The document discusses how Narendra Modi and the BJP effectively used social media to build Modi's brand and promote his image. They recognized the importance of social media in connecting with voters, especially young people. Modi was an early adopter, joining platforms like Facebook and Twitter in 2009. He now has over 10 million social media followers. The BJP utilized a large digital team and war room to manage Modi's social media presence, craft targeted messaging, and monitor engagement and sentiment. Their social media strategy was crucial in helping Modi, a regional leader, build recognition and a development-focused image nationwide in his successful 2014 campaign to become Prime Minister.
Sharing my deck that I presented to a group of Bankers who wanted to have insights on Marketing and Branding. This is not a deep dive presentation on tacticals, but the psychology behind each political speech, campaign and products that are being sold to us every single day, either on our digital device or in the brick and mortar shops. They all rely on the same principal of MAKE YOURSELF LOOK GOOD, MAKE OTHERS LOOK EVIL.
Sharing my deck that I presented to a group of Bankers who wanted to have insights on Marketing and Branding. This is not a deep dive presentation on tacticals, but the psychology behind each political speech, campaign and products that are being sold to us every single day, either on our digital device or in the brick and mortar shops. They all rely on the same principal of MAKE YOURSELF LOOK GOOD, MAKE OTHERS LOOK EVIL.
First of all respect for this great legend, NAMO !
This presentation is about Marketing strategies adopted by team to promote NAMO during Lok Sabha elections 2014.
Starting with Situation analysis, Campaign objectives, Communication Objectives, Digital Print & Brand Modi
followed by Strategies, Execution and End Results, makes this presentation best in the category!!
Explore to find out more!
This slideshow goes with this video
https://www.youtube.com/watch?v=HSi6Pu4qVlE
It is clear that the phenomenon of brand equity and brand management are relevant in the political product (politician) development space
Political Communication In Digital Age – Social Media AnalysisVijaykumar Meti
In the age of digital world, social media are said to have an impact on the public sphere and communication in the society. Especially social media have been extensively using in political context. Popular social network sites like Facebook and Twitter are believed to have the potential for increasing political participation. While, microblogging site Twitter is an ideal platform for political institutions to spread not only information in general but also political opinions publicly through their networks. Political institutions, politicians, political foundations, etc. have also begun to use Facebook pages or community groups for the purpose of entering into direct dialogs with citizens and encouraging more political discussions.
First of all respect for this great legend, NAMO !
This presentation is about Marketing strategies adopted by team to promote NAMO during Lok Sabha elections 2014.
Starting with Situation analysis, Campaign objectives, Communication Objectives, Digital Print & Brand Modi
followed by Strategies, Execution and End Results, makes this presentation best in the category!!
Explore to find out more!
This slideshow goes with this video
https://www.youtube.com/watch?v=HSi6Pu4qVlE
It is clear that the phenomenon of brand equity and brand management are relevant in the political product (politician) development space
Political Communication In Digital Age – Social Media AnalysisVijaykumar Meti
In the age of digital world, social media are said to have an impact on the public sphere and communication in the society. Especially social media have been extensively using in political context. Popular social network sites like Facebook and Twitter are believed to have the potential for increasing political participation. While, microblogging site Twitter is an ideal platform for political institutions to spread not only information in general but also political opinions publicly through their networks. Political institutions, politicians, political foundations, etc. have also begun to use Facebook pages or community groups for the purpose of entering into direct dialogs with citizens and encouraging more political discussions.
How Mr Narendra Modi used digital & especially the social media to build a case that looked like the best case in the history of Indian Politics - this presentation is a collation of all that has happened in last few years. Digital mobilized the political scene.
This workshop is more about building your business with a killer brand strategy with high impact and low cost. A strong brand foundation affects everything from product development to customer acquisition, and creates new opportunities for loyalty, recognition and even a boost in funding.
We will learn how to clearly define your brand message, and start to use language and images as tools to generate sales for your business.
Research on Social media and its importance in political campaignsaurav kishor
How social Media is important medium for sharing the thoughts and gain popularity? How 2014 general elections indian people has seen different type of campaigning strategy via political leaders to win elections.
Introduction: Food Industry (INDIA)
Indian food industry accounts for 32% of countries total food market.
It ranked 5th in term of production, consumption and export.
