InfiniGraph Capabilities and 2.8 Release Webinar see video here http://bit.ly/137jp3F See the 8 Ways Brands Use Content Engagement To Drive Strategy and post here http://bit.ly/UCT6kM
After arriving in Corinth, Paul lived with Aquila and Priscilla, two Jewish refugees who had recently arrived from Italy. He worked with them as a tentmaker and reasoned in the synagogue every Sabbath, trying to persuade Jews and Greeks about Christianity. Corinth was a bustling port city with thousands of prostitutes and a center for sports tourism, attracting refugees like Aquila and Priscilla.
Two criminals were crucified alongside Jesus. One hurled insults while the other rebuked him, acknowledging their just punishment. He asked Jesus to remember him in His kingdom, and Jesus assured him they would be in paradise together that day. When Jesus spoke of being lifted up, He was referring to His crucifixion which would draw all people to Him. The cross has the power to change everything.
Johann Sebastian Bach (1685-1750) was a highly skilled German composer and musician known as the "father of counterpoint." He came from a musically talented family and showed musical abilities from a young age. Though he faced difficulties like losing family members and eye problems later in life, Bach made a career as a church musician and composer, producing religious works and pieces for royalty. However, he was not widely famous until after his death, when his masterful compositions were rediscovered.
Crowdsourcing to Community Sourcing: Open Authority in Digital Engagement Pro...Lori Byrd-McDevitt
This document summarizes a presentation about moving from crowdsourcing to community sourcing projects in museums. It introduces the concept of "Open Authority," which brings together museum expertise and community contributions. A spectrum of participation is discussed, from contributory projects where the public contributes data to co-creative projects where all parties design the project together. As an example, a project at The Children's Museum of Indianapolis called "100 Toys That Define Our Childhood" is highlighted, where the museum engaged the community in sharing memories about toys from their childhood.
The document provides an analysis of the ICT market in Eastern Europe and CIS regions. It finds that mobile penetration rates are relatively low compared to developed markets, but growing steadily. The telecom market is valued at around $98.6 billion, with the majority of revenues coming from the larger Eastern European countries. Mobile operators are a mix of global and local owners, with strategic partnerships and alliances playing an important role.
Spring Creek Group Social Media Non-Profit Summit 2-24-2011Mediabrands Social
Spring Creek Group hosted a summit for non-profits to learn about social media. Here's the deck that we presented. There were small group breakout sessions and a wonderful panel to round out the day.
ad:tech Sydney 2012 Actionable Insights, Wed 14, Track 3genevievemayne
The document summarizes three panel discussions from a conference on digital marketing and online retailing. The first discussion focused on storytelling across different devices and media environments. The second focused on improving customer engagement and reducing abandonment in online retail. The third discussed treating Google like a 14-year-old by understanding consumers, competitors, and enhancing content interaction.
This document provides guidance for working with subject matter experts (SMEs) and industry speakers to develop effective presentations. It discusses shifting from a speaker-centric to learner-centric approach, using good adult learning strategies, and addressing common excuses SMEs give for not changing their presentation style. It also provides tips for mapping presentations around clear goals and measurable outcomes through discussion questions and activities that mirror real-world application of content. The document emphasizes focusing presentations on the actions and information people truly need to achieve goals, rather than just conveying facts.
After arriving in Corinth, Paul lived with Aquila and Priscilla, two Jewish refugees who had recently arrived from Italy. He worked with them as a tentmaker and reasoned in the synagogue every Sabbath, trying to persuade Jews and Greeks about Christianity. Corinth was a bustling port city with thousands of prostitutes and a center for sports tourism, attracting refugees like Aquila and Priscilla.
Two criminals were crucified alongside Jesus. One hurled insults while the other rebuked him, acknowledging their just punishment. He asked Jesus to remember him in His kingdom, and Jesus assured him they would be in paradise together that day. When Jesus spoke of being lifted up, He was referring to His crucifixion which would draw all people to Him. The cross has the power to change everything.
