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With the emergence of supermarkets, kirana stores have been depleting day by day. Government is in the grave situation to decide whether to allow 50% FDI or not in the retail sector. There are certain retail outlets such as Walmart, Metro which are better in quality, cheaper in rates, and offering a range and variety of products under one roof. These malls have entered in India but they are into cash and carry business only and not in the multi brand retail sector. Many of them have entered through joint ventures. If government allow them to enter in India, it can be said that all the small shops and kirana stores will not be able to stand in the market. They cannot compete with them. Now the question arise how the kirana stores can be saved from these big giants in the market. It is the need of the hour today to save these kirana stores because in a developing country like India where the income of an average man is low, such types of small business can make them able to earn their living. The present research is an attempt to find out the weaknesses of kirana stores as compared to the malls and to find out the solutions for the betterment of the stores. The research is conducted on various kirana stores in Punjab. The study identifies the problems being faced by kirana merchants such as recovery of credit, inventory management, goodwill in terms of quality, low space, and lack of variety etc. But during the research it has been found out that there are certain areas where these kirana stores have an edge over the market such as emotional attachment with the customer, to fulfil the timely need of credit of the customer, easy availability etc. It is concluded that both kirana stores and malls are important to the Indian economy. FDI is important for the growth of the economy but it should come for the rescue of the existing business and not as a threat. Secondly government intervention is seeked to make improvements in the functioning of the kirana stores. If kirana stores starts using their strategic advantages to the optimum level, they can make can make their existence strong in the market.
A brief overview of Indian Retail Industry where a efforts have made to touch base the facts the figures.
The industry is getting a buzz for all the good reasons, all the giants along with few tiny players are checking their luck, this presentation was created to let interested people understand what Retail industry is, where it was and some future prospects too.
A análise da autocrítica do PT permite constatar que sua resolução não reconheceu que ele próprio criou as condições para o afastamento de Dilma Rousseff do poder graças à incompetência do governo federal que foi responsável pela bancarrota da economia brasileira, além de não apresentar solução para a crise econômica do País da qual resultaram a insolvência da União, dos Estados e Municípios, a falência de cerca de 40% das empresas nacionais, 11 milhões de desempregados, a inflação superior a 10% ao ano e a rejeição por parte de 80% da população brasileira. Em sua autocrítica o PT não fez referência ao fato de ter realizado um verdadeiro assalto aos cofres públicos institucionalizando a corrupção em todas as instâncias do governo. O PT acusa a direita de comprometer seus interesses quando governou de 2002 a 2016 com a direita ao afirmar que o partido ficou “refém de acordos táticos” para conseguir administrar o país que ampliou o poder de fogo de setores mais à direita. O PT faz, também, demonstra sua flagrante incompetência ao não identificar que a crise mundial de 2008 traria graves consequências para o Brasil com a instabilidade que evoluiu até atingir o nível catastrófico atual.
With the emergence of supermarkets, kirana stores have been depleting day by day. Government is in the grave situation to decide whether to allow 50% FDI or not in the retail sector. There are certain retail outlets such as Walmart, Metro which are better in quality, cheaper in rates, and offering a range and variety of products under one roof. These malls have entered in India but they are into cash and carry business only and not in the multi brand retail sector. Many of them have entered through joint ventures. If government allow them to enter in India, it can be said that all the small shops and kirana stores will not be able to stand in the market. They cannot compete with them. Now the question arise how the kirana stores can be saved from these big giants in the market. It is the need of the hour today to save these kirana stores because in a developing country like India where the income of an average man is low, such types of small business can make them able to earn their living. The present research is an attempt to find out the weaknesses of kirana stores as compared to the malls and to find out the solutions for the betterment of the stores. The research is conducted on various kirana stores in Punjab. The study identifies the problems being faced by kirana merchants such as recovery of credit, inventory management, goodwill in terms of quality, low space, and lack of variety etc. But during the research it has been found out that there are certain areas where these kirana stores have an edge over the market such as emotional attachment with the customer, to fulfil the timely need of credit of the customer, easy availability etc. It is concluded that both kirana stores and malls are important to the Indian economy. FDI is important for the growth of the economy but it should come for the rescue of the existing business and not as a threat. Secondly government intervention is seeked to make improvements in the functioning of the kirana stores. If kirana stores starts using their strategic advantages to the optimum level, they can make can make their existence strong in the market.
A brief overview of Indian Retail Industry where a efforts have made to touch base the facts the figures.
The industry is getting a buzz for all the good reasons, all the giants along with few tiny players are checking their luck, this presentation was created to let interested people understand what Retail industry is, where it was and some future prospects too.
