Facebook Marketing Strategy for Business fan pages

1. Marketing Strategy
- Lucky 13 steps -

2. 1 Select a Relevant Cover Photo
All covers are public. This means
that anyone who visits your Page
will be able to see your cover.
Covers can't be
deceptive, misleading, or infringe
on anyone else's copyright. You
may not encourage people to
upload your cover to their
personal timelines. Covers may
not include images with more
than 20% text.
• Price or purchase information, such as "40% off" or "Download it on example.com”
• Contact information such as a website address, email, mailing address, or
information that should go in your Page's "About" section
• References to Facebook features or actions, such as "Like" or "Share" or an arrow
pointing from the cover photo to any of these features; or
• Calls to action, such as "Get it now" or "Tell your friends."

3. 2 Be Consistent for Posting
Post twice a day so
that you can stay
“Top of mind” of
your fans.
Post with relevant
images is much
effective.

4. 3 Choose Perfect Time to Post
The best time to post
will depend on the
type of your business.
i.e. retailers
consistently get the
best engagement
from 8am – 2pm, and
restaurants from 7am
– 12pm

5. 4 Use Eye-Catching Quality Images
Use only attractive
high resolution 420px
X 350px (approx.)
images for normal
post and 860px X
250px (approx.)
images for highlighted
posts

6. 5 Keep Short Description
Post between
100 – 150 characters
(maximum 3 lines)
reflects 60% more
likes, comments and
share than long
description post

7. 6 Maintain Relevancy
Content and images
should let your
audience know that
you know who they
are and what they
like.

8. 7 Use Authentic Your Voice
People are your fans
and friends because
they like what you do.
Your voice on
Facebook should be
true to your brand

9. 8 Call to Action
You can ask your
fans to respond the
surveys, study related
posts and can also
approach to
share, like or
comment, but not
regularly.

10. 9 Use Relevant Apps
Contest, survey and
promotion
apps, along with data
capture form can
increase public
involvement with the
business or brand.

11. 10 Be Entertaining
To entertain your fans
and followers, include
funny
posts, videos, notes
twice a week. Not
necessarily related to
your business or
brand.

12. 11 Be Educational
People like and love
to share “how-to-
do”, “how-to-guide”
and “tips” related info.
Share educational
posts by creating
respective notes in
the fanpage.

13. 12 Use Information in Lists
Lists, in the form of
an infographic or a
PDF, are great for
sharing. Most popular
shared content have
title like “5 ways...” or
“10 things...” etc.

14. 13 Be Seasonable and Offer
Optimize your post
images and content
according to the
seasonal
events, festivals
along with attractive
offers.

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