Johann Sebastian Bach (1685-1750) was a highly skilled German composer and musician known as the "father of counterpoint." He came from a musically talented family and showed musical abilities from a young age. Though he faced difficulties like losing family members and eye problems later in life, Bach made a career as a church musician and composer, producing religious works and pieces for royalty. However, he was not widely famous until after his death, when his masterful compositions were rediscovered.
Crowdsourcing to Community Sourcing: Open Authority in Digital Engagement Pro...Lori Byrd-McDevitt
This document summarizes a presentation about moving from crowdsourcing to community sourcing projects in museums. It introduces the concept of "Open Authority," which brings together museum expertise and community contributions. A spectrum of participation is discussed, from contributory projects where the public contributes data to co-creative projects where all parties design the project together. As an example, a project at The Children's Museum of Indianapolis called "100 Toys That Define Our Childhood" is highlighted, where the museum engaged the community in sharing memories about toys from their childhood.
The document provides an analysis of the ICT market in Eastern Europe and CIS regions. It finds that mobile penetration rates are relatively low compared to developed markets, but growing steadily. The telecom market is valued at around $98.6 billion, with the majority of revenues coming from the larger Eastern European countries. Mobile operators are a mix of global and local owners, with strategic partnerships and alliances playing an important role.
Spring Creek Group Social Media Non-Profit Summit 2-24-2011Mediabrands Social
Spring Creek Group hosted a summit for non-profits to learn about social media. Here's the deck that we presented. There were small group breakout sessions and a wonderful panel to round out the day.
ad:tech Sydney 2012 Actionable Insights, Wed 14, Track 3genevievemayne
The document summarizes three panel discussions from a conference on digital marketing and online retailing. The first discussion focused on storytelling across different devices and media environments. The second focused on improving customer engagement and reducing abandonment in online retail. The third discussed treating Google like a 14-year-old by understanding consumers, competitors, and enhancing content interaction.
This document provides guidance for working with subject matter experts (SMEs) and industry speakers to develop effective presentations. It discusses shifting from a speaker-centric to learner-centric approach, using good adult learning strategies, and addressing common excuses SMEs give for not changing their presentation style. It also provides tips for mapping presentations around clear goals and measurable outcomes through discussion questions and activities that mirror real-world application of content. The document emphasizes focusing presentations on the actions and information people truly need to achieve goals, rather than just conveying facts.
Delivered to the 2011 DMA audience, by MRM and the Social Media Society, this presentation looks at the new truths that affect how we operate as practitioners in the agency environment and how these new truths can help a social media practitioner become a Star!
MAPexpo 2012 - Margaret Stuart (Corporate and External Relations Manager, Nes...mapexpo
This document discusses working in corporate and external relations at Nestle. It provides an overview of Nestle's strategic framework which focuses on organic growth, margin growth, market leadership, and sustainability. It outlines key growth drivers like nutrition, emerging consumers, and premiumization. It then describes corporate and external relations specifically at Nestle Oceania and engagement with media, government, issues management, and industry relations. Benefits of working in-house include gaining an in-depth understanding of a company and industry, building cross-functional skills, and understanding business strategy and how communications fits in. Challenges mentioned include dealing with IT issues, navigating approvals, and changing timelines and priorities. The document advises being openly to learning
How to use market research to help drive your business forwardDavid Jones
This presentation explains the importance of understanding your customers and in turn emphasises the need for your business or brand to be well understood by them. It then offers 10 ways in which insights from market research can help you drive your business forward with confidence.
The document provides an overview of marketing concepts including defining marketing, the four P's of marketing (product, price, place, promotion), the marketing research process, environmental scanning, market segmentation, relationship marketing, consumer behavior, and comparing business-to-business and consumer markets. It also discusses nonprofit marketing and the evolution of marketing from a production and selling focus to the current customer relationship model.
