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16. What do you learn?
Recommended Action Steps:
Tuesday and Wednesdays are the best days to introduce new
photos. Where as Saturday is best to repost and spin those
photos with questions etc.
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17. Different Content Trends
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18. Recommended Frequency By Content Type
Total post allocation over four week period:
Type Mon Tues Wed Thurs Fri Sat Sun
optional 10 optional optional 20 15
trending
Status
posts
optional 25 optional optional 40 30
optional optional optional 12 optional
trending trending
Link
posts posts
optional optional optional 20 optional
7 14 repost 14
trending
Photo
posts
15 20 repost 20
8 repost repost trending 6
Video
8 repost repost trending 6
• Insight: Recommendation:
Link content goes to commerce sites and/or Repost content used for heavy traffic days to fill out days
blogs/media/publications. Whereas, status updates are and time slots with less traffic. A total of 200 posts across
more consumer engagement inducing. Photos and content types will get Client X to the industry average.
videos perform the highest.
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19. You have genius moments, just not every day.
But there are continuous genius moments happening all the time.
InfiniGraph taps that genius.

20. Military.com
• We got Military.com
41% more likes on
their posts
What we did:
Monitor the military branches and
surfaced trends
Our Results:
41% increase in likes
43% increase in comments
"InfiniGraph knows what content is most relevant
and how to act on trends. We're seeing 41%
improvement in content engagement.”
Joanna Campione - New Media Marketing Manager, Monster
Inc. (Military.com)
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21. Golden Spoon
• We got Golden Spoon some great results:
• Clickthrough rate: 6%
• Liked page fan: 51%
• Conversion to buy: 18%*
• Same store sales: up 13.7% during
promotional period.
• Coupon redemption rate was reported to be
approximately 18% with each e-mail promotion.
• New Facebook likes up 162%
• Monthly active users rose 105%.
“We’re running promos on slow days Mondays
• Post feedbacks were boosted 612% and Tuesdays on Facebook and sales are
equivalent to what they are on a weekend.”
• Post views increased 249%. Gary Brewer – Digital Eye (Agency) CEO
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22. Complex Media
• We helped grow Complex Media:
• What we did:
• Created the first Competitive Brand Intelligence for
Over 12 men publications
• Find out what Complex.com readers did on social
networks and what type of content they liked to
read and share.
Our Results:
Traffic to the Complex website by 30%
Twitter increased by 25%
“InfiniGraph increased Complex page views by
Facebook increased by 30% 30% and its Facebook following by 30%.”
Aleksey Baksheyev, Director of Technology of
Complex Media, Inc.,
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23. Wouldn't you want to know
What content and Why?
InfiniGraph answers this
question.

24. Chase McMichael CEO
@chasemcmichael @infinigraph
#ondemand