The document outlines a social media strategy for the company WeVideo to increase its registered users from 100,000 to 2 million by the end of 2012. The strategy involves becoming experts in video editing through knowledge sharing, reviews, and product ambassadors. Other tactics include generating word of mouth, increasing targeted traffic to the website, and improving conversion rates. Specific outlets, target audiences, next steps, and ways to measure success are also discussed.
The document provides tips for effectively using social media for businesses. It discusses an overview of social platforms, how search engine marketing and social media are converging, using social media for recruiting, and developing an online strategy within a 40 hour work week. Key platforms like Facebook, Google+, LinkedIn, Twitter, YouTube and blogging are explained in terms of their uses and features.
AmFam Coach Chat 9-27-12- Forward ProgressSocial Jack
With the constant changes and innovations in the world of social media, it’s hard to keep up with everything and to determine which social media vehicles will serve your company best. And if you do figure that out, a new social media site is introduced and you wonder if that’s where you should be!
Facebook advanced compressed (nx power lite)Eoin Kennedy
Eoin Kennedy presented on using Facebook for business purposes. The presentation covered an overview of Facebook in Ireland, setting up a Facebook page and timeline, uploading content like status updates and photos, promoting the page through ads and sharing, and using insights to analyze page performance. It also discussed running promotions, capturing email addresses, building a tab application, and developing an overall social media strategy.
This document provides an overview of social media marketing. It discusses the basics and benefits of social media, highlighting key networks like Facebook, Twitter, YouTube and LinkedIn. It also covers opportunities for video marketing on YouTube and using various social networks to syndicate content. Measurement of social media efforts is discussed as well as resources for additional learning. The webinar aims to help businesses understand social media and how to leverage different platforms for online advertising.
The document discusses Facebook pages and how brands can utilize the new timeline feature. It provides tips on optimizing the cover, about section, pinned posts, and other components. Additional topics covered include best practices for direct messages, hashtags, consistency in posts, blogging, and YouTube analytics. The presentation provides actionable advice on using social media platforms like Facebook and YouTube to engage customers and promote brands.
The document outlines a social media strategy for the company WeVideo to increase its registered users from 100,000 to 2 million by the end of 2012. The strategy involves becoming experts in video editing through knowledge sharing, reviews, and product ambassadors. Other tactics include generating word of mouth, increasing targeted traffic to the website, and improving conversion rates. Specific outlets, target audiences, next steps, and ways to measure success are also discussed.
The document provides tips for effectively using social media for businesses. It discusses an overview of social platforms, how search engine marketing and social media are converging, using social media for recruiting, and developing an online strategy within a 40 hour work week. Key platforms like Facebook, Google+, LinkedIn, Twitter, YouTube and blogging are explained in terms of their uses and features.
AmFam Coach Chat 9-27-12- Forward ProgressSocial Jack
With the constant changes and innovations in the world of social media, it’s hard to keep up with everything and to determine which social media vehicles will serve your company best. And if you do figure that out, a new social media site is introduced and you wonder if that’s where you should be!
Facebook advanced compressed (nx power lite)Eoin Kennedy
Eoin Kennedy presented on using Facebook for business purposes. The presentation covered an overview of Facebook in Ireland, setting up a Facebook page and timeline, uploading content like status updates and photos, promoting the page through ads and sharing, and using insights to analyze page performance. It also discussed running promotions, capturing email addresses, building a tab application, and developing an overall social media strategy.
This document provides an overview of social media marketing. It discusses the basics and benefits of social media, highlighting key networks like Facebook, Twitter, YouTube and LinkedIn. It also covers opportunities for video marketing on YouTube and using various social networks to syndicate content. Measurement of social media efforts is discussed as well as resources for additional learning. The webinar aims to help businesses understand social media and how to leverage different platforms for online advertising.