A análise da autocrítica do PT permite constatar que sua resolução não reconheceu que ele próprio criou as condições para o afastamento de Dilma Rousseff do poder graças à incompetência do governo federal que foi responsável pela bancarrota da economia brasileira, além de não apresentar solução para a crise econômica do País da qual resultaram a insolvência da União, dos Estados e Municípios, a falência de cerca de 40% das empresas nacionais, 11 milhões de desempregados, a inflação superior a 10% ao ano e a rejeição por parte de 80% da população brasileira. Em sua autocrítica o PT não fez referência ao fato de ter realizado um verdadeiro assalto aos cofres públicos institucionalizando a corrupção em todas as instâncias do governo. O PT acusa a direita de comprometer seus interesses quando governou de 2002 a 2016 com a direita ao afirmar que o partido ficou “refém de acordos táticos” para conseguir administrar o país que ampliou o poder de fogo de setores mais à direita. O PT faz, também, demonstra sua flagrante incompetência ao não identificar que a crise mundial de 2008 traria graves consequências para o Brasil com a instabilidade que evoluiu até atingir o nível catastrófico atual.
Indian Retail – Next Growth Story with Challenges and Opportunities SCS universal
Presentation reports show data and opportunities about the emerging opportunities , challenges and growth story in India organised retail sector. This Presentation is delivered by the Founder and Chief Executive of SCS universal Mr. Gajendra Khare at JIMS New Delhi
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Sector study
1. Content.
1. History
2. Global scenario
3. Factors affecting global scenario
4. Indian scenario
5. Major key players in organized retailing in India.
6. Stock performance
7. Revenue analysis
8. SWOT analysis
9. Government policy.
10.Challenges
11.References
2. History
• the Romans are the first civilization to establish a
sophisticated form of retailing.
• after 1850 American retailing institutions originated. It is the
first country to start retailing.
• The origin of retailing in India can be traced back to the
emergence of kirana stores . These stores used to cater local
people.
• In the 1980s manufacturer’s retail chains like DCM, Gwalior
Suiting, Bombay Dying, Calico, Titan etc. started making its
appearance in metros and small towns.
3. Continued
• Multi brand retailers came into the picture in the 1990s
• India in 1997 allowed foreign direct investment (FDI) in cash and
carry wholesale
• At that time the companies required government approval. The
approval requirement was relaxed, and automatic permission
was granted in 2006.
• Between 2000 to 2010, Indian retail attracted about $1.8 billion
in foreign direct investment, representing a very small 1.5% of
total investment flow into India
4. Global Scenario
• The retail sector has played a phenomenal role throughout the
world in increasing productivity of consumer goods and services.
• Example of some middle class country’s scenario
• Brazil: Rankings dip, but still strong. Brazil’s retail growth slowed in
2013, and the country drops to 5th in the GRDI after two consecutive
years in first place. While GDP growth picked up 2.3 % in 2013, compared
with 1 percent in 2012.
• Peru: A steady retail opportunity. Peru’s controlled inflation (less than 3
percent), growing economy, and business confidence make it a solid
retail opportunity. Prudent fiscal policy and monetary discipline remain
the pillars of Peru’s economic policy.
• Colombia: Strengthening middle class. Colombia drops three spots to
21st in this year’s GRDI, but its fundamentals are strong. GDP growth was
4 percent in 2013, while household spending increased and
unemployment dropped.
5. FACTORS AFFECTING GLOBAL SCENARIO
• Bring it home: just in time for personal use. There is evidence that a
growing number of people do not bother to go down to the store and
bring home products themselves anymore. This trend is seen even in the
food business, where groceries and fresh food are delivered right to your
door by firms such as Linas Matkasse in Sweden and Årstiderne in
Denmark.
• Always online: Now in these days people always use internet to search
any product. They do not go to any shop to find information about the
product.
• Mobile retailing: Mobile retailing, or m-commerce, is growing even more
rapidly than any other kind of retailing activity. eBay’s global mobile sales
reached close to USD 2 billion in 2010. In 2011 this figure more than
doubled, to USD 5 billion. In the US, m-commerce amounted to 9.8 per
cent of all online sales on a single day last autumn.
• Social commerce: Social commerce takes place when online social
networks and group activities are combined with e-commerce and/or
offline retailing. The key to social commerce is to create an interest among
buyers so that they spread the word to their contacts on social networks
and other places.
6. Contribution in world & Indian GDP.
• Total retail sales in the US topped $4.53 trillion in 2013.
• ecommerce accounted for a significant portion of that growth, up 16.9% in
2013—or nearly $40 billion.
• In 2013, retail represented 27.0% of nominal US GDP, up from 26.8% in
2012
• In 2013, retail mcommerce—which includes products and services ordered
on mobile devices, including tablets—increased 70.0% to reach $42.13
billion. eMarketer estimates that in 2014, that figure will increase another
37.2% to total $57.79 billion.
