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How Social Changed
              Everything

    A deep look into how social
   media has changed our society.

Chase McMichael Co-Founder CEO InfiniGraph
@chasemcmichael
WOW
WE ARE AT THE TIP
COLLABORATIVE ACTIVITY STREAMS ARE NOW




Every 20 years, a new widespread form of
consumer collaboration has been adopted
AND GROWING

Five billion people
to use mobile phones in 2011: UN
• Arab Spring and the Middle        WHAT TRENDING
  Eastern uprisings
• Japanese earthquake and tsunami
• Occupy Wall Street
• Death of Steve Jobs
• Rebecca Black’s Friday and
  subsequent backlash
• High-Speed Access Being Seen as
  a Right
• UK Riots
• Hurricane Irene
• Anthony Weiner Twitter scandal
• Social Media IPO’s
STOP THE COMMUNICATION
#OCCUPY
CROSSING THE DIVIDE
The Inside Story of How Facebook Responded to Tunisian Hacks
BIG
AVERAGE PENETRATION 50%
THE TRILLION $ FIGHT
THE RISE OF THE GOOGLE+
SOCIAL STILL GOING VIRAL
FACEBOOK OPEN GRAPH EVERYTHING IS AN ACTION
HYPER CONSUMPTION AND CURATION
AGILE MARKETING
BIG MONEY IN INTELLIGENCE
CONVERGENCE
CURATION – WHAT'S HOT




Provides brands a simple social conversation distribution strategy.
MARKETING INTELLIGENCE BIG DATA




http://smo.infinigraph.com/portal
CONTACT INFORMATION

Chase McMichael – InfiniGraph
 − chase@infinigraph.com
 − @infinigraph
 − @chasemcmichael
THANK YOU
The sole purpose of this Presentation is to introduce participants to Infinigraph and its activities.

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Emerging Media Conference 2012 - San Francisco

Editor's Notes

  1. Facts:Conversation creates more social interactionRelevance drives actionConsumers share content, comment , Like, Follow, ReTweet and curationConsumers are socially connected to brands Consumer are socially connected to content