How I Came To Be Working In Direct-To-Fan
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Sometimes I am asked how I came to be working in the field of direct-to-fan strategy. This is how.
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How I Came To Be Working In Direct-To-Fan
- 1. DIRECT-TO-FAN STRATEGY What it is and how I came to be doing it Jessie Scoullar
- 2. DIRECT-TO-FAN STRATEGY What it is and how I came to be doing it Jessie Scoullar
- 3. 1.Where I come from 2.What direct-to-fan is 3. How we work
- 4. WHERE I COME FROM
- 5. I’m from New Zealand.
- 7. WANGANUI
- 8. WHANGANUI
- 9. I studied law, politics, philosophy and economics.
- 11. DUNEDIN
- 12. I was a DJ on student radio
- 14. I wrote music reviews for the student newspaper.
- 15. I qualified as a lawyer in 2003.
- 17. WELLINGTON
- 18. I wanted to be a music lawyer.
- 19. I operated a photocopier for a year.
- 20. I got a boring job.
- 21. I managed a band in my spare time.
- 23. Managing a band gave me a reason to meet people.
- 24. Venue owners, promoters, writers, advertisers, label people, licensing people, band managers, musicians.
- 26. I discovered a love for the internet.
- 27. I wrote a blog
- 29. I learned some basic HTML.
- 32. My boring job was still boring
- 33. I wanted to move to London.
- 35. AUCKLAND
- 36. On my second night in Auckland I met the CEO of the recording industry association.
- 38. I became his PA.
- 39. Day to day management of artists’ business affairs
- 40. Stage management
- 41. Tour management
- 42. Merchandising
- 46. Media liaison
- 53. Now what?
- 54. ?
- 56. I became an intern.
- 60. WANGANUI
- 62. 1.Where I come from 2.What direct-to-fan is 3. How we work
- 65. It’s a way for artists to increase their sales margins.
- 66. It empowers the artist to create and develop a direct relationship with their fans.
- 67. It complements existing sales channels.
- 69. 1. Engage 2. Connect 3. Reason to buy HOW?
- 71. 1. ENGAGE - optimise online presence - build mailing list → create sales channel
- 72. 2. CONNECT - find artist’s unique voice - create dialogue with fans → create relationship of loyalty
- 73. 3. REASONTO BUY - compelling range of offers - quality, exclusive, limited edition → give a reason to buy
- 74. $999.99
- 75. £175
- 77. £40 £30 £6 £15
- 84. DATA
- 85. For example:
- 90. DATA
- 91. 1.Where I come 2.What direct-to-fan is 3. How we work
- 92. HOW WE DO
- 101. 1.Where I come from 2.What direct-to-fan is 3. How we work