The document discusses Facebook pages and how brands can utilize the new timeline feature. It provides tips on optimizing the cover, about section, pinned posts, and other components. Additional topics covered include best practices for direct messages, hashtags, consistency in posts, blogging, and YouTube analytics. The presentation provides actionable advice on using social media platforms like Facebook and YouTube to engage customers and promote brands.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
How to develop and deliver your content strategyAnalogFolk
Click on the notes tab to see speaker notes (not available in embeds).
Creating content for the always-on lives brands now live is intrinsically different to creating advertising content. I delivered this talk at Digital Shoreditch to pull apart those differences in the processes in an effort to explain how to develop and deliver content that bridges the gap between campaigns.
The talk is a whistle stop tour of a process we've developed at AnalogFolk squeezed into 15 minutes. The media analogy to the economic concept of Stock & Flow was introduced by Robin Sloan and is one we've embraced at AnalogFolk. Thanks go out to Noah Brier for drawing attention to it in his excellent AdAge article.
Thanks go out to Matt Dyke for his oversight and the always excellent Kate Sigrist for the sexy divider charts.
"Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How can I create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?"
Google+ provides a social network designed to weave identity and sharing into Google's products and sits at the core of their services. LinkedIn is moving from an online CV service to a business platform where users can follow companies, participate in groups, and apply for jobs. Pinterest allows users to pin images from around the web onto visual boards organized by topics like weddings, fashion and travel.
Can you hear me now? Social Media presentation for the NWA Chapter of the Ass...Jody Dilday
The document discusses various social media tools for non-profits including WordPress, Facebook, Twitter, YouTube, and blogging. It provides tips for using each tool effectively such as including pictures in blog posts, using hashtags on Twitter, and engaging constituents on Facebook through open-ended questions and mixed content. Non-profits are encouraged to utilize these free tools to engage supporters, illustrate their mission, and increase donations and volunteers.
The document provides strategies for using Facebook effectively for business. It discusses determining if a Facebook presence will benefit a business, developing content strategies, and building a following on Facebook through promoting the page on a company's website, blog, emails and Twitter account. The key steps outlined are to develop a brand and content strategy, build a following, and continuously experiment, measure and track engagement on the Facebook page.
This document discusses using social media for B2B purposes. It identifies two types of target audiences - communities of interest and communities of practice. B2B social media works best when engaging both audience types. The document outlines reasons to use social media like expressing views, targeting audiences, and creating conversations. It also discusses setting goals and measuring success for social media campaigns. Specific social media platforms like blogs, Twitter, and LinkedIn are examined in terms of benefits, best practices, and generating exposure.
The Content Marketing in 5 Easy Steps presentation was delivered as a webinar by Susan Gunelius for Brainshark.com on April 11, 2012 and features information from two of her popular books, "Content Marketing for Dummies" and "30-Minute Social Media Marketing.".
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
Marketing and Social Business: Make sure my business can be found online and on Social Media!
Slides from July 13th presentation at EGBI in Austin, TX on Marketing, Social Media for ensuring that all the attendees small businesses can be found using their target keywords. Discusses SEO, blogging, email marketing, Social Media, and Elizabeth Quintanilla - Marketing Gunslinger special sauce! After all, Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Note: Image Source for Slide 2: http://www.brickmarketing.com/blog/earned-media.htm
Tagged with:
Social Business, Marketing, Social media, Austin Texas, SEO, Email Marketing, Blog
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
Social Media Optimization For Your BusinessAlphapod
This document provides an overview of social media optimization (SMO) strategies for businesses. It discusses how social media has changed industries like retail, distribution, product innovation, travel, and news. The document outlines SMO goals of visibility, engagement, and trust. It recommends following a POST (People, Objectives, Strategy, Technology) approach and focusing on appearance for relevant keywords, providing valuable content, and listening to deliver a great customer experience. Key takeaways are to have a web presence beyond the website and focus SMO efforts on these goals.
Beginning Social Media Marketing WorkshopEarthsite
This document provides an overview of social media marketing concepts and best practices. It discusses key concepts like what social media is and how people trust recommendations from other people over advertising. It then covers networking on LinkedIn, building a Facebook page for a business, using Twitter to engage customers, and measuring the results of social media marketing efforts. The goal is to help people understand social media marketing basics and how to get started on major platforms like LinkedIn, Facebook, and Twitter.