Social Commerce - Real Shopping [R]evolution?Bluerank
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Adam Brown, Head of Interactive Marketing, Dell at Social Media InfluenceSustainly
Adam Brown's presentation to the Social Media Influence conference on the importance of integrating social media within an organisation and of getting executive level buy-in for social media strategy. Adam drew on his experience at Coke and Dell in sharing his thoughts on "Winning in the Social Media Space"
View video of Adam's presentation on the video page of www.socialmediainfluence.com
Follow us on Twitter @socialinfluence
This document summarizes a webinar on proving social media ROI. It introduces four speakers on the topic: the CEO of a social media benchmarking company, a business strategist known for writing the first social media ROI model, a PR manager from Microsoft, and the founder and CEO of a social media agency. The webinar aims to discuss challenges in quantifying social media ROI and providing frameworks for evaluating ROI. Case studies are presented on occasion-based marketing, campaign launches, and issues tracking using social media metrics and insights.
Inside Intuit: A Social First Mindset — Adrian Parker (Social Fresh WEST 2012)Social Fresh Conference
The document provides an overview of social media strategy and best practices for brands. It discusses organizing a social media structure, developing a multi-year social media blueprint, planning strategies across multiple horizons, and focusing content on customer needs rather than brand wants. Case studies show how brands have driven engagement and sales through community management, influencer partnerships, and responsive social customer support.
This web seminar covered best practices for using Facebook for marketing purposes. It discussed setting up a Facebook page and profile, engaging customers, setting up ad campaigns, and on-page tactics. Some key points included the importance of having compelling content, making content shareable, experimenting with different tactics, and using the AID+LIRA framework of gaining attention, interest, desire, likes, interactions, recommendations and actions. It provided examples of promoting a Facebook presence in print advertising and using video ads. The presenter emphasized regularly scheduling and analyzing content to improve engagement.
How To Sell Using Research Knowledge To WisdomDon Koehler
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Research Methodology: Introduction and Processamitsethi21985
As per PTU's MBA Syllabus, Unit No. 1: An Introduction To Research: Meaning, Definition, Objectives, And Process; Research Problem: Selection Of Problem, Understanding Problem, Necessity Of Defined Problem; Review Of Literature In Research. Research Design: Meaning, Types – Descriptive, Diagnostic, Exploratory, And Experimental.
The document discusses how social media and digital experiences are increasingly important for building brands, as consumers are more influenced by their online interactions with companies than traditional advertising. It notes that 65% of consumers have had a digital experience change their view of a brand, and 97% say such experiences impact their purchasing decisions. Marketers must focus on providing valuable online experiences to effectively engage today's "connected consumers".
Social Media is free marketing research—people are talking about brands without companies having to pay them to find out what they like or dislike. How can the power of social media be harnessed to better serve the brand? Brands that truly get social media understand how to tap into the influence of communities and evangelists to build deeper, more passionate, relationships between consumers and their products. Social media is a strategy that fits into the overall marketing plan and touches every aspect of it. Learn how building brand audiences and creating brand experiences can transform both advertising and marketing.
Growing Your Graph Taddy Hall – Chief Operating Officer, Meteor Solutions
The Connected Consumer Andrea Harrison – Strategy Director, Razorfish
“No, I Don’t Want to be Facebook Friends with my Butter” Nathaniel Perez – Sapient
University of St. Thomas: Ad Fed / PRSSA PresentationCraig Pladson
Craig Pladson and Allison Janney presented to the Ad Fed / PRSSA groups at the University of St. Thomas on November 3, 2011. Presentation includes their backgrounds, an overview of Colle+McVoy, perspectives on modern marketing and how to stand out as a graduate looking for their first job in marketing.
Get Business Smart - The value of curiosityemmersons1
The document discusses the value of curiosity for businesses. It argues that curiosity is crucial for organizations to thrive in changing times as it drives continuous learning, adaptation and innovation. Curiosity fosters qualities in employees like being collaborative and detail-oriented that are important for high performance. The document advocates for businesses to encourage curiosity in their employees and create an environment where people can ask questions without embarrassment. This benefits businesses by making employees more agile, creative and problem-solving.
1. Michael Harrison has extensive experience in commercial contracts, IT management, and telecommunications. He currently serves as the Senior Warden of the Worshipful Company of Marketors.