It contributes about 14% to manufacturing GDP, 13% to India's export and 6% to total industrial investment.
Digital Marketing For Political Campaigns In Hyderabad India.pptxGSR Eduwizer
GSR Eduwizer provides the best digital marketing services in Hyderabad, India. For more information please contact us at +91 9133 911 660 or mail us at info@gsreduwizer.com. You can visit the official website at https://gsreduwizer.com/. Official address:- #101, Venkoti Building, Ayyappa Society,
Madhapur, Hyderabad, Telangana – 500081, INDIA.
Phone no: +91 9133 911 660 / 9133 922 660
Digital Marketing For Political Campaigns In Hyderabad India.pdfGSR Eduwizer
GSR EDUWIZER Pvt. Ltd. provides the best digital marketing services in Hyderabad India. For more information please visit the official website https://gsreduwizer.com/ or call us at +91 9133911660. You can also mail us at info@gsreduwizer.com.
Uses and impact of social media in political campaigningVijaykumar Meti
Social media is developing an opportunities for connecting people and managing relationship who are actively using this new medium. It is undoubtedly true that social media tools such as Facebook and Twitter are influencing the ways in which politicians engage the public.
Social media has transformed politics in India and globally. Its effect has impacted the way candidate campaign for their election. Social media allows politicians and political parties a method to connect directly with people across the country at a reduced cost and greater reach than traditional media. Social media is not simply the next in a line of communications technologies: it has changed everyday activities and connected people in a manner never before possible.
The rise of smartphone technology has also enabled this trend since people can access the Internet almost anywhere making a mobile device a potential organizing and fundraising tool. Social media has transformed politics as it creates an instantaneous multi-directional public dialogue that offers the ability to rapidly analyze the data and learn from the findings on an unprecedented scope.
The study aims to examine the extent use of social media by the political parties to promote their image and political messages, among their supporters and peoples in social media. The study intends to examine the efforts of social media use pattern in the virtual environment.
Social media is growing day by day. None of the area whether business or politics is far from social media. Political parties are using social media platforms and getting huge benefits of social media. So, learn here how Social media is impacting politics?
How Social Media is shaping the future of Politics and Elections.pdfacharya elections
Political campaigns are not just confined to rallies and banners for politicians to reach their voters. Social media has so many influences upon politics that some of the users prefer to use growth services like Instagram or Facebook growth services to enhance the follower count on their profile. If you are looking for an Election Management Company in India to manage your online political campaign effectively, Acharya Elections is the top political consulting firm that provides complete social media marketing, PR and media management services. Our experienced team strategies the best digital solution for you. Get in touch with us at our contact number +91 84548 60180 to begin your successful political journey with us!
Read More : -https://acharyaelections.com/how-social-media-is-shaping-the-future-of-politics-and-elections/
A short presentation on how Narendra Modi used various social media platforms to engage with people. This led him to get an edge over others in influencing people digitally.
It's a great marketing topic to ideate and research on by marketers, as to how to connect with a consumer.
Are you thinking of entering politics? You need to read this and understand the nitty gritty of today's politics to ensure that you WIN and election and not just be another candidate who tried and failed.
This presentation explains about different marketing strategies used by our prime minister NARENDRA MODI at the time of PM ELECTIONS. It is a detailed study about his marketing tech.
Brand "Narendra Modi" in Twitter LandscapeAkash Jain
When Narendra Modi started his brand building exercise, his persona brought him lot of trusted & loyal followers, and today he is one of the most followed Twitter Personality Globally.
How Social Media Marketing Companies Shape Political NarrativesMichael Thomas
Connect with FABTARY if you are looking to build effective, ethical and result-driven social media strategies and campaigns. Our extensive experience and unrivalled social media expertise help drive positive and tangible results.
Mr. Rajesh Natrajan is an experienced marketer and digital strategist with over 10 years of
experience in the digital marketing space. He has a vast knowledge of the social media
marketing space and is an expert in leveraging the power of social media to drive business
growth. Here is his presentation which he made on the day of the Vanakkam Digital Meetup - Tircy 2023
In digital marketing we analyse market opportunities, select target markets, design marketing strategies, plan marketing programs, and organise, implement and control the marketing efforts. It is not a brand new approach to strategy but just a new way form the lenses of internet, mobile social media.