Search Marketing Theatre; SEO + Social = ROI; How they combine to benefit YOU...TFM&A
The document discusses how social media and search engine optimization (SEO) can be combined for return on investment (ROI). It provides an overview of an online marketing agency and its focus on strategic techniques like SEO, pay-per-click advertising, and social media integration. Key components of SEO are explained like keyword research, targeted messaging, and relevant landing pages. Off-site optimization techniques through link building on social media platforms, blogs, and article marketing are also outlined. The importance of quality content for both SEO and social media success is emphasized.
On March 7, Facebook announced it was overhauling the news feed as we know it with enhancements to visuals, additional control over multiple feeds, and mobile integration so the Facebook experience is seamless across ALL devices. Join the Starmark team on to find out how these changes are going to affect you and your business.
How to create and manage a healthy online presence in view of the web 2.0 tools that are available. How to communicate, sell, create a message and manage a brand online.
Leveraging Social Media Marketing Trends in the Apartment Industry Erica Campbell Byrum
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Social Media Media 101: A Comprehensive Social Media Strategy Guide for Unive...Brittany Deterding
This document provides guidance on creating and managing social media profiles for university academic departments and units on Facebook and Google+. It includes fast facts about each platform, benefits of using them for marketing, best practices, and tips for setting up pages and groups tailored for departments. The key recommendations are to choose either a Facebook Page or Group based on expected audience size, and to regularly post engaging content to build an online presence and community.
The document discusses how technology can help real estate agents, including using social media for marketing, search engine optimization, online reputation management, and tools like Google alerts and maps. It also covers how to effectively use email programs like Outlook to stay organized and back up contact information.
Advanced Facebook and Social Media StrategySarah Page
This document provides tips for enhancing marketing with social media. It discusses using Facebook, including key stats like over 1.4 billion active users. New features are highlighted, such as call to action buttons. Insights and targeting are covered. Best practices include developing a strategy with goals and metrics, sticking to a posting schedule, planning with a content calendar, and scheduling posts in advance on platforms like Facebook and HootSuite. Overall it offers guidance on using social media effectively for business purposes.
The Facebook Funnel: Creating A Social Media Strategy that ConvertsCarly Webber
Discover each stage of the buyer's journey using the Facebook Funnel. Find out what type of content, audiences and metrics your brand or business should be utilizing at each stage of the marketing funnel.
The Future for Facebook and Social Media Strategy Marcus Nelson
Presentation from a "Facebook Training Camp for Marketers" talk I gave for the Triangle AMA in Raleigh, NC.
http://www.triangleama.org/facebook-training-camp-for-marketers/
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
How to develop and deliver your content strategyAnalogFolk
Click on the notes tab to see speaker notes (not available in embeds).
Creating content for the always-on lives brands now live is intrinsically different to creating advertising content. I delivered this talk at Digital Shoreditch to pull apart those differences in the processes in an effort to explain how to develop and deliver content that bridges the gap between campaigns.
The talk is a whistle stop tour of a process we've developed at AnalogFolk squeezed into 15 minutes. The media analogy to the economic concept of Stock & Flow was introduced by Robin Sloan and is one we've embraced at AnalogFolk. Thanks go out to Noah Brier for drawing attention to it in his excellent AdAge article.
Thanks go out to Matt Dyke for his oversight and the always excellent Kate Sigrist for the sexy divider charts.
"Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How can I create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?"
Google+ provides a social network designed to weave identity and sharing into Google's products and sits at the core of their services. LinkedIn is moving from an online CV service to a business platform where users can follow companies, participate in groups, and apply for jobs. Pinterest allows users to pin images from around the web onto visual boards organized by topics like weddings, fashion and travel.
