1. Digital Marketing Intelligence
Beyond News Feeds
Beyond Social Listening
Chase McMichael Co-Founder CEO InfiniGraph
Seth Wiener – CRO/COO InfiniGraph
Analyze · Automate · Activate

2. MARKETING INTELLIGENCE INTERFACE
http://smo.infinigraph.com/portal

3. POES MEDIA
Image created by Room214

4. SOCIAL INTELLIGENCE HITS ALL POES MEDIA
• Paid – Trending content in display media –
InfiniGraph knows were to buy based on
social behavior on media
• Earned –Identifying content sources, product
affinity, influencers and partnerships
• Owned – Content discovery zone, social
optimization and trending content
• Social - content curation, optimization and ad
targeting via Facebook / Twitter “Interest”,

5. PAID
Trending content in display media –
InfiniGraph knows were to buy,
when and why - based on social
behavior within media

6. AGILE MARKETING
Real-Time content distribution and management. Based on
what’s trending and consumer engagement.

7. MEDIA PLANNING
• Social behavior enables content
consumption monitoring
• Identify sources where paid media is more
relevant to consumers and effective
• ComScore is based on Traffic not based on
content relevance
• Agile Marketing and real-time trending
content in ads WORKS!

8. Amplify what’s trending AGILE DISPLAY MEDIA
with display media yields
engagement.
Back to Facebook and Website
http://console.flite.com/widget/thegriotrendingad

9. SOCIAL TRENDING CONTENT IN ADS
Filtered trending content live in ads, apps, website and FB
landing pages - Real Time content marketing at scale. Not
a mindless feed but based on relevance.

10. EARNED
Identifying content sources,
product affinities, influencers and
partnerships

11. EXAMPLE OF HYPERCURATION
What’s most relevant to X Games Content as it trends and
followers based on content compared to each other shows
engagement the best for an affinity grouping

12. ACTIONABLE INSIGHT ON TRENDING CONTENT
Content that trends is set for distribution or feed
reposting to obtain higher engagement.

13. INFLUENCERS
Brands and people with highest in
common content to consumer interaction.

14. OWNED
Content discovery zone, social
optimization and trending
content

15. SURFACE WHAT’S TRENDING
Expose what’s relevant on many touch
points in real-time

16. HYPERCURATION
• Hypercuration™ – Aggregation of relevant
content and competitive intelligence
• Why Hypercuration™ is such a big deal?
− Increase engagement via relevance
− Real-Time content edit and control
− Aggregates many sources simultaneously
• Hypercuration™ of top trending content
sources for Forever 21 consumers and
hairstylist

17. CONTENT EXPOSURE
On landing Tabs within
Facebook
Create the ultimate discovery zone.
Ads and Content Tickers
on website Like what
Facebook has

18. SOCIAL
Ad targeting via Facebook and
Twitter “Interest”, content
curation and repost optimization

19. CONTENT CONSUMPTION GRAPH
What is the health of your feed?
Before After
Challenge is knowing what to put
in your feed

20. TRENDING BRAND AFFINITIES
Continuous real
time processing of
key sites,
publications,
influencers and
overall industry
content.
We know where to
place media, why
and with what.

21. THE MOST POWERFUL PROSPECT-TARGETING
OPPORTUNITY IN HISTORY
• Never before in history
has the average business
had the power to target
this many people this
specifically
• 800+ Million Users
• Target by demographic,
location and likes
• Very low minimum
spend Scale your Facebook and Twitter targeting to the
right people at the right time with the right content
@briancarter www.likeonomics.or

22. THE COST OF VISIBILITY

23. 2012 PRICING
INFINIGRAPH PRICE PLAN – 2012 Builder Driver Dominator
Content Curation, Ongoing Social Intelligence
Enterprise Price Monthly Monthly Monthly
Saved Searches “Brand Names” 3 5 10
Content feeder sites (additional curation sites) 5 15 25
Features
Brand/Affinity Trending: Ongoing social analysis Yes Yes Yes
Brand Trending Affinities for Facebook ad buy
Yes Yes Yes
top 15
Trending Content / Trending Reporting Yes Yes Yes
Content Optimizer Yes Yes Yes
Hypercuration Yes Yes Yes
Facebook/Twitter Interest download (Every 3 Yes Yes Yes
months service cost)
$1,800 2,800 4,200
Landing Tab trending content application
$250 $250 $250
hosing monthly
Trending content within Ads units
CPM/CPC CPM/CPC CPM/CPC
( $2CPM or $0.50 CPC ) – Social Ads

24. CONSUMER INTEREST & CONTENT IDENTIFICATION
• Identify content sources most relevant
• Optimize engagement news feeds and ads
• Expand and grown engagement / reach
• Media planning based on content relevance
• Identify partner and publishers for
integrated trending content and
Hypercuartion™ .

25. CONTACT INFORMATION
Chase McMichael – InfiniGraph
− Chase.mcmichael@infinigraph.com
− @infinigraph
− @chasemcmichael
Seth Wiener – InfiniGraph
− seth.wiener@infinigraph.com
−@socialnetworkkk

26. THANK YOU
The sole purpose of this Presentation is to introduce participants to Infinigraph and its activities.