FMCG is the fourth largest sector in the Indian economy Household and Personal Care is the leading segment, accounting for 50 per cent of the overall market. Hair care (23 percent) and Food & Beverages (19 per cent) comes next in terms of market share Retail market in India is estimated to reach USD1 trillion by 2020 from USD600 billion in 2016, with modern trade expected to grow at 20 per cent per annum, which is likely to boost revenues of FMCG companies People are gracefully embracing Ayurveda

1. By- akshay kumar
jainHindustan Unilever Limited (HUL)
ITC Limited
Patanjali Ayurved
Parle Agro
Amul
Godrej Group
Colgate-Palmolive
Turnover – 7.0 Billion Dollar
Turnover – 789 Million Dollar
Turnover – 1 Billion dollar (Appox)
Turnover – 2.15 Billion Dollar
Turnover – 4.0 Billion Dollar
Turnover – 0.78 Billion Dollar
Turnover – 4 Billion Dollar
• FMCG is the fourth largest sector in the Indian economy
• Household and Personal Care is the leading segment, accounting for 50
per cent of the overall market. Hair care (23 percent) and Food &
Beverages (19 per cent) comes next in terms of market share
• Retail market in India is estimated to reach USD1 trillion by 2020 from
USD600 billion in 2016, with modern trade expected to grow at 20 per
cent per annum, which is likely to boost revenues of FMCG companies
• People are gracefully embracing Ayurveda products, which has
resulted in growth of FMCG major, Patanjali Ayurveda.
INDIAN FMCG SECTOR

2. Strength
-Low operational costs.
-Presence of established
distribution networks in
both
urban and rural areas
-Presence of well-known
brands in FMCG sector SWOT
FMCG
Weakness
-Lower scope of investing in
technology and achieving
economies of scale, especially
in small sectors
-Low exports levels
Threats
-Removal of import restrictions
resulting in replacing of
domestic brands
-Slowdown in rural demand
-Tax and regulatory structure
-Very Difficult to revive back
if products fails.
Opportunities
-Untapped rural market
-Rising income levels, i.e.
increase in purchasing power
of consumers
-Large domestic market- a
population of over one billion.
-Export potential, High
consumer
goods spending
30.2
34.8
36.8
44.9
47.3
49
103.7
2010 2011 2012 2013 2015 2016 2020F
STRONG GROWTH IN THE INDIAN FMCG SECTOR
The combined revenue of seven leading Indian FMCG
companies during 2015-16 stood at USD 11,066.46
million.
In the long run, with the system becoming more
transparent & easily compliable, demonetisation is
expected to benefit organised players in the FMCG
industry.
Source-www.ibef.org

3. Goods and
Service Tax
(GST) Excise duty
Relaxation of
license
rules
TRAI
advertising
regulations
SETU Scheme
Food Security Bill
(FSB)
Government Policies &
ImpactsFuture
Prospects
CAGR: 20.6%
49
103.7
2016 2020F
USD billion
Favourable demographics and
rise in income level to boost
FMCG market
1411
3600
2014 2020F
29.4
100
2016 2025F
USD billion
Total consumption
expenditure set to
increase
Rise in rural consumption
to drive the FMCG
market
Source-
www.ibef.org

4. Swot AnalysisStrengths
-Strong and experienced
management
-Strong brand presence,
excellent products advertising
-Employees over 25,000 people
-Excellent research and
development facilities
Weaknesses
Dependant on its
tobacco revenues
Opportunities
-Consumption Of personal care
products
-Tap rural markets and increase
penetration in urban areas
Threats
-Strict govt regulations and policies
regarding cigarettes.
-Intense and increasing competition
amongst other FMCG companies.
Company management
Y C DEVESHWAR
CHAIRMAN
SANJIV PURI
CEO
NAKUL ANAND
RAJIV TANDON
Executive Directors
B SUMANT
President, FMCG Businesses

5. Cigarettes Food Personal Care Lifestyle
Retailing
Education &
Stationary
Safety
Matches &
Incense sticksInsignia
India Kings
Lucky Strike
Classic
Gold Flake
Navy Cut
Players
Scissors
Capstan
Berkeley
Bristol
Flake
Silk Cut
Duke & Royal.
Products & Services
Aashirvaad
Candyman
Sunfeast GumOn
Bingo!
Yippee!
Kitchens of India
B Natural
Mint-o
Essenza Di Wills
Fiama Di Wills
Engage
Vivel
Savlon
Shower to Shower
Vivel Cell renew
Wills Lifestyle
&
John Players.
Lifestyle
Retailing
Classmate
&
Paperkraft
Education &
Stationary
Aim
i Kno
Mangaldeep
Safety
Matches
&
Incense sticks
2013-14 2014-15 2015-16 2016-17
52759
40909
38558
49247
54690
40439
10431
11668
43813
12405
11455
Profit
Gross
Revenue(ITC)
Gross
Revenue(FMC
G)
6
%
7
%
Financials
Details
Source-
www.itcportal.com

6. Job Profile
Marketing Operations
• Sales Trainee • Logistics Trainee
 Integrity
 Intellectual rigour
 A 'will do' attitude
 Team skills
 Ability to think strategically
 High energy
 Creativity
 Leadership
Skill Sets Required
Criteria:
50% across HSC and SSC is mandatory for the resume to be considered
Challenges
50 warehouses and 70 factories spread
across the country and over 1200 trucks
transporting ITC's goods on a daily
basis!!!
ITC is responsible for distribution of 18
product categories, 75 sub product
categories to over 2 million outlets
distributed over 1 lakh markets.
24 FMCG product categories, 77 sub
product categories, largest FMCG
sales and distribution network (1
lakh+ markets, 2 million+ outlets)
ITC's Paperboards and Specialty Paper Division
(PSPD) and the Packaging and Printing Business
(PPB)provide you the opportunity to experience the
dynamics of Business to Business marketing.

7. • Customer engagement
• Relationship building
• Market research
• Product development
• Branding
• Niche advertising
• Promotion and constantly drives
innovation, growth and value.
• Helps to gain strong marketing and
sales skills.
Responsibilities
Expected to perform execution of orders,
inventory and placement of vehicles
Warehouse Service,
Expected to deal with distributors,
supervisors and salesmen and
hence must display strong
leadership qualities.
Marketing Operations
Career Growth
Marketing Operations
• Enable you work in close
coordination with sales,
production, logistics.
• Category specific and unique
"Route to Market" models,
coupled with best in class
technology such as APO, I2-
SCS, SAP,

8. Dealing with International alliances.
Promoting Eco medical, Traditional crafts.
Planning to launch some other serives with their e-choupal
program like: - Micro- credit -Health -Education
Develop rural market to promote other products
Future Plans
Hindustan Unilever Limited
ITC Limited
NESTLE India
Parle Agro
Amul
Godrej Group
Colgate-Palmolive
Competitors
Patanjali Ayurved
Thank You
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