Can you hear me now? Social Media presentation for the NWA Chapter of the Ass...Jody Dilday
The document discusses various social media tools for non-profits including WordPress, Facebook, Twitter, YouTube, and blogging. It provides tips for using each tool effectively such as including pictures in blog posts, using hashtags on Twitter, and engaging constituents on Facebook through open-ended questions and mixed content. Non-profits are encouraged to utilize these free tools to engage supporters, illustrate their mission, and increase donations and volunteers.
The document provides strategies for using Facebook effectively for business. It discusses determining if a Facebook presence will benefit a business, developing content strategies, and building a following on Facebook through promoting the page on a company's website, blog, emails and Twitter account. The key steps outlined are to develop a brand and content strategy, build a following, and continuously experiment, measure and track engagement on the Facebook page.
This document discusses using social media for B2B purposes. It identifies two types of target audiences - communities of interest and communities of practice. B2B social media works best when engaging both audience types. The document outlines reasons to use social media like expressing views, targeting audiences, and creating conversations. It also discusses setting goals and measuring success for social media campaigns. Specific social media platforms like blogs, Twitter, and LinkedIn are examined in terms of benefits, best practices, and generating exposure.
The Content Marketing in 5 Easy Steps presentation was delivered as a webinar by Susan Gunelius for Brainshark.com on April 11, 2012 and features information from two of her popular books, "Content Marketing for Dummies" and "30-Minute Social Media Marketing.".
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
Marketing and Social Business: Make sure my business can be found online and on Social Media!
Slides from July 13th presentation at EGBI in Austin, TX on Marketing, Social Media for ensuring that all the attendees small businesses can be found using their target keywords. Discusses SEO, blogging, email marketing, Social Media, and Elizabeth Quintanilla - Marketing Gunslinger special sauce! After all, Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Note: Image Source for Slide 2: http://www.brickmarketing.com/blog/earned-media.htm
Tagged with:
Social Business, Marketing, Social media, Austin Texas, SEO, Email Marketing, Blog
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
Social Media Optimization For Your BusinessAlphapod
This document provides an overview of social media optimization (SMO) strategies for businesses. It discusses how social media has changed industries like retail, distribution, product innovation, travel, and news. The document outlines SMO goals of visibility, engagement, and trust. It recommends following a POST (People, Objectives, Strategy, Technology) approach and focusing on appearance for relevant keywords, providing valuable content, and listening to deliver a great customer experience. Key takeaways are to have a web presence beyond the website and focus SMO efforts on these goals.
Beginning Social Media Marketing WorkshopEarthsite
This document provides an overview of social media marketing concepts and best practices. It discusses key concepts like what social media is and how people trust recommendations from other people over advertising. It then covers networking on LinkedIn, building a Facebook page for a business, using Twitter to engage customers, and measuring the results of social media marketing efforts. The goal is to help people understand social media marketing basics and how to get started on major platforms like LinkedIn, Facebook, and Twitter.
Search Marketing Theatre; SEO + Social = ROI; How they combine to benefit YOU...TFM&A
The document discusses how social media and search engine optimization (SEO) can be combined for return on investment (ROI). It provides an overview of an online marketing agency and its focus on strategic techniques like SEO, pay-per-click advertising, and social media integration. Key components of SEO are explained like keyword research, targeted messaging, and relevant landing pages. Off-site optimization techniques through link building on social media platforms, blogs, and article marketing are also outlined. The importance of quality content for both SEO and social media success is emphasized.
On March 7, Facebook announced it was overhauling the news feed as we know it with enhancements to visuals, additional control over multiple feeds, and mobile integration so the Facebook experience is seamless across ALL devices. Join the Starmark team on to find out how these changes are going to affect you and your business.
How to create and manage a healthy online presence in view of the web 2.0 tools that are available. How to communicate, sell, create a message and manage a brand online.
Leveraging Social Media Marketing Trends in the Apartment Industry Erica Campbell Byrum
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Social Media Media 101: A Comprehensive Social Media Strategy Guide for Unive...Brittany Deterding
This document provides guidance on creating and managing social media profiles for university academic departments and units on Facebook and Google+. It includes fast facts about each platform, benefits of using them for marketing, best practices, and tips for setting up pages and groups tailored for departments. The key recommendations are to choose either a Facebook Page or Group based on expected audience size, and to regularly post engaging content to build an online presence and community.
