Chase McMichael discusses the transformative impact of artificial intelligence (AI) across various industries, emphasizing the need for businesses to adapt quickly to enhance brand trust, improve consumer engagement, and leverage AI capabilities effectively. He highlights that consumers expect a frictionless experience and that organizations must build around data intelligence to remain competitive. The document advocates for a long-term, innovative approach to AI integration in business operations to respond to rapidly changing consumer demands and technological advancements.

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<NAME OF MY SHORT
PRESENTATION>Reckoning with
Artificial Intelligence
Chase McMichael
CEO InfiniGraph.com

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Chase McMichael is a 2X startup entrepreneur in
mobile messaging, collaboration, video and
machine learning. He is now the CEO and Co-
Founder of InfiniGraph a video deep learning
company focused on increasing video lifetime value
for large video publishers. Chase held Dir to VP
positions at Hearst Corp, Chase Manhattan, Oracle
and Sprint as well as worked and mentored several
bay area startups. First startup UNBOUND was
awarded the Fast Tech 50 and sold to Sprint.
Honored by Marketing Sherpa Viral Hall Of Fame
award for a video contesting platform. Chase's
focus is on machine learning and real time video
analysis using deep learning. Chase has a degree
in physicist and mathematics. He is a verterian
mentor for FRC/FTC robotics, loves to garden and
beekeeping. Chase’s greatest accomplishments are
married to a wonder wife and raising 3 amazing
kids @chasemcmichael

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How do you stay ahead of where AI is heading?
1. Each industry will adopt AI/ Machine Learning at different rates -
Some will be utterly disrupted by an outsider changing the
landscape of their business at such a fast rate that acquisition could
be the only way to stay ahead.
1. Be the leader and reorganize around data intelligence - can you be
the AI disruptor? Is your organization data ready? To stay ahead
requires you to lead.
1. Be safe, wait, see and gamble you can get in at a latter time ……
Technology will become simpler, packages are being created that
all can use. Let technology advance and adapt latter with higher
risk to profits.

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How should AI be leveraged to enhance
Brand Trust - Build your product and organization around being responsive to customer
needs and managing expectation via intelligent service.
● Can you anticipate your customer's needs?
● Predict what they need or be ready to answer questions.
● Do you know your most valuable customers and organize your service to be unique?
● How do you respond and manage risk at the speed of social media, youtube, and
chat apps.
● Are you a real-time intelligent organization looks to establish a life time value of a
relationship with with your customer?
Here are just a few questions that affect brand trust. AI will enable a more agile company
from the way consumer life cycle and relationship evolution.

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How should AI be leveraged to enhance
Improve engagement - Engagement is based on being at the place at the right time with
the right message. Creating an emotional connection with your customers and passion
with the services you provide is key to engagement.
● Be the company that provides time back to your customers vs. taking time.
● Is your band a WOW you did this for me?
● Good services is expected over the top service gets people talking.
● Is your services organization geared by data insights or reactive?
Can you predict based on behavior what your business needs are? Brands that
anticipate will win because they will be there when the customer wants them to be there.
It’s about relevance and just in time; successful artificial intelligence will intuitively
augment a person’s interaction and make their life simpler.

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How should AI be leveraged to enhance
Help Consumers - Is your brand intrusive or intuitive? - creating delight and meeting
expectation is not easy but blindly trying options without an active feedback system that
can map and adjust is dangerous.
● Consumer actions and feedback are two very powerful component to creating a way
to predict what and how your consumer will respond.
● Understanding and creating systems that can adapt and change not passive but
active can make the difference in winning the AI race.
● Regardless of the industry their is employee retention and customer retention - all
important - AI improving your employee’s to be more responsive will directly impact
your custom experience.
AI is a fundamental driver for enhancing human experience. Both internal and external
must work together to create a better consumer engagement flow. AI will proactively
surface relevant information or alter the experience to benefit all parties.

