The importance of content marketing for a business. A Powerpoint presentation in PDF format. Presented by Purple Dove Media Marketing.

1. Why Content Marketing
is important for your
Business
Published by Purple Dove Media

2. “Content builds
relationships.
Relationships are
built on trust.”
~AndrewDavis,author.

3. Traditional vs modern content marketing
Traditionally, content marketing talked at people through
advertising channels such as static billboard and
broadcasted messages, whereas, in today’s day and age,
digital content marketing is considered to talk with people
through storytelling.
Nowadays with smart search and social media, potential
customers have the opportunity to connect and engage
with brands at an instant. In fact, digital content
marketing has created the opportunity to provide ‘value’
and ‘personalisation’ to the customer and has
transformed the way a business interacts with its
customers.

4. Content can influence people’s decisions
Generally, people buying into a brand or business entails five steps: recognition,
information search, evaluation of alternatives, purchase decision and post-
purchase behaviour. A digital marketer will take the five-step buying process into
consideration when producing a content marketing strategy.

5. Great content is a powerful source of
digital marketing
Content marketing itself is a technique used for
creating, researching, optimising, publishing,
sharing and measuring content.
Content is the primary source material and
central priority for any digital marketing strategy
(an umbrella term for all online marketing
efforts) and thus why it is important to a
business.

6. Taking into consideration that not all online businesses adopt a digital marketing
strategy does not excuse the importance of a content marketing strategy.
Any business wanting to progress online will require some form of online
advertising whether it’s SEO (search engine optimisation), social media, email
marketing or other, all of which will require content marketing to some degree.

7. The benefits are worth every effort
The main benefits of content marketing for
business are:
 Raises brand awareness
 builds a community of loyal customers
 improves SEO
 improves social media
 adds customer value

8. We hope that
you have
enjoyed this
presentation.
Thank you…