The document discusses how technology can help real estate agents, including using social media for marketing, search engine optimization, online reputation management, and tools like Google alerts and maps. It also covers how to effectively use email programs like Outlook to stay organized and back up contact information.
Advanced Facebook and Social Media StrategySarah Page
This document provides tips for enhancing marketing with social media. It discusses using Facebook, including key stats like over 1.4 billion active users. New features are highlighted, such as call to action buttons. Insights and targeting are covered. Best practices include developing a strategy with goals and metrics, sticking to a posting schedule, planning with a content calendar, and scheduling posts in advance on platforms like Facebook and HootSuite. Overall it offers guidance on using social media effectively for business purposes.
The Facebook Funnel: Creating A Social Media Strategy that ConvertsCarly Webber
Discover each stage of the buyer's journey using the Facebook Funnel. Find out what type of content, audiences and metrics your brand or business should be utilizing at each stage of the marketing funnel.
The Future for Facebook and Social Media Strategy Marcus Nelson
Presentation from a "Facebook Training Camp for Marketers" talk I gave for the Triangle AMA in Raleigh, NC.
http://www.triangleama.org/facebook-training-camp-for-marketers/
Facebook advertising in india, Social media advertising in indiaGhanchi Media
Ghanchi Media was established in 2012. Our specialization in Google, Facebook and youtube advertising, Media Planning, Media Designing, Media Advertising, Media Managing, Internet marketing, promotion, Graphic & Web Designing, Web development, 3D Interior/Exterior Designing and Wall painting Advertising of your products are key requirements to your exploration and entry strategies for markets. Our services include developing, multimedia presentation and websites. Our services facilitate you to communicate with your target market.
This document outlines a social media proposal for a wearable tech company called Soleus. It discusses current marketing activities like sponsoring running events and affiliate partnerships that are not well integrated. The proposal aims to use social media to better integrate these offline activities by:
1) Launching a "Friends of Soleus" program to identify influencers from events and affiliates to profile on social media.
2) Extending an existing "Go Strapless" ad campaign about running watchless to social media with videos.
3) Filling content gaps between marketing activities with social media updates and user-generated content to sustain publicity.
Widgets-R-Us is proposing expanding their social media presence in 2017 to platforms like Pinterest, Google+, LinkedIn, Instagram and Twitter to increase engagement, reach, and conversions. Their goals are to engage more people, push more traffic to their website, and gain more newsletter subscribers. They will create and distribute content across channels using consistent hashtags and measure performance through analytics tools from each platform like Google Analytics, Facebook Insights, and HootSuite reports. Progress will be evaluated monthly against goals and benchmarks.
Social media is an important tool for marketing but requires a strategic, team-based approach rather than being the responsibility of a single person. Content is key and should be shared regularly across different social networks in short, engaging formats. Both organic and paid social media require ongoing management of customer reviews and responses to protect a brand's online reputation. Regular reporting allows optimization of future social media strategies based on user engagement metrics.
Alpha House is a non-profit organization that offers services to women dealing with unplanned or crisis pregnancies. They currently use Facebook and a website for social media but want to expand their online presence. The proposal recommends implementing additional platforms like blogging, Twitter, and online chat to raise awareness, increase clients and volunteers, and promote donations. Goals include growing website traffic and Facebook likes. The strategy involves sharing stories and building connections across platforms while allowing time to adjust to new media. Success will be measured both qualitatively through surveys and quantitatively by tracking engagement metrics.
This document proposes a social media campaign to connect with a wider audience, spread its message and monitor online reputation and trends. It discusses using social media for advertising, reporting, trend analysis and monitoring in Southeast Asia. The proposal outlines digital media advertisement, content creation and administration through status updates, comments, pictures and overseeing design. It also discusses using different levels of influencers for the campaign and provides a campaign sample.