• A 2012 PWC report states that modern retailing has a 5% market share in
India with about $27 billion in sales, and is growing at 15 to 20% per year.
There are many modern retail format and mall companies in India.
7. Indian scenario
• The Retail sector of India is now among top five fastest growing
markets
• Currently India constitutes only 8% of organized retail and
remaining 92% is left unorganized.
• The Indian retail industry has experienced growth of 10.6%
between 2010 and 2012, and is expected to increase to USD 750-
850 billion by 2015.
• Retail growth of 14% to 15% per year is expected through 2015 to 2018
• The current market size of Indian organized retail industry is about US$
520 bn (Source: IBEF).
• The sector contributes to around 10 per cent of GDP and 6-7 per
cent of employment.
9. Major Indian Key Players in organized
retailing
Company Size
Pantaloon Retail Ltd
(Future Group venture)
Over 2 million sq ft of retail space spread over 35 cities with 65 stores and 21 factory outlets
Shoppers Stop
(K Raheja Group venture)
Over 3.21 million sq ft of retail space spread over 23 cities with 51 stores
Spencer Retail
(part of RP-SG Group)
Retail footage of close to 1 million sq ft across 45 cities with 200 stores
Lifestyle Retail
(Landmark Group venture)
Approximately 15 lifestyle and eight Home Centre stores
Bharti Retail
74 Easyday stores with plans to invest about 2.5 billion USD over the next five years to add about 10 million sq ft of retail
space in the country
Reliance Retail 700 stores with a revenue of 7,600 crore INR
Aditya Birla ‘More’ 575 stores with approximate revenue of 2,000 crore INR. Recently, purchased stake in Pantaloon Retail
Tata Trent 59 Westside stores, 13 Starbazaar hypermarkets and 26 Landmark bookstores
13. Revenue Analysis of some major company
(PANTALOON.NS) : Income Statement
Shopper Stop:
• Shoppers Stop reported a consolidated loss of Rs.1.1 crore for the quarter ended 30 June.
• Standalone revenue for Shoppers Stop grew at 20% to Rs.537.07 crore in the June quarter
from Rs.441.32 crore a year ago.
• Speciality stores such as Crossword and Mothercare, grew 13% to Rs.866 crore.
Trent Ltd:
• Trent reported a net profit increase of 36% in the June quarter to Rs.17.34 crore from
Rs.12.76 crore a year ago. Total sales increased by 15.4% to Rs.252.40 crore from Rs.218.70
crore in the same quarter a year ago.
Period Ending 31-Mar-2014 31-Dec-2012 30-Jun-2012 30-Jun-2011
Total Revenue 113,427,000 135,279,000 130,313,000 122,820,000
Cost of Revenue 81,119,000 89,504,000 85,957,000 84,285,000
Gross Profit 32,308,000 45,775,000 44,356,000 38,535,000
14. SWOT analysis
Strengths:
Retailing is a “technology-intensive" industry. It is technology that will
help the organized retailers to score over the unorganized retailers
High brand equity.
state of art infrastructure.
A vast variety of product under a roof.
Huge investment capacity.
Family shopping experience, where entire family can visit together.
Weakness:
Long lines at billing counters, which is very much time consuming.
High cost of operation due to large fixed cost.
High attrition rate of employees.
Over crowd during peak season.
15. Opportunities:
Lot of potential in rural market, and can also expand.
Increasing mall culture n India.
FDI in retail.
Improving store experience according to customer preferences.
Threat:
Unorganized business also appears to be threat.
Increasing online retail sites.
High business risk involved margin of business reducing all time.
16. Government policy
FDI in multi brand retail:
Status: policy passed 51%
30 per cent procure meant of manufactured products must be from SMEs
Minimum investment cap is USD100 million.
Minimum 50 per cent of total FDI must be invested in back-end
infrastructure .
50 per cent of the jobs in the retail outlet could be reserved for rural youth
and a certain amount of farm produce could be required to be procured
from farmers.
To ensure the Public Distribution System (PDS) and Food Security System
(FSS), government reserves the right to procure a certain amount of food
grains .
Multi brand retail would keep food and commodity prices under control.
Consumers will receive higher quality products at lower prices and better
service.
17. FDI in single brand retail:
Status: Policy passed 100%
Products to be sold under the same brand internationally.
Sale of multi brand goods is not allowed, even if produced by the same
manufacturer.
For FDI above 51 per cent, 30 per cent sourcing must be from SMEs.
Consumerism of the retail market, Any additional product categories to be
sold under single brand retail must first receive additional government
approval.
18. Challenges
The Kiranas continue.
The High Costs of Real Estate.
High Stamp Duties.
Lack of Adequate Infrastructure.
Price War.
Shortage of Skilled Manpower.
Policy Induced Barriers.
Channel Conflicts.
Unique Indian Customer.