When you combine email with social media, the combination will both increase the reach of your email campaigns that enjoy 97% deliverability. Sharing your email on social media will get it in front of more people, with the potential to grow your list. And if you’re doing it right, keeping it short, making the action or response obvious and simple and providing access, information and real value then you will grow your business.
Content marketing is all about providing valuable information to current and potential customers to build trust, branding, awareness, and generate positive sentiment.
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
2. Social Media as Effective Political Communication Tool
Politicians promote their
controlled speech and
present their point of
view without being
interrupted by journalists
or by media format
limitation.
Social media has given
privilege to the
politicians to post a
presumptive political
agenda and engage
voters around it. It also
helps to get the
feedback.
By means of social
media, political parties
or politicians can
mobilize public and
invites them to
participate in discussion
on some issues of public
interest.
By using the social media
tools, politicians and
political parties interact
apparently with more
efficiently with their
supporters, beyond
institutional and
bureaucratic rigors.
Social media is playing a
considerable new role in
Indian democracy.
Presently, political
parties are increasingly
embracing social media
to encourage people.
With the changing
scenario of Indian
Politics, political parties
and politicians have
found a new way of
reaching out to a
younger and aspirational
population.
It is really a long leap
from the times when
politicians were
dependant mainly on
posters, cardboard, cut-
outs, graffiti, banners
and personal canvassing
to win over voters.
Among major political parties in India, BJP has the biggest charisma in social media. BJP started using the social media even before
2009 general election, which it lost. In 2014 election, several senior leaders viz., Sushma Swaraj, Rajnath Singh, Arun Jaitley,
Narendra Modi and many more are on social networking sites. Social media is also credited with helping the new Aam Aadmi Party
and its candidate, Arvind Kejriwal, won a surprise victory in Delhi against major political parties
3. Social Media Presence of Narendra Modi
Among major political parties in India, BJP has the biggest charisma in social media. They started using the social media even before
2009 general election, which they eventually lost.
Many senior BJP leaders like Sushma Swaraj, Rajnath Singh, Arun Jaitley, Narendra Modi etc., are on social networking sites.
For
I want Narendra Modi as the Next PM of India
Narendra Modi for PM
Narendra Modi Fan Club
Narendra Modi for PM 2014
Against
I Hate Narendra Modi
Narendra Modi: The Biggest Terrorist of India
Criticism of Narendra Modi
4. The Absolute Winner of Social Media for Politics in India
Narendra Modi is one of the most famous politicians on social media. He joined
Facebook and Twitter in 2009 and became the first politician to use Google Plus.
Narendra Modi with approximately 1.3 million+ followers on Facebook page and
3.42 million+ followers on Twitter. He also has a YouTube channel which has
reached the 15,000 mark of subscribers and has more than 1500 videos.
Data: March 2014
5. Challenges of Building Digital Brand Narendra Modi
Three-time Gujarat chief minister was
a regional brand trying to go
national.
63-year-old was seeking to connect
with the youth considering that this
year's election had almost 150
million first-time voters.
Hindi and Gujarati speaking regional
politician trying also to connect with
the urban, middle-class audience that
is becoming more politically
conscious
The taint of the 2002 anti-Muslim
riots in Gujarat and image of Hindu
hardliner.
Narendra Modi has been seen as Gujarat’s Brand Ambassador. People share their experiences and stories that promote Gujarat as a
brand. He took the right steps to brand himself outside Gujarat even before he decided to move beyond the state but the journey of
branding Modi was not easy. The digital team of Narendra Modi has complete idea of internet marketing and has completely utilized
every aspect of it to become popular on the social media.
6. Aims of Narendra Modi Digital Media Campaign
Recognition of Narendra Modi as a
brand not only for state audience but
also for national audience.
Controlling and managing strongly
how he is projected. Work on
projecting him as face of
development & growth. and working
towards developing a secular image.
The development campaigns aims to
cross market his achievements on a
state and national level.
Design unique campaigns with focus
on state as well national elections.
Work effectively to counter
opposition’s ad campaigns in a
coordinated manner.
Indian politicians have usually been arrogant about marketing themselves. They have also been difficult products to be branded. In
the recent elections many successful chief ministers like Nitish Kumar and J. Jayalalithaa did not venture out of their home states to
brand themselves, Modi did, and he ventured out with aggression. He made his aggression seem decisive and hence desirable.