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Artificial Intelligence: What are the different ways AI is going to transform the device-based experience for
consumers?
MY POINT OF VIEW ON . . .
Humans are visual creatures and pictures tell a 1000 words. AI has already found what images your consumers engage with and now the
same is true in video. Understanding emotional response enables higher information retention. As long as there is a screen to look at video
will dominate. So is true in AR and VR. Brands and Media that figure out what content their consumers relate with will have a big
advantage in enhancing the human experience. Information is content and molding that content requires intelligence.
The human Interface is now Mobile for the most part and it’s the fastest growing access point globally. Mobile is the most personal and
intelligences on these devices is only increasing. How and what information and the interface you have with you consumers will most likely
have a mobile element.
AI has come far and fast on Marketing systems, Phones, Connected Homes, Vision systems and Robotics. AI is touching every industry
just as the computer did and then the internet. AI is the next wave in computing and here to stay. All focused on one thing. Competitive
Advantage. Automation is never ending as long as shareholders continue to demand higher profits and returns. AI is and will be the
differentiating factor of survival in the big tech world we live in today. The trifecta is data, speed and intelligence. Data is the new oil.
Apple/Google/Facebook - Facial Recognition, open source AI platforms
Amazon / Microsoft / Google- Voice Recognition - Alexa, Cortana, Home
Identification and Personalization - Video Recommendation as an example
Video is mobile and the amount of video being consumed now is creating a massive data insight on human behavior like never before.
Your enterprise has touchpoints with consumers and those touchpoints now need to be intelligent. Consumer expectation is growing fast
because of their interaction with the BIG TECH interfaces and is a forcing function raising the bar on what is expected.
Companies are looking at what they are going to do in quarters vs what they are going to do in a decade. AI is not planned in Quarters but
over the longer term of the business. A fundamental shift must happen. Most are just not going to make it because the change is coming
faster than expected. The Digital Rustbelt is real those undergoing the Digital Transformation are late to the game and now we’re
in the AI REVOLUTION altering everything we know about real time computing and data intelligence.

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SOME RESEARCH TO SUPPORT . . .
https://www.constellationr.com/blog-news/ai-and-internet-things-will-drive-digital-transformation-through-2020
https://www.bloomberg.com/professional/blog/business-focus-artificial-intelligence-rising-2/
https://www.forbes.com/sites/bernardmarr/2017/10/12/instead-of-destroying-jobs-artificial-intelligence-ai-is-creating-new-jobs-in-4-out-of-5-
companies/#36782108120d
https://www.forbes.com/sites/greatspeculations/2017/10/25/getting-ready-for-prime-time-of-artificial-intelligence-investing/#a3a745920105
http://blog.infinigraph.com/2017/01/20/how-deep-learning-increase-video-viewability/
https://www.ft.com/content/8e8237ca-b7f6-11e7-8c12-5661783e5589?segmentId=080b04f5-af92-ae6f-0513-095d44fb3577
https://www.technologyreview.com/s/609123/the-ai-issue/
https://theconversation.com/the-future-of-artificial-intelligence-two-experts-disagree-79904
https://qz.com/1107328/theres-precedent-for-amazon-competing-with-so-many-companies-it-doesnt-end-well
https://www.economist.com/news/leaders/21721656-data-economy-demands-new-approach-antitrust-rules-worlds-most-valuable-resource
https://www.mediapost.com/publications/article/304750/ai-driven-personal-assistant-apps-shaping-digital.html#mobilemarketing
https://go.forrester.com/blogs/ai-apis-dead-simple-ai/
https://www.mediapost.com/publications/article/304750/ai-driven-personal-assistant-apps-shaping-digital.html
https://www.datasciencecentral.com/profiles/blogs/deep-learning-and-recommenders

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Chase McMichael POV on Artificial Intelligence

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IN SUMMARY
Business who provide a better experience and innovate will be the new growth engines. Resistance to change
in the retail, media and finance sectors are just some example of where AI has disruption. Just about every
industry is being altered and the business landscape is changing fast like never before. You are as good as
your last product. Building an intelligent enterprise is thinking in decades not quarters. A software package
that has AI isn’t going to be a quick fix. The digital and now AI transformation has occurred. Many have
committed fundamentally making an AI first organization.
● AI needs to be engineered as an Intelligence feedback to improve systems without humans, however,
enhance human productivity and coexist not eliminate.
● Consumers are demanding more raising the bar drive greater innovation, AI should be frictionless.
Personal AI assistants will anticipate and augment your life. Brands need to anticipate.
● Business that harness their data pipeline, enable a fast data management approach to their business will
be in the game and command a dominating position.
Insight without action - can you move as fast as your customer are moving? LACK OF VISION will be the
greatest threat. Thinking your industry will not be affected by AI is the same thinking used when SEARS
thought the Internet was a fad. Using intelligence to solve problems will never go out of style. Creating higher
efficiencies in your business to adapt faster and stay relevant to your customers needs will always be required.