Small business best practices presentation - how to effectively market your ...Nick Landers
This document provides guidance on effectively marketing a business using social media. It discusses establishing a presence on key social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It emphasizes using social media to generate leads through high-quality, engaging content and calls to action. Content should be optimized for search engine visibility and promoted across social networks to pull in visitors. Landing pages and forms can then convert visitors into leads for the business.
Small Business Best Practices Presentation - How to Effectively Market you Bu...Nick Landers
This document provides guidance on effectively marketing a business using social media. It discusses establishing a presence on key social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It emphasizes using social media to generate leads through engaging content like blog posts, videos, and webinars. Business should promote this content using social sharing to bring visitors to optimized landing pages with calls to action to collect leads. Tracking social media metrics will help measure return on investment from these efforts. The document advocates for an inbound, pull-based marketing approach using social media to engage customers and prospects.
Integrate Social Media Into Sales Process PptDavid Cheek
This document outlines six steps for integrating social media into the sales process to fill the sales pipeline. The steps are: 1) selecting the right social media platforms to target your audience, 2) starting a blog, 3) creating profiles and pages on social networks like LinkedIn, SlideShare, YouTube, Facebook, and Twitter, 4) increasing use of press releases on social media, 5) promoting your social media channels, and 6) measuring success and making adjustments based on analytics. The goal is to build online credibility, generate leads, and increase sales through an integrated social media strategy.
This document provides an agenda and information for a social media workshop on Facebook and LinkedIn. The workshop will cover how to create effective Facebook fan pages and profiles, use Facebook ads, and leverage LinkedIn for recruiting and professional development. It discusses tactics for both platforms like engaging fans, rewarding customers, monitoring insights and analytics, and protecting brands. The goal is to help businesses effectively use social media for low-cost marketing and recruiting.
This document summarizes a presentation on developing a digital marketing strategy. It discusses recognizing the impact of the digital revolution, getting strategic with digital efforts, integrating various media for marketing, monitoring and evaluating return on investment, and applying concepts to a case study on Ralph Lauren. Key takeaways include making digital a priority, adopting a digital mindset, maintaining brands online, and developing an integrated digital strategy.
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
The document outlines 10 steps for developing a social media strategy: 1) understand your business, 2) define involvement strategy and goals, 3) understand customer platforms, 4) develop a social media policy, 5) choose channels and content strategy, 6) publish initial content, 7) use current network, 8) use multiple platforms, 9) monitor and measure, 10) recognize it as a long-term effort. It provides guidance on listening to customers, developing profiles, measuring ROI, and using platforms like Facebook, LinkedIn, and Twitter for marketing and networking.
This document discusses using social media for brand awareness and marketing. It defines social media as content created using accessible publishing technologies. It outlines major social media types like blogging, microblogging, photo sharing, and discusses why companies should use social media given customers are discussing brands online. It provides a 4 step process: 1) listen to conversations, 2) join relevant networks, 3) participate in discussions, and 4) create engaging content. Specific social networks like Facebook and Twitter are also outlined with tips for business use and monitoring brands.
This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
This document provides an overview of how social media can be leveraged across various business functions like marketing, customer service, and sales. It outlines the core disciplines of social media management and how they map to the phases of developing a social media program. It then provides specific lessons and recommendations for developing a comprehensive social media strategy and tactics, including defining goals, setting metrics, identifying foundational tactics across platforms like Facebook, Twitter, blogs, and the company website. Sample campaigns, contests, and engagement strategies are also proposed.
This document provides an overview of social media for business students. It defines social media and explains why companies need a presence in social media spaces. The main purposes of social media for businesses are identified as customer service, marketing, branding, public relations, sales, and recruiting. The presentation outlines best practices for establishing a social media presence and dividing social media roles within a company. Specific guidelines are provided for common social media platforms like blogs, Twitter, Facebook, YouTube, and LinkedIn.
