This document provides an overview of the retail industry in India and globally. It discusses the history and evolution of retailing from ancient Rome to modern times. Key developments in India include the emergence of kirana stores and the entry of manufacturers into retailing in the 1980s and multi-brand retailers in the 1990s. The document reviews the global retail scenario in countries like Brazil, Peru and Colombia and factors influencing the global sector such as e-commerce, mobile commerce and social commerce. It also examines the Indian retail scenario, major players, stock performance, revenue analysis and SWOT analysis of the industry. Government policies on FDI in retail and challenges facing the industry are also summarized.
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With the emergence of supermarkets, kirana stores have been depleting day by day. Government is in the grave situation to decide whether to allow 50% FDI or not in the retail sector. There are certain retail outlets such as Walmart, Metro which are better in quality, cheaper in rates, and offering a range and variety of products under one roof. These malls have entered in India but they are into cash and carry business only and not in the multi brand retail sector. Many of them have entered through joint ventures. If government allow them to enter in India, it can be said that all the small shops and kirana stores will not be able to stand in the market. They cannot compete with them. Now the question arise how the kirana stores can be saved from these big giants in the market. It is the need of the hour today to save these kirana stores because in a developing country like India where the income of an average man is low, such types of small business can make them able to earn their living. The present research is an attempt to find out the weaknesses of kirana stores as compared to the malls and to find out the solutions for the betterment of the stores. The research is conducted on various kirana stores in Punjab. The study identifies the problems being faced by kirana merchants such as recovery of credit, inventory management, goodwill in terms of quality, low space, and lack of variety etc. But during the research it has been found out that there are certain areas where these kirana stores have an edge over the market such as emotional attachment with the customer, to fulfil the timely need of credit of the customer, easy availability etc. It is concluded that both kirana stores and malls are important to the Indian economy. FDI is important for the growth of the economy but it should come for the rescue of the existing business and not as a threat. Secondly government intervention is seeked to make improvements in the functioning of the kirana stores. If kirana stores starts using their strategic advantages to the optimum level, they can make can make their existence strong in the market.
A brief overview of Indian Retail Industry where a efforts have made to touch base the facts the figures.
The industry is getting a buzz for all the good reasons, all the giants along with few tiny players are checking their luck, this presentation was created to let interested people understand what Retail industry is, where it was and some future prospects too.
With the emergence of supermarkets, kirana stores have been depleting day by day. Government is in the grave situation to decide whether to allow 50% FDI or not in the retail sector. There are certain retail outlets such as Walmart, Metro which are better in quality, cheaper in rates, and offering a range and variety of products under one roof. These malls have entered in India but they are into cash and carry business only and not in the multi brand retail sector. Many of them have entered through joint ventures. If government allow them to enter in India, it can be said that all the small shops and kirana stores will not be able to stand in the market. They cannot compete with them. Now the question arise how the kirana stores can be saved from these big giants in the market. It is the need of the hour today to save these kirana stores because in a developing country like India where the income of an average man is low, such types of small business can make them able to earn their living. The present research is an attempt to find out the weaknesses of kirana stores as compared to the malls and to find out the solutions for the betterment of the stores. The research is conducted on various kirana stores in Punjab. The study identifies the problems being faced by kirana merchants such as recovery of credit, inventory management, goodwill in terms of quality, low space, and lack of variety etc. But during the research it has been found out that there are certain areas where these kirana stores have an edge over the market such as emotional attachment with the customer, to fulfil the timely need of credit of the customer, easy availability etc. It is concluded that both kirana stores and malls are important to the Indian economy. FDI is important for the growth of the economy but it should come for the rescue of the existing business and not as a threat. Secondly government intervention is seeked to make improvements in the functioning of the kirana stores. If kirana stores starts using their strategic advantages to the optimum level, they can make can make their existence strong in the market.
A brief overview of Indian Retail Industry where a efforts have made to touch base the facts the figures.
The industry is getting a buzz for all the good reasons, all the giants along with few tiny players are checking their luck, this presentation was created to let interested people understand what Retail industry is, where it was and some future prospects too.