7. Elements of Digital Brand Narendra Modi
Success mantra :
Combination of
Thinking, Being
Desirous, Stabile and
Hardworking
Risk Taker, Never looking
back, not apologetic,
self-made, strong,
efficient, and inspiring
individual.
Transforming obstacles
into opportunity.
Sheer commitment in
whatever he does
Successfully created an
impression of being a
sincere, credible and
committed leader.
Master strategist, Long
Term Planning & Clear
Focus
Commitment towards
development of welfare
society
Modi’s transition from a politician to a brand has been carefully charted out. The branding team effectively worked on transforming
the brand image from a strong Hindu nationalist to India’s most popular prime ministerial candidate. However, Modi did not discard
his Hindu hardliner image completely. He wore his saffron colours with pride but did not let it rule his conversation.
8. Choosing the Right Tools to Connect
Narendra Modi has exploited the benefits of digital marketing to promote his brand image and spread the political messages by means
of the various digital marketing and social networks. Digital marketing helped him gain more transparency as it helped him engage with
voters around political decision-making processes. The digital marketing has also help find Narendra Modi ‘s view on topical themes
and on his political fights, biography, programme, communication literature, interests, photos and videos uploaded.
Official Site: Create a
personalized content
experience for each
website visitor
Digital Marketing: Create
a ROI oriented digital
experience with the help
of Display Ads, Video
Streaming, Native Ads,
etc.
Social Media: Create a
highly engaged social
media experience.
Email & SMS: Deliver
individualized messaging
throughout every step in
the customer lifecycle
Mobile Campaigns: Give
customers highly relevant
interactions – in store, in
app, and on the go
Analytics: It is important
to use a highly impact
analytics tool which
tracks ROI and
performance at each
stage of campaign.
CRM: Connect data,
distribute insights, and
automate interactions
across all of your
marketing technology
AnalyticsSocialWebsite Mobile
CRM
Email & SMSDigital
9. Making of Digital Brand Narendra Modi
Narendra Modi’s
website and blog
narendramodi.in is
well designed and
social media
integrated.
Facebook: 17.9
million fans of
Narendra Modi
could track every
move during the
campaign on
facebook.
Google+: 1.4 Million
active followers of
NaMo is now one of
the most followed
politicians on
Twitter.
Social Media Marketing works on one key concept – Interact and connect like real people. The smartest move by the party was –
promoting Narendra Modi’s name and clear cut face everywhere on various platforms rather than BJP. They ensured a strong online
presence across social media channels – Facebook, Twitter, Google+, and YouTube to keep their voters connected.
YouTubeFacebook
Website Google + Analysis
TwiterEmail & SMS
Email and SMS was
used effectively to
profiled database
for information
sharing, donations
and engagement,
Twitter: 4.85 Million
active followers of
NaMo. After Obama,
he is now one of the
most followed
politicians on
Twitter.
YouTube: .16 million
followers and 18
million Views of
3400+ uploaded
videos of speeches
and interviews.
The team used
effective digital
marketing tools to
analyse
engagement, and
sentiments to bring
in effectiveness.
10. Building Up a Digital Marketing War-Room
It is harmful to entrust
the complite election 2.0
work to a single person. It
is important to have
seprate but integrated
team for content and
political strategy
Electoral campaign staff
must include a strategic
coordinator for online
communication
Understanding the overall
strategic indications of
the campaign: strategy,
positioning, key words,
opponent’s behavior,
monitoring the content
production.
hHaving talks with the
various area coordinators
so that the strategy
becomes homogeneous.
Have a election war-
room.
It is more important that
the social media staff is
made up by people who
have communicative and
creative skills rather than
by political tactics
experts. This should be
guided by political
experts.
The coordinator has to
compensate for the
possible lack of political
vision and, in a certain
way, to protect his staff
so that they can work
well and usefully, only
focusing on the
technical/creative
components of their role
In order to support the
coordinator for new
media it is highly
recommended to rotate
experts who will deal
with the “raw” creation
of contents.
Managing the web communication of a political figure requires the same effort as the one
necessary to set up a press office or a team which deals with media planning and event
planning. Professionals from IIT, IIM, Harvard like Rajesh Jain, B Mahesh, Arvind Gupta are
the man behind Narendra Modi’s 3.67 million Twitter followers and 12 million likes on
Facebook.