2. Marketing is vital for charity fundraising success. It involves understanding donor needs and matching expectations with experiences. A marketing orientation requires putting donors first and ensuring consistent messaging across the organization.
3. Choosing an informative name, like the Institute for Food, Brain and Behaviour, can help a charity communicate its purpose and be taken more seriously by potential donors and partners.
Driving Measurable Results with the Science of Engagement - Tarah Feinberg - ...iCrossing
"Driving Measurable Results with the Science of Engagement" as presented by Tarah Feinberg, Head of Live Media Studio, iCrossing, and Ben Elowitz, CEO of Wetpaint, at the WOMMA Summit in Las Vegas on November 18, 2011.
How to Plan, Execute and Deliver the Right TPM SolutionTradeInsight
This document discusses how to plan, execute, and deliver the right trade promotion management (TPM) solution. It introduces experts from ArchPoint, TradeInsight, and the Shopper Technology Institute who discuss key aspects of a successful TPM implementation, including aligning the solution with marketing and manufacturing strategies, managing budgets, and maximizing the return on promotional funds. The document emphasizes having the right processes, metrics, adoption, and funding strategy in place.
How to Develop an Integrated Marketing StrategyRapleaf
A brief overview of the importance of integrated marketing and how to go about it, including its relationship to content marketing and new online advertising capabilities.
This document discusses how to make a business work through developing a marketing plan. It covers developing a marketing plan including analyzing strengths, weaknesses, opportunities and threats (SWOT analysis), determining a marketing vision and core strategy, and using the marketing mix of product, price, place, promotion, and people. Specific topics covered include developing a communications plan, enrolment strategy, and digital strategy to maximize a website. The overall message is how to coordinate business goals, integrate communication, and present a strong, consistent image through an effective marketing plan.
Artificial Intelligence: What are the different ways AI is going to transform the device-based experience for consumers?
How do you stay ahead of where AI is headed?
How should AI be leveraged to enhance brand trust, improve engagement and help consumers get jobs to be done in a way that is valued by consumers?
How can AI be employed to create better personal performance for individuals?
Visual Hypercuration InfiniGraph Capabilities 2013 The Content HubInfini Graph
Visual Hypercuratio™ is like an Owned Media Buzzfeed for brands. Content Hubs bring together InfiniGraph's Hypercuration™ with dynamic real-time visual content display on your ecom or blog site going from boring to exciting. Visual Hypercuration™ gives your consumers a reason to share at the same time unique high quality editorial on the same page is the juice Google requires to rank high. Now you have something to keep the customer coming back for more.
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This document summarizes a webinar on proving social media ROI. It introduces four speakers on the topic: the CEO of a social media benchmarking company, a business strategist known for writing the first social media ROI model, a PR manager from Microsoft, and the founder and CEO of a social media agency. The webinar aims to discuss challenges in quantifying social media ROI and providing frameworks for evaluating ROI. Case studies are presented on occasion-based marketing, campaign launches, and issues tracking using social media metrics and insights.
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This web seminar covered best practices for using Facebook for marketing purposes. It discussed setting up a Facebook page and profile, engaging customers, setting up ad campaigns, and on-page tactics. Some key points included the importance of having compelling content, making content shareable, experimenting with different tactics, and using the AID+LIRA framework of gaining attention, interest, desire, likes, interactions, recommendations and actions. It provided examples of promoting a Facebook presence in print advertising and using video ads. The presenter emphasized regularly scheduling and analyzing content to improve engagement.
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"InfiniGraph uses social behavior to show you which content will drive the most engagement in your ads."
What your going to Get?
How to increase content engagement?
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ads/apps/landing pages/websites
What’s Trending Content?
- Hypecuration what's relevant
- Most relevant content based on crowd action
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2. Why Are You Here?
The why (benefit): is better
engagement and higher ROI on
social/digital initiatives
-
The how to is - industry reports
-
The what is - better content
better engagement through better content marketing
2
16. INSIGHTS DIRECTS CURATION
Insight: Across the Frozen Treat
Category, Red Mango, Dairy Queen, Ben &
Jerry's and Starfruit are the industry
leaders. Why? It's all about the content.