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Sector study
1. Content.
1. History
2. Global scenario
3. Factors affecting global scenario
4. Indian scenario
5. Major key players in organized retailing in India.
6. Stock performance
7. Revenue analysis
8. SWOT analysis
9. Government policy.
10.Challenges
11.References
2. History
• the Romans are the first civilization to establish a
sophisticated form of retailing.
• after 1850 American retailing institutions originated. It is the
first country to start retailing.
• The origin of retailing in India can be traced back to the
emergence of kirana stores . These stores used to cater local
people.
• In the 1980s manufacturer’s retail chains like DCM, Gwalior
Suiting, Bombay Dying, Calico, Titan etc. started making its
appearance in metros and small towns.
3. Continued
• Multi brand retailers came into the picture in the 1990s
• India in 1997 allowed foreign direct investment (FDI) in cash and
carry wholesale
• At that time the companies required government approval. The
approval requirement was relaxed, and automatic permission
was granted in 2006.
• Between 2000 to 2010, Indian retail attracted about $1.8 billion
in foreign direct investment, representing a very small 1.5% of
total investment flow into India
4. Global Scenario
• The retail sector has played a phenomenal role throughout the
world in increasing productivity of consumer goods and services.
• Example of some middle class country’s scenario
• Brazil: Rankings dip, but still strong. Brazil’s retail growth slowed in
2013, and the country drops to 5th in the GRDI after two consecutive
years in first place. While GDP growth picked up 2.3 % in 2013, compared
with 1 percent in 2012.
• Peru: A steady retail opportunity. Peru’s controlled inflation (less than 3
percent), growing economy, and business confidence make it a solid
retail opportunity. Prudent fiscal policy and monetary discipline remain
the pillars of Peru’s economic policy.
• Colombia: Strengthening middle class. Colombia drops three spots to
21st in this year’s GRDI, but its fundamentals are strong. GDP growth was
4 percent in 2013, while household spending increased and
unemployment dropped.
5. FACTORS AFFECTING GLOBAL SCENARIO
• Bring it home: just in time for personal use. There is evidence that a
growing number of people do not bother to go down to the store and
bring home products themselves anymore. This trend is seen even in the
food business, where groceries and fresh food are delivered right to your
door by firms such as Linas Matkasse in Sweden and Årstiderne in
Denmark.
• Always online: Now in these days people always use internet to search
any product. They do not go to any shop to find information about the
product.
• Mobile retailing: Mobile retailing, or m-commerce, is growing even more
rapidly than any other kind of retailing activity. eBay’s global mobile sales
reached close to USD 2 billion in 2010. In 2011 this figure more than
doubled, to USD 5 billion. In the US, m-commerce amounted to 9.8 per
cent of all online sales on a single day last autumn.
• Social commerce: Social commerce takes place when online social
networks and group activities are combined with e-commerce and/or
offline retailing. The key to social commerce is to create an interest among
buyers so that they spread the word to their contacts on social networks
and other places.
6. Contribution in world & Indian GDP.
• Total retail sales in the US topped $4.53 trillion in 2013.
• ecommerce accounted for a significant portion of that growth, up 16.9% in
2013—or nearly $40 billion.
• In 2013, retail represented 27.0% of nominal US GDP, up from 26.8% in
2012
• In 2013, retail mcommerce—which includes products and services ordered
on mobile devices, including tablets—increased 70.0% to reach $42.13
billion. eMarketer estimates that in 2014, that figure will increase another
37.2% to total $57.79 billion.
• A 2012 PWC report states that modern retailing has a 5% market share in
India with about $27 billion in sales, and is growing at 15 to 20% per year.
There are many modern retail format and mall companies in India.
7. Indian scenario
• The Retail sector of India is now among top five fastest growing
markets
• Currently India constitutes only 8% of organized retail and
remaining 92% is left unorganized.
• The Indian retail industry has experienced growth of 10.6%
between 2010 and 2012, and is expected to increase to USD 750-
850 billion by 2015.
• Retail growth of 14% to 15% per year is expected through 2015 to 2018
• The current market size of Indian organized retail industry is about US$
520 bn (Source: IBEF).
• The sector contributes to around 10 per cent of GDP and 6-7 per
cent of employment.
