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Case Study: NBC Uses Trending Content to Increase Engagement Dan Woolsey (NBC News) and Chase McMichael (Infinigraph) We all know that consumer behaviour is the best barometer to what's relevant. Actions equal intent, right? In this insightful session well hear how NBCUniversal used social intelligence on trending content to drive more engagement on Facebook, Twitter and on adverts. Their smart approach to content optimisation led to direct, measurable ROI.

TechnologyBusiness
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Analyze · Automate · Activate CASE STUDY
THINGS ARE CHANGING Why is my content not getting more attention?
ABOUT THEGRIO.COM ,[object Object],[object Object]
MY SOCIAL MEDIA CONUNDRUM ,[object Object],[object Object]
A SOLUTION - CURATING SOCIAL CONTENT
IT WORKS ,[object Object],[object Object],[object Object],[object Object],68% of people are more likely to remember an ad with social context. - Nielsen 300x250
CHALLENGES ,[object Object],[object Object],[object Object]
BIG BRAND USE PAID MEDIA TO FACEBOOK
SOLUTION ,[object Object],[object Object],[object Object],There's 3 types of people who'll read your content: Igniters (1%), Sharers (9%), and Watchers (90%)
SOCIAL TRENDING CONTENT IN ADS Real-time filtered trending content; in ads, apps, website and FB landing pages - content marketing at scale.
RESULTS ,[object Object],[object Object]
MELDING PAID WITH OWNED AND EARNED MEDIA ,[object Object],[object Object],[object Object],There’s no silver bullet in content marketing.
GOT INTELLIGENCE?
USE CASES FOR TRENDING CONTENT ,[object Object],Both Facebook and Twitter together streaming within app
HOW IT WORKS
INTELLIGENCE CONTENT SCALING Social Mass Content Intelligence Ad Networks Brand Web Site Facebook page House Ads Mobile In Apps 3 rd party or Partner site Curation Cloud Ad/App delivery
BENEFITS ,[object Object],[object Object],[object Object],[object Object],[object Object]
SOME TAKE AWAY ,[object Object],[object Object],[object Object]
THANK YOU ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Editor's Notes

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