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MARKETING MANAGEMENT
Textile Industry with reference to
“Bombay Dyeing”
by- Akshay kumar jain
TEXTILE INDUSTRY
 India’s textile industry is one of the economy's largest sector.
 India’s textile industry contributes about 14% to industrial
production.
 4% to country’s gross domestic product.
 17% to country’s export earnings .
 Provides direct employment to over 35 million people.
 India earns about 27% of its total foreign exchange through textile
exports.
 It also contributes 3%to the total GDP of the country.
 In August 23, 1879, Bombay Dyeing was founded.
 Bombay Dyeing is part of the Wadia Group, which is 250 years
old.
 Wadia Group initially ventured into the area of ship building.
 Nowrosjee Wadia sensed an opportunity in India's mushrooming
textile industry.
HISTORY-BOMBAY DYEING
 Nusli is the son of businessman Neville
Wadia and Dina Wadia.
 His maternal grandfather Muhammad
Ali Jinnah was the founder of Pakistan
CHAIRMAN OF BOMBAY DYEING
 Split between Domestic sales
 Nearly 50% of the Bombay dyeing’s products is exported to USA,
Canada, UK, Germany, Netherland, Italy, France, Poland,
Czechoslovakia ,New Zealand Switzerland and many more
 Increasing business in fast growing export market
PRESENT STATUS-GLOBALLY
Modes of sales
Online
Retail
outlet
Segmentation
Criteria Size : Both on Urban and Rural
Difference : luxury and design
Money : All category pricing
Accessible : Retail and online experience
STYLE
LUXURY ECONOMY
FAMILY
Designe
r bed
sheets
STP-BOMBAY DYEING
 Product
FOUR – P’s
•Bombay dyeing bed sheets
•Linen and bedding
•Bedding linens
•Bedding sheets
•Designer bed sheets
•Premium bed sheets
•Towels
•Gifts for all occasions
FOUR – P’s
PLACE
• 19 states
• Over 1200 stores
FOUR – P’s
PRICE
 Elite class
Pricing range
Rs 3001 - Rs 7000
 Budget class
Pricing range
Rs 500 - Rs 3000
 Promotion
FOUR – P’s
Celebrity endorsing
“#Black & #White ‘###Shamitabh' ##style”
#The entire campaign saw a reach of
7,13,168 on Facebook and 1,41,400
impressions on Twitter
Visual media
#Contest #festivals
FUTURE PLAN-BOMBAY DYEING

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Textile Industry

  • 1. MARKETING MANAGEMENT Textile Industry with reference to “Bombay Dyeing” by- Akshay kumar jain
  • 2. TEXTILE INDUSTRY  India’s textile industry is one of the economy's largest sector.  India’s textile industry contributes about 14% to industrial production.  4% to country’s gross domestic product.  17% to country’s export earnings .  Provides direct employment to over 35 million people.  India earns about 27% of its total foreign exchange through textile exports.  It also contributes 3%to the total GDP of the country.
  • 3.  In August 23, 1879, Bombay Dyeing was founded.  Bombay Dyeing is part of the Wadia Group, which is 250 years old.  Wadia Group initially ventured into the area of ship building.  Nowrosjee Wadia sensed an opportunity in India's mushrooming textile industry. HISTORY-BOMBAY DYEING
  • 4.  Nusli is the son of businessman Neville Wadia and Dina Wadia.  His maternal grandfather Muhammad Ali Jinnah was the founder of Pakistan CHAIRMAN OF BOMBAY DYEING
  • 5.  Split between Domestic sales  Nearly 50% of the Bombay dyeing’s products is exported to USA, Canada, UK, Germany, Netherland, Italy, France, Poland, Czechoslovakia ,New Zealand Switzerland and many more  Increasing business in fast growing export market PRESENT STATUS-GLOBALLY
  • 7. Segmentation Criteria Size : Both on Urban and Rural Difference : luxury and design Money : All category pricing Accessible : Retail and online experience STYLE LUXURY ECONOMY FAMILY Designe r bed sheets STP-BOMBAY DYEING
  • 8.  Product FOUR – P’s •Bombay dyeing bed sheets •Linen and bedding •Bedding linens •Bedding sheets •Designer bed sheets •Premium bed sheets •Towels •Gifts for all occasions
  • 9. FOUR – P’s PLACE • 19 states • Over 1200 stores
  • 10. FOUR – P’s PRICE  Elite class Pricing range Rs 3001 - Rs 7000  Budget class Pricing range Rs 500 - Rs 3000
  • 11.  Promotion FOUR – P’s Celebrity endorsing “#Black & #White ‘###Shamitabh' ##style” #The entire campaign saw a reach of 7,13,168 on Facebook and 1,41,400 impressions on Twitter Visual media #Contest #festivals