9. Major Indian Key Players in organized
retailing
Company Size
Pantaloon Retail Ltd
(Future Group venture)
Over 2 million sq ft of retail space spread over 35 cities with 65 stores and 21 factory outlets
Shoppers Stop
(K Raheja Group venture)
Over 3.21 million sq ft of retail space spread over 23 cities with 51 stores
Spencer Retail
(part of RP-SG Group)
Retail footage of close to 1 million sq ft across 45 cities with 200 stores
Lifestyle Retail
(Landmark Group venture)
Approximately 15 lifestyle and eight Home Centre stores
Bharti Retail
74 Easyday stores with plans to invest about 2.5 billion USD over the next five years to add about 10 million sq ft of retail
space in the country
Reliance Retail 700 stores with a revenue of 7,600 crore INR
Aditya Birla ‘More’ 575 stores with approximate revenue of 2,000 crore INR. Recently, purchased stake in Pantaloon Retail
Tata Trent 59 Westside stores, 13 Starbazaar hypermarkets and 26 Landmark bookstores
13. Revenue Analysis of some major company
(PANTALOON.NS) : Income Statement
Shopper Stop:
• Shoppers Stop reported a consolidated loss of Rs.1.1 crore for the quarter ended 30 June.
• Standalone revenue for Shoppers Stop grew at 20% to Rs.537.07 crore in the June quarter
from Rs.441.32 crore a year ago.
• Speciality stores such as Crossword and Mothercare, grew 13% to Rs.866 crore.
Trent Ltd:
• Trent reported a net profit increase of 36% in the June quarter to Rs.17.34 crore from
Rs.12.76 crore a year ago. Total sales increased by 15.4% to Rs.252.40 crore from Rs.218.70
crore in the same quarter a year ago.
Period Ending 31-Mar-2014 31-Dec-2012 30-Jun-2012 30-Jun-2011
Total Revenue 113,427,000 135,279,000 130,313,000 122,820,000
Cost of Revenue 81,119,000 89,504,000 85,957,000 84,285,000
Gross Profit 32,308,000 45,775,000 44,356,000 38,535,000
14. SWOT analysis
Strengths:
Retailing is a “technology-intensive" industry. It is technology that will
help the organized retailers to score over the unorganized retailers
High brand equity.
state of art infrastructure.
A vast variety of product under a roof.
Huge investment capacity.
Family shopping experience, where entire family can visit together.
Weakness:
Long lines at billing counters, which is very much time consuming.
High cost of operation due to large fixed cost.
High attrition rate of employees.
Over crowd during peak season.
15. Opportunities:
Lot of potential in rural market, and can also expand.
Increasing mall culture n India.
FDI in retail.
Improving store experience according to customer preferences.
Threat:
Unorganized business also appears to be threat.
Increasing online retail sites.
High business risk involved margin of business reducing all time.
16. Government policy
FDI in multi brand retail:
Status: policy passed 51%
30 per cent procure meant of manufactured products must be from SMEs
Minimum investment cap is USD100 million.
Minimum 50 per cent of total FDI must be invested in back-end
infrastructure .
50 per cent of the jobs in the retail outlet could be reserved for rural youth
and a certain amount of farm produce could be required to be procured
from farmers.
To ensure the Public Distribution System (PDS) and Food Security System
(FSS), government reserves the right to procure a certain amount of food
grains .
Multi brand retail would keep food and commodity prices under control.
Consumers will receive higher quality products at lower prices and better
service.
17. FDI in single brand retail:
Status: Policy passed 100%
Products to be sold under the same brand internationally.
Sale of multi brand goods is not allowed, even if produced by the same
manufacturer.
For FDI above 51 per cent, 30 per cent sourcing must be from SMEs.
Consumerism of the retail market, Any additional product categories to be
sold under single brand retail must first receive additional government
approval.
18. Challenges
The Kiranas continue.
The High Costs of Real Estate.
High Stamp Duties.
Lack of Adequate Infrastructure.
Price War.
Shortage of Skilled Manpower.
Policy Induced Barriers.
Channel Conflicts.
Unique Indian Customer.