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17. CONTENT TIMING
Insight: Fro-yo fans are more likely engage with their favorite brands
around lunch hour, and then again in the evenings, before and during
dinner time. * Times in Central Standard Time, CST
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20. CURATION DRIVES STRATEGY
• Hypercuration™ to
discover which
content in your
niche is working the
best.
• Are you doing similar
things or what can
you learn from the
top performers?
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Brand are fighting for attention and fighting in the blind. They need to know more than ever what’s effective. What their target audience is finding relevant and more importantly what’s driving the consumer to act on what content that turns into sales.
better engagement through better content marketing Anyone of these can go viral. The facts are most all content now has a social share function integrated. Actions on content now can be measured vs. mention or amount of views/traffic a property obtains. Using engagement performance and applying scores on content now enables benchmarking of that content over many sites of the same content category. What is unique all content has gone social and brands have to use the data to find what is relevant to their customers.
All content has a social function links with it in some form . Utilizing the actions of many provides the level of context to score media types and their degree of engagement. Brand must have this information for creating and maintaining a digital strategy. From a competitive perspective this is critical you know what’s happing and why.
InfiniGraph has invested over 3 years of data organization/collection on 250K brands categorized into Industry. This is a big deal and the historic data isn’t available unless you captured it. Brands need this level to extract the right insights InfiniGraph provides. The social graph is a mess, brands must have content scoring and analytics to measure what’s working in their industry NOT JUST THEMSELVES. How their brand is comparing with others and what’s effective. Monthly reports are created along with content curation feeds provids brand ongoing intelligence used on every marketing initiatives. The toll creates highly strategic as well as tactical data ongoing.
Most every brand media property or content influencer has competitors. The facts are they are creating content and no everyone follows the same people products and services. The use of data to driving key marking decisions is no longer an option. The CMO office has to know their engagement performance, what content is effective and how they compare to the brands producing content in their same industry.
There is not one marketer out there that will not say “I don’t know what to post” and “our content calendar doesn’t have gaps? Creation of content is hard and all brands and media companies have a content calendar to schedule out their marketing activities and outbound communications. Marketers need a way to see statically what an entire industry is doing at scale. Must have ongoing trend insights as the market changes based on consumers collective actions. What content is performing the best answers the What and Why when managing a calendar. What types and themes drives engagement and overall how to increase engagement performance.
Harness collective actions across an entire industry. Finding and sourcing good content takes work and most brands don’t have the time to sift through or use tool that filter content by keyword. The diversity of content in and industry requires more intelligence and scale to surface usable trends. InfiniGraph 2.8 has content type filtrations based on trend score changing the game of curation. No one or many on a team can receive a pushed FEED of all thing trending within an industry based on crowdsourced human actions.
Case Studies
Brands on the right side show the scale of analysis to achieve statically accuracy. Stop self optimizing and look beyond your brand. See what content is working and obtain the averages that drive engagment.
Surface content that’s achieving engagement shows what the target audience is find relevant. Brand use this data to define and design their own content calendars. Plan you content creation based on winning content. The graph on the left shows a comparison of average post volumes along with average post per engagement numbers in green.
Data shows what’s the average for the industry to achieve effective programming by Type of content. Not all industry are the same and so is the content type. Understanding your audience preference yields higher engagement.
All brand has this digital finger print and when you put them together in a collective industry the trends surface enable brand managers and content creators to see ongoing what's achieving engagement. Be the smartest person in the room when its comes to your audience content behavior.
TCBY achieved 398% increase in engagement; Jason Cormier “We want to do as little guess work as possible. With InfiniGraph data and insights we’re able to program the right content to achieve higher engagement” The graph is an average post per engagement showing the start of the updated to TCBY content calendar and strategy.
You have genius moments, just not every day. But around us there are continuous genius moments happening all the time. InfiniGraph taps that genius.
For a one on one demo or need to aks questions don’t hesitate to email, tweet or call. sales@infinigraph.com , support@infinigraph.com http://www.infinigraph.com @infinigraph