This document discusses the 4P's framework for social marketing. It outlines the traditional 4P's of marketing (Product, Price, Place, Promotion) and compares them to the 4P's of social marketing (Purpose, Platform, Participation, Performance). Each of the social marketing P's is then discussed in more detail with examples and considerations for developing a social media strategy. The key aspects covered include defining objectives, selecting appropriate social media platforms, involving diverse employee participation, and establishing relevant performance metrics.
Susan Gunelius, President & CEO of KeySplash Creative, Inc., delivered this presentation at the OPERA America annual conference in Boston, Massachusetts in May 2011. The seminar taught attendees how to use social media marketing to build their brands and businesses strategically.
Turn Insights into Action: Social Media, SEO, and Your WebsiteGrow Socially, Inc.
Now more than ever associations and non-profit organizations look to online marketing efforts to reach their prospects and customers. This session will tap into the combined power of social media, search engine optimization (SEO) and website analytics. Use this super-power concept to learn more about your community, target marketing efforts in the right direction and advance your mission. Attendees will gain actionable guidance on how a comprehensive online strategy can grow engagement. Let’s find the lurkers, convert them to evangelists and promote brand ambassadors!
The document discusses how social media has changed marketing and consumer behavior. It notes that consumers now see an estimated 6,000 commercial messages per day, up from 2,000 in 1977, and are more desensitized to ads. Consumers also trust recommendations from other people over traditional ads. The document then outlines how social media allows companies to engage with customers throughout the purchasing process from initial search and evaluation to post-purchase support. It provides examples of how social media activities like endorsements and blogging can increase brand awareness, purchases, and customer loyalty.
I specialise in helping companies integrate a social media and digital commerce strategy into their online business, focusing on my 7 step process on the social media training day.
Part 1: What is Social Media and Why Does Your Business Need It?
Part 2: Define the Business Goals and Social Media Tactics and Metrics
Part 3: Training on Social Networks and the Tools
Part 4: Incorporating Social Media at Every Stage of the Business "Socialise the Businesses"
Part 5: Social Media Marketing LEAD Strategies and Business Integration
Part 6: Calls to Action and Accountability
Part 7: Feedback Form - To Fill Out of the Days Experience
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
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China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
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50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
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Social Media Strategy & Facebook
1. Click to edit Master title style
SOCIAL MEDIA STRATEGY
AND FACEBOOK
Jussi Wacklin
Managing Director
Own. Bought. Earned. Ltd.
2. Social Media Trends
Click to edit Master title style
Social Network
usage has exploded.
Now one out of six
person in the world is
involved with social
networks
www.ownboughtearned.com
Source Search Engine Journal
3. Companies Master title style
Click to edit Using Social Media
This means
that more
brands are
populating
this space
www.ownboughtearned.com
Source Search Engine Journal
4. B2B to edit Master title style
ClickMarketing Investment
While B2B
marketing is still
led by traditional
tactics, like
events, the digital
is increasing its
proportion
continuously
www.ownboughtearned.com
Source Google
5. Starting Point
Click to edit Master title style
If you use social media to broadcast your
marketing propaganda, the likelihood of your
success is from slim to none.
6. My Social Media Strategy Journey
Click to edit Master title style
• 2006, we define a digital framework (O-B-
E)
• November 2007, Facebook introduces
Pages…
• Soon after, our FB presence is
established…
• Global is leading the roll-out initially…
• Our social presences spin out of control…
• Social Media Guidelines are born…
• Digital resourcing takes place…
• Objectives and metrics kick in…
• Social engagement becomes a routine…
7. Managing Online Presences
Click to edit Master title style
General Global Brand dilemma
• Hundreds of markets
• 80 + languages
• Hundreds of products
• Thousands of workers
How to be locally relevant
while maintaining brand unity,
centralized asset production
with cost effective tools and
processes?
Without many exceptions,
most global brands have 100+
social presences, where more
than half are poorly managed.
Moreover, consumer created
presences add another layer of
complexity
8. Brands edit Master title style
Click to Overrate Acquisition
Brands love Fans because of
• Sign of popularity
• Source of insight
• Allows improved engagement
• Can provide increased revenues
• Can drive loyalty
• Nurture advocacy
Earned Media Value
• (Fans*posts) * CPM
1000
• 1M fans * daily post = 30 M impressions
• 30M / 1000 *5€ CPM = 150,000 €
• 150,000€ * 12 months = 1,8M €
• 1,8M / 1M fans = 1,8€
• Right? Not Quite.
9. Facebook Engagement style
Click to edit Master title Tactics
Tactics
• Posts
• Competitions
• Polling
• Freebies
• Games
• Photos and Videos
• Exclusive offers
• Online Stores
• Customer Support
• CRM sign-ups
• Social graph profiling
• Links to Corporate Blogs
• Events
10. Customer Care & Retention
Click to edit Master title style
Social Customer Services
• Improve reach
• Forums to share expertise
• Link to downloads
• Find contact details
• Appointment booking
services
Challenges
• How to deal issues in
public
• Organizational silos
• Care resources and
competencies
• Customer case progress
monitoring
• Duplication of content
11. Why to edit “like” brands
Click people Master title style
Source: Exact Target/CoTweet September 2010
12. Resourcing Master title
Click to edit the efforts style
• Global presences need
roughly 1 full-time employee
• Local rarely has the
manpower to operate earned
media sites so they
outsource the people
• The whole social media
investment is becoming
significant while it’s still a
fraction from the bought
media budgets
• Serious effort needed to
value different digital media
to optimize the investment
• Shift expected from bought
media more towards own
and earned media
14. Facebook Posts
Click to edit Master title style
• Majority of post responses
(often more than 80%) take
place within 3 hours of
posting
WHAT you post is the most
important factor
WHEN you post seems to
impact the engagement
• The more often you post,
the wider reach
But Unlikes increase too (up
to 50% when posting 2 times
daily compared to 1 time
only)
Some new evidence shows
that hide post may reduce the
15. Look beyond Facebook
Click to edit Master title style
• Social networks
Orkut, Qzone, StumbleUpon
• Video sharing
Youtube, Metacafe, Vimeo
• Photos
Flickr
• Documents
Slideshare
• Professional networks
LinkedIn
• Blogs
Technorati, Wordpress
16. Integrate Social Media style
Click to edit Master titlepresences
1. Discover an 2. State your own 3. Post Facebook,
Twitter, LinkedIn 4. Link Youtube
interesting and view point on it videos, also from
trending topic using your blog: updates with
strong headline, your partner sites if
relevant to your pics, video, they are available
brand commentary ask a question or
feedback, then
follow up
5. Follow similar discussion
6. Make social 7. Let your social stories
threads, participate,
presences/accounts as travel: widgets, Badges,
comment, re-tweet other
visible as your website Feeds, Share buttons
people’s stories. Give
URL, including ATL and
network support, do not
Retail
just self-promote
17. Conclusion
Click to edit Master title style
• Set clear objectives and analyze results
• Resource and train your social media correctly
• Keep testing, learning and improving your
tactics
• Remember to listen , not just post
• Never get too self-centered
• Give love to get love
• Integrate social with the rest of digital
• Integrate digital with the rest of marketing
• Stop replacing time with money
18. Click to edit Master title style
INFO@OWNBOUGHTEARNED.
COM
www.ownboughtearned.com
Editor's Notes
SPOTLIGHT ON B2C:Case Study: Examining a market-leading B2C Facebook strategy – What worked and what didn’t?How did the strategy develop and which stakeholders were involved?Key learning points – what we’d do differentlyWhat are the ongoing resource requirements – how are they managed?How we’ve evaluated the strategy – what it’s deliveringWhat new directions are going to be explored
Source Google
Pages reach 5-20% of their fansFrequency gapping needed to avoid burnoutDaily active users are exposed to many updates dailySo this value is still challenging to justify
I hope you have enjoyed todays speech, Hopefully you learned something new or at least feel inspired to take a look at your company’s marketing practices. Now it’s time for some questions or you can also feel free to contact me after the event. Thanks